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☆ How to land a job working for a YouTube star and what it's like, according to Ryan Trahan's creative director
▼ + stars: | 2023-08-14 | by ( Amanda Perelli | ) www.businessinsider.com time to read: +6 min

Preston White is YouTube star Ryan Trahan's creative director. When Preston White applied to compete in YouTube star Ryan Trahan's new video series, he didn't think it would lead to a major career — and life — change. White and two other contestants — including Zach Levet (who also landed a job with Trahan) — ended up as finalists in Trahan's three-part video series. For the video series, the contestants spent almost a week straight with Trahan, which led to White, Levet, and Trahan keeping in touch after the competition. White immediately called Trahan, and was then thrown into a trial period as Trahan's producer, which later lead to his full-time gig as creative director.

Persons: Preston White, Ryan Trahan's, White, —, Ryan Higa, Zach Levet, Trahan, There's, YouTubers, Ryan, They'll, they'll Organizations: YouTube, Walmart Locations: Austin , Texas, Trahan's, Austin

☆ Seeking nominations for the top angel investors funding creator economy startups in 2023
▼ + stars: | 2023-07-31 | by ( Sydney Bradley | Amanda Perelli | ) www.businessinsider.com time to read: +2 min

Insider is compiling our 1st annual list of the top angel investors in the creator economy. From Hollywood celebrities to startup founders to influencers, the creator economy has been bootstrapped by many famous angel investors. Typically high-net-worth individuals, angel investors provide startups with funding using their own money, unlike venture capital firms. And Jack Conte, CEO and cofounder of Patreon, has also invested in several up-and-coming creator startups, like financial-management company Stir and online courses startup Creator Now. In order to be considered for this list, angel investors must have written checks to at least two startups between January 2022 and August 2023.

Persons: influencers, Jack Conte Organizations: Morning

☆ The top products Amazon influencers sold during Prime Day, from teeth whitening strips to a 'colster' for hard seltzer cans
▼ + stars: | 2023-07-31 | by ( Amanda Perelli | ) www.businessinsider.com time to read: +2 min

This Prime Day, Amazon influencers earned 21.6 times what they do on an average day. Here's a breakdown of the top-selling products from Amazon's influencer network during Prime Day. Packages are transported on a conveyor belt an Amazon warehouse, busy on Prime Day on July 11, 2023 Soren Larson/ReutersInfluencers are central to Amazon's marketing strategy, and Prime Day is no exception. During this year's Prime Day, Amazon influencers earned 21.6 times more on average per day compared to their daily average in 2023, according to the company. These were the top-selling products promoted by Amazon influencers during Prime Day:Crest 3D Whitestrips, professional effects Yeti Rambler 12 oz.

Persons: Soren Larson, Alix Earle, Leenda Dong, seltzer, Lindsey Gamble, Levi's, Blake Organizations: Amazon influencers, Prime, Reuters, YouTube, influencers Locations: livestream

From Karat to Spill, venture capitalists are betting on creator-focused companies in 2023.Insider is highlighting 14 VC firms that are backing startups in the space right now. By 2021, the space had raised approximately $939 million in venture capital, according to Crunchbase data. Many startups have raised money in 2023, from pre-seed stages to larger later-stage rounds. Insider is highlighting over a dozen VC firms, as well as their partners who specialize in creator-focused startups, that are funding the next wave of creator-economy companies. Here are 14 VC firms funding the creator economy in 2023:Note: Firms are listed in alphabetical order.

Persons: Marlon Nichols, Nichols, Karat Organizations: MaC Venture

☆ The president of MrBeast's YouTube empire shares lessons from working with the platform's most-successful creator, from globalization to avoiding burnout
▼ + stars: | 2023-07-24 | by ( Amanda Perelli | Sydney Bradley | ) www.businessinsider.com time to read: +6 min

Marc Hustvedt, president of the YouTube empire MrBeast, likens Jimmy Donaldson's stardom and impact to that of a professional athlete. "To me, creators, particularly YouTube creators, always stood out," Hustvedt said. "A 100-million-view video is exponentially more valuable than 20 5-million-view videos," Hustvedt said. "Get really, really good at making the content," he said. "It sounds so basic, but in practice, it's really, really hard."

Persons: MrBeast, Alberto E, Rodriguez, Marc Hustvedt, Hustvedt, Jimmy Donaldson's, Donaldson, Philip DeFranco, he's, MrBeast doesn't, Anita Elberse, YouTubers Rhett, Link, Smosh, Smosh cofounders Anthony Padilla, Ian Hecox, it's Organizations: Nickelodeon, Microsoft Theater, YouTube, React Media, Hustvedt, Blockbuster, Big Business, Entertainment, Harvard Business, Twitter Locations: Los Angeles , California, Greenville , North Carolina, VidCon, India, Brazil

☆ Inside YouTube's social-shopping efforts, which are focused on affiliate links and shoppable short video
▼ + stars: | 2023-07-18 | by ( Amanda Perelli | ) www.businessinsider.com time to read: +6 min

At VidCon, the annual conference for creators, industry professionals, and fans, YouTube Shopping made a splash. Michael Martin, YouTube Shopping general manager, and Bridget Dolan, managing director of YouTube Shopping partnerships, each spoke about the platform's new affiliate program. In 2021, YouTube began quietly testing shopping tools like product pins with a small group of creators. The feature looks similar to the in-app shopping tools on TikTok, with a "view products" button on the lower half of the video. Instagram, on the other hand, ended its native affiliate program in July 2022, and cut back on some features, like live shopping.

Persons: Michael Martin, Bridget Dolan, David Katz, who've, TikTok, Amanda Perelli YouTube's, Martin, it's, Jay Kent, Hume, Kent Organizations: YouTube, YouTube's, Coachella, Amazon Associates Locations: VidCon

☆ How Amazon harnessed its influencer network to create buzz and sell products around Prime Day
▼ + stars: | 2023-07-14 | by ( Amanda Perelli | ) www.businessinsider.com time to read: +4 min

Last year, Amazon influencers earned 17 times more on average per day during Prime Day than on other days. It was nearly impossible to miss out on Amazon's annual two-day sales event, Prime Day, this year. During Prime Day, Amazon released Instagram and TikTok filters, and team members kept creators updated on trending deals. Instagram influencer @nowitsclean posted a six-slide carousel to promote Prime Day and share her favorite products with followers. For some creators, Amazon Live can be "hit or miss," said Jay Kent-Hume, the cofounder of the talent management firm The Sociable Society.

Persons: influencers, Alix Earle, Leenda Dong, Jake Shane, Lindsey Gamble, Gamble, Amanda Perelli, Jay Kent, Hume Organizations: Amazon, Amazon influencers, YouTube, Facebook, influencers Locations: TikTok, Austin , Texas, Kent

☆ Read a leaked 13-page document Instagram is sending creators about Threads that reveals upcoming features
▼ + stars: | 2023-07-14 | by ( Sydney Bradley | Amanda Perelli | ) www.businessinsider.com time to read: +2 min

Instagram's new app, Threads, already has more than 100 million users. Insider is sharing the 13-page document Instagram is sending to some creators explaining the app and upcoming features. The 13-page document shared with Insider specifically names three updates coming to trends and topics, search, and messaging. The document shared with content creators and talent managers hints that integration with Mastodon should be coming soon. Here's a look at the exclusive 13-page document:

Persons: Instagram, Lia Haberman, Adam Mosseri, Mosseri, We're, Meta Organizations: Meta, UCLA, ActivityPub

☆ Instagram's Threads had a splashy arrival, but creators say it's missing key features and the answer to a big question: Are we supposed to call them posts or threads?
▼ + stars: | 2023-07-06 | by ( Amanda Perelli | Sydney Bradley | ) www.businessinsider.com time to read: +6 min

Instagram's new text-based app, Threads, hit phones on Wednesday evening, and the app had already reached 30 million sign-ups as of Thursday, Meta CEO Mark Zuckerberg wrote. Here's what is missing from Instagram's new app, Threads, according to creators:There are no hashtags on the app yet. Per an official post from the Threads App account, you can just say "post." "We're committed to building support for ActivityPub, the protocol behind Mastodon, into this app," Mosseri said in a Threads post. Read more about Instagram's new app, Threads.

Persons: Mark Zuckerberg, Lonnie Marts, Roberto Nickson, monetization, Adam Mosseri, Lauren Godwin, Mosseri, Avori Henderson, Per, Instagram, We're Organizations: Twitter, ActivityPub

☆ How many subscribers you need to start making money on YouTube
▼ + stars: | 2023-07-06 | by ( Amanda Perelli | Marta Biino | ) www.businessinsider.com time to read: +6 min

To apply to make money YouTubers must have 1,000 subscribers — and 4,000 watch hours or 10 million shorts views. Insider spoke with dozens of creators who shared how they got started making money on YouTube. Creators on YouTube don't need hundreds of thousands of subscribers to start earning money or to turn the gig into a lucrative side hustle. To start earning money directly from YouTube, a creator must be a member of the YouTube Partner Program. Jen Lauren is a nano influencer with about 7,000 subscribers on YouTube Jen LaurenSo, how much money do creators make on YouTube?

Persons: Amanda Wan, Read, Jen Lauren, Lauren, Zoe Pritchard, YouTube Jen Lauren, Here's, YouTubers Organizations: YouTube's, YouTube, Shorts, Google, Shelby

☆ Mark Zuckerberg just launched the Twitter killer Threads app and wants to get '1 billion+ people on it'
▼ + stars: | 2023-07-06 | by ( Huileng Tan | Kai Xiang Teo | ) www.businessinsider.com time to read: +3 min

Over 5 million users signed up for Threads in the first four hours of its launch, per Meta CEO Mark Zuckerberg. Meta CEO Mark Zuckerberg ratcheted his rivalry with Twitter owner Elon Musk as Meta rolled out its Threads app to users in 100 countries on Wednesday. Over five million users signed up for the app in the first four hours of its launch, Zuckerberg posted on Threads. The app somewhat resembles Twitter, leading Zuckerberg to post his first tweet in a decade — the famed Spider-Man pointing at Spider-Man meme. To be sure, Meta's Threads isn't the only game in town trying to the Twitter Killer.

Persons: —, Mark Zuckerberg, Elon Musk, Zuckerberg, hasn't, Meta, Instagram, Billy Duberstein, Jack Dorsey —, Donald Trump's, Matthew Loh, Duberstein, Insider's Sydney Bradley, Amanda Perelli Organizations: Twitter, European Union, Bloomberg, Meta, Stone Oak Capital

☆ Instagram's new app, Threads, launched early. Creators explain how it stacks up against Twitter, their favorite features, and what's missing.
▼ + stars: | 2023-07-05 | by ( Sydney Bradley | Amanda Perelli | ) www.businessinsider.com time to read: +5 min

Instagram's new app, Threads, launched Wednesday, a day earlier than expected. Many creators and celebrities gained early access to the new text-based app this week. Insider spoke with five sources who were granted early access to Threads, including one who spoke on the condition of anonymity. The new Instagram Threads app was briefly accessible from desktop on Wednesday. Screengrab/Threads; Insider/Sydney BradleyAt Meta this week, staffers were busy recruiting influencers and celebrities to join the app via early access.

Persons: —, Lauren Godwin, Godwin, Avori Henderson, Lonnie Marts, Elon Musk, Roberto Nickson, Nickson, Sydney Bradley, Meta, Connor Franta, Gary Vaynerchuk —, Gary Vee —, Henderson, Adam Mosseri, Mosseri, Bluesky, We're, it's Organizations: Twitter, Meta, Sydney, ActivityPub Locations: influencers

☆ The 5 best and worst paying brands in influencer marketing, based on data from 16,000 creator reviews
▼ + stars: | 2023-07-05 | by ( Amanda Perelli | ) www.businessinsider.com time to read: +3 min

Influencer sponsorship review platform FYPM ranked the five highest and lowest paying brands. As more influencers advocate for pay transparency, creator startups are building tools to help collect and share pay data with the creator community. F*** You Pay Me, a platform for creators to anonymously review brands, recently published a creator pricing report for deals on Instagram and TikTok. FYPM's report is based on data from 16,010 crowdsourced brand deal reviews submitted by FYPM creators, with about 7,279 brands. In its most recent report, FYPM once again asked creators to rate the brands they'd worked with.

Persons: FYPM, they've, Lindsey Lugrin, Adobe, they'd, Sunday Riley Organizations: Walmart, Nike, KD, Target, Walmart Adobe Target McDonalds Nike, Adobe Locations: Canada

☆ Some US cities have replaced fireworks with drone shows to reduce wildfires and noise pollution
▼ + stars: | 2023-07-05 | by ( Amanda Perelli | ) www.businessinsider.com time to read: +2 min

Some US cities have replaced fireworks with light shows performed by drones. Drone shows reduce the chance of wildfires and sound pollution. Lakewood, Boulder, and Castle Rock have opted for drone shows following the switch from other surrounding cities in Colorado last year. Some fireworks shows were canceled this year. Aside from noise pollution, fireworks are a leading cause of wildfires in many dry cities.

Persons: — Organizations: Service, Ocean, Los Angeles Regional, Quality Control Board, Washington State's Department of Natural Resources, Natural Resources, Coachella, Super Locations: California, Colorado, San Diego, La Jolla, Lakewood , Boulder, Angeles, San Francisco Bay, Washington

☆ Read the leaked 'early access' guide Meta sent select influencers to test Threads, its new Twitter rival app
▼ + stars: | 2023-07-04 | by ( Amanda Perelli | Sydney Bradley | ) www.businessinsider.com time to read: +2 min

Instagram's new text-based app, Threads, is now available for pre-order in the US App Store. The company invited some influencers to test out the app ahead of its official July 6 launch. Read the exact 4-page onboarding guide Meta sent select creators, which was shared with Insider. Meta employees are hard at work onboarding creators and other public figures to its new text-based app, Threads, ahead of its official release later this week. Three influencer industry professionals told Insider that they received an early-access email from Meta this week inviting them to test Threads.

Persons: Meta, Instagram, Connor Franta, Gary Vaynerchuk —, Gary Vee —, Oprah Organizations: Meta, Twitter

☆ Meta's new Twitter rival, a 'text-based conversation app' called Threads, is available to pre-download in the US
▼ + stars: | 2023-07-04 | by ( Sydney Bradley | Amanda Perelli | ) www.businessinsider.com time to read: +2 min

Instagram's new Twitter-like app, called Threads, is now available for pre-order in the US. The app is expected to officially drop July 6, according to its App Store description. The app, called Threads, is expected to officially drop July 6, according to its App Store description. Over the weekend, several people spotted that the new app was listed on the Google Play app store for Android. The app description currently reads:"Say more with Threads — Instagram's text-based conversation appThreads is where communities come together to discuss everything from the topics you care about today to what'll be trending tomorrow.

Persons: Alessandro Paluzzi, Alex Heath, Chris Cox, Jack Dorsey, Instagram, Sydney Organizations: Instagram, Morning, Google, Android, Twitter, Sydney Bradley Locations: Italian

☆ The 5 highest and lowest paying brands in influencer marketing, based on data from 16,000 creator reviews
▼ + stars: | 2023-07-03 | by ( Amanda Perelli | ) www.businessinsider.com time to read: +3 min

Persons: FYPM, they've, Lindsey Lugrin, Adobe, they'd, Sunday Riley Organizations: Walmart, Nike, KD, Target, Walmart Adobe Target McDonalds Nike, Adobe Locations: Canada

☆ How much YouTubers make for 1 million subscribers
▼ + stars: | 2023-07-03 | by ( Amanda Perelli | Nathan Mcalone | ) www.businessinsider.com time to read: +2 min

A YouTuber with about 1 million subscribers made between $14,600 and $54,600 per month. Getting 1 million YouTube subscribers is a huge milestone, and, in practical terms, it often means a creator can earn a full-time living from the platform. How much does YouTube pay for 1 million subscribers? Finance creator Nate O'Brien said that as a YouTuber with 1 million subscribers he earned $440,000 in a year from the platform. Creators need to reach 10 million views in 90 days and have 1,000 subscribers in order to qualify.

Persons: Nate O'Brien, Read, O'Brien, Tiffany Ma, Ma, she's Organizations: YouTube's, YouTube, Finance Locations: YouTubers

☆ 7 creator startups that had the biggest VidCon presences, wooing attendees with parties, swag, and more
▼ + stars: | 2023-06-29 | by ( Amanda Perelli | ) www.businessinsider.com time to read: +1 min

These startups set up events and parties as a way to further establish their presence in the space. Gaming giant Roblox and course platform Thinkific hosted invite-only dinners and parties. Beyond the convention center panels and meet-ups, startups made waves with creators at nearby restaurants, hotels, and bars where brands, agencies, and startups hosted invite-only mixers and parties. The main theme of VidCon 2023 was learning how to become a successful creator, and startups capitalized by showing up in creative ways. Here were seven top creator startups with the largest presences at this year's VidCon:

Persons: Whalar, VidCon, Jellysmack Organizations: Gaming, Talent, Viral, Hyatt Regency, YouTube Locations: Anaheim , CA

☆ A new type of creator is taking over Snapchat: Giving fans constant access to their lives, posting hundreds of times a day, and raking in cash
▼ + stars: | 2023-06-29 | by ( Marta Biino | Dan Whateley | Amanda Perelli | ) www.businessinsider.com time to read: +6 min

"Even if it's a day where I'm super tired and I'm not doing anything, I'll be like, 'Guys, I am doing nothing all day. Compared to YouTube videos, or even content for short-video platforms like TikTok, Snapchat stories require less effort to produce. "The privacy thing is kind of something you take with being a content creator," Leilani Green, a beauty and makeup creator with 845,000 subscribers on Snapchat, told Insider. Rick Lox, a food creator with around 215,000 Snapchat subscribers, said he sets dedicated times in the morning, afternoon, and evening to upload stories. TikTok and YouTube's attempts at sharing in-stream ad revenue with creators for short videos has produced measly payouts thus far.

Persons: Snapchat, Influencer Alyssa McKay, I'm, McKay, she's, Truman, Eloise Head, —, Alyssa McKay, Jacques Slade, Dave Roter, Noam Galai, Rick, Francis Roberts, " Roberts, YouTuber David Dobrik, Brandom Baum, monetization, Matthew, that's, it's, Jim Louderback Organizations: Inc, Snap's, YouTube Locations: Snapchat, New York

☆ How to create an influencer media kit to pitch brands
▼ + stars: | 2023-06-28 | by ( Amanda Perelli | Nathan Mcalone | ) www.businessinsider.com time to read: +4 min

Read the simple one-page media kit nano influencer Tess Barclay uses to get deals with brands like Princess Polly and Ana LuisaBut influencer media kits can also be longer. Entrepreneur and YouTuber Marina Mogilko runs three successful YouTube channels and uses a media kit to pitch her business to brands. Read the the exact 24-page media kit a YouTuber with millions of subscribers uses when she reaches out to brandsMogilko uses a 24-page media kit. Marina MogilkoYouTuber media kit examplesRoberto Blake Roberto BlakeInstagram influencer media kit examplesAlexa Collins Alexa Collins. TikToker media kit examples:

Persons: Macy Mariano, It's, Influencers, Tess Barclay, Princess Polly, Ana Luisa, Jour'dan Haynes, Garnier, Burger King, Read Haynes, YouTuber Marina Mogilko, Marina Mogilko, Roberto Blake Roberto Blake Instagram, Collins Alexa Collins Organizations: Media, YouTube, Brands Locations: Toronto

☆ 7 top creator startups that made a big splash at VidCon, wooing attendees with exclusive parties, swag, and more
▼ + stars: | 2023-06-28 | by ( Amanda Perelli | ) www.businessinsider.com time to read: +1 min

Persons: Whalar, VidCon, Jellysmack Organizations: Gaming, Talent, Viral, Hyatt Regency, YouTube Locations: Anaheim , CA

"Even if it's a day where I'm super tired and I'm not doing anything, I'll be like, 'Guys, I am doing nothing all day. Compared to YouTube videos, or even content for short-video platforms like TikTok, Snapchat stories require less effort to produce. "The privacy thing is kind of something you take with being a content creator," Leilani Green, a beauty and makeup creator with 845,000 subscribers on Snapchat, told Insider. Snapchat may be incentivizing creators to broadcast every minute of their lives, which isn't for everyone. TikTok and YouTube's attempts at sharing in-stream ad revenue with creators for short videos has produced measly payouts thus far.

☆ VidCon 2023 showed how much the line between creator and fan has blurred. Here are 6 top takeaways from the annual creator industry conference.
▼ + stars: | 2023-06-26 | by ( Amanda Perelli | ) www.businessinsider.com time to read: +1 min

VidCon, the conference for creators, professionals, and fans returned this year in Anaheim, CA. Last week, creators and industry professionals came together at the Anaheim Convention Center for VidCon. Beyond the panels, parties, and meet-and-greets, the real magic of VidCon was happening offsite, at nearby restaurants and bars where brands, agencies, and startups hosted exclusive invite-only mixers. At this year's VidCon, the divide between creator and fan faded, and many attendees identified with both. Snapping a photo with a successful creator became less valuable than actual time spent learning the secrets to their success.

Persons: Colin, Samir, Amber Tarshis, Instagram Organizations: YouTube, Cannes Lions, Anaheim Convention, VidCon Locations: Anaheim , CA, Anaheim

☆ 33 rising stars in influencer talent management shaping the future of the creator economy
▼ + stars: | 2023-05-30 | by ( Amanda Perelli | Marta Biino | ) www.businessinsider.com time to read: +2 min

Insider is highlighting 33 rising stars in management who are shaping the creator economy's future. A big focus for many talent managers in the creator space is helping their clients move beyond their presence on social media: branch out into traditional media, launch physical and digital products, and start their own companies. Jordan Schwarzenberger, for example, cofounded Arcade Media, a talent firm that exclusively manages the Sidemen — a creator collective with over 240 million combined followers. Insider chose these rising stars based on reader nominations, as well as reporting and conversations with industry professionals. Here are 33 rising stars in influencer talent management, listed alphabetically by company name:

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