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☆ Infillion emerges as buyer for bankrupt adtech company MediaMath
▼ + stars: | 2023-08-22 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +2 min

Adtech company Infillion is set to acquire the assets of bankrupt adtech firm MediaMath. US-based adtech company Infillion has emerged as the highest bidder for the assets of MediaMath, the high-profile adtech firm that filed for Chapter 11 bankruptcy in June, according to court filings. A sale hearing is scheduled to take place on Wednesday 8.30 a.m. Eastern Time in the Delaware bankruptcy court. London-based Genius Sports, a sports data and video-streaming company, made the second-highest bid for the MediaMath assets, according to the court filings. Infillion was formed in 2022 after Disney sold its video adtech asset TrueX to the location-focused adtech firm Gimbal in late 2020.

Persons: Infillion, couldn't, Sports didn't, MediaMath, Xandr, TrueX, Gimbal, Joe Zawadzki Organizations: MediaMath, Sports, Google, Disney, TrueX, Street, Amazon, Bank of America, Mobile, Phoenix Locations: Delaware, London

☆ E-commerce analytics firm MikMak is removing a competitor by acquiring assets from rival ChannelAdvisor
▼ + stars: | 2023-08-15 | by ( Lauren Johnson | ) www.businessinsider.com time to read: +2 min

Adtech firms are racing to grab more of the retail media business, expected to be worth $130B. E-commerce startup MikMak has acquired the shoppable media and brand analytics arm of rival ChannelAdvisor for an undisclosed amount. With the new employees from ChannelAdvisor, MikMak will have 175 staffers. In buying part of ChannelAdvisor, MikMak inherits analytics that advertisers want to justify increasing ad spend with retailers. As part of the deal, MikMak and ChannelAdvisor will cross-sell their products.

Persons: ChannelAdvisor, Rachel Tipograph, Tipograph, MikMak, Morgan Stanley Organizations: Walmart, MikMak, Diageo, Hershey's, Tech, ChannelAdvisor Locations: ChannelAdvisor

☆ Meet 6 companies helping advertisers like Pepsi and Microsoft clean up their carbon footprint
▼ + stars: | 2023-08-14 | by ( Lauren Johnson | ) www.businessinsider.com time to read: +2 min

New sustainability-minded startups are calculating the carbon footprint of data-driven advertising. While digital advertising isn't nearly as big a polluter as other industries like manufacturing, big brands are looking for ways to reduce their carbon footprint anywhere they can. These firms are taking on challenges like reducing the carbon footprint of production shoots or replacing decades of adtech infrastructure that powers billions of spend across the open web. They promise not only to help marketers produce less greenhouse gases, they also claim to help digital ads load faster, cut down on ad fraud, and help premium publishers increase ad prices. Insider identified six firms driving the push into sustainability for advertisers, using our own reporting and recommendations from experts in the industry.

Persons: Ben Riley Organizations: Sustainability, Adobe . Companies

☆ Amazon is quietly building a publisher-focused ad product team to grow its $37 billion ad business
▼ + stars: | 2023-08-11 | by ( Lauren Johnson | ) www.businessinsider.com time to read: +3 min

The tech will help publishers sell ads on and off Amazon, according to job postings. The retail giant has 11 job postings for a new team called "PubTech" that will be part of Amazon Ads. The Amazon Ads' team is building products for first-party publishers that have channels on Amazon — like Twitch, FireTV, and Freevee — as well as third-party web publishers, according to the job listings. While Amazon does help publishers sell ads through a unit called Amazon Publisher Services, that unit is not part of Amazon Ads, and those services require publishers work with third-party SSPs. The core of Amazon's $37 billion ad business are search ads, and its ad division has mostly focused on building tools for advertisers.

Persons: Twitch, Freevee —, Ameet Shah, Magnite Organizations: Amazon, Google, PubTech, Ads, Amazon Publisher Services, Prohaska Consulting, Exchange, Microsoft, Trade Locations: what's

☆ MediaMath founder Joe Zawadzki's 'Project Phoenix' looks to raise at least $10 million to help buy back the bankrupt adtech company
▼ + stars: | 2023-08-11 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +4 min

"Project Phoenix" is seeking to raise at least $10 million in a SAFE financing. Project Phoenix is being operated by team members of Zawadzki's VC fund AperiamVentures. Project Phoenix, registered as Phoenix Project Acquisition Inc., is raising the investment with a "post-money valuation cap" of $20 million — the maximum price at which investors can convert their SAFE investment notes into equity. A person familiar with the matter said it was likely Project Phoenix would need to raise further funds if it wins the auction. Correction: August 11, 2023 — An earlier version of this story misstated the date of bankruptcy auction.

Persons: Joe Zawadzki, Jeffrey Hirsch, Zawadzki, Hirsch didn't, MediaMath, MediaMath's Organizations: Phoenix, Inc, Google Locations: AperiamVentures, Delaware, York

☆ PE firm Novacap has acquired the TV adtech platform Cadent, which now plans to go on an acquisition spree
▼ + stars: | 2023-08-09 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +3 min

PE firm Novacap has acquired TV adtech company Cadent. Canadian private equity firm Novacap has acquired the US TV adtech platform Cadent, the pair said Wednesday. With traditional TV viewing long in decline, advertisers have increasingly turned to connected-TV platforms. US broadcast and cable TV ad spending is expected to drop by 8% this year, but will still be significant at $61.3 billion, per Insider Intelligence's forecast. Cadent had previously been owned by another private equity firm, Lee Equity Partners, which acquired the company in 2013.

Persons: Novacap, Nick Troiano, Troiano, Cadent, Pascal Tremblay Organizations: Cross Mediaworks, CTV, Intelligence, Fund, Investment, RBC Capital Markets, TD Securities, Scotiabank, Lee Equity Partners

☆ Google and Meta are creating so much new ad inventory, it's causing big price drops. Here's how much ads cost across the Big Tech giants.
▼ + stars: | 2023-08-04 | by ( Lauren Johnson | ) www.businessinsider.com time to read: +6 min

Ad prices declined in the second quarter as new formats like Reels and Shorts rolled out. After some rough quarters, Google's and Meta's ad businesses are on the rebound , and they're creating so much short-form video ad inventory that the surge in supply is driving ad prices down. "Anytime you've got an influx of newer ad inventory, typically that inventory does come with lower ad pricing," he said. And Instagram Reels ad inventory is both plentiful and 39% cheaper than Instagram Feed ads, according to Tinuiti. Meta also added more ads to its Marketplace on Facebook, which dropped Facebook ad prices by 25%, Taylor said.

Persons: Shawndu Stackhouse, Tom Williams, Andy Taylor, Pacvue, Taylor, Tinuiti's Taylor, Mike Ryan, Meta, TikTok TikTok Organizations: Inc, Getty, Tinuiti, Brands, Google, Anadolu Agency, Meta, Facebook, CPM Locations: Google's, Northeast Washington, lockstep

☆ TikTok is building a data-sharing solution called 'PrivacyGo' as it looks to grab ad dollars
▼ + stars: | 2023-08-03 | by ( Dan Whateley | Lauren Johnson | ) www.businessinsider.com time to read: +3 min

TikTok is building a solution that works like a data clean room called PrivacyGo. PrivacyGo may boost TikTok's pitch to brands as regulations and privacy rules weaken ad targeting. TikTok is developing a new privacy-tech solution for advertisers called PrivacyGo, a company spokesperson confirmed to Insider. Though TikTok is a much smaller ad seller compared to Google, Meta, and Amazon, it has been building solutions to entice advertiser budgets. In February, it rolled out new ad tools for small businesses — the types of companies that account for the most ad revenue on Meta and Google.

Persons: TikTok, PrivacyGo, Myles Younger Organizations: Apple, Tech, Google, Meta, United, Government, National Intelligence Law Locations: United States, Beijing

☆ Inside TikTok's pitch to get marketers selling on Shops, and why the biggest brands are wary of investing
▼ + stars: | 2023-07-31 | by ( Lauren Johnson | ) www.businessinsider.com time to read: +4 min

US brands are testing TikTok's shopping feature that competes with Amazon. TikTok Shops charges lower fees than Amazon, but it requires too many resources from brands. Many big brands are also investing in loyalty programs that don't connect well with social commerce features, she said. He said that his agency has 25 clients that plan to use TikTok Shop, and half of those brands are already live. WPromote's early results show that running TikTok Shop ads are driving sales, Dweck said, though he did not provide specifics.

Persons: TikTok, it's, Rachel Tipograph, they've, Vic Drabicky, Drabicky, Tipograph, Carly Carlson, PMG, Digital's Drabicky, David Dweck, Dweck Organizations: Amazon

☆ Ad verification company DoubleVerify to acquire AI firm Scibids in $125 million deal
▼ + stars: | 2023-07-31 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +3 min

Ad verification company DoubleVerify plans to acquire adtech firm Scibids for around $125 million. It intends to use Scibids' AI expertise to help advertisers better target and optimize ad campaigns. DoubleVerify, the publicly-listed ad verification company, has entered into an agreement to acquire AI-powered adtech firm Scibids in a cash and stock deal valued at $125 million. The product matches DoubleVerify's media quality and ad performance data with Scibids' AI algorithms to let advertisers improve the performance of their campaigns. Around $66 million of the Scibids purchase price will be paid in cash with the remainder in DoubleVerify common stock.

Persons: DoubleVerify, Mark Zagorski, Zagorski, Scibids, Brian Andersen, Dick Filippini, Mark Greenbaum Organizations: Diageo, Dell, Fortune, Microsoft, Allianz, Spotify, LUMA Partners Locations: Paris, France, DoubleVerify, adtech

☆ The advertising winter may finally be starting to thaw
▼ + stars: | 2023-07-27 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +5 min

The long advertising winter could be coming to an end in the second half of this year. There are tentative signs that the advertising winter is starting to thaw. Meta, which derives more than 98% of its revenue from advertising, reported revenue well ahead of analysts' estimates for the second quarter. To be sure, some pure-play advertising companies remain challenged. Indeed, on Thursday, the US Commerce Department said the US economy grew by 2.4% in the second quarter, which was up from 2% in the first quarter.

Persons: spenders, Kimberly, Clark, Brian Wieser, Groupe, IPG, Arthur Sadoun, It's, they're Organizations: Companies, Meta, Google, PepsiCo, Wall, Tech, Microsoft, US Commerce Department Locations: Madison

☆ The founder of fallen adtech startup MediaMath is trying to buy back the bankrupt company's assets
▼ + stars: | 2023-07-27 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +4 min

MediaMath Cofounder and CEO Joe Zawadzki is assembling a syndicate to buy back the company. MediaMath cofounder Joe Zawadzki is looking to assemble a syndicate of adtech industry investors to attempt to buy back the company's assets at its upcoming bankruptcy auction, according to people familiar with the matter. Former employees and industry observers have said Zawadzki's MediaMath was also ahead of its time developing tools to demystify how digital ad dollars were being spent. MediaMath's supply chain optimization assets could become the backbone of FxM's "SCF+" supply chain financing product, the adtech industry sources suggested. Zawadzki is also a general partner at the venture capital firm AperiamVentures, which has invested in dozens of adtech startups.

Persons: Joe Zawadzki, MediaMath, Zawadzki, Joe, Zawadzki's, —, Neil Nguyen, MGI, hadn't Organizations: IBM, Bain Capital, Google, Media, Games Locations: MediaMath, Delaware, —, AperiamVentures

☆ Netflix says subscribers to its ads plan have doubled. Meet the 19 execs driving the streamer's aggressive push into advertising.
▼ + stars: | 2023-07-20 | by ( Lucia Moses | ) www.businessinsider.com time to read: +8 min

Netflix said in its 2Q earnings that subscribers to its ads plan have doubled over the previous quarter. Peter Naylor, VP of global advertising salesPeter Naylor, VP, global advertising sales. Netflix has also brought on several directors and other roles in ad sales who've worked at Hulu, Snap, and elsewhere. Chad Rumminger, who focuses on automotive accounts, from automotive ad sales at Twitter. Julie Taylor Green is head of US vertical ad sales; she was TikTok's director of global business solutions before that.

Persons: execs, they're, Jeremi Gorman, Peter Naylor —, Netflix salespeople, Nielsen, DoubleVerify, Kelly Metz, They've, Gorman, Peter Naylor, who've, Naylor, Julie DeTraglia, Kinsey Tamberrino, He's, Hulu playbook, Adam Gerber, Gerber, he's, it's, She's, Asaf Davidov, DeTraglia, Jon Whitticom, Whitticom, that's, Kinsey Osberg Tamberrino, Michaela Giovengo, Valerie Bischak, Doug Brodman, Victoria Morris, Amy Newton, Joanna Read, Eric Berman, Chad Rumminger, Morgan Tully, Nicole Sabatini, Julie Taylor Green, Chris Smutny Organizations: Netflix, Hulu, ABC, Microsoft, Omnicom Media, Yahoo, Gorman's, ABC Television Group, Disney, Comcast, Viacom Media Network, Amobee, Twitter, Google, Amazon, Tech, Gaming, Entertainment Locations: Hulu, TikTok

☆ Quiet layoffs are creeping back into the adtech industry
▼ + stars: | 2023-07-20 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +5 min

Adtech layoffs have continued into this summer — including at some companies that already made cuts. Ezoic, MiQ, Outbrain, and Brightcove are among the adtech companies with recent layoffs. For some adtech companies, the huge wave of layoffs that struck in 2022 and at the turn of this year wasn't the last, amid prolonged economic uncertainty and a tepid ad market. To be sure, the layoff phenomenon isn't hitting all adtech companies, and many that made cutbacks — including those listed above — are aggressively shifting priorities and have open roles listed on their websites. Adweek recently reported a marked slowdown in adtech job openings in 2023, citing recruiters and industry insiders.

Persons: Dwayne Lafleur, Lafleur, Outbrain, Calcalist, Brightcove, —, Marc DeBevoise, MiQ, MediaMath, There's, Sasha Auzins, Brian Wieser, Adweek, Lee Walker Organizations: Meta, Microsoft, Yahoo, LinkedIn, Expand Locations: Germany

☆ Adtech firm Aleph withdraws IPO filing
▼ + stars: | 2023-07-18 | by ( ) www.reuters.com time to read: +1 min

July 18 (Reuters) - Aleph Group Inc said on Tuesday it had filed to withdraw its IPO plans, citing "public interest and the protection of investors," more than a year after the digital advertising firm submitted paperwork to go public. Emerging markets-focused Aleph, which helps large digital platforms connect with advertisers and customers, counts Meta Platforms (META.O), Spotify Technology (SPOT.N) and Microsoft Corp (MSFT.O)-owned LinkedIn among its customers. Founded in 2005 as IMS Internet Media Services, Aleph was valued at $2 billion in 2021 after private equity firm CVC Capital Partners bought a stake worth $470 million. U.S. initial public offerings have seen a recent spurt after more than a year of lull as hefty interest rate hikes and worries of a recession dented investor appetite for new listings. Reporting by Mehnaz Yasmin in Bengaluru Editing by Vinay DwivediOur Standards: The Thomson Reuters Trust Principles.

Persons: Mehnaz Yasmin, Vinay Dwivedi Organizations: Spotify Technology, Microsoft Corp, IMS Internet Media, Capital Partners, U.S, Thomson Locations: Bengaluru

☆ The 15 most promising advertising and marketing tech startups of 2023, according to VCs
▼ + stars: | 2023-07-14 | by ( Lara O'Reilly | Julie Bort | ) www.businessinsider.com time to read: +1 min

Insider asked 9 top VCs which ad and marketing tech companies excited them most this year. Many of the most buzzy startups are applying AI to marketing and ad creation. Martech startups, too, are applying AI and machine learning to help companies analyze huge datasets and let marketing teams collaborate better on big projects. Insider spoke with nine VCs, all of whom have made recent investments in adtech or marketing tech, and asked them to identify the most promising startups in the space. Check out the 15 most promising adtech and martech startups of 2023 and why VCs think they are primed for success this year and beyond.

Persons: adtech Organizations: Venture

☆ Former adtech unicorn MediaMath nearly saved itself from bankruptcy. Then its last hope vanished.
▼ + stars: | 2023-07-06 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +15 min

The adtech company held panel sessions and meetings at the "MediaMath Penthouse." But behind the scenes, MediaMath CEO Neil Nguyen had barely been sleeping, according to three people familiar with the matter. "We collectively believed as a company, board, and advisors that we had a deal in hand," the statement continued. When advertisers or agencies buy ads through a platform like MediaMath, the adtech company must pay publishers immediately for their ad space. But the adtech company must wait — often 90 days or more — to be paid by the advertiser or agency.

Persons: MediaMath, Goldman Sachs, MediaMath execs, Neil Nguyen, Nguyen, Olivier Anrigo, Xandr, Joe Zawadzki, Ernest Hemingway, Searchlight wasn't, Neil, Houlihan Lokey, Zeta, Viant, Chris Vanderhook, Tim Vanderhook, Frederick M, Brown, MGI, Lionel Hahn, Remco Westermann, Gary Hershorn, MGI's, Westermann, they'll, Zawadzki, he'd Organizations: Cannes Lions, Cannes, Goldman, Searchlight Capital, Carlton Hotel, Google, IBM, Bain Capital —, Aperiam, Searchlight, Silicon, Zeta Global, Media, Games Invest, Verve, MGI's Verve Group, Getty, Verve Group, Trade, World Trade, Trade Center Locations: France, Cannes, hobnobbing, Delaware, Japan, Manhattan, New York City, MediaMath, AperiamVentures

☆ The digital-ad industry is spending the 4th of July holiday scrambling to recover funds lost from MediaMath's shocking bankruptcy
▼ + stars: | 2023-07-03 | by ( Ryan Joe | Lara O'Reilly | ) www.businessinsider.com time to read: +5 min

One adtech executive believes MediaMath's bankruptcy is a sign of more pain to come. MediaMath's filing for Chapter 11 bankruptcy protection has sent shock waves throughout the digital-ad industry. Now MediaMath's creditors, who are cumulatively owed more than $100 million, are scrambling to figure out their next moves. It's likely that the unsecured creditors owed money by MediaMath would receive just pennies on the dollar once the bankruptcy proceedings are resolved. Bannister said Raptive was in the process of seeing how much money MediaMath owed it.

Persons: MediaMath, SSPs, Goldman Sachs, PubMatic, Ana Milicevic, Milicevic, It's, Paul Bannister, Bannister, Raptive, Scott Messer, he's, they're, Brian O'Kelley Organizations: MediaMath's, MediaMath, Fuel, Sparrow Advisers, Messer Media, YouTube, ANA Locations: MediaMath, there's

☆ Read the 20-page pitch deck that startup Anzu used to raise $48 million to help place ads in video games
▼ + stars: | 2023-06-27 | by ( Ryan Joe | ) www.businessinsider.com time to read: +3 min

Anzu helps brands place their ads in video games. The company raised $48 million to build out its executive suite and hire staff. Inserting ads into video games — like as a billboard in a car-racing game — is increasingly enticing to advertisers hoping to message hard-to-find Gen Zers. The company raised a $20 million round last year, bringing its total to $85 million. "After proving the model with mobile games and casual games, we're moving into AAA games," Benedy said.

Persons: Zers, Axel Springer, Itamar Benedy, Anzu, Benedy, we'll Organizations: Emmis Corp, Simon Equity Partners, PayPal, Bandai Namco, AAA, Ubisoft, VR, Apple, Apple Vision Locations: Anzu

☆ Inside Netflix's growing M&A machine, who's leading it, and what insiders think the streamer could buy next
▼ + stars: | 2023-06-21 | by ( Lucia Moses | ) www.businessinsider.com time to read: +9 min

It then delved further into M&A to kickstart its games business. And the streamer hasn't completely abandoned its build-from-within strategy, as it also announced plans last fall to build its own gaming studio in Finland. He recently was elevated to the Lstaff, a group of 25 Netflix business heads who debate its biggest initiatives. (Netflix ended up doing a partnership in 2019 with that company, Studio Dragon, and its parent CJ ENM.) But leadership has been steadfast that Netflix's M&A mantra hasn't changed.

Persons: Here's, Reed Hastings, It's, it's, who's, what's, Roald Dahl, Dahl, Peter Rabbit, Spry, Harry Potter, execs, Spencer Wang, Michael Porter, Spencer Neumann, who'd, Neumann, Wang, Greg Peters, Ted Sarandos, Bela Bajaria, Scott Stuber, Mike Verdu, Jay MacDonald, Digiday, Ana Milicevic, Hastings, Sarandos, CJ ENM, Mario Organizations: Netflix, stoke, Paramount, Night School, Spry Fox, Disney, Warner Bros, DC Comics, Digital Capital Advisors, MLB, Surf League, Street Journal, Microsoft, Sparrow Advisers, MGM, Amazon, Mario Bros, Activision Blizzard, Epic Games, UBS Locations: Finland, New Jersey, Hollywood

☆ EU officials accuse Google of antitrust violations in its ad tech business
▼ + stars: | 2023-06-14 | by ( Brian Fung | ) edition.cnn.com time to read: +2 min

Washington CNN —Google’s advertising business should be broken up, European Union officials said Wednesday, alleging that the tech giant’s involvement in multiple parts of the digital advertising supply chain creates “inherent conflicts of interest” that risk harming competition. The formal accusations mark the latest antitrust challenge to Google over its sprawling ad tech business, following a lawsuit by the US Justice Department in January that also called for a breakup of the company. For example, the commission claims, advertisers who used Google’s ad buying tools frequently had their purchases routed to AdX instead of to rival ad exchanges. One proposed solution by the commission would spin off Google’s ad exchange and publisher tools from the ad-buying tools it provides to advertisers. Google remains committed to creating value for our publisher and advertiser partners in this highly competitive sector,” Taylor said.

Persons: ”, Margrethe Vestager, Dan Taylor, ” Taylor Organizations: Washington CNN, European Union, Google, US Justice Department, EU, —, CNN Locations: AdX

☆ Google may be forced to break up its ad business after EU charges
▼ + stars: | 2023-06-14 | by ( Hasan Chowdhury | ) www.businessinsider.com time to read: +3 min

The EU might force Google to break up its ad business. Google could be forced to break up parts of its empire after the EU accused it of abusing its dominance in digital ads and "distorting" the competition. As yet, Google is not being fined nor is it being immediately instructed to break up its business. The company will be able to argue its case, and a final outcome to the Commission's investigation is still pending. "The Commission's investigation focuses on a narrow aspect of our advertising business and is not new.

Persons: Margrethe Vestager, Google's, Dan Taylor Organizations: Google, Morning, European Commission, YouTube, Microsoft Locations: adtech

☆ Google faces EU break-up order over anti-competitive adtech practices
▼ + stars: | 2023-06-14 | by ( Foo Yun Chee | ) www.reuters.com time to read: +2 min

[1/3] The logo for Google LLC is seen at the Google Store Chelsea in Manhattan, New York City, U.S., November 17, 2021. Its 2022 advertising revenue, including from search services, Gmail, Google Play, Google Maps, YouTube adverts, Google Ad Manager, AdMob and AdSense, amounted to $224.5 billion. EU antitrust chief Margrethe Vestager said Google may have to sell part of its adtech business because a behavioural remedy is unlikely to be effective at stopping the anti-competitive practices. The Commission said it took issue with Google favouring its own online display advertising technology services to the detriment of competing providers of advertising technology services, advertisers and online publishers. Google is the world's dominant digital advertising platform with a 28% market share of global ad revenue, according to research firm Insider Intelligence.

Persons: Andrew Kelly, Margrethe Vestager, Foo Yun Chee, Sudip Kar, Philip Blenkinsop, Gupta, Kirsten Donovan Organizations: Google LLC, Google, Chelsea, REUTERS, Gmail, European, EU, The, AdX, Intelligence, Reuters, Thomson Locations: Manhattan , New York City, U.S, BRUSSELS, AdSense, United States

☆ EU charges Google with anti-competitive practices in ad tech business
▼ + stars: | 2023-06-14 | by ( Silvia Amaro | ) www.cnbc.com time to read: +2 min

The European Commission, the executive arm of the EU, reached a preliminary conclusion that Google is dominant in the European market for publisher ad servers and for programmatic ad-buying tools for the open web. The commission also said Google has abused this dominant position since at least 2014. "The Commission's preliminary view is therefore that only the mandatory divestment by Google of part of its services would address its competition concerns," EU competition chief Margrethe Vestager said in a statement. "Our preliminary concern is that Google may have used its market position to favour its own intermediation services. If confirmed, Google's practices would be illegal under our competition rules,"Google was not immediately available for comment when contacted by CNBC.

Persons: Margrethe Vestager, Vestager Organizations: European Union, European Commission, EU, Google, CNBC Locations: Brussels, Belgium

☆ Piper Sandler hikes Meta price target, says investors can have confidence in Reels, A.I. strategy
▼ + stars: | 2023-06-14 | by ( Sarah Min | ) www.cnbc.com time to read: +2 min

META YTD mountain Meta shares YTD Meta shares have already doubled this year and are 125% higher as the likelihood of a pause in interest rate hikes buoy the outlook for mega-cap tech stocks. The analyst's $310 price target, raised from $270, implies 14% upside from Tuesday's closing price of $271.32. Meanwhile, Meta's AI strategy is helping increase the time users spend on its platforms, improving its suite of tools for advertisers and building out an AI ecosystem. Piper Sandler was not the only Wall Street firm hiking its price target on Meta. Wolfe Research on Tuesday also raised its price target to $330, from $300, implying Meta can rise 21% from Tuesday's close.

Persons: Piper Sandler, Thomas Champion, Wolfe, Deepak Mathivanan, Michael Bloom Organizations: Meta, Wolfe Research Locations: Tuesday's

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