Boeing's still-new CEO, Kelly Ortberg, faces urgent challenges, including a worker strike.
Ortberg is focusing on communication, trust, and future innovation at Boeing to get the company on the right path.
Ortberg, in a letter released to employees along with the company's third-quarter results, said Boeing's customers want — and need — the company to succeed.
"With the right focus and culture, we can be an iconic company and aerospace leader once again," he wrote.
"When you feel that the CEO is with you, and the CEO is feeling your pain, it makes it more tolerable and provides hope for the future," Franklin said.
Persons:
Boeing's, Kelly Ortberg, Ortberg, —, we've, Bill George, George, he's, Rosalind Franklin, Boyden, Franklin, Jeffrey Sonnenfeld, who's, Mary Barra, Alan Mulally, Sonnenfeld, haven't, Richard Aboulafia, they're, Aboulafia
Organizations:
Boeing, Service, Harvard Business School, Yale School of Management, Yale's, Leadership, General Motors, Ford, GM
Locations:
Seattle