DIRS.INFO The most relevant business & tech news

☆ Champions Round, a Gen-Z fantasy sports app that raised $10 million, is winding down and looking to sell its assets
▼ + stars: | 2023-08-29 | by ( Ashley Rodriguez | Margaret Fleming | ) www.businessinsider.com time to read: +4 min

Champions Round, a startup that raised $10 million to disrupt fantasy sports, is winding down. In a June 14 all-hands meeting, company leaders told staffers that Champions Round would be laying off much of its staff and preparing to sell its assets, the two people said. Champions Round is the latest startup to fold in the current culling driven by changes in the funding environment. But Champions Round initially appeared to be bucking some of these market trends. Are you an employee at Champions Round or another sports startup?

Persons: Carter Russ, It's, —, hadn't, Russ, Ashley Rodriguez, Margaret Fleming Organizations: Point72 Ventures, Goodwater, Twitter

Sports has become a hot area for private investment, from private equity to venture capital. For the first year, Insider is looking to highlight the top VCs investing in the sports industry. Submit your nominations through this Google Form by September 8. AdvertisementAdvertisementPrivate investors have flocked to sports in recent years, viewing it as a relatively stable corner of the shaky economy. For the first year, Insider is looking to highlight the top venture capitalists investing in sports startups, from seed to the later stages.

Organizations: Morning

☆ PrEPVacc: HIV vaccine trial that could be ‘the last roll of the dice’ this decade is underway
▼ + stars: | 2023-08-28 | by ( Tom Page | Thomas Page | ) edition.cnn.com time to read: +24 min

CNN —A novel trial that has been described as “the last roll of the dice” for a generation of HIV vaccines has entered its latter stages. Nearly 40 years since HIV was identified as the cause of AIDS, and 36 years since the first HIV vaccine trial, the medical community still does not have a working vaccine. But that is not necessarily why they were chosen to participate, said Eugene Ruzagira, PrEPVacc trial director. Evaluating the combination of a trial HIV vaccine and PrEP is a first, say organizers. “I did my very first HIV vaccine trial in 1991,” recalled Weber.

Persons: PrEPVacc, ”, Jonathan Weber, Frank, Helena Herholdt, Eugene Ruzagira, Ruzagira, “, Weber, ” Ruzagira, “ We’ve, Mark Runnacles, Edward Jenner, Louis Pasteur, Galileo, Win McNamee, Humphry Davy, JEAN, SEBASTIEN EVRARD, Haydn West, Joe Raedle, ANNE, CHRISTINE POUJOULAT, Alexander Fleming, Fleming, wasn't, Louise Joy Brown, Sandy Huffaker, Daniel Acker, James Watson, Francis Crick, Rosalind Franklin, Watson, Crick, Raphael GAILLARDE, Sean Gallup, Wilhelm Conrad Röntgen, Thomas Edison's, INDRANIL MUKHERJEE, Descovy, Luwano Geofrey, Dr, Luke Dray, Geofrey, Nishanta Singh, Sharon Lewin, Lewin, “ it’s, it’s, ” Lewin, ” Geofrey Organizations: CNN, Imperial College Academic Health Science Centre, PrEPVacc, Medical Research, Uganda Virus Research Institute, European Union, Smithsonian National Museum of, Cleveland Clinic, Volvo, Bayer, U.S . Food, Drug Administration, Getty, Keystone, — Farmers, Food and Drug Administration, FDA, Bloomberg, PANTHAKY, PrEP, US Centers for Disease Control, Independent, The University of Melbourne, International AIDS Society, Muhimbili University of Health, Allied Sciences, Dar Locations: Entebbe, Uganda, Thailand, London, Mbeya, Tanzania, South Africa, Ugandan, Durban, Masaka, Salam, African, Africa, China, FPG, AFP, United States, America, U.S, Peoria , Illinois, Europe, “, Dar es Salaam, Rwanda

☆ The 11 sports-betting and online-gambling startups that have raised the most VC funding so far in 2023
▼ + stars: | 2023-08-24 | by ( Margaret Fleming | ) www.businessinsider.com time to read: +4 min

Sports betting and gambling companies have raised $150 million from VCs so far in 2023, according to PitchBook data. US sports betting and gambling startups have raised about $150 million in VC funding through mid-August of this year, per PitchBook, which tracked 25 deals during that time frame. Here are the top 11 companies that have gotten the most funding in 2023 through mid-August, according to PitchBook:1) Jackpot.com — $42 million. The more than 50-year-old casino technology and data company closed the investment from VCs. Oddsworks, a gaming company offering more than 100 games for online and land-based casinos, raised early-stage funding.

Persons: Joey Levy, Jake Paul, Roger Ehrenberg's, James Harden, Joel Embiid, PlayerProfile, Oddsworks Organizations: Roger Ehrenberg's Eberg Capital, Arctos Sports Partners, Bettor, Courtside Ventures, Dallas Cowboys, New York Yankees, Acres, Exchange, Boom Entertainment, Oyster Ventures, Touchdown Ventures, Eberg, IA Sports Ventures, Ikigai Ventures, Trinity West Ventures Locations: VCs

☆ 7 marketing agencies and firms dedicated to creating sponsorship opportunities for women in sports with brands like Microsoft and Ferrari
▼ + stars: | 2023-08-21 | by ( Margaret Fleming | Ashley Rodriguez | ) www.businessinsider.com time to read: +2 min

Data suggests women athletes, who generally earn less on-field than men, rely more on sponsorships for their income. Some sports-marketing firms have emerged to fill the gap, connecting women athletes with brands. And, at the college level, brands are finding young women athletes like Olivia Dunne are among the best-performing partners on social media. A crop of sports-marketing companies has emerged to bridge this gap with a focus on helping women athletes partner with brands. Insider is highlighting seven sports-marketing companies focused on partnerships between women athletes and brands in 2023, based on our reporting and nominations from industry experts.

Persons: Elena Delle Donne, Sabrina Ionescu, Sue Bird, Naomi Osaka, Olivia Dunne, Wasserman, Brew Organizations: WNBA, Nike, Star, The, Forbes, Wasserman

☆ Outback Steakhouse owner's stock rises after activist Starboard Value buys stake
▼ + stars: | 2023-08-18 | by ( Amelia Lucas | ) www.cnbc.com time to read: +1 min

An Outback Steakhouse truck sits parked outside a restaurant in New York. Shares of Outback Steakhouse owner Bloomin' Brands rose 7% in morning trading Friday after an activist investor disclosed its interest in the restaurant company. Starboard Value now owns 9.9% of Bloomin's shares, according a regulatory filing. In addition to Outback, Bloomin' also owns Carrabba's Italian Grill, Bonefish Grill, and Fleming's Prime Steakhouse and Wine Bar. Starboard Value has a proven track record of successful turnarounds at restaurant companies.

Persons: Bloomin, Jana Partners, Garden's breadsticks, Papa John's, John Schnatter, Jeff Smith Organizations: Fleming's, Wine, Bloomin, Barington Capital Group, Darden Restaurants Locations: New York

☆ Seeking nominations for top women execs in sports media
▼ + stars: | 2023-08-17 | by ( Margaret Fleming | Ashley Rodriguez | ) www.businessinsider.com time to read: +1 min

Insider is highlighting the top women executives in sports media and we want to hear from you. Please submit your nominations using this form by September 8. It's been a long climb for women in sports media. Insider is putting together a list that will highlight the top women executives in sports media. Please submit nominations, including names and recent examples of their work, using this form (or below) by September 8.

Persons: It's, Anita Martini, Rhonda Glenn Organizations: Morning, MLB, Associated Press

☆ 7 sports-marketing agencies and firms helping women athletes score sponsorship deals and capitalize on surging popularity
▼ + stars: | 2023-08-15 | by ( Margaret Fleming | Ashley Rodriguez | ) www.businessinsider.com time to read: +2 min

Data suggests women athletes, who generally earn less on-field than men, rely more on sponsorships for their income. Some sports-marketing firms have emerged to fill the gap, connecting women athletes with brands. Below are seven agencies and firms focused on helping athletes in women's sports score brand deals. A crop of sports-marketing companies has emerged to bridge this gap with a focus on helping women athletes partner with brands. Insider is highlighting seven sports-marketing companies focused on partnerships between women athletes and brands in 2023, based on our reporting and nominations from industry experts.

Persons: Elena Delle Donne, Sabrina Ionescu, Sue Bird, Naomi Osaka, Olivia Dunne, Wasserman, Brew Organizations: WNBA, Nike, Star, The, Forbes, Wasserman

☆ M&A in sports technology is booming as dealmaking reaches new heights in Q2, a new report shows
▼ + stars: | 2023-08-14 | by ( Margaret Fleming | ) www.businessinsider.com time to read: +3 min

The sports tech sector had one of its best quarters ever in Q2, according to investment bank Drake Star. The large number of new M&A deals, coupled with an influx of capital and a rebounding market, are driving growth in sports tech, Drake Star principal Mohit Pareek told Insider. In Q2, the biggest deal — and one of the largest ever sports-tech deals — was the April acquisition of WWE by Endeavor, the parent company of the UFC. Drake Star found 199 private-funding deals closed in Q2, up from 176 deals in Q1. Overall, though, less money was raised with the Q2 deals totaling $1.6 billion, compared to $1.7 billion last quarter.

Persons: Drake Star, Drake, Mohit Pareek, Pareek, —, BPEA EQT Organizations: Drake Star, WWE, UFC, Endeavor, IMG Academy, NeoGames SA, Media, FuboTV, Drake Locations: Sportradar

☆ How ESPN's $2 billion deal with Penn Entertainment could shake up sports betting, from reinvigorating competition to evolving media's relationship with gambling
▼ + stars: | 2023-08-14 | by ( Ashley Rodriguez | Margaret Fleming | Lucia Moses | ) www.businessinsider.com time to read: +11 min

Many view the deal as a "win-win" for ESPN, Penn, and its former partner Barstool Sports. Industry insiders say the deal could signal a potential ESPN spinoff, disrupt competition, and more. Here's what industry insiders are saying about the deal:1. FanDuel and DraftKings dominate US online sports-betting and gambling market share, followed by BetMGM, according to a July report from Macquarie that analyzed Vixio data. Industry insiders like affiliate-marketing company Gambling.com Group's Max Bichsel aren't sure about that prediction.

Persons: Barstool, Bob Iger, Penn, sportsbooks, who's, Chris Grove, Dave Portnoy, Portnoy, Fox's, Sharp, Sharp Alpha Advisor's Lloyd Danzig, Dan, Danzig, Brandon Nispel, he's, Nispel, Kimberly White, FanDuel, BetMGM, Zachary, Max Bichsel aren't, Bichsel, I'm, Grove, It's, DraftKings, let's, FuboTV, hasn't, Fox Bet, Ed Moed, Fox, Dan Wasiolek, Wasiolek Organizations: ESPN, Penn Entertainment, Penn, Barstool Sports . Industry, ESPN Bet, Investors, Acies Investments, Barstool Sports, Sharp Alpha, Disney, KeyBanc, CFRA Research, . Industry, ESPN —, Fox, Maxim Magazine, Sports, Fox Bet, Morningstar Locations: Macquarie, Canada

☆ Disney's big sports-betting deal has industry insiders abuzz about possibilities, from a potential ESPN spinoff to heightened competition
▼ + stars: | 2023-08-09 | by ( Ashley Rodriguez | Margaret Fleming | Lucia Moses | ) www.businessinsider.com time to read: +11 min

Many view the deal as a "win-win" for ESPN, Penn, and its former partner Barstool Sports. Industry insiders say the deal could signal a potential ESPN spinoff, disrupt competition, and more. Gambling industry insiders thought Disney CEO Bob Iger might make quick work of setting a sports-betting strategy when he took back the reins of the ESPN owner late last year. Here's what industry insiders are saying about the deal:1. Industry insiders like affiliate marketing company Gambling.com's Max Bichsel aren't sure about that prediction.

Persons: Barstool, Bob Iger, Penn, sportsbooks, who's, Chris Grove, Dave Portnoy, Portnoy, Fox's, Sharp, Sharp Alpha Advisor's Lloyd Danzig, Dan, Danzig, Brandon Nispel, he's, Nispel, Kimberly White, FanDuel, BetMGM, Zachary, Gambling.com's Max Bichsel aren't, Bichsel, I'm, Grove, It's, DraftKings, let's, FuboTV, hasn't, Fox Bet, Ed Moed, Fox, Dan Wasiolek, Wasiolek Organizations: ESPN, Penn Entertainment, Penn, Barstool Sports . Industry, ESPN Bet, Investors, Acies Investments, Barstool Sports, Sharp Alpha, Disney, KeyBanc, CFRA Research, . Industry, ESPN —, Fox, Maxim Magazine, Sports, Fox Bet, Morningstar Locations: Macquarie, Canada

☆ 3 ways a private-equity firm is tapping content creators for its portfolio of brands, from co-investment to market research
▼ + stars: | 2023-08-09 | by ( Sydney Bradley | Margaret Fleming | ) www.businessinsider.com time to read: +5 min

Sponsorships aren't the only way influencers can make money working with brands. The Newcastle Network, a private-equity firm, is tapping creators as investors for DTC brands. And Newcastle Network, a private-equity firm based in Boston, is taking those relationships one step further with the help of Village Marketing's Vickie Segar. Since then, she's been developing strategic partnerships with influencers through the private-equity firm, such as tapping those influencers for market research on behalf of the firm's portfolio companies or bringing on creators themselves as investors. Here are 3 ways that private-equity firm Newcastle Networks is working with influencers:Tapping creators for market research.

Persons: Vickie Segar, —, she's, Segar, Shawn Johnson East, Andrew East, Chris Casgar, Casgar Organizations: Newcastle Network, DTC, YouTube, Newcastle, WPP, Newcastle Networks, influencers, Andrew, Easts Locations: Boston, Newcastle, Instagram

☆ Divers Hoping to Solve Cold Cases Find 30 Cars in Florida Lake
▼ + stars: | 2023-08-08 | by ( Chang Che | More About Chang Che | ) www.nytimes.com time to read: +1 min

Volunteer divers looking over the weekend for underwater vehicles in South Florida in an effort to solve missing persons cases found something unexpected: roughly 30 cars submerged under a single lake, according to the police. They were likely dumped there decades ago by people hoping to rid themselves of a car because of its connection to a crime, the search teams said. “That’s the highest we’ve ever found in a lake,” said Ken Fleming, the founder of Recon Dive Recovery, one of the groups involved in the search. Recon Dive employs divers and special equipment such as sonar to find missing people and cars underwater. The Doral Police Department said in a statement on Monday that it was investigating the submerged vehicles, and that dive teams from multiple agencies had been dispatched to extract them.

Persons: “, ”, Ken Fleming Organizations: Miami International Airport, Doral Police Department Locations: South Florida, Miami, Doral

☆ How an investor who works with young athletes like Joe Burrow and Trae Young advises them on how to grow their wealth
▼ + stars: | 2023-08-02 | by ( Margaret Fleming | ) www.businessinsider.com time to read: +6 min

He works with some of the youngest and highest-paid stars in sports, including Joe Burrow and Trae Young. Everything in sports has a bigger price tag — the salary agreements, media-rights deals, and brand partnerships — and some of that is going straight into the pockets of young athletes. Patricof works with more than 230 athlete clients, including legends like Dwyane Wade, Aaron Rodgers, and Venus Williams. Patricof Co.Other young athletes in his client base include 21-year-old Cade Cunningham; 22-year-olds Corbin Carroll, Walker Kessler, and Kyle Hamilton; and 24-year-olds Justin Jefferson, CeeDee Lamb, and Jaelan Phillips. Nearing the height of their fortune and fame, now is the time for young athletes to start investing and thinking ahead, he said.

Persons: Mark Patricof, Joe Burrow, Trae Young, he's, Patricof, Dwyane Wade, Aaron Rodgers, Venus Williams, He's, Cade Cunningham, Corbin Carroll, Walker Kessler, Kyle Hamilton, Justin Jefferson, CeeDee Lamb, Jaelan Phillips, —, Warren Buffett, Buffett, you've Organizations: SpaceX, famers, Co, MLB, NFL Pro Bowl, NBA, NFL Locations: Cholula

☆ Bain & Company explains how its deal with Max Kelsen will help in terms of A.I.
▼ + stars: | 2023-08-01 | by ( ) www.cnbc.com time to read: 1 min

Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailBain & Company explains how its deal with Max Kelsen will help in terms of A.I. Richard Fleming, leader of Asia-Pacific advanced analytics practice at Bain & Company, discusses the acquisition of Max Kelsen's consulting and managed services divisions.

Persons: Max Kelsen, Richard Fleming, Max Kelsen's Organizations: Bain, Company, Bain & Company Locations: Asia, Pacific

☆ Australia crush Canada 4-0 to reach World Cup knockouts
▼ + stars: | 2023-07-31 | by ( Ian Ransom | ) www.reuters.com time to read: +3 min

MELBOURNE, July 31 (Reuters) - Hayley Raso scored a first half brace and Mary Fowler struck after the break as Australia crushed Canada 4-0 on Monday to storm into the last 16 of the Women's World Cup and send the Olympic champions spinning out of the tournament. Australia topped Group B on six points, one ahead of Nigeria, who also advanced after a 0-0 draw against Ireland. They almost made it 2-0 minutes later, but Raso's shot was well saved by goalkeeper Kailen Sheridan. It scarcely mattered as five minutes later, Raso was celebrating her second strike after Sheridan failed to clear the ball from a set-piece. But another Australian raid minutes later ended with Fowler slotting in a cross from Caitlin Foord to blow out the lead.

Persons: Hayley Raso, Mary Fowler, Raso, Sam Kerr, Fowler, Steph Catley, Kerr, Canada's talismanic, Christine Sinclair, Bev Priestman, Kailen Sheridan, Sheridan, Sophie Schmidt, Caitlin Foord, Jessie Fleming clattered, Katrina Gorry, Ian Ransom, Christian Radnedge Organizations: MELBOURNE, Olympic, Melbourne, Australia, Ireland, Raso, Thomson Locations: Australia, Canada, Denmark, Nigeria, Melbourne

☆ How a college football quarterback with 36,000 Instagram followers scored more than 30 brand deals and made himself the go-to voice for NIL
▼ + stars: | 2023-07-31 | by ( Margaret Fleming | ) www.businessinsider.com time to read: +15 min

Chase Griffin has more than 30 brand deals, and his recent ones are mostly multi-year partnerships. Chase Griffin. 1st College Athlete Brand Ambassador for the largest/most powerful bank in the world. JP MOrgan Chase 1st College Athlete Brand Ambassador. "NIL & Athlete Brands: A NewEra", November 22, 2022.

Persons: Chase Griffin, Griffin, JPMorgan Chase, he'll, influencers, Chase Griffin Griffin, Griffin doesn't, He's, that's, I've, Page, JP Morgan Chase, Lucchese Bootmaker, Frances https, JP MOrgan, Chase Griffin Chase Griffin, Chase, Lucchese, Ed, Arthur Ashe Jr Organizations: UCLA, Gatorade Football, University of California, DirecTV, Foods, JPMorgan, LA Regional Food Bank, Bloomberg, LinkedIn, Boost Mobile, LA Food Bank, DMs, Twitter, JPMorgan Chase, Range Media Partners, WGA, SAG, Brands, ucla, Creative, Banking, Chase Bank, Morgan Wealth, Bank, Champs, Urban Outfitters, United States Polo Association, Lucchese, Hollywood, Marketing, UWG, UC Investments Academy, Fund Public Service, Regional Food Bank, Empowerment, Sports, Entertainment, Beach, Sports Rights, Cannes, Creativity, Cannes Lions, College Football Hall of Fame, Association, Conference, 1st, Financial, JP MOrgan Chase, Brand, of College Athletics, Rose Bowl, Community, Royce, True Bruin, Town Hall, Sports Innovation, Chase Center, NV, Regents, Brand Innovators, College, Los Angeles Times, ESPN, Unilever, Shell, Rose Bowl Stadium, Los Angeles Regional Food Bank, Leadership Team, Council, Range, WPP, University of California Investments, UC, Santa Monica Hospital, Public Affairs, Leadership, UCLA Law, National Football Foundation, Pro Football Hall of Fame, Texas High, Gatorade Locations: Texas, Los Angeles, Opendorse, Instagram, Hollywood, CA, Cannes, Atlanta, Carlsbad, Los Angeles , CA, Pasadena, Los Angeles CA, San Francisco , CA, Los Angeles ,, Las Vegas, United

☆ Women's sports are surging in popularity and driving record World Cup viewership. Here are the top 10 advertisers cashing in.
▼ + stars: | 2023-07-28 | by ( Margaret Fleming | ) www.businessinsider.com time to read: +6 min

The Women's World Cup is a big focus for brands to reach a growing audience. The US Women's National Team's latest Women's World Cup match against the Netherlands drew record viewership on July 26, with around 6.4 million viewers. Most of those eyeballs came from the NCAA women's basketball tournament, for which the company had 141 million household views. The Women's World Cup, which kicked off July 20 in Australia and New Zealand, offers another significant opportunity for companies to reach the growing audience of women's sports fans. July 28, 2023: This story has been updated to reflect viewership for the latest USWNT match in the Women's World Cup.

Persons: it's, Jeff Kearney, Buick, Molly Peck, Peck, Marisstella Marinkovic, Ally Organizations: Buick, Nissan, US, Fox Sports, WNBA, NWSL, Gatorade, Lexus, DIRECTV, Armour, Nielsen Sports, NCAA, ESPN, Ally, Google, Nike, Subway, Volkswagen Locations: Netherlands, Australia, New Zealand, Wells Fargo

☆ Seeking nominations for top NIL startups helping student-athletes build their brands
▼ + stars: | 2023-07-27 | by ( Margaret Fleming | Dan Whateley | ) www.businessinsider.com time to read: +2 min

Insider is creating a list of the top NIL startups shaping the two-year-old industry. More than 20 student-athletes have NIL valuations upwards of $1 million, according to data from On3. These collectives were "hush-hush" even just a year ago, Braly Keller of NIL marketplace Opendorse told Insider. Now, around 80% of all NIL deals go through collectives, per Opendorse data. Now, we're looking to update our findings and highlight in a new list the most influential and innovative companies and startups helping student-athletes get NIL deals.

Persons: Braly Keller

July 26 (Reuters) - Boeing's (BA.N) first delivery of the 737 MAX 7 has been delayed to 2024, the company said in an SEC filing on Wednesday. Boeing still expects the Federal Aviation Administration to certify the MAX 7 and begin FAA certification flight testing for the MAX 10 in 2023, the company said. MAX 10 is currently slated for first delivery in 2024. Both the MAX 7 and MAX 10 are seen as critical for Boeing to compete against Airbus (AIR.PA) for orders at the top and bottom of the narrowbody markets. Boeing must first win approval from the Federal Aviation Administration for its smaller MAX 7 before it can get approval for the MAX 10.

Persons: Dave Calhoun, Mike Fleming, Boeing's, Bob Jordan, Ben Minicucci, Valerie Insinna, David Shepardson, Chris Reese, Nick Zieminski Organizations: SEC, Boeing, Federal Aviation Administration, FAA, Airbus, Southwest Airlines, Wall, Reuters, Airbus ’, Southwest, Alaska Airlines, Thomson Locations: Washington

☆ The 10 biggest brands advertising in women's sports as viewership reaches new heights and the World Cup takes center stage
▼ + stars: | 2023-07-26 | by ( Margaret Fleming | ) www.businessinsider.com time to read: +5 min

The Women's World Cup is a big focus for brands to reach a growing audience. The first match of US Women's National Team in the Women's World Cup averaged an audience of 5.3 million viewers on July 21, according to the Associated Press. The AP reported that viewership increased 99% from the team's first match of the 2019 World Cup, per Fox and Nielsen. Most of those eyeballs came from the NCAA women's basketball tournament, for which the company had 141 million household views. The Women's World Cup, which kicked off July 20 in Australia and New Zealand, offers another significant opportunity for companies to reach the growing audience of women's sports fans.

Persons: it's, Jeff Kearney, Buick, Molly Peck, Peck, Marisstella Marinkovic, Ally Organizations: Buick, Nissan, Women's National Team, Associated Press, AP, Fox, Nielsen, WNBA, NWSL, Gatorade, Lexus, DIRECTV, Armour, Nielsen Sports, NCAA, ESPN, Ally, Google, Nike, Subway, Volkswagen Locations: Australia, New Zealand, Wells Fargo

☆ 3 trends that will redefine sports media as the industry reckons with layoffs, AI, and more
▼ + stars: | 2023-07-25 | by ( Margaret Fleming | ) www.businessinsider.com time to read: +8 min

More news jobs have already been cut this year than in all of 2022 and 2021, per a firm that tracks layoffs. Industry experts explain the three media trends that could replace traditional sports journalism. Wiacek said that the 18- to 30-year-old demographic is key for traditional media organizations, yet the hardest to reach. "The more traditional media outlets are trying to find ways of attracting that audience," Wiacek said. Hanlon said team communications are essential for growing leagues like the NWSL that can't wait around for classic media coverage to pour in, especially in local markets.

Persons: Andy Challenger, It's, Challenger's, Challenger, Conrad Wiacek, Wiacek, Pat McAfee, CJ McCollum, McAfee, famer David Ortiz, JJ Redick, isn't, Tim Hanlon, Hanlon, They're Organizations: ESPN, New York Times, Sports Illustrated, Warner Bros, The Athletic, NFL Media, Times, Los Angeles Times, Industry, Sports, YouTube, Indianapolis Colts, NBA, famer, Leagues, MLS, LA Times, Associated Press, Minor League Baseball Locations: FanDuel, pickleball

☆ How Ally Financial made women's sports a key focus in its marketing strategy and how it's measuring the results
▼ + stars: | 2023-07-24 | by ( Margaret Fleming | ) www.businessinsider.com time to read: +4 min

Ally Financial made a pledge last year to invest equally in men's and women's sports media. The company is dropping a commercial featuring female athletes during the FIFA Women's World Cup. A year ago, an internal audit by Ally Financial revealed the company had spent 90% of its sports-media marketing budget on men's sports. The brand also signed 10 female athletes to create Team Ally, a group that posts about one another's games and increases visibility for women's sports. Notre Dame lacrosse player Kasey Choma, who's also part of Team Ally, is featured scoring a goal.

Persons: Ally Financial, Billie Jean King, Sophia Smith, Stephanie Marciano, it's, Ally, Marciano, Kasey Choma, who's, Choma, she's Organizations: FIFA, US Women's National Team, Ally, Labs, CBS, ESPN, INC, Fox, Notre Dame, Yale, III Locations: men's, Australia, New Zealand, US, Germany

NEW YORK, July 23 (Reuters) - It is Barbie’s world, and U.S. small businesses hope their social-media marketing can help them cash in on it. But as Mattel-licensed Barbie marketing and products flood big companies' stores, hotel suites and social media posts, small firms also seek to capitalize on the hype. “Small businesses may look at the Barbie promotions and dream of that kind of budget and mass brand awareness,” said Brianne Fleming, an adjunct marketing instructor at University of Florida. MoonFire, an arts boutique based in Dallas, Texas, hosted a Barbie-themed collaboration in person with ten small businesses selling hot-pink, Barbie-inspired products. So, for small businesses, the strategy is to be a quick follower,” he said.

Persons: Barbie, “ Barbie, Inditex’s Zara, ”, Brianne Fleming, there's, Iris, Wilglory Tanjong, Kimberly Wagner, Ken, Mica Garbarino, “ Barbie ”, Walker Smith, Smith, “, gatekeepers, Josie Kao, Nick Zieminski Organizations: YORK, Google, Mattel, University of Florida, Monday, Kailyn, Thomson Locations: Malibu, Friday’s, Airbnb, Instagram, New York City, New York, Blue Curacao, grenadine, Dallas , Texas, Soho, Kailyn Rhone

☆ Simon Pegg and Brian Cox support Hollywood strike at London rally
▼ + stars: | 2023-07-21 | by ( Sarah Mills | ) www.reuters.com time to read: +2 min

[1/3] Actors Brian Cox, Jim Carter, Imelda Staunton, Andy Serkis and Simon Pegg join demonstrators at the Equity rally in Leicester Square, in solidarity with the SAG-AFTRA strikes, London, Britain, July 21, 2023. REUTERS/Hollie AdamsLONDON, July 21 (Reuters) - "Mission Impossible" star Simon Pegg and Brian Cox from "Succession" joined a rally in London on Friday in support of U.S film and television writers and actors striking for higher pay and new terms in the streaming era. Actors union SAG-AFTRA and the Writers Guild of America want increases in base pay and residuals, plus assurances they will not be replaced by artificial intelligence (AI). British actors' union Equity organised the rally in Leicester Square, where movie theatres hosted UK premieres including "Barbie" and "Oppenheimer" last week. David Oyelowo, Andy Serkis, Imelda Staunton, Naomie Harris and Hayley Atwell also joined Friday's rally, where supporters held placards saying "Equity stands in solidarity with SAG-AFTRA".

Persons: Brian Cox, Jim Carter, Imelda Staunton, Andy Serkis, Simon Pegg, Adams, Barbie, Oppenheimer, Paul Fleming, David Oyelowo, Naomie Harris, Hayley Atwell, Rob Delaney, we're, Cox, Paul Sandle, Farouq Suleiman, Sharon Singleton, John Stonestreet Organizations: Equity, SAG, REUTERS, Hollywood, Writers Guild of America, Reuters, Thomson Locations: Leicester Square, London, Britain, U.S

Search resuls for: "Fleming"

25 mentions found