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CNN —The Vision Pro, Apple’s first new product in seven years, will officially launch in stores on Friday in the US. The Apple Vision Pro headset is displayed in a showroom on the Apple campus in Cupertino, Calif., after it's introduction at the company's annual developers conference, Monday, June 5, 2023. The Vision Pro is a high-priced headset that blends virtual reality with augmented reality that projects digital images on top of real-world settings. Vision Pro includes surround sound, with audio pods that sit outside the ears to deliver rich immersive audio. Morgan Stanley analysts project the company will ship up to 400,000 Vision Pro units this year.
Persons: Apple’s, Tim Cook, Cook, Jeff Chiu, it’s, Siri, Luke Skywalker’s, Ming, Chi Kuo, Morgan Stanley Organizations: CNN, Apple Stores, New York Times, Apple, Pro, Vision, Disney, Apple Watch, Shipping Locations: Cupertino , Calif
The Apple Vision Pro mixed-reality headset launched in the US on Friday. Tim Cook and Apple's SVP of Retail and People showed up at an NYC Apple Store for the launch. NEW LOOK Sign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. AdvertisementThe Apple Vision Pro launched in the US today, and there were some pretty long lines of fans waiting to get their hands on one. Apple CEO Tim Cook and SVP of Retail and People Deirdre O'Brien appeared at New York City's flagship Apple store to mark the launch and greet customers.
Persons: Tim Cook, , Deirdre O'Brien Organizations: Apple Vision, Apple's, Retail, Apple, Service, Vision Pro, Business Locations: New York
Everyone has been waiting for Tim Cook to talk about Apple's foray into AI. The comments come as Apple's Big Tech rivals benefit from their early moves in the technology. download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . AdvertisementIt's been a long time coming, but Tim Cook is finally talking about artificial intelligence on his own terms. CEO Satya Nadella described the period as one in which the company "moved from talking about AI to applying AI at scale."
Persons: Tim Cook, , It's, Mark Zuckerberg, Josh Edelson, Satya Nadella, Mark Gurman, John Giannandrea, Craig Federighi, Cook, Christoph Dernbach, Goldman, Mike Ng, We've Organizations: Big Tech, Service, Apple, Apple's Big Tech, , Google, Meta, Microsoft, Amazon, Getty, Vision, Apple Vision Pro, Huawei Locations: AFP, China
Mark Zuckerberg has had quite the week
  + stars: | 2024-02-02 | by ( Dan Defrancesco | ) www.businessinsider.com   time to read: +5 min
In today's big story, we're recapping earnings from three tech giants: Meta, Apple, and Amazon. The big storyMeta's mega-winMark Zuckerberg is smiling: Its profit margins are much improved — and that's partly because of a shrinking headcount. Josh Edelson/AFP/Getty Images ; Isabel Fernandez-Pujol/ BIMark Zuckerberg has had quite the week. It lost $16 billion on the Metaverse in 2023, and Zuckerberg indicated more pain for years to come.) Following the success of Meta's "Year of Efficiency," Zuckerberg said that the company may never go back to large-scale hiring.
Persons: , Phil doesn't, Zuck, Mark Zuckerberg, Josh Edelson, Isabel Fernandez, Sarah Jackson, Meta, Zuckerberg, BI's Peter Kafka, Peter, Richard Drew, Wall Street's, Rufus, BI's Eugene Kim, Amazon, Aaron Schwartz, Diem, Dan DeFrancesco, Hallam Bullock, Jordan Parker Erb Organizations: Service, Apple, Business, Getty, Pujol, Meta, Amazon, Xinhua, Microsoft, Chevron Corporation, ExxonMobil, Cigna Locations: AFP, China, New York, London
Apple's Vision Pro officially launched in stores on Friday. The Vision Pro felt heavy after a while, but one immersive feature blew me away. AdvertisementI stood outside in the rain with about 10 others to test Apple's new Vision Pro headset for free. But, I didn't expect the Vision Pro to feel like it would seamlessly fit into the way I use technology in my daily life. Toward the end of my session, I was adjusting the Vision Pro for some relief on my face.
Persons: , Jordan Hart, Mario Organizations: Vision Pro, Downtown, Downtown Brooklyn Apple, Service, Apple, Mario Bros Locations: Downtown Brooklyn
In this videoShare Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailApple Vision Pro goes on sale: CEO Tim Cook greets customers in NYCCNBC's Steve Kovach joins 'Squawk Box' with the latest news from Apple.
Persons: Tim Cook, Steve Kovach Organizations: Apple Vision, Apple
download the appSign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. Read previewThe Apple Vision Pro — the tech behemoth's highly anticipated mixed-reality headset — hit the market on Friday. In Apple's words, it's a "revolutionary spatial computer that transforms how people work, collaborate, connect, relive memories, and enjoy entertainment." While preorders for the Apple Vision Pro were reportedly snapped up almost instantly — despite mixed reviews from early users of the headset — that's still a lot of money. Here are five of the latest headsets that offer a more affordable alternative to Apple's Vision Pro right now:
Persons: Organizations: Service, Business, Apple Vision, Vision
🥹🥹🥹 what a day can’t believe Vision Pro is out pic.twitter.com/p0JCkuZ7Z1 — Linda Dong 🥽 (@lindadong) February 2, 2024The excitement grew as Apple Store visitors tried the Vision Pro. AdvertisementWent to Apple Store to do the Vision Pro demo and I can’t articulate what exactly I just saw. @peach.mcintyre COME WITH PEACH 🍑 TO THE APPLE STORE TO DO A FREE DEMO OF THE APPLE VISION PRO: APPLE PRO REVIEW ♬ original sound - Peach.McIntyreBut not everyone expressed total enthusiasm for the headset. Opinions on the weight of the Apple Vision Pro — which some early testers complained crushed their face — varied. Whether or not those who demoed the Vision Pro in-store ended up purchasing their own, customer interest in Apple's flashy product seems to be strong.
Persons: , techies, Du, flo o, Hal l, arie, ava Organizations: Service, Vision, Apple, Business Locations: SION, sion
Microsoft is bringing a full suite of Office apps to Apple's Vision Pro. AdvertisementMicrosoft is bringing a full suite of Office apps to Apple's Vision Pro. The tech giant said programs including Microsoft Word, Excel, and PowerPoint would be available on Apple's new tech on its launch day. In a blog post, the company also said its new everyday AI companion, Copilot, would be available for users. Microsoft, however, is making all its productivity apps, including its workplace platform Teams, available for Apple users.
Persons: , Preorders, TF International Securities analyst Ming, Chi Kuo Organizations: Microsoft, Vision, Service, Apple, Apple Vision, TF International Securities analyst, Netflix
Cash flow and capital allocation In its June quarter, Apple generated operating cash flow and free cash flow results that handily exceeded Street expectations. The Mac's return to growth is also notable, especially given the shorter quarter, indicating a significant acceleration in growth versus the September quarter. In services, sales advanced 11% year over year on the back of double-digit growth in paid subscriptions. Jim waits 45 minutes after sending a trade alert before buying or selling a stock in his charitable trust's portfolio. If Jim has talked about a stock on CNBC TV, he waits 72 hours after issuing the trade alert before executing the trade.
Persons: Tim Cook, Cook, Apple, Siri, we're, it's, Luca Maestri, We've, Jim Cramer's, Jim Cramer, Jim, Justin Sullivan Organizations: Apple, Vision, CNBC, Apple Vision, Getty Locations: China, Malaysia, Mexico, Philippines, Poland, Turkey, India, Indonesia, Saudi Arabia, Chile, Kantar, U.S, Japan, Australia
Apple CEO Tim Cook has finally been photographed with the Vision Pro strapped to his head. It's a notable moment since Cook and other Apple execs were not previously seen wearing the headset. AdvertisementTim Cook has finally been photographed wearing Apple's new face computer, the Vision Pro, as part of a Vanity Fair cover story. 🔗: https://t.co/IOZfM6YsNx pic.twitter.com/HBzKGsV8BL — VANITY FAIR (@VanityFair) February 1, 2024It's a notable moment given that Cook and other Apple executives were noticeably not photographed wearing the headset when it was announced in June, nor in the time since. With a price tag of $3,499, the Vision Pro arrives in stores on Friday and comes with 256GB of internal storage.
Persons: Tim Cook, It's, Cook, , , @NickBilton, @Tim_Cook, ince, eason Organizations: Apple, Vision, Service, @Apple Locations: ife
CEO Tim Cook told Vanity Fair an early version he tried years ago was a "monster" of an "apparatus." "It wasn't wearable by any means of the imagination." Apple CEO Tim Cook likened an early version of the company's $3,500 mixed-reality headset to "a monster" of "an apparatus." "You weren't really wearing it at that time," he told Vanity Fair in an article published Thursday. "It wasn't wearable by any means of the imagination."
Persons: Tim Cook, Organizations: Apple, Service, Apple Vision, Business
The Apple Vision Pro Is a Marvel. But Who Will Buy It?
  + stars: | 2024-01-31 | by ( Kevin Roose | ) www.nytimes.com   time to read: +1 min
Last week, I was ushered by an Apple employee through a security gate, past a manicured lawn, down a flight of stairs and into a tastefully decorated faux living room inside the Steve Jobs Theater to get a preview of the company’s new Vision Pro headset. Like other reporters who were given early tours of the Vision Pro, my demo was far from exhaustive. Given how limited my trial was, I can’t in good conscience tell you whether the Vision Pro is worth the $3,500 — yes, three thousand five hundred United States dollars — it costs. I also can’t say if the Vision Pro solves what I call the “six-month problem.” With many V.R. headsets I’ve tried — and I’ve tried a lot — the initial novelty fades, and minor annoyances, like blurry graphics or a lack of compelling apps, start to pile up.
Persons: Steve Jobs, I’ve Organizations: Apple, Steve, Vision, United Locations: United States
In this article AAPL Follow your favorite stocks CREATE FREE ACCOUNTApple Vision Pro Todd Haselton | CNBCIt's night. Here's what you need to know:What's goodApple Vision Pro Source: AppleI was skeptical when I first met with Apple to see the Vision Pro. Apple Vision Pro. Photos in the Apple Vision Pro Todd Haselton | CNBCI love the "spatial photos" you can capture using the cameras on the outside of the Vision Pro or with the latest iPhone 15 Pro and iPhone 15 Pro Max. Apple Vision Pro Todd Haselton | CNBC
Persons: Todd Haselton, Oregon's Mount Hood, I'm, I've, it's, Max, Joshua Tree, Slack, Barbie, It's, CNBC Apple Keychain, Siri, There's Organizations: CNBC, Apple Watch, UBS, Apple, Apple Vision, Vision Pro, Pro, Companies, Vision, Greyhound, CNBC Apple, Disney, Wars, Netflix, Spotify, YouTube, Amazon, Amazon Prime Locations: Oregon's Mount, U.S, Hawaii, White Sands
Apple Vision Pro review: Here's what you need to know
  + stars: | 2024-01-30 | by ( ) www.cnbc.com   time to read: 1 min
Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailApple Vision Pro review: Here's what you need to knowJoanna Stern, WSJ, joins 'Squawk on the Street' to discuss Apple's latest large product launch, the Apple Vision Pro.
Persons: Joanna Stern Organizations: Apple, Apple Vision
Read previewThere's a lot of hype around the new Apple Vision Pro ahead of its launch in the US this Friday. AdvertisementIt's great for entertainment like watching movies …Reviewers seemed to have a positive experience watching movies on the Vision Pro. Spoonauer felt he "could see myself taking the Vision Pro on business trips and using it back at the hotel." "Other headsets have eye tracking and hand tracking, but none have the combination working as smoothly, subtly and intuitively as the Vision Pro," he wrote. Patel called the Vision Pro "a VR headset masquerading as an AR headset."
Persons: , preorders, MacRumors, Nilay Patel, Mark Spoonauer, Joanna Stern, CNET's Scott Stein, Patel, Stein, Stern, There's, CNBC's Todd Haselton, Spoonauer, peck, Haselton, Slack, it's, I've Organizations: Service, Apple Vision, Apple, Business, Meta, Vision, Meta Quest Locations: visionOS
Read previewEarlier this month, Chinese startup XReal unveiled the Air 2 Ultra, the company's latest augmented reality glasses that blend a virtual world with the user's physical surroundings. The startup says they'll be an "affordable alternative" to rivals like the Apple Vision Pro. Unlike Apple's Vision Pro, Xu says XReal has no intentions to build a fully immersive virtual reality feature into its glasses. Yet, when it comes to its AR capabilities, Xu says his company's is half a decade ahead of Apple's. "I think we're three to five years ahead of them in AR," Chi said in regards to Apple.
Persons: , Chi Xu, XReal, Xu didn't, Xu, Chi Organizations: Service, Business, pricier, XReal's, Apple Vision, Air, Meta, Bloomberg, Amazon, Apple, Apple's, IDC Locations: Apple's
Read previewWhen Apple launches the Vision Pro on Friday, it could really do with developers lapping it up. Given the price tag, Apple watchers aren't expecting the Vision Pro to fly off the shelves immediately. AdvertisementTo spur future consumer sales then, Apple really needs developers onside to help make the Vision Pro a success. In theory, it means developers aren't strictly limited to releasing their apps to Apple users through its own App Store. More broadly, it puts Apple and developers at odds with each other at a moment when Apple really needs apps for Vision Pro.
Persons: , It's, aren't, Apple Apple, Daniel Ek, Ek, Tim Sweeney, Sweeney, Apple, Apps, Mark Gurman Organizations: Service, Apple, Business, Vision, European Union, bloc's, Epic, Microsoft, Valve, Vision Pro
All three major averages posted gains for the third consecutive week, lifted by solid quarterly earnings and positive economic data. Earnings season ramps up next week, with five of the Super Six mega-cap stocks delivering results. Employment numbers are the most important economic data, with Friday's January nonfarm payrolls report carrying the most weight. The January ISM Manufacturing report on Thursday and December's factory orders report Friday are expected to show the sector still in contraction mode. But earnings and commentary this week from peer Sartorious made us encouraged about a return to growth in 2024.
Persons: nonfarm, December's, Sartorious, We've, Stanley Black, Decker, We're, We'd, Royal Philips, Crane, Woodward, ServisFirst, Cadence Bancorporation, CADE, Johnson, Phillips, Avery Dennison, Columbus McKinnon, Robinson, SIRI, Cardinal Health, Parker, DOV, Pitney Bowes, Ferrari N.V, CSW, COLM, W.W, Grainger, Dwight Co, Jim Cramer's, Jim Cramer, Jim, Tim Cook, Justin Sullivan Organizations: Gross, Procter, Gamble, Gillette, Super, Consumer, JPM Healthcare, Amazon, Microsoft, Honeywell, Aerospace, Solutions, Apple Watch, Masimo, Vision Pro, Franklin Resources, Resource Partners, Bank of Marin Bancorp, Bank7 Corp, Pacific Premier Bancorp Inc, Provident Financial Holdings, Dynex, Cliffs Inc, Nucor Corp, Whirlpool Corp, F5 Networks, Capital Southwest Corp, Harbors Investment Corp, Crane Co, Payne, Equity, Heartland Financial, Cadence, FinWise Bancorp, Five Star Bancorp, PotlatchDeltic Corporation, Sanmina Corporation, Pfizer, General Motors Corp, United Parcel Service, JetBlue Airways Corporation, Smith Corp, Marathon Petroleum Corp, HCA Healthcare, Oshkosh Corporation, SYSCO Corp, Danaher Corp, Johnson Controls, M.D.C . Holdings, Commvault Systems Inc, Hope Bancorp, Hubbell Incorporated, Malibu Boats, Polaris Industries, Inc, Camden National Corp, Cambridge Bancorp, Microsoft Corp, Starbucks Corp, Devices, Electronic Arts Inc, Juniper Networks, Stryker Corp, Lending, Canadian, Canadian Pacific Kansas City Limited, Mondelez, Chubb Corporation, Modine Manufacturing, Partners, Management, Hawaiian Holdings, Manhattan Associates, Unum Group, UNM, Axos, Enova, Boston Properties, Boeing Co, Novo Nordisk, Mastercard Inc, Roper Technologies, Boston Scientific Corporation, MarketAxess Holdings, Fisher, Aptiv PLC, Hess Corp, Nasdaq, United Microelectronics Corp, Rockwell Automation, Teva Pharmaceutical Industries, Ltd, Avery, Avery Dennison Corp, Extreme Networks, Otis Worldwide Corporation, OTIS, Columbus, Columbus McKinnon Corp, Central Pacific Financial Corp, Brinker International, Fortive Corporation, Qualcomm, Technology, Metlife, Hanover Insurance, Barn Holdings, CONMED Corporation, DLH Holdings Corp, Meritage Homes Corporation, Honeywell International, Eaton Corp, Altria, Royal Caribbean Cruises Ltd, Merck, Co, Enterprise Products Partners, Dorian LPG, SiriusXM Holdings, Cardinal, Hannifin Corporation, Allegheny Technologies Incorporated, Tractor Supply Company, Trane Technologies, Dover Corp, Huntington Ingalls Industries, Brunswick Corporation, Dickinson, Canada Goose Holdings, Kirby Corp, WEC Energy Group, WestRock Company, Allegro MicroSystems, Ball Corporation, Broadridge Financial, BrightSphere Investment Group, CMS Energy Corp, Lancaster Colony Corp, Rogers Communications Inc, Sanofi, Apple, Atlassian Corporation, United States Steel Corp, Corp, Adtalem Global, Homes, DXC Technology Company, Eastman Chemical Company, Gen, Post Holdings, America, Columbia Sportswear Company, Exxon Mobil Corp, Chevron Corporation, Myers Squibb Co, CIGNA Corp, Regeneron Pharmaceuticals, Charter Communications, AON, Cboe, Dwight, Banco Santander, Jim Cramer's Charitable, CNBC, Apple Vision, Getty Locations: China, East, United States, Europe, Cleveland, Alexandria, California, Corning, Canadian Pacific, Teradyne, TER, Novo, Hanover, PBI, Skechers U.S.A, Bristol, Chile
Goldman Sachs is getting bullish on tech ahead of key earnings. CNBC Pro combed through Goldman Sachs research to find the firm's favorite tech names as earnings season heats up. Microsoft Analyst Kash Rangan expects big results from Microsoft when the company issues its fiscal second-quarter report on Tuesday . Broadcom Goldman recently reinstated coverage of the semiconductor company with a buy rating ahead of its earnings report in February. In addition, the VMware deal should "drive operating margin expansion and earnings growth well in excess of the industry average," he said.
Persons: Goldman Sachs, Kash Rangan, Rangan, Broadcom Goldman, Toshiya Hari, Hari, Apple Goldman, Michael Ng, Ng, … AAPL Organizations: CNBC, Apple, Microsoft, Broadcom, VMware, Apple Services, Apple Music, Apple Vision, Semiconductor, TAM Locations: CY23
Repairs to the Apple Vision Pro will be expensive. Without the company's AppleCare+ insurance policy, fixes can cost up to $2,399. AdvertisementApple Vision Pro repairs could get pricey. Apple Vision Pro repairs could get expensive without an insurance policy. AppleEven with the AppleCare+ policy — which costs $499 for two years of coverage or $24.99 per month — the repairs would cost about $299, according to Apple.
Persons: , you'll, preorders, Tim Cook Organizations: Apple Vision, Service, Vision, Apple, Pro, Apple Watch
Read previewApple fans scooped up enough Vision Pro headsets to push back delivery times for new orders, but one analyst isn't so sure the initial hype will last. The Apple Vision Pro headset became available for preorder on Friday, and shipping times quickly extended from early February to March. Ming-Chi Kuo, an analyst at TF International Securities who specializes in Apple's supply chain, estimated Apple sold between 160,000 and 180,000 units during the Vision Pro's preorder weekend. "It indicates that demand may quickly taper off after the core fans and heavy users place their orders," Kuo wrote. AdvertisementKuo said the Vision Pro is "still a very niche product."
Persons: , isn't, Chi Kuo, Kuo, isn't snowballing, Apple Organizations: Service, Business, Apple, preorder, TF International Securities, Meta, Vision Pro
Apple Vision Pro pre-orders begin: Here's what to expect
  + stars: | 2024-01-19 | by ( ) www.cnbc.com   time to read: 1 min
Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailApple Vision Pro pre-orders begin: Here's what to expectJoanna Stern, WSJ personal tech columnist, joins 'Squawk on the Street' to discuss Stern's initial take on Apple's Vision Pro, whether the chip performance has reduced latency, and the use cases for the new technology
Persons: Joanna Stern Organizations: Apple, Pro, Apple's
Apple's Vision Pro goes on sale today. You can still watch porn on a Vision Pro via a web browser. I've asked Apple PR to confirm that the guidelines will extend to apps made specifically for the Vision Pro. (This is why the fact that neither Netflix nor YouTube are making Vision Pro apps is not a big deal — if you want to watch Netflix or YouTube on a Vision Pro, you can do it on a browser). But don't expect to see porn that fully exploits the capabilities of the Vision Pro anytime soon.
Persons: , Apple, Steve Jobs, Tim Cook, Jobs, I've, it's Organizations: Vision, Service, Apple, Netflix, YouTube
Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailWhat the launch of Apple Vision Pro means for the company and the stockJason Ware, Albion Financial Group CIO, and Scott Stein, CNET Editor-at-Large, discuss the outlook for the Apple Vision Pro headset.
Persons: Jason Ware, Scott Stein Organizations: Apple Vision, Albion Financial, CNET, Apple
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