But, until recently, there’s been a glaring shortage of products targeting the skin-care needs of one key demographic – tween boys.
The affordable line, which includes a face wash, body wash, moisturizer and topical acne treatment priced under $25, rolled into Target stores and online the following year.
“Whether it’s young sensitive skin, or acne, eczema or their first shave, boys have specific skin needs,” said Maguiness.
courtesy Stryke ClubThe personal care products market overall in the US amounts to more than $25 billion annually (according to market research firm NPD), but very little of it caters to boys.
The body wash, for example, contains prebiotic chia seed extract, which acts as an anti-inflammatory and anti-microbial ingredient, said Biren.