In a Wednesday interview with CNBC's Jim Cramer, Levi Strauss CEO Michelle Gass said the popularity of "top-to-bottom" denim outfits is growing.
"Our new focus is, yes, continuing to own jeans, but taking that denim top to bottom," she said.
Besides the "head-to-toe denim lifestyle," Gass added other trends like baggier and looser items are on the rise.
She said that much of this quarter's success came from the direct-to-consumer business and the women's category.
"We see our consumers as being really resilient, and we're excited about the [denim] category," she said.
Persons:
CNBC's Jim Cramer, Levi Strauss, Michelle Gass, Gass, there's
Locations:
U.S