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☆ A Stanford MBA student and TikToker with 120K followers shares the spreadsheet she uses to stay organized and productive
▼ + stars: | 2023-09-08 | by ( Marta Biino | ) www.businessinsider.com time to read: +5 min

Cherie Luo is a Stanford MBA candidate and creator with about 120,000 TikTok followers. Here's the spreadsheet she uses to stay organized, and some tools she uses for time management. To facilitate this process, Luo uses a spreadsheet where she tracks her content schedule. A screenshot of the spreadsheet Luo uses to stay organized. "It tells me what are the platforms that I'm posting on most consistently, and what topics I'm covering."

Persons: Cherie Luo, Luo, she's, who's, Cherie Luo Luo Organizations: Stanford, YouTube Locations: Stanford, Japan

☆ Startup Bindery wants to help creators become publishers with their own imprints. Here's its pitch to authors and influencers — and the financial terms.
▼ + stars: | 2023-09-07 | by ( Marta Biino | ) www.businessinsider.com time to read: +5 min

Startup Bindery, which has raised $1.3 million, lets creators start their own publishing imprints. Here's what the company is pitching to authors and creators, and what it will look like. A new startup, Bindery, wants to leverage the power of BookTok to let creators become publishers. With Bindery, Kaye wants to cater to authors who don't often get recognized in traditional publishing, and who don't have the social-media audience or the time to consider self-publishing. Thorne spoke with Kaye, and asked him the questions she and other authors had about rights protections for authors.

Persons: TikTok, Matt Kaye, influencer Jaysen Headley, YouTuber Ali Goodwin, Kathryn Budig, Jack Conte, Kaye, Meg Harvey, Bindery, tastemakers, they'll, Rebecca Thorne, Thorne

☆ Seeking nominations for rising stars in influencer marketing in the US and the UK
▼ + stars: | 2023-08-31 | by ( Shriya Bhattacharya | Marta Biino | ) www.businessinsider.com time to read: +2 min

Submit nominations for our inaugural list of rising stars in influencer marketing. Nominees must have at least five years of experience in the creator economy or influencer marketing. AdvertisementAdvertisementThe rise of influencer marketing hasn't shown many signs of slowing down. As the landscape continues to grow and shift, Insider is seeking nominations for its inaugural list of rising stars in influencer marketing. Nominees must have at least five years of experience in the creator economy or in influencer marketing, be based out of the US or the UK, and have contributed to their role in a meaningful manner, as determined by Insider's team.

Organizations: Morning, Twitter, Marketing, Amazon, Lego

☆ How to sell on TikTok Shop
▼ + stars: | 2023-08-16 | by ( Marta Biino | ) www.businessinsider.com time to read: +5 min

TikTok is investing heavily into e-commerce with its TikTok Shop program. TikTok is investing heavily into e-commerce with its TikTok Shop program, and it's offering perks to brands and creators who join. Read about what TikTok Shop can offer brands, according to an exec who spearheads the programTikTok / Maryam Malik / Lissette CalveiroHow to start a TikTok Shop as a sellerBrands can join TikTok Shop by applying on the platform's website. What TikTok Shop offers sellersAs TikTok worked to woo merchants, it began offering perks such as free shipping and discounts for new sellers. On TikTok Shop, creators earn money through affiliate commissions.

Persons: Read, Sellers, Maryam Malik, Lissette, TikTok, Adam Beswick, It's, they've Organizations: Center, Brands, Merchants Locations: Here's, Ecwid

☆ Read the pitch deck that Catch+Release, a startup that helps creators and everyday social-media users license their content to brands, used to raise $8.8 million
▼ + stars: | 2023-08-11 | by ( Marta Biino | ) www.businessinsider.com time to read: +2 min

Catch+Release is a startup that licenses user-generated content for brands to use in ads. The company just announced an additional $8.8 million in Series A funding. Catch+Release, a startup that licenses user-generated content from creators and sells it to brands, announced in early August an additional $8.8 million in Series A funding led by return investor Accel. The fresh $8.8 million investment will go toward improving the platform's marketplace, the software that brands and agencies can use to discover relevant content. Read through 12 pages of the pitch deck Catch+Release used to raise its $8.8 million Series A round:

Persons: Nick Mehta, Rich Kleiman, Kevin Durant's, Goodin Organizations: Astia Fund, HarbourVest Partners, Ford, Walmart, Nike Locations: Delta

☆ How a TikTok video turned into a 6-figure book contract for a first-time author
▼ + stars: | 2023-08-10 | by ( Marta Biino | ) www.businessinsider.com time to read: +5 min

Katie Siegel is the author of newly published mystery novel, "Charlotte Illes Is Not a Detective." Siegel didn't originally envision the story as a novel, but as a video series for TikTok. An editor at Kensington Books saw her videos, and Siegel ended up with a six-figure book deal. Katie Siegel didn't get onto TikTok thinking she'd get a book deal. "When it came up on my feed, I thought, 'This would be such a great mystery series,'" Plackis said.

Persons: Katie Siegel, Charlotte Illes, Siegel, Katie Siegel didn't, she'd, TikTok, Shannon Plackis, Plackis, perusing, Vida Engstrand, Siegel's, BookTok, Barnes, Noble, Michelle Schusterman, that's, preneurs, I've, creatives Organizations: Kensington Books, The New York Times Locations: Kensington, The

☆ How a TikToker with 760K followers built a business reenacting Facebook Marketplace scams, from the apps he uses to manage his workflow to how much money he earns
▼ + stars: | 2023-08-09 | by ( Marta Biino | ) www.businessinsider.com time to read: +5 min

But one day, he had a funny interaction on Facebook Marketplace after putting an item for sale, and his wife suggested he tried making a TikTok video reenacting it. Two years later, he's amassed almost 800,000 followers on TikTok and Instagram with videos of "Facebook Marketplace Nightmares," where he reenacts real conversations users have had while negotiating transactions on Facebook. Here's the tech stack Guerra uses to edit and repurpose content, manage his workflow, and keep track of brand partnerships. VideoleapFor edits on his short-form videos, Guerra uses Videoleap, an editing app for mobile phones that costs $8 a month and provides pre-edited templates to make TikToks and Instagram reels. Guerra used Jotform to make a form for his audience to submit their Facebook Marketplace experiences.

Persons: Chris Guerra, he's, Guerra, Linktree Guerra, Linktree, " Guerra, he'll Organizations: Facebook, Jotform, Paypal, Google Locations: TikTok

☆ A TikTok creator made a video that went viral. A few months later, she had a 6-figure contract for a mystery book series.
▼ + stars: | 2023-08-07 | by ( Marta Biino | ) www.businessinsider.com time to read: +5 min

Katie Siegel is the author of newly published mystery novel, "Charlotte Illes Is Not a Detective." Siegel didn't originally envision the story as a novel, but as a video series for TikTok. An editor at Kensington Books saw her videos, and Siegel ended up with a six-figure book deal. "When it came up on my feed, I thought, 'This would be such a great mystery series,'" Plackis said. The two decided to work together on a proposal, and a few months later, Siegel had a six-figure, two-book contract with Kensington Books.

☆ I worked as a content strategist for one of the biggest YouTubers in the world. It was the job of my dreams, but it took a toll on my mental health.
▼ + stars: | 2023-08-04 | by ( Marta Biino | ) www.businessinsider.com time to read: +6 min

Bryan Grimaldi worked as a content strategist for the YouTube company TBNR. He got the job while he was in college and worked there full-time for nearly two years. This as-told-to essay is based on a conversation with Bryan Grimaldi, a 22-year-old YouTube-content strategist from Los Angeles. TBNR was looking for someone who was not just there to do the day job, but to give it everything they had. Even after three years in the space, I know I'm still young, and I want to continue learning and working as a strategist.

Persons: Bryan Grimaldi, Preston Arsement, Preston, TBNR, —, They're, they're, Madison Hoinka, health.I, I've Organizations: YouTube, Hollywood Locations: Los Angeles, Dallas, TBNR, That's

☆ TikTok is heavily promoting Shop as it eyes e-commerce as a key growth driver. Here's a 9-page document it's used to court creators and sellers.
▼ + stars: | 2023-07-31 | by ( Marta Biino | ) www.businessinsider.com time to read: +3 min

TikTok is wooing brands and creators to try its in-app shopping feature, Shop. In June, TikTok UK hosted an online summit detailing how to get started on Shop and best practices. Read the full 9-page document TikTok shared after the summit with information about Shop. Creators, meanwhile, are being offered cash bonuses, freebies, and other perks for promoting TikTok Shop products. In the UK, TikTok continues to aggressively pursue sellers, and offering "solutions designed with complex businesses in mind," Patrick Nommensen, UK e-commerce general manager, told Insider in June.

Persons: TikTok, Kris Boger, Patrick Nommensen Organizations: TikTok, Shop, Bloomberg, Amazon, Street Journal Locations: Southeast Asia, Europe, China

☆ They were slaughtered for their blubber, and nearly wiped out in Brazil. Decades later, humpback whales are making a comeback.
▼ + stars: | 2023-07-29 | by ( Marta Biino | ) www.businessinsider.com time to read: +2 min

In the 1980s, thousands of humpback whales were slaughtered in Brazil for their blubber. A few decades ago, a population of only 300 to 500 humpback whales survived in the country, scientist Jose Truda Palazzo, who works at the Humpback Whale Institute in the state of Bahia, told the news agency. Humpback whales have grown to about 30,000 in Brazil after being decimated in the 80s. REUTERS/Leonardo BenassattoThe population growth in humpback whales should be taken as a good sign for marine conservation not only in Brazil, but worldwide, Palazzo said. The effort to track the whale population is supported by "citizen scientists," non-professionals with a passion for science who support the work of the scientific community.

Persons: repopulating, Jose Truda Palazzo, Leonardo Benassatto, Palazzo, Julio Cardoso Organizations: Reuters, Service, Whale Institute, REUTERS Locations: Brazil, Wall, Silicon, Bahia, East

☆ Scientists say they have induced 'virgin births' in fruit flies for the first time by switching on the right genes
▼ + stars: | 2023-07-29 | by ( Marta Biino | ) www.businessinsider.com time to read: +3 min

A group of researchers was able to successfully engineer "virgin birth" in fruit flies. "I couldn't believe it," Sperling told the Washington Post. A backup for isolated femalesThe experiment was conducted on fruit flies because they are model organisms, or simple non-human species that are usually studied to better understand biology. "Fruit flies are incredibly special because they are basically the first model organism and have been studied for over 100 years," Sperling told the Post. Virgin births could help certain species and act as a "backup" for isolated females, according to The Guardian.

Persons: Alexis Sperling, Sperling, Hannah Maude, Nature Organizations: Service, Privacy, University of Cambridge, Washington Post, Imperial College London, Times, Guardian Locations: Wall, Silicon, parthenogenesis

☆ An 'exceptional' Roman shipwreck was discovered with hundreds of intact 2,000-year-old jars off the coast of Italy
▼ + stars: | 2023-07-29 | by ( Marta Biino | ) www.businessinsider.com time to read: +2 min

Relics of an ancient Roman cargo ship were found near Rome on Friday. The vessel was filled with hundreds of Roman vases, and is estimated to be more than 20 meters long. The vessel, dating back to the second or first century BC, was found loaded with hundreds of ancient Roman terracotta jars, also known as amphorae. The ship was likely part of the Cura Annonae, an ancient Roman body that was charged with importing and distributing grain to the residents of the cities of Rome. Last year, archaeologists discovered a similar shipwreck dating back nearly 2,200 years stocked with jars used to transport food off the coast of Palermo, Sicily.

Organizations: Service, Repubblica, Carabinieri Locations: Rome, Wall, Silicon, Italy, Spain, Civitavecchia, Italy's, Palermo, Sicily

Insider is recognizing the most influential talent agents and managers for TikTok creators in 2023. In a rush, he asked a friend for talent manager recommendations; Prasuna Cheruku was the answer he got. Talent agents and managers play a critical role in helping creators turn social-media success into sustainable careers in entertainment. For the fourth year, Insider is recognizing the most influential managers and agents who are helping TikTokers build their careers. Here are the 20 most influential TikTok talent-management firms and agencies in North America, listed in alphabetical order:

Persons: Drew, Jeeezy, Jackson, Lil Uzi, Prasuna Cheruku, Cheruku, she's, that's, Danielle Pistotnik, TikTok, Brendan Nahmias, they've, Alix Earle, Mylen Yamamoto Tansingco's, Kensington Organizations: Puma, Talent, WGA, SAG, Management, Hollywood, CAA, United Talent Agency Locations: Jackson, North America

Insider spoke with influencer marketing experts and creators about sponsored content on Threads. Within two days of Threads' launch on July 5 , certain brands and influencers started posting paid, sponsored content. She's since posted more sponsored content to Threads. Hulu worked with creator Adam Rose on a sponsored Threads post. Some creators, like travel creator Jessica Ufuoma, are turning down sponsored content requests from brands for this reason.

Persons: influencers, Adam Rose, Kristen Bousquet, I've, Bousquet, Hulu, Krishna Subramanian, Amber Venz, Alessandro Bogliari, Ayomi Samaraweera, Meta, Rose, Brittany Mehciz, Hulu's, Thomas Walters, Ajai Guyot, Guyot, it's, Elon Musk, Ryan Detert, Matt Navarra, who's, what's, Elon, Navarra, Meta's, Instagram, Sooraj Saxena, he's, Sydney Bradley, Taryn Hicks, Jessica Ufuoma, collabs Organizations: She's, Brands, Meta, Creators, Hulu, Dollar, Amazon, Twitter, Sydney Locations: Europe

☆ Brands get more reach on Instagram but more engagement on TikTok, a new study of thousands of social profiles finds
▼ + stars: | 2023-07-24 | by ( Marta Biino | ) www.businessinsider.com time to read: +5 min

Emplifi analyzes thousands of brand social-media channels each quarter on platforms including Instagram, Facebook, TikTok, and Twitter. The company has collected samples that ranged from thousands to hundreds of thousands of brand profiles on these platforms year-over-year between 2022 and 2023, as well as during Q2 2023. But aside from follower counts, Instagram reels outperformed TikTok content in reach, interactions, and video views during the period. On Instagram, brands received an average of 56 impressions in Q2 2023, compared to nine on Facebook and four on Twitter. In Q2 2023, reels shared by brands earned an average of 75 interactions, while carousels earned 74.

Persons: Instagram, TikTok, Kyle Wong, Emplifi, Wong, —, carousels, Brands Organizations: Facebook, Twitter Locations: Emplifi

Insider spoke with influencer marketing experts and creators about sponsored content on Threads. There may not be hashtags yet on Instagram's new app Threads, but that's not stopping #ads from appearing all over the latest social-media platform. Within two days of Threads' launch on July 5 , certain brands and influencers started posting paid, sponsored content. She's since posted more sponsored content to Threads. Some creators, like travel creator Jessica Ufuoma, are turning down sponsored content requests from brands for this reason.

☆ TikTok is offering creators $1,000 cash incentives and other rewards as it looks to bolster its e-commerce program
▼ + stars: | 2023-07-20 | by ( Dan Whateley | Marta Biino | ) www.businessinsider.com time to read: +7 min

TikTok is offering a slew of cash bonuses and rewards to creators that use its new shopping feature. The conversation centered around how to formalize the role of "TikTok Shop creator" as a new category of influencer, akin to a sports or food personality, Jayy said. "I'm thinking about marketing myself as a TikTok Shop creator," she said. In another instance, they were offered $1,000 in cash for generating at least $3,000 in Shop sales via a video. "Most of the people don't have the support or the knowledge to even be these TikTok Shop creators that TikTok wants them to be."

Persons: Sharon Jayy, Jayy, it's, TikTok, influencers, It's, Ross Hawthorne, Nadia Lynn Garcia, Maryam Malik, Lissette, Shayna Farnan, she's, Malik, Lauren Mabra, Mabra, Pinterest, Farnan Organizations: TikTok, Real Quick Media, Meta, Facebook, YouTube, Financial Times, TikTok Shop Locations: Culver City , California, China, London

☆ TikTok is luring creators into its Shop program with office visits, private chat groups, and cold hard cash
▼ + stars: | 2023-07-19 | by ( Dan Whateley | Marta Biino | ) www.businessinsider.com time to read: +7 min

The conversation centered around how to formalize the role of "TikTok Shop creator" as a new category of influencer, akin to a sports or food personality, Jayy said. "I'm thinking about marketing myself as a TikTok Shop creator," she said. In another instance, they were offered $1,000 in cash for generating at least $3,000 in Shop sales via a video. On the right, a screenshot of what a creator sees on the backend when using TikTok Shop as an affiliate. "Most of the people don't have the support or the knowledge to even be these TikTok Shop creators that TikTok wants them to be."

☆ How AI startup Runway aims to simplify video editing and filmmaking, from removing backgrounds to generating scenes from text prompts
▼ + stars: | 2023-07-17 | by ( Marta Biino | ) www.businessinsider.com time to read: +4 min

The buzzy generative-AI startup Runway wants to revolutionize video creation and editing. Filmmakers and creators have been using the startup to make video editing more efficient. All sorts of AI startups are cropping up with the promise of simplifying video creation and editing. In traditional video editing, this would be done frame by frame, but Runway's AI can do it automatically. "This is a perfect example, the video required the initial iPhone shot that he recorded and the text prompts," Valenzuela said.

Persons: Cristóbal Valenzuela, It's, Ben Mathews, Valenzuela, Stephen Colbert, Oscar, Quinn Murphy, popstar Alicia Keys, Murphy, Kevin Parry, Runway's, Martin Haerlin, Paul Trillo, it's Organizations: Ventures, Runway, Netflix, Star Wars, Wars

☆ TikTok creators are raking in cash and scoring millions of views from its shopping affiliate program. Will it last?
▼ + stars: | 2023-07-17 | by ( Dan Whateley | Marta Biino | ) www.businessinsider.com time to read: +8 min

TikTok creators are raking in sales commissions from its new e-commerce program, TikTok Shop. TikTok has some requirements for who can join its TikTok Shop program. Some users work directly with brands on TikTok Shop promotions, while others simply choose eligible products from TikTok Shop sellers at a standard commission rate. Micro and nano influencers can also score big TikTok Shop paydaysCreators don't need to have millions or even hundreds of thousands of followers to make good money from TikTok Shop commissions. Natalie Park, a fashion, lifestyle, and college content creator with around 32,000 TikTok followers, also had a TikTok Shop video featuring a phone stand go viral.

Persons: Shayna Farnan, Farnan, Jeneen Sahtout, Shawn Jacobson, Jacobson, TikTok, Nicole Rechtszaid, Arlene Resendiz, Resendiz, Sharon Jayy, Grace Secrist, Alexander Jane, Natalie Park, I'm, what's, influencers, they'd Organizations: Walmart, CVS, TikTok, influencers, Ghost Agency, TikTop, Fund Locations: Pennsylvania, UK, Indonesia

☆ TikTokers are earning thousands in commissions from its new shopping program and scoring millions of views. Will it last?
▼ + stars: | 2023-07-14 | by ( Dan Whateley | Marta Biino | ) www.businessinsider.com time to read: +8 min

TikTok creators are raking in sales commissions from its new e-commerce program, TikTok Shop. TikTok has some requirements for who can join its TikTok Shop program. Micro and nano influencers can also score big TikTok Shop paydaysCreators don't need to have millions or even hundreds of thousands of followers to make good money from TikTok Shop commissions. Natalie Park, a fashion, lifestyle, and college content creator with around 32,000 TikTok followers, also had a TikTok Shop video featuring a phone stand go viral. "It's just a matter of sorting through the TikTok Shop and finding what's actually on there that's worth my time."

Instagram's headcount is looking a bit smaller after layoffs, but it has a hit new app in Threads. Insider is highlighting 14 top executives at Instagram in 2023. Instagram's partnerships org, which handles relationships with public figures, creators, and brands, is also in for a massive overhaul, after cuts in May slashed many roles. Charles Porch will continue to lead Instagram's partnerships team as VP. Insider has compiled a list of 14 top executives at Instagram who lead teams from product marketing to diversity and inclusion.

Persons: Adam Mosseri, It's, Meta, Instagram, Tessa Lyons, Instagram's, Nick Grudin, Justin Osofsky, who's, Charles, Eva Chen, shepherding, he'll Organizations: Instagram, Meta, Dapper Labs Locations: London

☆ How AI startup Runway is trying to make content creation faster and easier, according to its cofounder
▼ + stars: | 2023-07-13 | by ( Marta Biino | ) www.businessinsider.com time to read: +4 min

The buzzy generative-AI startup Runway wants to revolutionize video creation and editing. Filmmakers and creators have been using the startup to make video editing more efficient. All sorts of AI startups are cropping up with the promise of simplifying video creation and editing. Valenzuela said Runway's research focuses on making storytelling easier in two ways: helping to "see the world" with video editing, and "generating things in the world" with content generation. In traditional video editing, this would be done frame by frame, but Runway's AI can do it automatically.

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