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☆ Sylvester Stallone’s watches to go on sale, including ‘holy grail’ of timepiece collecting
▼ + stars: | 2024-05-07 | by ( Issy Ronald | ) edition.cnn.com time to read: +3 min

That watch was the “most beautiful thing I’d ever seen,” Stallone said in a video released by Sotheby’s, and sparked a decades-long love of watch collecting. And now, the Hollywood star is auctioning 11 watches from his personal collection at a Sotheby’s sale in New York on June 5. Among the items is the rare Patek Philippe Grandmaster Chime, which is expected to fetch as much as $5 million, as well as watches he wore in some of his films. The Grandmaster Chime is the most complicated ever Patek Philippe watch. Another Patek Philippe watch, this one from its Nautilus family, is expected to sell for up to $400,000.

Persons: Sylvester Stallone, Gregg Allman, Allman, ” Stallone, Sotheby’s, Philippe Grandmaster, Philippe, “, Phillipe, Stallone, Audemars Piguet, Cartier, Sotheby's Organizations: CNN, Hollywood, Rolex Locations: New York

☆ Many Gen Zers in their 'decisive decade' are leaving school and struggling to find work. They're part of America's disconnected youth.
▼ + stars: | 2024-05-05 | by ( Allie Kelly | Noah Sheidlower | ) www.businessinsider.com time to read: +9 min

Read previewYoung Americans are feeling increasingly isolated from their offices and classrooms, and these "disconnected youth" — or "opportunity youth" — may be ill-positioned for the future. Loneliness and a tough job market are leaving many Gen Zers feeling stuck, isolated, and unsupported. In fact, they're members of the disconnected youth — defined as Gen Zers who are not in school and not working. Disconnected youth are at risk of long-term stagnationMost Gen Zers — who are between the ages of 12 and 27 — are in this decisive decade. How to help disconnected youthAlthough many disconnected youth struggle with school and work, researchers cautioned against a "one size fits all" solution.

Persons: —, Gen Zers, Richard Reeves, Reeves, Zers, aren't, Zers —, Jonathan Zaff, Ian Rowe, Lara Aknin, Zaff, Zer, isn't Organizations: Service, Brookings, Business, Federal Reserve Bank of Dallas, National Center for Education Statistics, Boston University, American Enterprise Institute, Partnership Locations: North America, Brookings

☆ Here are the gifts college seniors want for their upcoming graduation and post-grad life
▼ + stars: | 2024-05-03 | by ( Sponsor Post | ) www.businessinsider.com time to read: +4 min

Two college seniors share their feelings about graduating and the gifts on their wishlist. From gift cards to new laptops, these are the items college seniors want to help them transition into their next chapter. Useful gifts like a travel backpack, new set of AirPods, or Apple Gift Card for flexible purchases would be great for his upcoming adventures. What college grads are asking for: An updated laptopHigh-quality headphonesWork clothes or accessoriesGift cardTravel accessories or equipmentShop Apple Gift Card here. This post was created by Insider Studios with Apple Gift Card.

Persons: Leor, weren't, Danya, Emma Z, She's, Emma Organizations: Apple, Insider Studios Locations: COVID, Boston, New Brunswick, Canada, Asia, New York City

☆ We're raising our price target on Apple after its big earnings beat and raise
▼ + stars: | 2024-05-02 | by ( Zev Fima | ) www.cnbc.com time to read: +9 min

Earnings per share rose 1% to $1.53, a March quarter record, and exceeded the LSEG consensus estimate of $1.50. This resulted in stronger-than-expected free cash flow, which is more important than operating cash flow because it is cash Apple can ultimately return to shareholders via buybacks and dividends. During the reported quarter, Apple paid over $27 billion to shareholders, including $3.7 billion in dividends and equivalents and another $23.5 billion via the repurchase of 130 million shares. Quarterly results Apple's services sales notched another record, which offset a slight miss in product sales and led to beats on gross and operating income. iPad sales are expected to gain double digits year over year, much better than the 5.9% expected on Wall Street.

Persons: Tim Cook, Cook, we're, Apple, Luca Maestri, Maestri, Jim Cramer's, Jim Cramer, Jim Organizations: Apple, Management, MacBook, MacBook Air, Apple Watch, Fortune, Apple Vision, KLM Airlines, CNBC, Apple Inc, Visual China, Getty Locations: China, Greater China, America, East, Canada, India, Spain, Turkey, Indonesia, WWDC, U.S, Australia, France, Germany, Japan, Shanghai

☆ Google's 'fastest-growing' moonshot that spun out into an AI earbuds startup aims to ship its first product this year
▼ + stars: | 2024-04-26 | by ( Hugh Langley | ) www.businessinsider.com time to read: +7 min

Read previewA team inside X, Google's moonshot factory, was working on a revolutionary hearing device, Business Insider reported in 2021. A few months later, Wolverine's lead, Jason Rugolo, spun the project out of Alphabet and formed a startup named Iyo. Rugolo says the company plans to ship its first product by the end of this year. Rugolo told BI he hired Kraft for a stint at Google X to work on what would become Iyo. Iyo isn't the first X project to fly from Alphabet's nest, and it probably won't be the last.

Persons: —, Google's, Jason Rugolo, Rugolo, Iyo, Lockheed Martin, Sergey Brin, Noah Kraft, Kraft, we're, X Organizations: Service, Business, Lockheed, Horizons Ventures, US, ARPA, Research Projects Agency, Energy, Google, Doppler Labs, Spotify, TED, Wolverine, BI

☆ My teenage son is pushing me away. I'm heartbroken and proud of him.
▼ + stars: | 2024-04-22 | by ( Shanti Brien | ) www.businessinsider.com time to read: +5 min

download the appSign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. Read preview"Tell me about your day," I lobbed to my 15-year-old son, hoping my command for details would prevent his customary "It was fine." My son, my baby, my secretly favorite child, couldn't even bear 10 minutes of talking? The Littlest Bear, a small pudge of brown fur, asks his mom in a slight peep, "Am I your favorite?" Yes, my son is breaking up with me, exactly as he is supposed to do.

Persons: — Organizations: Service, Business

Those are some of the most fascinating items found in lost luggage in 2023, according to a new report by Unclaimed Baggage, a store that buys lost items from airlines, sight unseen. The company has long-term contracts to buy unclaimed items from airlines, as well as hotels, trains and rental car companies. Unclaimed Baggage opened a "Found Treasures" museum in Scottsboro, Alabama, in 2023 to showcase the oddest items acquired through the years. Then he found them at Unclaimed Baggage and brought them back to her." Source: Unclaimed Baggage

Persons: Richard Nixon, Louis, Bryan Owens, Cartier, Owens, Owen's, Doyle Owens, Doyle, There's, … we're, Owen, Louis Vuitton, —, …, Jimmy Choo, Yves Saint Laurent —, it's, they've, David Bowie Organizations: Louis Vuitton Nike Air Force, CNBC Travel, Rolex Locations: Scottsboro , Alabama, Scottsboro, America, West Coast, Atlanta

☆ Switching From iPhone to Android Is Easy. It’s the Aftermath That Stings.
▼ + stars: | 2024-04-03 | by ( Brian X. Chen | ) www.nytimes.com time to read: +1 min

When I temporarily switched from an iPhone to an Android phone last week, I was bracing for a world of hurt. I’ve owned only Apple phones ever since buying the first-generation iPhone in 2007. And, like many, I’ve bought other Apple products that pair nicely, including AirPods, an Apple Watch and an iPad. I was initially surprised by how simple it was to shift my iPhone data to an Android smartphone made by Google. After I called my carrier, Verizon, to transfer my phone number to the Android device, my mission was accomplished: I had become an Android convert.

Persons: I’ve Organizations: Apple, Apple Watch, Justice Department, Google, Verizon

☆ My Apple Vision Pro nightmare
▼ + stars: | 2024-03-26 | by ( Albert Fox Cahn | ) www.businessinsider.com time to read: +12 min

So when the Apple Vision Pro arrived, I was giddy with excitement to dive into the type of toy I'd dreamt of since childhood. The Vision Pro tries to answer the question of how you can use a computer without a mouse or keyboard. Apple Vision Pro marks the foundation of a new architecture of total digital isolation. Apple touted your ability to use the Apple Vision Pro to connect to your laptop, simulating a screen for your device. In the end, I followed the path of so many other Vision Pro early adopters and became an early returner.

Persons: Apple's, it's, peck, Apple, audibly, hadn't, Newton, keystroke, I've, I'd Organizations: Sony, Apple Vision Pro, Vision, Apple, Department of Justice, Disney, Cupertino colossus Locations: New York

☆ Gen Z Is Primed to Succeed at Starting Their Own Small Business
▼ + stars: | 2024-03-25 | by ( Eve Upton-Clark | ) www.businessinsider.com time to read: +13 min

He was able to scale the business to more than $600,000 in revenue by 2018, when he graduated from high school. Before the internet, starting a business was a serious hassle. The problem wasn't that people weren't interested in starting a business: A 2016 EY study found that 62% of 18- to 34-year-olds had toyed with venturing into business ownership. That has made starting a business all the more appealing — and affordable — for prospective entrepreneurs. And with the plethora of digital tools we have today, starting a business is more accessible than ever.

Persons: Luke Lintz, Lintz, Bernhard Schroeder, Schroeder, Gen Zers, —, Martin Warner, Warner, GoDaddy, HighKey, Nicki Minaj, Kevin Hart, Khloé Kardashian, Tom Peters, Peters, " Schroeder, ZenBusiness, Gen, Zers, he'd Organizations: Apple, Shipping, Lavin Entrepreneurship, San Diego State University, Entrepreneurship, Dynamics Statistics, Business, Fast Company, Small Business Administration Locations: North America, China

☆ Here's how your iPhone could get worse if the DOJ's antitrust lawsuit succeeds
▼ + stars: | 2024-03-23 | by ( Grace Kay | ) www.businessinsider.com time to read: +7 min

Some critics of the suit believe it could make the iPhone worse, leading to security concerns and a less seamless experience. But is that something that iPhone users really want? The DOJ filed an antitrust lawsuit against Apple on Thursday. AdvertisementFor its part, Apple has argued that the DOJ's lawsuit could pose any number of issues for iPhone users — from security and privacy concerns to a degradation in user experience. A less seamless user experienceThe DOJ's lawsuit could also have a detrimental impact on Apple's signature user experience, according to some experts.

Persons: —, Apple, Jeff Chiu, Tim Cook, Cook, Benedict Evans, Evans, Jennifer Huddleston, Koch, Huddleston, Adam Kovacevich, Dave Lee, Lee, Forrester, Dipanjan Chatterjee, Apple's, Chatterjee, Fortune Organizations: DOJ, Apple, Service, US Department of Justice, AP, Union's, Venture, Cato Institute, Apple Watch, of, Big Tech, Bloomberg

Learn moreAmazon's Big Spring Sale features limited-time discounts on various products, from family apparel to popular tech items, including great headphone deals on several top models from brands we love. Highlights include the Soundcore Life Q30, our pick for the best budget noise-cancelling headphones, which are back down to an all-time low price. You can also get $100 off the high-end Sony WH-1000XM4 wireless headphones or snag a pair of Apple's AirPods Pro for $60 off their full retail price. If you're not sure which pair is right for you, check out our guides to the best noise-cancelling headphones, best wireless earbuds, and best Apple AirPods to learn more. These wireless earbuds offer good sound with active noise cancellation, 11-hour battery life, and Fast Pair for quick, seamless switching between compatible Android devices.

Persons: it's, Anker, Bose Organizations: Business, Sony WH, Price Apple, Amazon Sony WH, WH, Sony, Soundcore Liberty, Liberty, Amazon Bose, Amazon, Wireless

Learn moreAmazon's third-generation Echo Buds are the brand's most budget-friendly headphones yet. Amazon Echo Buds (2023) Amazon's third-generation Echo Buds lack noise cancellation, but they sound solid for the money and include hands-free Alexa support on a budget. And unlike more expensive headphones, the third-gen Echo Buds don't come with active noise cancellation (ANC) to help reduce background sounds that might interfere with your music. Sarah Saril/InsiderDespite their drawbacks, the Echo Buds are still a solid budget choice for users of multiple devices. Sarah Saril/InsiderThe Echo Buds (3rd Gen) aren't for everyone, but they have their appeal.

Persons: Sarah Saril, Alexa, there's, earbuds, Lizzy McAlpine, Alison Wonderland, aren't, that's, Bose Organizations: Business, Alexa, Amazon, Sony, Bose, Samsung, Apple, ANC

So we have to talk about the drama that has been playing out in the past week between OpenAI and Elon Musk. According to OpenAI, Elon Musk wanted majority, equity, initial board control, and to be CEO of this new for-profit subsidiary. It’s basically —casey newtonIt’s like, I’m going to find a way to follow your rule, but in the worst way possible. Like, working was one I thought that, oh, I’m going to work in this all the time. kevin roose[LAUGHS]: Well, I thought, like, I’m going to take some spatial videos.

Persons: casey newton Casey, kevin roose, casey newton, Kevin, casey newton What’s, Kevin Roose, Casey Newton, OpenAI, Will, Joanna Stern, Casey, it’s, kevin roose I’m, Elon Musk, It’s, casey newton Let’s, Elon, he’s, I’ve, casey newton What’d, there’s, you’ve, we’re, GPT, Sam Altman’s, that’s, AGI, Annie “, Sam Altman, who’s, isn’t, “, we’ve, ” casey newton Go, He’s, Ilya Sutskever, Greg Brockman, Ilya, casey newton Yes, Tesla, casey newton Well, they’ll, casey newton Oh, kevin roose It’s, don’t, kevin roose Will, casey newton Right, casey newton Mhm, kevin roose They’re, Microsoft’s Bing, Microsoft Bing, Bing, Apple, Europe — casey newton, Charles Duhigg, John Gruber, they’ve, casey newton It’d, — casey newton, they’re, They’ve, you’ll, Apple’s, casey newton It’s, I’ll, casey newton Sure, GDPR, you’re, kevin roose Really, let’s, kevin roose Casey, kevin roose —, Jonah Stern, casey newton Wow, Joanna, Let’s, kevin roose Joanna Stern, joanna, casey newton Hi, kevin roose Long, joanna stern, —, kevin roose We’re, Kara Swisher, kevin roose Don’t, I’m, casey newton Don’t, casey newton That’s, Neil Patel, Um, kevin roose That’s, kevin roose Sure, casey newton Great, KEVIN, IV, wearables, Fitbits, kevin roose Oh, hadn’t, casey newton —, casey newton I’ve, Joe Rogan Organizations: The New York Times, Elon, Apple’s, OpenAI, Microsoft, Google, Google’s, Facebook, Tesla, Big, European Union, Digital Services, Giants, Apple, Digital Markets, EU, Bloomberg, Digital, Spotify, General, Apple Vision Pro, Street, Apple Vision, Vision, New York Times, “, Housewives, Club, Ray, Tesla Chargers, Vision Pro, Apple Watch, Sony Locations: Los Angeles, Europe, what’s, Elon, OpenAI, Japan, South Korea, Turkey, United Kingdom, United States, Reddit, American, America, California, Florida, United, Mars, The

☆ Why Apple's $2 billion fine is a $80 billion problem
▼ + stars: | 2024-03-04 | by ( Peter Kafka | ) www.businessinsider.com time to read: +3 min

Apple's stock fell Monday morning after EU regulators slapped the company with a $2 billion fine. The fine is part of the EU's push to get Apple to open up its App Store. Investors are trying to figure out how much opening the App Store will hurt the company long term. Which means, at the moment, that Apple's $2 billion fine has cost it some $80 billion in market cap. But as recently as a month ago, the conventional wisdom was that Apple's fine was going to be something in the $500 million range.

Persons: —, that's, they've, there's Organizations: Apple, Service Locations: Europe

☆ A tech modder is selling a DIY kit to upgrade your AirPods Max with a feature expected in Apple's next-gen version
▼ + stars: | 2024-02-28 | by ( Jordan Hart | ) www.businessinsider.com time to read: +2 min

A self-proclaimed hardware hacker modded his AirPods Max to have a USB-C charging port. It's rumored that Apple's next generation of the headphones will ditch the Lightning port for USB-C. AdvertisementOne engineer is giving AirPods Max owners one less reason to upgrade to the new model that Apple is expected to eventually announce — if they're the DIY type. But Pillonel wasn't willing to wait, dubbing his modified headphones the "World's First USB-C AirPods Max" in his video description. While it then added the port to many of its devices, including iPads and accessories, the MacBook has used a USB-C port for years.

Persons: Max, —, Ken Pillonel, iPhones —, Pillonel wasn't, That's, that's, Pillonel Organizations: Service, YouTube, Apple, Bloomberg, eBay

☆ Apple has reportedly discussed ideas including a smart ring and glasses — and putting tiny cameras on AirPods
▼ + stars: | 2024-02-25 | by ( Kenneth Niemeyer | ) www.businessinsider.com time to read: +3 min

The company has discussed making a smart ring, though it's not actively working on the product, Bloomberg reported. It's also exploring whether it should make smart glasses and put tiny cameras onto AirPods that could bring AI benefits, the report said. Apple has issued a number of patents for smart glasses and smart rings in the past dating back at least 10 years. Apple has also had early discussions about creating smart glasses as a possible alternative to AirPods, the report said. A smart ring would also be a competitor for Oura, and newcomer Samsung's upcoming Galaxy smart ring that it plans to release later this year, which is designed to keep track of health metrics.

Persons: —, it's, It's, there's, Mark Zuckerberg, Meta's Ray, Josh Edelson Organizations: Service, Apple, Bloomberg, Apple Watch, Getty, Samsung, Oura Locations: AFP

☆ Apple is losing a design titan — the latest turnover in its post-Jony Ive era
▼ + stars: | 2024-02-14 | by ( Geoff Weiss | ) www.businessinsider.com time to read: +3 min

Apple designer Bart Andre, who came up with former design chief Jony Ive, is retiring. The design team is crucial to Apple's high-profile launches, including its latest Vision Pro. Andre was one of the last remaining members of Ive’s former team, Bloomberg reported. AdvertisementIve’s departure in 2019 precipitated an exodus, Bloomberg reported, with many of the iPhone company's designers subsequently joining his design firm venture LoveFrom. AdvertisementApple's design team under Ive numbered roughly two dozen staffers, Bloomberg reported, obsessively crafting products like the AirPods and Apple Watch for years before they hit shelves.

Persons: Bart Andre, Jony, There's, —, Andre, Evans Hankey, Colin Burns, Shota Aoyagi, Peter Russell, Clarke, Richard Howarth, Molly Anderson, Duncan Kerr, Jeff Williams, Tim Cook, Steve Jobs Organizations: Apple, Bloomberg, Service, Apple Vision, Journal, Apple Watch

☆ There's still time to plan next weekend's travel
▼ + stars: | 2024-02-10 | by ( Joi-Marie Mckenzie | Jordan Parker Erb | ) www.businessinsider.com time to read: +5 min

NEW LOOK Sign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . I'm Joi-Marie McKenzie, the editor in chief of Life at Business Insider and your new Saturday anchor. Emily HartDispatchThere's still time to plan next weekend's travelRaise your hand if you're taking advantage of the upcoming Presidents’ Day weekend. If you’re like me and forgot to plan an amazing three-day vacation, don’t worry.

Persons: —, I'm Joi, Marie McKenzie, Let's, Emily Hart, There's, There’s, it’s, Richard Chance, Anthony Farrer, Farrer, Reed Hoffmann, Ed Zurga, RJ Sangosti, Rebecca Zisser, Taylor Swift, Swift, Andrea Chronopoulos, DINK, Tyler Le, John Goodman, Goodman, Dan Conner, Roseanne, ”, Walter Sobchak, he’d, Coen, Gilles Mingasson, Peacock, Adrienn Szabo, Abbott, Quinta Brunson's, dino, Joi, Dan DeFrancesco, Jordan Parker Erb Organizations: Business, Service, ’, Amtrak, MediaNews, Kansas City Chiefs, Super, Polygram, Entertainment, Universal Pictures, Circle Films, Paramount, Hulu Locations: Florida, Alaska, St, Lucia, Amtrak’s, American, New York

☆ A fascination with the so-called 'white girl aesthetic' of Stanley cups and Lululemon fits is taking over Chinese social media
▼ + stars: | 2024-02-08 | by ( Kwan Wei Kevin Tan | ) www.businessinsider.com time to read: +4 min

Chinese social media users are into the "white girl aesthetic" and crafting guides on the look. AdvertisementChinese social media has found a new, fascinating trend to follow — the "white girl aesthetic." One Xiaohongshu user posted what she called a "starter pack" for the "white girl aesthetic." Her checklist — apart from Lululemon gear and the Stanley cup — included items such as Apple Airpods Max headphones and Tiffany jewelry. XiaohongshuThe reason athleisure like Lululemon is important for the "white girl" aesthetic, the social media said, is because clothing that's too fancy throws the aesthetic off and doesn't fit the vibe.

Persons: —, Max, Tiffany, gaga, Stanley, Stanleys, isn't, it's, commenter, influencers Organizations: Service, Apple Locations: West

COLUMBUS, Ohio (AP) — A former Ohio sheriff's deputy testified in a murder trial Tuesday that the man he killed lifted a gun to shoot him, despite prosecutors saying the man's gun was found on his kitchen floor with the safety mechanism engaged. Meade, who is white, has pleaded not guilty to murder and reckless homicide in the death of Goodson, who was Black. The sheriff’s deputy, who is a pastor at a Baptist church, shot Goodson as he entered his grandmother’s house, police have said. When Meade testified about the shooting, he said Goodson had brandished a a gun at him from his car, prompting a pursuit. Special prosecutor Gary Shroyer questioned Meade on whether he'd done enough to notify Goodson that he was law enforcement.

Persons: —, Jason Meade, Casey Goodson Jr, Meade, Goodson, ”, he's, Mead, David, Goliath, Gary Shroyer, Shroyer, Goodson's, “, ” ___ Samantha Hendrickson Organizations: Prosecutors, Associated Press, America Statehouse News Initiative, America Locations: COLUMBUS , Ohio, Ohio

☆ Here's why Apple stock is still worth holding despite Wall Street's shortsightedness
▼ + stars: | 2024-02-04 | by ( Jim Cramer | ) www.cnbc.com time to read: +14 min

Asked a double-edged question: "What can you do to make my Apple stock go up." On Friday, we had so many storylines going it is hard to get your head around Apple's Vision Pro launch and its import. Most of all, however, the customer satisfaction level allows him to experiment with something really radical: the Vision Pro. No one is buzzing about how Apple can't meet demand for the Vision Pro. People walk in an Apple store on the day the Vision Pro headset goes on sale in Los Angeles, Feb. 2, 2024.

Persons: Apple's, Mark Zuckerberg, Zuckerberg, Matt Horween, Tim Cook, Cook, AirPods, Goldman Sachs, Apple, Ray, that's, Jim Cramer's, Jim Cramer, Jim, Mike Blake Organizations: Costco, Apple, Meta, Apple's Vision, Web Services, Reality Labs, Dow Jones Transportation, Federal Reserve, Huawei, Vision, Major League Soccer, CNBC Locations: China, Republic of China, Los Angeles

☆ A top Wall Street strategist shares the 3 Magnificent 7 stocks that are most likely to continue their outperformance in 2024 — and 2 loaded with 'red flags'
▼ + stars: | 2024-02-01 | by ( William Edwards | ) www.businessinsider.com time to read: +4 min

Read previewJust seven stocks accounted for the lion's share of returns for the S&P 500 in 2023. Piper SandlerIn a January 23 note to clients, he said that only three of the seven stocks are well-positioned to keep rising, while two are in a more neutral position and another two are loaded with "red flags." When analyzing the seven stocks, he looked at fundamental traits that make them a strong buy, as well as downside risks to the companies. On fundamentals, Alphabet and Meta each scored a one and Apple came in right behind with a two. But the remaining two stocks in the group — Tesla (TSLA) and Nvidia (NVDA) had a ton of downside risks, he said.

Persons: —, Michael Kantrowitz, Piper Sandler, Kantrowitz, Meta's, Tesla Organizations: Service, Apple, Nvidia, Tesla, Microsoft, Meta, Business, Google, Facebook Locations: lockstep

☆ Apple will report earnings after the bell
▼ + stars: | 2024-02-01 | by ( Kif Leswing | ) www.cnbc.com time to read: +5 min

Apple reports fiscal first-quarter earnings after the bell. Investors will be closely watching to see if Apple guides to growth again in the current quarter. Some analysts believe Apple's iPhone revenue may look good in a soft market quarter, outperforming rivals that are also seeing weak demand. But a strong quarter of iPhone sales over the holiday season could mean a seasonally weak March quarter. "We remain comfortable with our current assumption of muted uptake for the device under 1% of Apple sales this year and next," Rosenblatt analyst Barton Crockett wrote in a note Wednesday.

Persons: Tim Cook, Samik Chatterjee, Apple hasn't, Apple, Morgan Stanley, Erik Woodring, IPhones, Chatterjee, Rosenblatt, Barton Crockett Organizations: Apple, Management, Vision, JPMorgan, Apple Watch, Huawei, Amazon, Apple's, CNBC PRO Locations: Cupertino , California, China, F1Q24, U.S, F4Q, C4Q

☆ The True Price of Apple’s $3,500 Vision Pro Is Closer to $4,600
▼ + stars: | 2024-01-31 | by ( Brian X. Chen | ) www.nytimes.com time to read: +2 min

When Apple unveiled the Vision Pro virtual reality goggles last year at a technology conference, many in the audience gasped at the price: $3,500. Yet the true cost of owning the Vision Pro is probably even higher. That’s because the price shoots up with the add-ons and accessories that many people would want to buy, including:Apple’s $200 carrying case to protect the Vision Pro on the go. A spare $200 cushion to make the goggles fit another member of the family. While I have your attention with these breathtaking numbers, we can all learn a valuable lesson from the Vision Pro about “phantom costs,” the add-ons that significantly inflate the amount we spend.

Organizations: Apple, Meta, Vision

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