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☆ Instagram boss Adam Mosseri says Threads isn't for politics and news because it's not worth all the headaches they come with
▼ + stars: | 2023-07-07 | by ( Brent D. Griffiths | ) www.businessinsider.com time to read: +4 min

Instagram boss Adam Mosseri says Meta doesn't envision Threads to "replace Twitter." In a series of candid comments, he made clear the app won't go out of its way to welcome politics or news. "We just won't court them the way we have in the past," Mosseri wrote on Meta's new app. "We won't discourage or down-rank news or politics, we just won't court them the way we have in the past," Mosseri responded. "The goal isn't to replace Twitter," Mosseri said.

Persons: Adam Mosseri, Mosseri, Elon Musk, Mark Zuckerberg, Alexandria Ocasio, Barack Obama, Karine Jean, Pierre, Taylor Lorenz Organizations: Twitter, Service, Facebook, Democratic Rep, White, Washington Post, Elon, Capitol Locations: Wall, Silicon, Alexandria, Cortez, newsrooms

☆ These 2024 Candidates Have Signed Up For Threads, Meta’s Twitter Alternative
▼ + stars: | 2023-07-07 | by ( Anjali Huynh | More About Anjali Huynh | ) www.nytimes.com time to read: +1 min

While the front-runners in the 2024 presidential race have yet to show up on Threads, the new Instagram app aimed at rivaling Twitter, many of the long-shot candidates were quick to take advantage of the platform’s rapidly growing audience. “Buckle up and join me on Threads!” Senator Tim Scott, Republican of South Carolina, wrote in a caption accompanying a selfie of himself and others in a car that he posted on Thursday — by that morning, the app had already been downloaded more than 30 million times, putting it on track to be the most rapidly downloaded app ever. But President Biden, former President Donald J. Trump and Gov. Ron DeSantis of Florida remain absent from the platform so far. And that may be just fine with Adam Mosseri, the head of Instagram, who told The Times’s “Hard Fork” podcast on Thursday that he does not expect Threads to become a destination for news or politics, arenas where Twitter has dominated the public discourse.

Persons: “ Buckle, Tim Scott, Biden, Donald J, Ron DeSantis, Adam Mosseri Organizations: Twitter, Republican, Trump, Gov Locations: South Carolina, Florida

☆ Meta could become even more dominant in social media with Threads
▼ + stars: | 2023-07-07 | by ( Brian Fung | ) edition.cnn.com time to read: +8 min

Washington CNN —In less than 48 hours, Meta’s Twitter rival Threads has surpassed 70 million sign-ups, upended the social media landscape and appears to have rattled Twitter enough that it is now threatening legal action against Meta. By promoting Threads through Instagram, and by sharing Instagram user data with Threads to let people instantly recreate their social networks, Meta has significantly greased the onboarding process. The issue isn’t limited to the realm of social media. Rather than viewing it through the lens of a social media market, one helpful way to look at the issue is from the perspective of the advertising market, he said. That could lead to further antitrust scrutiny for Meta even if the question about competition in social media is ambiguous.

Persons: Elon, Meta, Mark Zuckerberg, ”, Instagram, Musk, ” Reddit, Alexis Ohanian, Ohanian, Agustin Reyna, Reyna, Adam Mosseri, Geoffrey Manne, ” Manne, Zuckerberg, Manne, Jeff Blattner, Mosseri, Charlotte Slaiman, “ Organizations: Washington CNN, Meta, Twitter, EU, Google, Center for Law Locations: Europe, Brussels, Portland , Oregon, Washington

☆ Instagram CEO Adam Mosseri admits it was 'hugely contentious' to launch Threads as a standalone app. He calls it a 'high-risk' bet.
▼ + stars: | 2023-07-06 | by ( Aaron Mok | ) www.businessinsider.com time to read: +4 min

Adam Mosseri, Instagram's CEO, said making Threads a separate app is risky, The Verge reports. He said Threads as a standalone app will pose a challenge in attracting new users. The app's launch comes as some Twitter users seek alternative platforms after Elon Musk's takeover. They considered making Threads part of the platform's feed or a separate tab, but ultimately chose to make it a standalone app. When reached for comment, Christine Pai, an Instagram spokesperson, told Insider that a separate app is necessary to keep Instagram the way it is.

Persons: Adam Mosseri, Mosseri, Christine Pai, Pai, Mark Zuckerberg Organizations: Elon, Morning, Twitter, Meta

☆ Threads, Meta's Twitter competitor, is not yet available in the EU due to regulatory concerns
▼ + stars: | 2023-07-06 | by ( Lauren Feiner | ) www.cnbc.com time to read: +2 min

While Meta's debut of its Twitter competitor, Threads, is making a splash in the U.S., consumers in the European Union are not yet able to join the platform. "We don't want to launch anything that isn't forward-compatible with what we know and what we think is coming," Mosseri told The Verge. The DMA establishes a set of competition rules for the largest digital gatekeepers, including many U.S. tech giants such as Meta. Under the rules, digital gatekeepers must not preference their own services on their platforms and must ensure their instant messaging services are functional with those of competitors. WATCH: Higgins: Can Threads siphon away the community aspect Twitter has built around cultural events?

Persons: Adam Mosseri, Mosseri, It's, Higgins Organizations: Markets, Meta, Apple, Twitter Locations: U.S, European Union, EU, Europe

Apple | Spotify | Stitcher | Amazon | Google Listen and follow ‘Hard Fork’Instagram is no stranger to taking product ideas from other companies and turning them into their own successes. Just ask Snapchat about Instagram Stories or TikTok about Instagram Reels. This time, the company is coming for Twitter with Instagram Threads. Today, the head of Instagram, Adam Mosseri, on why the company now wants to take on Twitter.

Persons: Instagram, Adam Mosseri Organizations: Apple, Spotify, Twitter

☆ Instagram's Threads had a splashy arrival, but creators say it's missing key features and the answer to a big question: Are we supposed to call them posts or threads?
▼ + stars: | 2023-07-06 | by ( Amanda Perelli | Sydney Bradley | ) www.businessinsider.com time to read: +6 min

Instagram's new text-based app, Threads, hit phones on Wednesday evening, and the app had already reached 30 million sign-ups as of Thursday, Meta CEO Mark Zuckerberg wrote. Here's what is missing from Instagram's new app, Threads, according to creators:There are no hashtags on the app yet. Per an official post from the Threads App account, you can just say "post." "We're committed to building support for ActivityPub, the protocol behind Mastodon, into this app," Mosseri said in a Threads post. Read more about Instagram's new app, Threads.

Persons: Mark Zuckerberg, Lonnie Marts, Roberto Nickson, monetization, Adam Mosseri, Lauren Godwin, Mosseri, Avori Henderson, Per, Instagram, We're Organizations: Twitter, ActivityPub

☆ Threads: Everything to know about Instagram's app to rival Twitter
▼ + stars: | 2023-07-06 | by ( Clare Duffy | ) edition.cnn.com time to read: +7 min

New York CNN —Facebook-parent Meta on Wednesday officially launched its Twitter competitor, Threads, after first confirming its plans for the app just three months ago. And for Meta, Threads could further expand its empire of popular apps and provide a new platform on which to sell ads. Similar to Twitter, users can reply to, repost and quote others’ Threads posts. Frequent technical issues and policy changes have sent some noteworthy Twitter users heading for the exits. For Meta, Threads could be a way of eking additional engagement time out of its massive existing user base.

Persons: Elon Musk, Meta, ”, Mark Zuckerberg, it’s, Musk, ” Zuckerberg, hasn’t, Linda Yaccarino, “, Adam Mosseri, Zuckerberg Organizations: New, New York CNN, Facebook, Wednesday, Twitter, Elon, Apple, Meta Locations: New York, Instagram

☆ The new Instagram Threads app was briefly accessible from desktop. Here's what the Twitter rival looks like.
▼ + stars: | 2023-07-05 | by ( Marta Biino | Sydney Bradley | ) www.businessinsider.com time to read: +4 min

Meta's new Twitter rival Threads was accessible from desktop for a few hours on Wednesday. The launch for the app is set for July 6, but profiles were visible on browser before Meta shut down access. Instagram's new Threads app was briefly visible from desktop on Wednesday, before Meta limited access. Rumors about the app have been swirling for months, and the app appeared on app stores over the weekend, as well as for "pre-download" starting July 3. Zuckerberg's first post on the Threads platform reads: "Let's do this.

Persons: Mark Zuckerberg, Adam Mosseri, Elon Musk, Zuckerberg's, Sydney Bradley Mosseri, We're, Meta execs, Marcos Mion, Alok, Becky Excell, Instagram Organizations: Meta, Twitter, Sydney, ActivityPub, Netflix, influencers Locations: Brazil

☆ Instagram's new app, Threads, launched early. Creators explain how it stacks up against Twitter, their favorite features, and what's missing.
▼ + stars: | 2023-07-05 | by ( Sydney Bradley | Amanda Perelli | ) www.businessinsider.com time to read: +5 min

Instagram's new app, Threads, launched Wednesday, a day earlier than expected. Many creators and celebrities gained early access to the new text-based app this week. Insider spoke with five sources who were granted early access to Threads, including one who spoke on the condition of anonymity. The new Instagram Threads app was briefly accessible from desktop on Wednesday. Screengrab/Threads; Insider/Sydney BradleyAt Meta this week, staffers were busy recruiting influencers and celebrities to join the app via early access.

Persons: —, Lauren Godwin, Godwin, Avori Henderson, Lonnie Marts, Elon Musk, Roberto Nickson, Nickson, Sydney Bradley, Meta, Connor Franta, Gary Vaynerchuk —, Gary Vee —, Henderson, Adam Mosseri, Mosseri, Bluesky, We're, it's Organizations: Twitter, Meta, Sydney, ActivityPub Locations: influencers

☆ Threads, Instagram’s ‘Twitter Killer,’ Has Arrived
▼ + stars: | 2023-07-05 | by ( Mike Isaac | More About Mike Isaac | ) www.nytimes.com time to read: +1 min

Built by Instagram, Threads is positioned as an app where people can have real-time, public conversations with one another. Those interested in signing up for the new app are required to have an Instagram account for now. A user’s Instagram handle must also be their Threads user name. Instagram’s verified users will also be verified on the new app. Users can set their Threads account to be private or public.

Persons: Zuckerberg, ”, ” Adam Mosseri, Instagram Organizations: Twitter

☆ Instagram's new Twitter rival 'Threads' appears to be showing up on the European Google Play app store
▼ + stars: | 2023-07-03 | by ( Sydney Bradley | Marta Biino | ) www.businessinsider.com time to read: +4 min

Now the Threads app has been spotted on the Google Play app store in Europe. After months of rumors, Instagram's Twitter rival may be hitting the app store soon. Over the weekend, several people spotted that a new app called "Threads" was listed on the Google Play app store for Android. A link to the desktop version of the Google Play app store appears to only be available in European countries, such as Italy, France, Spain, and Germany. The Threads app is currently listed on the Google Play app store in European countries.

Persons: Instagram, Alessandro Paluzzi, Alex Heath, Chris Cox, Oprah, Mark Zuckerberg, Adam Mosseri, Eric Wei, We've, Wei, Daniel Morgan, Sydney, Marta Biino Organizations: Instagram, Google, Morning, Twitter, Android, Meta, Synovus, Sydney Bradley Locations: Europe, Italian, Italy, France, Spain, Germany, Meta

☆ A former Instagram product manager explains why he's 'skeptical' the company can successfully launch a new standalone app, as it preps its Twitter rival
▼ + stars: | 2023-07-03 | by ( Sydney Bradley | ) www.businessinsider.com time to read: +5 min

Insider spoke with a former Instagram product manager to better understand the platform's decisions. IGTV, which launched in 2018 with its own separate app, was sunset in 2022 and its app is now defunct. But Instagram's ethos was its own downfall when it came to rolling out the IGTV product and separate app. The only other alternative, then, is adding a Twitter-like feed to the main Instagram app. "It's almost this predetermined life cycle of a social consumer app," Wei said, adding that Facebook has already gone though this phase.

Persons: Instagram, Eric Wei —, —, Wei, didn't, Oprah, Kevin Systrom, IGTV, We've, Adam Mosseri, Instagram's, Mary Organizations: Twitter, Facebook, YouTube, Meta Locations: Instagram

☆ A former Instagram product manager breaks down the company's 2 key characteristics and how they could help or hurt its Twitter competitor
▼ + stars: | 2023-06-30 | by ( Sydney Bradley | ) www.businessinsider.com time to read: +5 min

Insider spoke with a former Instagram product manager to better understand the platform's decisions. But Eric Wei — a former Instagram product manager from 2017 to 2019, and cofounder of creator fintech startup Karat — has spent years decoding it. But Instagram's ethos was its own downfall when it came to rolling out the IGTV product and separate app. The only other alternative, then, is adding a Twitter-like feed to the main Instagram app. "It's almost this predetermined life cycle of a social consumer app," Wei said, adding that Facebook has already gone though this phase.

Persons: Instagram, Eric Wei —, —, Wei, didn't, Oprah, Kevin Systrom, IGTV, We've, Adam Mosseri, Instagram's, Mary Organizations: Twitter, Facebook, YouTube, Meta Locations: Instagram

Top executives, like the head of Instagram Adam Mosseri, will be paving the app's way forward. Insider is highlighting 14 top executives at Instagram in 2023. As Instagram enters a new era, who else is among the most influential executives shaping the app? Insider has compiled a list of 14 top executives at Instagram who lead teams from product marketing to diversity and inclusion. Here are 14 top executives to know at Instagram in 2023:

Persons: Adam Mosseri, Meta, Instagram, Tessa Lyons, Instagram's, Nick Grudin, Justin Osofsky, who's, Charles, Eva Chen, shepherding, he'll Organizations: Instagram, Meta, Dapper Labs Locations: London, Barcelona

☆ Facebook-Giphy sale shows how fear of regulators is slowing M&A market
▼ + stars: | 2023-05-26 | by ( Rohan Goswami | In Rohangoswamicnbc | ) www.cnbc.com time to read: +2 min

Instagram chief Adam Mosseri touted Giphy's "amazing team" and "expressive" userbase, and stressed Giphy's user data was "not the motivation." The sale was forced by the U.K.'s antitrust regulator, which ruled Meta's acquisition posed a risk to the social media and advertising markets. Jonathan Kanter, who helms the Department of Justice's Antitrust Unit, and Lina Khan, the Federal Trade Commission's chair, have been given wide latitude by President Joe Biden to pursue potentially anticompetitive behavior. Prior to his DOJ posting, Kanter worked in private practice, advising directors and executives on potential deals and attendant regulatory pitfalls. Van Grack, the former chief of the DOJ's Foreign Agent Registration Act unit, noted regulatory scrutiny was increasing for years prior to the current administration.

☆ How 'the dress' broke the internet — and pushed Facebook to force everyone into their own filter bubble
▼ + stars: | 2023-05-25 | by ( Ben Smith | ) www.businessinsider.com time to read: +8 min

In 2015, a BuzzFeed staffer posted a picture of a dress with the caption, "What color is this dress?" The following is an excerpt from "Traffic: Genius, Rivalry, and Delusion in the Billion-Dollar Race to Go Viral" by Ben Smith. Jonah saw it differently. From TRAFFIC: Genius, Rivalry, and Delusion in the Billion-Dollar Race to Go Viral by Ben Smith. Copyright © Ben Smith, 2023.

☆ 'The flattening' at Meta is happening as a stream of longtime executives exit ahead of thousands more layoffs
▼ + stars: | 2023-05-15 | by ( Kali Hays | ) www.businessinsider.com time to read: +4 min

Several high-ranking and tenured Meta employees said in recent weeks they're leaving the company. The head of Meta's Austin office is among the exits. Meta employees are seeing their internal Workplace platform flooded with goodbye posts as they brace for yet another round of layoffs and more changes at the company. Melrose and Shappley were both based out of Meta's office in Austin, with Shappley acting as the head of the Austin office in addition to her other work. Much Meta office space in the UK is now being sublet.

☆ Meta is building an 'Instagram for your thoughts' that could take on Twitter competitor — and it could be a 'great opportunity'
▼ + stars: | 2023-05-02 | by ( Sydney Bradley | ) www.businessinsider.com time to read: +3 min

Meta is building a decentralized text-based social network that will integrate with Instagram. It's no longer a secret that Meta is building out its own decentralized text-based social network. "We're exploring a standalone decentralized social network for sharing text updates," a spokesperson for Meta told Insider in a statement when asked about the prototype. "It's a great opportunity for them to fill that void with Twitter going through such a transition." Meta's decentralized social network could very well face the same fate.

☆ Meta is working on its own Twitter-like social network. Here's why an 'Instagram for your thoughts' could win as competitors multiply.
▼ + stars: | 2023-04-28 | by ( Sydney Bradley | ) www.businessinsider.com time to read: +3 min

Meta is building a decentralized text-based social network that will integrate with Instagram. It's no longer a secret that Meta is building out its own decentralized text-based social network. "We're exploring a standalone decentralized social network for sharing text updates," a spokesperson for Meta told Insider in a statement when asked about the prototype. "It's a better idea than a lot of other things that have come out of Meta recently," Morgan added. Meta's decentralized social network could very well face the same fate.

☆ Facebook plans to expand its revenue-sharing program as it tries to cozy up to content creators — and avoid falling behind YouTube, TikTok, and others
▼ + stars: | 2023-04-14 | by ( Sydney Bradley | ) www.businessinsider.com time to read: +5 min

While creators and Instagram often go hand-in-hand, Meta wants to make one thing clear: Facebook is not dead. In particular, Facebook has been showcasing its creator ad-revenue-share model, called Ads on Facebook reels. "Especially with everything recently between YouTube, TikTok, and Instagram, Facebook never gets mentioned in those same conversations when we talk about creators and what platforms they're choosing between." Meta also declined to share the eligibility requirements for Facebook's reels ads program — except that it is invite-only. A robust ad-revenue-share program for reels across Instagram and Facebook, in theory, could be a win-win for both Meta and creators.

☆ How to get a boost on Instagram? Post 6 stories a day and use its in-app tools, says an influencer who meets regularly with the company. Here's her other advice.
▼ + stars: | 2023-03-24 | by ( Nhari Djan | ) www.businessinsider.com time to read: +6 min

Some of her tips include posting six Instagram stories a day and posting to the grid once a day. Instagram is pushing content made using its own in-app tools and features, according to a creator who got a rundown from the company. Marietta said the Instagram partner manager she spoke with explained that Instagram is working on its editing tools. Instagram also wants creators to use its other in-app features, including its trending audio instead of "outside music," per Marietta. While nine hashtags on a post used to be ideal, Instagram now suggests three to five hashtags, Marietta said.

☆ An ex-Instagram staffer is teaching brands and creators how to grow an audience on the app. Here are 4 of her top strategies.
▼ + stars: | 2023-03-24 | by ( Sydney Bradley | ) www.businessinsider.com time to read: +7 min

Jackie Candelaria, a former Instagram staffer, is now advising creators and brands. Candelaria is now building a business as an Instagram consultant for brands and creators who want to leverage the app to grow their own businesses and audience. "I don't think that's sustainable. Good reels tell storiesA good reel has to tell a story, Candelaria said. "I think it's just allowing the system kind of recorrect itself and show good content."

☆ Meta considering a standalone social network that sounds a lot like Twitter
▼ + stars: | 2023-03-10 | by ( Clare Duffy | ) edition.cnn.com time to read: +2 min

The concept is similar to Reddit or Discord, but a departure from how Meta’s other platforms function. If Meta’s new platform were decentralized, it could allow third parties to build apps and features into the platform, potentially giving users experiences beyond what Meta itself might build. Meta declined to comment beyond its statement, including in response to questions about the new platform’s potential features or a timeline for launch. Many of them had an early jump in users following Musk’s takeover at Twitter, but have since struggled to gain widespread adoption. But its growth has slowed in recent months, in part as users struggle with the somewhat less straightforward and user-friendly nature of a decentralized platform.

☆ Meta exploring a new social network that could compete with Twitter
▼ + stars: | 2023-03-10 | by ( Rohan Goswami | ) www.cnbc.com time to read: +1 min

Meta is exploring a new decentralized, text-based social network that could compete with Elon Musk's Twitter. The move could help Meta attract some of the Twitter users who are looking for alternatives after Musk took over and changed some of the site's rules. "We're exploring a standalone decentralized social network for sharing text updates," a Meta spokesperson told CNBC on Friday. The effort by Meta would expand its offerings beyond Facebook, WhatsApp and Instagram, and into a space that has been dominated by Elon Musk's Twitter. Meta is also exploring integrations with existing social networks like Twitter or Mastodon, in part relying on a protocol called ActivityPub, Moneycontrol reported.

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