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25 mentions found


☆ The tightrope CEOs are walking is getting more precarious
  + stars: | 2023-06-15 | by ( Josée Rose | ) www.businessinsider.com   time to read: +8 min
Practically, it's about so much more — and CEOs these days are being held accountable for more than profits. There's also the notion of social justice — which often sees CEOs encountering criticism when they speak up on culturally sensitive issues, or facing blowback if they stay silent. Brands like Disney, Target , Bud Lite and North Face face consequences for expressing a view, including boycotts, online protests, and threats of violence. It's OK to avoid constantly getting into the fray; instead, pick moments that enforce the company's values. When CEOs do decide to take a public stance, Eber said that their PR teams are there to help.
Persons: Insider's Hasan Chowdhury, aren't, —, There's, George Floyd, Roe, Wade, Karen Eber, Chowdhury, Eber, Richard Hytner, Bud Lite, Insider's Kelsey Vlamis, Bud, influencer Dylan Mulvaney, Heinerscheid, Bud Light's, we're, LIV Golf, Insider's Joe Ciolli, LIV, Jay Monahan, Monahan, I've Organizations: Service, Pride, Saatchi, Saatchi's, CNN, Street, Brands, Disney, Target, Anheuser, Busch InBev, PGA, LIV, Wall Street, PGA Tour Locations: It's, Europe, Middle East, Africa, Saudi, Saudi Arabia
☆ Garth Brooks says he'll sell 'every brand of beer' at his new Nashville bar following Bud Light backlash
  + stars: | 2023-06-11 | by ( Nathan Rennolds | ) www.businessinsider.com   time to read: +2 min
Garth Brooks said his Nashville bar will serve "every brand of beer" in an interview with Billboard. His comments come in the wake of a conservative backlash against Bud Light. Sales of Bud Light dropped by 23% in May, per Circana data, and lost its crown as America's best-selling beer to Modelo Especial. The singer, who also owns a bar in Nashville, filmed himself using a rifle to shoot up multiple cases of Bud Light. Brooks' bar, called Friends in Low Places Bar & Honky Tonk, is set to open soon in a three-level building on Nashville's Lower Broadway.
Persons: Garth Brooks, Bud Light, —, Dylan Mulvaney, Brooks, Heinerscheid Organizations: Billboard, Service, Modelo Especial, Low Places Locations: Nashville, Broadway
☆ What boycott? Bud Light controversy led to only a 1% drop in global sales volume, CEO says
  + stars: | 2023-05-04 | by ( Grace Mayer | ) www.businessinsider.com   time to read: +4 min
Anheuser-Busch's global CEO Michel Doukeris discussed the impact of recent Bud Light backlash. Doukeris said the drop in Bud Light sales represented only 1% of the company's global sales volume. Previously, the Wall Street Journal reported that Bud Light Sales dropped by 17% by mid-April, per data created by Bump Williams Consulting and analyzed by Nielsen. By April 22, Bud Light sales in US stores dropped 21% compared to the previous year, per the sales data analysis reported on by the Journal. Bud Light has also reportedly offered a free case of beer to every employee of its wholesale distributors.
☆ Bud Light is hoping free cases of beer will smooth over any tensions with its sellers after Dylan Mulvaney backlash
  + stars: | 2023-05-03 | by ( Grace Mayer | ) www.businessinsider.com   time to read: +4 min
Bud Light has reportedly seen dips in sales since a promotion that featured a transgender influencer. Amid the backlash, the company is giving out free cases of beer to employees of its wholesalers. Anheuser-Busch, the company that owns Bud Light, is gifting a case of Bud Light to all employees who work with the company's wholesale distributors, the Journal reported. On April 1, transgender influencer Dylan Mulvaney posted a video on Instagram that featured Bud Light cans designed with a picture of her face. Later, the Journal reported that Bud Light Sales dropped by 17% by mid-April, per data created by Bump Williams Consulting and analyzed by Nielsen.
☆ Bud Light wanted to market to all. Now, it's alienating everyone
  + stars: | 2023-05-01 | by ( Danielle Wiener-Bronner | ) edition.cnn.com   time to read: +10 min
New York CNN —For years, Bud Light leaned on jokey ad campaigns and its designation as a light beer to push sales. Now, Bud Light finds itself seeking younger drinkers, and stumbling through America’s polarized landscape in the process. There have been calls for a Bud Light boycott. And the stock of Bud Light owner Anheuser-Busch (BUD) has fallen only about 3% in the last month, suggesting Wall Street isn’t too worried. Bud Light, he thinks, could be missing out on that type of support.
☆ Bud Light sales reportedly dropped 17% following anti-trans marketing backlash
  + stars: | 2023-04-28 | by ( Grace Mayer | ) www.businessinsider.com   time to read: +3 min
Bud Light sales took a hit after the brewer partnered with a trans TikTok influencer, WSJ reports. The data showed Bud Light sales dropping 17% in the week of April 15 compared to the same week last year. Bud Light Vice President of Marketing Alissa Heinerscheid took a leave of absence following the backlash. Bud Light owner Anheuser-Busch has also said Heinerscheid will be replaced with with Todd Allen, the global vice president of Budweiser. Bud Light isn't the only brand that's been recently hit with anti-trans backlash.
☆ Bud Light sales are falling, but distributors say they’re sticking by the brand
  + stars: | 2023-04-26 | by ( Jordan Valinsky | ) edition.cnn.com   time to read: +4 min
New York CNN —Beer distributors are largely sticking by Bud Light and its parent company, Anheuser-Busch, as controversy continues to embroil the brand. Bud Light pours at bars and restaurants declined in early April, according BeerBoard, which tracks sales data at thousands of bars and restaurants. BeerBoard told CNN that the 3,000 locations tracked by the firm poured 6% less Bud Light than rivals, including Miller Lite and Coors Light, from April 2 to April 15. Bud Light had been much more popular than rivals in the weeks before: From March 18 through April 1, customers ordered Bud Light 15% more than rival light beers. Heinerscheid said in a recent podcast interview that Bud Light needs to attract young drinkers to ensure the company’s future by promoting inclusivity.
☆ 2 Executives Are on Leave After Bud Light Promotion With Transgender Influencer
  + stars: | 2023-04-25 | by ( Amanda Holpuch | Julie Creswell | ) www.nytimes.com   time to read: +1 min
The maker of Bud Light, Anheuser-Busch, said on Tuesday that two of its executives were on a leave of absence after the beer was featured in a social media promotion by a transgender influencer. Bud Light’s sales have slumped amid calls for a boycott because of the advertisement and criticism of the company’s response to the backlash, which included targeted harassment of one of the executives who is on leave. Alissa Heinerscheid, the vice president of marketing for Bud Light, and Daniel Blake, who oversees marketing for Anheuser-Busch’s mainstream brands, were on leave, the company said in a statement. “We have made some adjustments to streamline the structure of our marketing function to reduce layers so that our most senior marketers are more closely connected to every aspect of our brands’ activities,” Anheuser-Busch said in a statement. “These steps will help us maintain focus on the things we do best: brewing great beer for all consumers, while always making a positive impact in our communities and on our country.”
☆ Ad Flap Leaves Bitter Aftertaste for Bud Light and Warning for Big Business
  + stars: | 2023-04-25 | by ( Charles Homans | ) www.nytimes.com   time to read: +1 min
The backlash and subsequent scrambling provide a lesson in the newly unsettled politics of corporate America. In the past decade, major companies have leaned into liberal social politics that are increasingly anathema to their longstanding allies in the Republican Party and the consumers who vote for them. Bud Light’s trials this month have underscored the difficulty of straddling that divide. Ms. Heinerscheid’s efforts reflected the company’s aspirations of shoring up years of eroding market share among consumers in predominantly liberal urban areas. Ms. Heinerscheid did not respond to a request for comment.
☆ Bud Light Brewer Puts Two Executives on Leave After Uproar Over Transgender Influencer
  + stars: | 2023-04-23 | by ( Ginger Adams Otis | Lauren Weber | Jennifer Maloney | ) www.wsj.com   time to read: 1 min
Anheuser-Busch’s partnership with a transgender activist had prompted a movement on social media to boycott Bud Light. Photo: Daniel Acker/BloombergAnheuser-Busch InBev SA said it had placed on leave two executives who oversaw a Bud Light collaboration with a transgender activist. Alissa Heinerscheid, Bud Light’s vice president of marketing, had come under fire from some customers and media outlets over the company’s decision to send a personalized Bud Light can to transgender activist and influencer Dylan Mulvaney as part of a promotion for the beer brand’s March Madness contest.
☆ Anheuser-Busch executive takes leave following boycott calls over transgender influencer partnership
  + stars: | 2023-04-23 | by ( ) www.cnbc.com   time to read: +2 min
The marketing executive who oversaw a partnership between Bud Light and a transgender influencer is taking a leave of absence after it snowballed into cries for boycotts from some angry customers, according to media reports. Alissa Heinerscheid, Bud Light's vice president of marketing, will be replaced by Todd Allen, most recently global vice president of Budweiser, according to reports from Beer Business Daily and Ad Age. Earlier this month, Bud Light said, "Anheuser-Busch works with hundreds of influencers across our brands as one of many ways to authentically connect with audiences across various demographics." Musician Kid Rock posted a video of himself shooting cans of Bud Light with a rifle. Anheuser-Busch InBev's stock that trades in the United States is down 1.8% since Mulvaney's April 1 video showing herself taking a sip of Bud Light.
☆ Anheuser-Busch Shake-Up After Transgender Influencer Was Featured on Beer Can
  + stars: | 2023-04-22 | by ( Ginger Adams Otis | ) www.wsj.com   time to read: 1 min
Anheuser-Busch’s partnership with a transgender activist had prompted a movement on social media to boycott Bud Light. Photo: Daniel Acker/BloombergThe Anheuser-Busch InBev SA executive who oversaw a partnership between Bud Light and a transgender activist is taking a leave of absence and will be replaced by another company executive, the brewer said. Alissa Heinerscheid, Bud Light’s vice president of marketing, had come under fire from some customers and media outlets over the company’s decision to send a Bud Light can to transgender activist and influencer Dylan Mulvaney with her face on it. The deal prompted a movement on social media earlier this month to boycott Bud Light, and musician Kid Rock posted a video on Twitter in which he shot cases of Bud Light with a rifle.
☆ Anheuser-Busch Executive Takes Leave After Transgender Influencer Was Featured on Beer Can
  + stars: | 2023-04-22 | by ( Ginger Adams Otis | ) www.wsj.com   time to read: 1 min
Anheuser-Busch’s partnership with a transgender activist had prompted a movement on social media to boycott Bud Light. Photo: Daniel Acker/BloombergThe Anheuser-Busch InBev SA executive who oversaw a partnership between Bud Light and a transgender activist is taking a leave of absence and will be replaced by another company executive, the brewer said. Alissa Heinerscheid, Bud Light’s vice president of marketing, had come under fire from some customers and media outlets over the company’s decision to send a Bud Light can to transgender activist and influencer Dylan Mulvaney with her face on it. The deal prompted a movement on social media earlier this month to boycott Bud Light, and musician Kid Rock posted a video on Twitter in which he shot cases of Bud Light with a rifle.
☆ What should you do with your 401(k) when you switch jobs? Experts weigh in
  + stars: | 2023-04-18 | by ( Holly Johnson | ) edition.cnn.com   time to read: +11 min
Millions of people switch jobs every single year, and millions of 401(k) plans and other retirement accounts fall by the wayside as a result. We asked experts what most retirement savers should do if they have multiple old retirement accounts scattered around — here’s what they had to say. Keep track of your old 401(k) accountsTry and keep good records of your 401(k) accounts, including account numbers. Roll over your 401(k) accounts earlyRollover your old 401(k) accounts early to avoid confusion and potentially maximize returns. How to roll over an old 401(k) planYou can often roll over your 401(k) to an IRA online.
☆ Bud Light's inclusive ad campaigns are good for business
  + stars: | 2023-04-12 | by ( Danielle Wiener-Bronner | ) edition.cnn.com   time to read: +7 min
For Bud Light in particular, reaching a new audience is crucial, Alissa Heinerscheid, vice president of marketing at Bud Light, said in a recent Make Yourself at Home podcast interview. Bud Light had “been in decline for a really long time,” she said. From dylanmulvaney/InstagramCurrently, we’re about two weeks into the Bud Light backlash. The performer and TikTok personality, who had partnered with Bud Light previously, has been open about transitioning on Instagram and TikTok. And Texas congressman Dan Crenshaw also weighed in, saying he’s in favor of a Bud Light boycott but doesn’t stock the beer.
☆ Women's NCAA roundup: No. 8 Ole Miss upsets No. 1 Stanford
  + stars: | 2023-03-20 | by ( ) www.reuters.com   time to read: +7 min
8 Ole Miss Rebels to their first Sweet 16 since 2007 by preventing No. Stanford (29-6) was led by Cameron Brink, who had 20 points, 13 rebounds and seven blocks, while Haley Jones chipped in 16 points and eight rebounds. Grace Stone had 16 points and Ellie Mitchell finished with nine points, 18 rebounds and three blocks. Elena Tsineke scored 20 points to pace South Florida (27-7), while Sammie Puisis finished with 11 points and four rebounds. The Irish closed the game on a 10-5 run, getting seven points from Citron during that stretch.
☆ A Los Angeles meteorologist collapsed on air, falling to the floor and forcing an emergency commercial break
  + stars: | 2023-03-19 | by ( Aidan Pollard | ) www.businessinsider.com   time to read: +1 min
A Los Angeles meteorologist collapsed on the air Saturday morning. In a post on Facebook, Alissa Carlson said she'll be OK.KCAL said Carlson will return when she's well, NBC reported. Alissa Carlson is now resting and recovering, according to KCAL, the Los Angeles CBS affiliate. Neither the news station nor Carlson explained why the meteorologist fainted, NBC reported. "All of us at KCAL News want [to] thank you for your thoughts and prayers after Meteorologist Alissa Carlson fainted during our morning newscast," KCAL wrote in a tweet Saturday.
☆ Just How Good for the Planet Is That Big Electric Pickup Truck?
  + stars: | 2023-02-17 | by ( Elena Shao | ) www.nytimes.com   time to read: +11 min
But as electric vehicles have bulked up, they have also faced new questions over their environmental and safety impacts. Less emissions per mile More emissions per mile Electric vehicles Vehicle SIZE, BY WEIGHT: Heavier vehicles tend to have higher emissions. Take the Ford F-150 pickup truck compared with the electric F-150 Lighting. The same beeswarm chart as in the previous graphic, but Ford F-150 Lightning and Ford F-150 gas-powered models are highlighted. Larger batteries have also added significant weight to many big electric vehicles, anywhere from hundreds to thousands of pounds.
☆ See before and after photos of an old hotel being transformed into an example of Hilton's new brand for budget travelers
  + stars: | 2023-02-12 | by ( Brittany Chang | ) www.businessinsider.com   time to read: +2 min
See before and after photos of an old hotel being transformed into an example of Hilton's new brand for budget travelersThe before and after of Spark by Hilton hotel. Hilton In January, Hilton unveiled Spark by Hilton, a new hotel brand for economy travelers. Hilton In January, Hilton unveiled its 19th brand, Spark by Hilton. Hilton Despite being a budget brand, Spark hotel rooms will still have plenty of amenities like a refrigerator, adjustable desk, and open closet. Hilton Read next Hilton Hotels Business Visual Features More...
☆ Are the 'Avatar' movies animated? Here's why the Oscars don't think so.
  + stars: | 2023-01-31 | by ( Travis Clark | ) www.businessinsider.com   time to read: +3 min
A viral tweet over the weekend started a debate around the "Avatar" movies and animation. The tweet asserts that "Avatar: The Way of Water" should be considered an animated film at the Oscars. And, last week, it was nominated for best visual effects at this year's Oscars — an award that the first "Avatar" movie won 13 years ago. "Avatar is an animated film and should've been put in the animated film category," tweeted artist Matthew Robert Davies, who's worked on TV shows "Roy" and "The Adventures of Paddington." It would be hard to argue that the "Avatar" movies could not be mistaken for live action.
☆ Colorado supermarket shooting suspect remains unfit for trial, judge says
  + stars: | 2023-01-29 | by ( The Associated Press | ) www.nbcnews.com   time to read: +3 min
BOULDER, Colo. — A man charged with killing 10 people at a Colorado supermarket nearly two years ago remains mentally incompetent to stand trial, a judge said Friday. Bakke said the latest report from the hospital finding Alissa incompetent also said he has a “reasonable likelihood” of reaching competency, an outlook also expressed in previous reports. Concerns about Alissa’s mental health were raised by his defense immediately after the March 2021 shooting. Competency is a different legal issue than a plea of not guilty by reason of insanity, which involves whether someone’s mental health prevented them from understanding right from wrong when a crime was committed. They said Alissa passed a background check to legally buy a Ruger AR-556 pistol six days before the shooting.
☆ Some of the most controversial beauty gurus are speaking out as a TikTok star's mascara review stirs up explosive drama on the app
  + stars: | 2023-01-27 | by ( Andrew Lloyd | ) www.businessinsider.com   time to read: +6 min
Controversial beauty gurus Jeffree Star and James Charles are among those weighing in on the drama. The video received over 47,800 comments, many of which doubted the end result of the product and accused Nogueira of wearing synthetic lashes. " On January 26 he posted a TikTok video with the caption, "An UNsponsored Loreal Telescopic Mascara review." Beauty guru Alissa Ashley posted a TikTok video accusing Nogueira of, as she phrased it, "allegedly putting on a false lash to promote a mascara." Beauty YouTuber Raw Beauty Kristi also weighed in with a TikTok saying, "I think it's our responsibility and duty as influencers to keep our authenticity.
☆ Mother and infant were fleeing 'massacre' of California family when they were killed, sheriff says
  + stars: | 2023-01-18 | by ( Tim Stelloh | Tim Stelloh Is A Breaking News Reporter For Nbc News Digital. | ) www.nbcnews.com   time to read: +2 min
A 16-year-old mother and her infant son appeared to be fleeing what authorities described as a "massacre" at their California home when they were shot in their heads, officials said Tuesday. Others killed in the shooting included Rosa Parraz, 72; Marcos Parraz, 19; Eladio Parraz, 52; and Jennifer Analla, 49. At one point, he could hear the shooters rattling the door knob before they moved on, Boudreaux said. Boudreaux declined to say why the family appeared to have been targeted by a gang or cartel. One of the victims, Eladio Parraz, was arrested there earlier this month when authorities conducted a parole compliance check, Boudreaux said.
☆ Hilton just unveiled a new hotel brand for budget travelers — with free bagels. See what it'll be like to stay in one of 100+ locations
  + stars: | 2023-01-11 | by ( Brittany Chang | ) www.businessinsider.com   time to read: 1 min
The first few are slated to open this year with another over "100 deals in various stages of development," Alissa Kless, Spark by Hilton's brand leader, said in the press release.
☆ Gorgeous animation shows how the Earth changes with the seasons
  + stars: | 2022-12-21 | by ( Paola Rosa-Aquino | Morgan Mcfall-Johnsen | ) www.businessinsider.com   time to read: +3 min
An animation showcases how the seasons change with Earth's orbit around the sun. Earth's angle causes very specific weather patterns and daylight during the course of a year. That ancient bump is what caused the Earth's seasons — times of the year that have very specific weather patterns and hours of daylight that vary depending on the latitude. Earth’s seasons are caused by its axis being tilted about 23 degrees. The angle of the Earth's tilt is relatively stable, but there are some slight shifts over large time scales (tens of thousands of years).
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