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In today's big story, we're looking at the big business of the Super Bowl, from advertisers to the ultraweal thy . Developing and filming a Super Bowl ad typically runs 50% to 60% more than a regular one. AdvertisementFor some first-time Super Bowl advertisers, the commercial is a jumping-off point for a bigger campaign, writes BI’s Lauren Johnson. The Super Bowl is also a calendar staple for the ultrawealthy, writes BI’s Madeline Berg. A record 68 million Americans are projected to bet $23.1 billion on the Super Bowl, according to the American Gaming Association.
Persons: , Taylor Swift, Travis Kelce, Patrick Smith, Emily Stewart, that’s, Ryan Joe, Lara O’Reilly, Ryan, BI’s Lauren Johnson, RYU, BI’s Madeline Berg, Elon Musk, Rupert Murdoch —, VistaJet, BI’s Taylor Rains, Grace Kay, it’s, BI’s Juliana Kaplan, Cork Gaines, Usher, David Rosenberg, Quants, Getty, David Butow Here’s, Tesla, Sissie Hsiao, Bard, Gemini, Uber, Dara Khosrowshahi, Lucas Jackson, Dan DeFrancesco, Hallam Bullock, Jordan Parker Erb, George Glover Organizations: Business, Service, ign, Super, Elon, Private, American Gaming Association, San Francisco 49ers, Kansas City Chiefs, Renaissance Technologies, Man, AHL, UBS, Google, Reuters, Merchants, Conference, PepsiCo Locations: Sun Valley, YOLO, New York, London
Why America loves the NFL
  + stars: | 2024-02-08 | by ( Emily Stewart | ) www.businessinsider.com   time to read: +6 min
One, sports fans will go to great lengths (including piracy) to find the content they're looking for. The NFL has done, I think, a really good job of continuing to evolve their product to make it as TV-friendly as it can be. Brian Fuhrer, senior vice president at NielsenThe NFL also benefits from the deference that networks show the league. Broadcast's core audience is typically older, so when NFL games come on in the fall it draws younger viewers back in. But even if things aren't as good for the NFL, they're still going to be pretty good — and a lot better, ratings-wise, than anything else.
Persons: NBCUniversal, Peacock, Taylor Swift, Travis Kelce, reelect Biden, Brian Fuhrer, you've, Singer, They're, Jon Lewis, Patrick Mahomes, Josh Allen, Lamar Jackson, Chiefs —, Lewis, Will Smith's, Ray Rice, Donald Trump, they're, Emily Stewart Organizations: NFL, Kansas City Chiefs, Baltimore Ravens, AFC, Chiefs, Miami Dolphins, Football, Nielsen, NBA, MLB, Sports Media Watch, Buffalo Bills, Detroit Lions, Ravens, Business
And now, he would like to talk about everybody's — credit scores. It's the type of message that can briefly fill you with panic since credit scores can make or break your financial life. The checking account and debit card are pretty vanilla, and Boost doesn't guarantee a higher credit score. America is filled with people with bad credit scores who want to improve, and probably a lot of them are football fans. "But America is filled with people with bad credit scores who want to improve, and probably a lot of them are football fans."
Persons: Travis Kelce, Taylor, He's, It's, Experian, Kelce, Katie Stratman, it's, isn't, Matt Schulz, Aaron Klein, Rajiv Bhatia, Chi Wu, Swift, , Klein, Emily Stewart Organizations: Kansas City Chiefs, American Express, Chiefs, Netflix, Citibank, Brookings Institution, Treasury, Morningstar, National Consumer Law Center, Capital, Business Locations: Experian, America
For almost two years, many economists and observers have figured something has to give in the labor market. And then the labor market has turned around and said, "Ha, actually, no." If you're trying to upgrade your job, you're trying to get a better job, the time to do that was probably a year ago. If you have a job, you're at a relatively low risk of losing that job — despite the headlines about layoffs at some big-name companies. "If you're trying to upgrade your job, you're trying to get a better job, the time to do that was probably a year ago," Preston Mui, a senior economist at the macroeconomic policy group Employ America, said.
Persons: Nick Bunker, didn't, Guy Berger, Preston Mui, , Heck, hasn't, It's, they're, Emily Stewart Organizations: Ferrari, Workers, Glass Institute, Companies, Business Locations: America
Once again, Chipotle is staffing up ahead of " burrito season ." And once again, the people are asking: "What the hell is burrito season?" Burrito season, the company says, represents its busiest time of the year. When I asked a spokesperson for Chipotle to shed some light on the mysteries of burrito season, her answer was both straightforward and perplexing. But after confirming the existence of burrito season, I was still left with two big questions.
Persons: Chipotle, chow, , Kyle Murray, Justin Seitzler, Seitzler, Emily Stewart Organizations: Cinco de Mayo, CFRA Research, Bureau of Labor Statistics, University of Alberta, Hamptons, Business Locations: Cinco, burritos, Chipotle, El, New York
Listen, I'm not saying that all the good vibes Americans are suddenly feeling about the economy boil down to stocks, gas prices, and eggs. What improved America's economic vibes was basically three things: the soaring stock market, falling gas prices, and eggs. Research shows that consumers feel more pessimistic when gas prices go up — James Surowiecki points out in The Atlantic that high gas prices also make people less happy and more likely to hate the president. If oil prices stay relatively low and, in turn, keep gas prices down, less exasperated drivers could help Joe Biden keep his job come November. There are all sorts of geopolitical threats and unknowns that could throw global trade and oil prices (and thus gas prices) into chaos.
Persons: I'm, there's, There's, Jordan Weissmann, , It's, James Surowiecki, Joe Biden, they're, Emily Stewart Organizations: University of, Dow, Federal Reserve Bank of San, AAA, Research, Bureau of Labor Statistics, Times, Business Locations: America, The
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