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☆ A Russian YouTuber who said he's lost 80% of his revenue following sanctions is scrambling to shift his followers onto other social platforms
  + stars: | 2022-05-15 | by ( Ryan Hogg | Charissa Cheong | ) www.businessinsider.com   time to read: +6 min
He told Insider his YouTube channel had lost 80% of its revenue since February 24. We want to live and work in a global and open world," Lapotkov told Insider, adding, "unfortunately, we can't change the global situation right now." Lapotkov told Insider it would not be easy to replace the lost income by sending fans to platforms like VK and Telegram. He told Insider that rebuilding a profitable following on alternative sites is incredibly challenging. Diana Akhmadishina, a brand ambassador for Adidas Russia who has moved her business ventures onto VK, told Insider that "VK just isn't as cool anymore in Russia.
☆ Influencers and small businesses in Russia lost lucrative Western brand deals after the Ukraine war began. Here's how three are coping.
  + stars: | 2022-05-07 | by ( Ryan Hogg | Charissa Cheong | ) www.businessinsider.com   time to read: +5 min
Big Western brands like Adidas and Reebok pulled out of Russia after the Ukraine war began. The boycott is hurting influencers and small businesses in Russia that rely on Western brand deals. "We're losing money every month that goes by," Che told Insider. Incomes slumpTwo small Russian business owners told Insider their income had collapsed since the Ukraine war began. Diana Akhmadishina, a sports coach who was a brand ambassador for Adidas Russia, told Insider that her photoshoots and other projects with the brand had been put on hold.
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