Netflix has gotten rid of its cheapest commercial-free plan in the U.S. and the U.K., in a push to get more sign-ups for its recently launched ad-supported option.
The move leaves Netflix's standard with ads plan, which is priced at $6.99 a month, as its cheapest option.
During last quarter's earnings call, Netflix Chief Financial Officer Spencer Neumann said the "economics" of its ad-supported plan were higher than the basic plan.
"It's actually even higher than our standard plan," he said during the call, adding that advertising was incremental to both its revenue and profit.
Similarly, Disney CEO Bob Iger has said the company is leaning into its ad-supported streaming option to get to profitability.
Persons:
Spencer Neumann, It's, Reed Hastings, Ted Sarandos, Bob Iger
Organizations:
Netflix, Disney
Locations:
Krakow, Poland, U.S