The firm on Thursday initiated coverage of Nike with a buy rating and a $125 price target, implying a 27% upside to shares.
Nike has also stayed one step ahead of its competition through digital and direct to consumer growth.
"Nike Digital generated $11bn revenues in FY22 (almost 60% of DTC), of which half are derived from its app suite."
China growth In addition, as China comes back online following prolonged Covid-lockdowns, there are green shoots for Nike in the region.
If margins in China recover to their peak of 38%, RBC sees mid-single digit earnings upside for Nike.