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KANSAS CITY, Mo. (AP) — “Are you feeling good today, Chiefs Kingdom?” Kansas City Mayor Quinton Lucas shouted to a sea of football fans fresh from their town’s third Super Bowl victory in five years. At its highest moment of community pride, Kansas City experienced one of 21st-century American culture’s most traumatic events — a public mass shooting. “How," she asked, “can something go from this happy to this?”Everyone seemed to know someone who was there; that's the kind of town Kansas City is. “This is not Kansas City,” said Graves, who had stationed around 600 of her officers along the route in addition to 200 more from other agencies.

Persons: Quinton Lucas, Taylor Swift, Travis Kelce, breathlessly, Chiefs ’, Clark Hunt, “, Mike Parson, you’re, hadn't, Patrick Mahomes, Kelce, Garth Brooks, ” Kelce, ”, Gene Hamilton, couldn't, Hana Lee, ” Sarah Fox, texted, Stacey Graves, Graves, “ I’m, Lisa Lopez, Galvan, Michelle Hubbard, Andy Reid, Hubbard, Ashley Coderre, Coderre, Allie Tipton, Louis, Tipton Organizations: KANSAS CITY, Chiefs, Kansas City, Police, San Francisco 49ers, Schools, Low, Shawnee Mission, Super Locations: KANSAS, Mo, Kansas, Kansas City, Melbourne, Australia, ”, Missouri, Kansas City , Missouri, Wichita , Kansas, Prairie Village, “, Shawnee, Overland Park , Kansas, St, Tipton

☆ Super Bowl’s historic ratings show that the NFL is at the apex of its powers
▼ + stars: | 2024-02-13 | by ( Oliver Darcy | ) edition.cnn.com time to read: +5 min

That ratings figure was up 7% from last year’s Big Game, which previously held the title for the most-watched Super Bowl of all-time. 120 million viewers watched the sporting event on CBS, the largest audience ever for a single network, the company said. The record-breaking Super Bowl capped a strong season for the NFL, with the NFC championship game on Fox averaging 56 million viewers and the AFC championship game averaging 55 million on CBS. The epic conclusion to an already epic season proved that the NFL is at the apex of its powers. No other event rivals the star power the Super Bowl draws.

Persons: “, ”, Austin Karp, ” Karp, Taylor Swift, Elon Musk, Gavin Newsom, Jay, Tim Cook, LeBron James, Jimmy Kimmel, Lady Gaga, Justin Bieber, Paul Rudd, Martha Stewart, Mark Wahlberg, Kendall Jenner, Shaquille O’Neal, Sean McManus, John Ourand Organizations: New York CNN, National Football League, peerless, NFL, CBS, Kansas City Chiefs, San Francisco 49ers, NFC, Fox, AFC, Sports Business, NBA, MLB, Pew Research Center, Super Bowl, CBS Sports Locations: New York, Las Vegas, U.S, Las, America

☆ The Fed can still break markets. Here’s how
▼ + stars: | 2024-02-13 | by ( Nicole Goodkind | ) edition.cnn.com time to read: +7 min

Those gains came even as Federal Reserve officials attempted to reduce investors’ lofty expectations for a plethora of interest rate cuts this year. It is now signaling that interest rates could come this year but not until spring or summer. That means they think the Fed is keeping interest rates too high and could potentially slow down economic growth too much and risk a recession. That makes the NFL and the Super Bowl all the more valuable to advertisers trying to reach a mass market. Li-Lac Chocolates, which calls itself the oldest chocolate shop in Manhattan, told CNN that their raw chocolate prices are up 13% this February compared to a year ago.

Persons: Torsten Slok, Jerome Powell, Raphael Bostic, Olivier Darcy, Sunday’s, CNN’s John Towfighi, ”, Michele Buck Organizations: CNN Business, Bell, New York CNN, Big Tech, Federal Reserve, Investors, Nasdaq, Federal, Apollo Global Management, National Association for Business, Atlanta Fed, CNN, Kansas City Chiefs, San Francisco 49ers, CBS, Chiefs, Philadelphia Eagles, NFL, Allegiant, NFC, Fox, AFC, Super Bowl, Companies, Hershey Co Locations: New York, There’s, Las Vegas, West Africa, North America, Manhattan

Super Bowl LVIII was the most-watched television show in history, as an estimated 123.4 million people watched the Kansas City Chiefs rally in overtime to defeat the San Francisco 49ers. CBS Sports said that figure included viewers across all platforms and was up 7% from last year's 115.1 million average viewers, which was also the previous record. This year's game was the most-streamed Super Bowl in history with a record audience on Paramount+ , the network said. It added that the network saw its best postseason viewership since 1998. Live sports has showed strength even as TV viewership has fragmented and moved to streaming platforms.

Persons: Usher, Christopher Walken, Ben Affleck, Matt Damon, Tom Brady, Quinta Brunson, Jenna Ortega, Kate McKinnon, Jennifer Aniston, Discovery Organizations: Kansas City Chiefs, San Francisco 49ers, CBS Sports, Paramount, National Football League, Super, NFL, Chiefs, Baltimore Ravens, AFC Championship, ESPN, Fox, Warner Bros Locations: Beyoncé

The first two Super Bowls that Jim Nantz and Tony Romo worked together for CBS lacked drama. “What a thrill to be able to say that we witnessed an overtime Super Bowl game and what will go down in history as one of the greatest games of all time and the longest Super Bowl game of all time. They had New England’s 13-3 victory over the Los Angeles Rams in 2019 and Tampa Bay’s 31-9 rout of Kansas City two years later. This was CBS’ ninth Super Bowl with McManus in charge. “Jim and Tony up at the booth deserved an exciting Super Bowl.

Persons: Jim Nantz, Tony Romo, ” Nantz, “ I’m, Jim Rikhoff, San Francisco, Jake Moody, Patrick Mahomes, Mecole Hardman, San, Nantz, “, Mahomes, Romo, Francisco, Lombardi, you’re, ” Rikhoff, Mike Arnold, Dre Greenlaw, Jauan Jennings, Christian McCaffrey, Travis Kelce’s, San Francisco George Kittle, Sean McManus, McManus, McManus ’, ” McManus, “ Jim, Tony, ”, ___ Organizations: CBS, Kansas City Chiefs, San Francisco 49ers, Super, San, Kansas City, Chiefs, Romo, Los Angeles Rams, Tampa Bay’s, Buffalo - Kansas City AFC divisional, Bills, 49ers, San Francisco, CBS Sports, Fox, Nielsen, Kansas City ’, Philadelphia Locations: San Francisco, New England, Kansas, Buffalo

☆ Record ratings for NFL’s Super Bowl LVIII at a staggering 123.4 million viewers, TV’s biggest audience since the moon landing
▼ + stars: | 2024-02-12 | by ( Oliver Darcy | ) edition.cnn.com time to read: +3 min

CNN —Super Bowl LVIII was the most-watched television broadcast in a generation. Sunday’s overtime thriller, which featured the Kansas City Chiefs facing off against the San Francisco 49ers, averaged 123.4 million viewers, CBS said Monday, breaking Super Bowl viewership records. The audience for Super Bowl LVIII was so large that it approached the all-time most watched television broadcast set in 1969, when an estimated 125 to 150 million viewers watched the Apollo 11 moon landing. The Super Bowl was no different. That makes the NFL and the Super Bowl all the more valuable to advertisers trying to reach a mass market.

Persons: Gregory Bull, Taylor Swift, Travis Kelce, ” Bob Bakish, “ She’s, Swift, Kelce Organizations: CNN, Kansas City Chiefs, San Francisco 49ers, CBS, Chiefs, Philadelphia Eagles, Paramount, Univision, Nickelodeon, NFL, Allegiant, NFC, Fox, AFC, Paramount Global, Bloomberg, Super Bowl, Companies Locations: Las Vegas

☆ Grief, a podcast and Taylor Swift: How one football fan is grateful for the Kelces and Swifties
▼ + stars: | 2024-02-11 | by ( Alli Rosenbloom | ) edition.cnn.com time to read: +8 min

And Gough, an Eagles fan turned future Swift-themed cruise passenger, is more grateful for it than they may ever know. She was an active and attentive mom, Gough said. She was still in the depths of her grief – and self-imposed music sabbatical – when last summer, Jason Kelce and his brother, Kansas City Chiefs tight end Travis Kelce, started talking about Swift on their podcast. (From left) Travis Kelce and Taylor Swift at the 2023 AFC Championship football game between the Kansas City Chiefs and the Baltimore Ravens in Baltimore. Anything you have been through in life, there is a Taylor Swift song for that,” Gough said.

Persons: Nikki Gough, Gough, Terry, –, ” Gough, “, I, Taylor Swift, Swift, Travis, Jason Kelce, George Michael, Alanis Morissette, ” Nikki Gough, Travis Kelce, ”, Evermore, ” Sparks, Marjorie ”, “ Ronan ”, you’re, Ringo Starr –, would’ve, Julio Cortez, there’s, she’ll, She’ll, Donna Kelce, Cheryl Evans, what’s, Taylor Organizations: CNN, Giants, Eagles, Swift, Knicks, Beatles, Kansas City Chiefs, AFC, Baltimore Ravens, USA, Network, Reuters Locations: New York, Delaware, Philadelphia, Nashville, Baltimore, “, Miami, Phoenix

A general view of Super Bowl signage displayed in the NFL Super Bowl Experience ahead of Super Bowl LVIII on February 06, 2024 in Las Vegas, Nevada. Super Bowl 58 kicks off at 6:30 p.m. The Super Bowl is advertising's biggest stage, with companies jockeying for a limited supply of spots to get their products in front of millions of consumers. Even as linear ad revenue slips, companies know there's no opportunity guaranteed to reach more people than the Super Bowl. — Amelia Lucas, Michael Wayland, Micah Washington, Gabrielle Fonrouge, Lorie Konish, Drew Richardson and Jordan Novet contributed to CNBC's Super Bowl coverage.

Persons: Bob Iger, Jason Momoa, Quinta Brunson, Jenna Ortega, Tina Fey, Kate McKinnon, Pete Davidson, Addison Rae, Usher, — Amelia Lucas, Michael Wayland, Micah Washington, Gabrielle Fonrouge, Lorie Konish, Drew Richardson, Jordan Novet Organizations: NFL, Super, AFC, Kansas City Chiefs, NFC, San Francisco 49ers, Disney, CBS Locations: Las Vegas , Nevada, Las Vegas, U.S

As one of the first countries to the west of the international dateline, Tokyo is a full 17 hours ahead of Las Vegas. The two friends who secured tickets to Saturday’s last show said they started out as NFL fans and became “Swifties” after Kelce and Swift’s romance began. Roke Hiro (left) say they are originally NFL fans and became Swifties after Kelce and Swift began dating. Prior to her win of the coveted award, Swift was tied with Frank Sinatra, Stevie Wonder and Paul Simon, who along with her all previously won album of the year three times. Speaking at the Tokyo concert on Wednesday, she said she had planned to announce the new album at the Grammys if she won anything – and announce it in Tokyo if she didn’t win.

Persons: Taylor Swift, Swift, Travis Kelce, that’s, Kelce, Hiro, Swifties, Roke Hiro, Saki Toi, Ari Novianti, “, ”, Levi Myers, Seiko Inoue, Tricia Mears, ” “ Travis Kelce, He’s, ” Tricia Mears, CNN Swift, Welch, Patrick Smith, Frank Sinatra, Stevie Wonder, Paul Simon, she’s, – Organizations: Tokyo CNN —, Bowl, Kansas City Chiefs, dateline, Chicago Bears, NFL, CNN, Chiefs, AFC, Baltimore Ravens, T, “, Department Locations: Tokyo, United States, Japan, Las Vegas, Saitama, Indonesia, Kansas, Baltimore , Maryland

Learn moreIt's time for a free Asian Cup final live stream in what's turning out to be a packed weekend of epic games. You'll find all the links you need below to watch the AFC Asian Cup final online, wherever you are in the world. Meanwhile, in the UK, Triller is the home of Asian Cup live streams. Things get trickier when you leave the borders and head to a country not served by Paramount Plus or another broadcaster with the rights to show Asian Cup live streams. It's a fantastic option for Asian Cup live streams and beyond.

Persons: Triller, that's, it's, ExpressVPN, Jordan Organizations: Business, Qatar, AFC Asian, Paramount, Paramount Plus, Triller Locations: Canada, Australia, USA, Puerto Rico, Guam, Qatar

☆ Is Patrick Mahomes the greatest QB ever? The Kansas City Chiefs superstar is making his case at age 28
▼ + stars: | 2024-02-10 | by ( Samuel Joseph | Sam Joseph | ) edition.cnn.com time to read: +10 min

The NFL has a host of candidates that can lay claim to this title, but Patrick Mahomes is already making his case, just seven seasons into his NFL career. This was supposed to be the year where a few cracks might be appearing in the Chiefs dynasty, but we have been taught to never bet against the Kansas City quarterback. “He has become an international star, but he’s also elevated Kansas City alongside him,” Nate Taylor, Chiefs writer for The Athletic, told CNN Sport. Kansas City has a new international airport, it’s very nice. Gregory Shamus/Getty ImagesWith a 14-3 overall playoff record, Mahomes has already matched Hall of Fame quarterback Peyton Manning’s postseason win total for his entire career.

Persons: Patrick Mahomes, Travis Kelce, Mahomes, Jamie Squire, I’ve, ” Nate Tice, podcaster, ” Patrick Mahomes Sr, –, “, ”, Tice, he’s, ” Nate Taylor, ’, Terrance Williams, Taylor, He’s, “ He’s, Steph Curry’s, ’ ”, Tom Brady, Brady, Vince Lombardi, Gregory Shamus, Peyton Manning’s, Joe Montana, ” Tice, Jason Behnken, Kelce, Lamar Jackson, Sarah Stier, “ Patrick’s Organizations: CNN, NFL, Football, Kansas City Chiefs, Chiefs, Star, Kansas City, CNN Sport, The Athletic, AFC, Super, Philadelphia Eagles, of Fame, Mahomes, Miami Dolphins, Buffalo Bills, Baltimore Ravens Locations: Kansas, America

☆ The Super Bowl menu has changed. Here's what people are buying and how much they're spending.
▼ + stars: | 2024-02-09 | by ( Juliana Kaplan | Cork Gaines | ) www.businessinsider.com time to read: +4 min

In total, American households are expected to spend a total of around $86 on average for their Super Bowl necessities. The National Restaurant Association said that Super Bowl food habits are shifting a little this year. For example, Kennedy said that women, by a sprawling margin, view chips and salsa as Super Bowl must-haves and feel similarly about nachos. While Super Bowl ticket prices have fallen a bit heading up to the Super Bowl, they opened on the day after the AFC and NFC Championship games at some of the highest levels in history. They are predicting a record TV audience for this year's Super Bowl because of her impact.

Persons: —, “, ” Sean Kennedy, Taylor Swift, Kennedy, it’s, Swift, David Steinberg, Clark Hunt Organizations: Service, Super, National Retail Federation, Business, National Restaurant Association, Super Bowl, of Commerce, Seton Hall, Poll, AFC, NFC, Zeta Global, CNBC, Chiefs, Bowl LIV, 49ers

Amazon Prime Video will carry an NFL postseason game next season, people familiar with the matter confirmed to The Associated Press. It will be the second straight year that an important NFL game will be carried exclusively on a streaming platform. The Jan. 13 AFC wild-card game between the Kansas City Chiefs and Miami Dolphins streamed on Peacock. According to various reports, NBCUniversal paid $110 million for the rights to the game, with Amazon expected to pay higher. This season’s 16-game package on Prime Video averaged 11.86 million viewers, according to Nielsen, a 24% increase over last year’s inaugural season.

Persons: NBCUniversal, —, ABC —, Peacock, ___ Organizations: Amazon, NFL, Associated Press, AFC, Kansas City Chiefs, Miami Dolphins, — NBC, CBS, Fox, ESPN, ABC, NBC, Nielsen, Chiefs, Los Angeles Chargers, Jacksonville Jaguars, Comcast Locations: Kansas City, Miami

☆ Taylor Swift's gameday outfits are a touchdown for fashion brands
▼ + stars: | 2024-02-09 | by ( Amanda Krause | ) www.businessinsider.com time to read: +10 min

She attended 12 Kansas City Chiefs games during the regular season to support her boyfriend, NFL star Travis Kelce, and her fashion choices stole the show each time. Taylor Swift attending an NFL game between the Kansas City Chiefs and the Miami Dolphins. Taylor Swift attends a Kansas City Chiefs game on December 10, 2023. Taylor Swift attends a game between the Kansas City Chiefs and the New England Patriots on December 17, 2023. "There are tons of people who have no idea who we are, and Taylor Swift is the biggest star in the world.

Persons: Taylor Swift, Swift, Travis Kelce, Swifties couldn't, they've, Taylor, Ed Zurga, Chris Harrington, Jamie Squire, Harrington, we've, Emily Bordner, Bordner, Donna Kelce, Patrick Smith, —, Emily Bordner Westside, Kathryn Cacho, Danielle Parhizkaran, it's, Kathryn, Misha Wilson, Kelce, Simone Kendle, Erimish, Wilson, Erin Andrews, Daniella Fiala, Samantha Colby, We've, Fiala, Sportico, Kristin Juszczyk, Kyle Juszczyk, Brittany Mahomes, Simone Biles, It's, haven't Organizations: Kansas City Chiefs, Chiefs, Super, NFL, Miami Dolphins, Westside Storey, Kansas City, EB, AFC, Baltimore Ravens, Emily Bordner Westside Storey, New England Patriots, Boston Globe, Getty, Los Angeles Chargers, AFC Championship, San Francisco 49ers, Arrowhead Locations: Kansas City , Missouri, —, Kansas, Missouri, Westside

☆ Taylor Swift, Travis Kelce, and the return of the love story
▼ + stars: | 2024-02-09 | by ( Julia Pugachevsky | ) www.businessinsider.com time to read: +10 min

These details are based on the many fan accounts attempting (with mixed success) to confirm exactly what happened when Taylor Swift embraced Travis Kelce after the Kansas City Chiefs qualified for the Super Bowl. im so fucking happy for taylor swift. AdvertisementTravis Kelce kissing Taylor Swift after the Chiefs qualified for the Super Bowl. Taylor Swift and Travis Kelce going on a date. Love stories that blend chivalry and feminism are on trendMorley said Swift and Kelce's love story is also the right mix of old-school and progressive.

Persons: I've, Taylor Swift, Travis Kelce, Kelce, taylor Organizations: Business, Kansas City Chiefs, Super, SIX, e

LAS VEGAS (AP) — First-time candidate Julius Peppers headlines a 2024 Pro Football Hall of Fame class that has a distinctive defensive feel. He was a first-team All-Pro five times in eight seasons and helped San Francisco reach three straight conference title games and one Super Bowl. Freeney was the defensive star on the stellar Colts teams led by Hall of Fame quarterback Peyton Manning. Johnson became the first player to spend the bulk of his career with the Texans to make the Hall of Fame. McMichael had 95 career sacks as a defensive tackle, was selected as an All-Pro in 1985 and ’87 and was a second-teamer two other times.

Persons: Julius Peppers, Dwight Freeney, Patrick Willis, Andre Johnson, Devin Hester, Randy Gradishar, Steve McMichael, Art Powell, Buddy Parker, Peppers, —, of Famers Bruce Smith, Reggie White, Willis ’, San, Willis, Freeney, Peyton Manning, Indianapolis hadn’t, Manning’s, Hester, Johnson, Ed Reed, Gradishar, didn’t, McMichael, Antonio Gates, Torry Holt, Reggie Wayne, Willie Anderson, Jahri Evans, Darren Woodson, Eric Allen, Rodney Harrison, Fred Taylor, Jared Allen, ___ Organizations: LAS VEGAS, Football Hall of Fame, AFL, Carolina, Panthers, of Famers, Colts, Hall of Fame, Indianapolis, Super, AFC, NFL, Chicago, Bears, Texans, of Fame, of Famer, Pro, Hall, Broncos Locations: Chicago, Green, San Francisco, Houston’s, Houston, Denver’s

☆ Kansas City Chiefs: Are they the newest NFL dynasty?
▼ + stars: | 2024-02-08 | by ( Ben Morse | ) edition.cnn.com time to read: +12 min

The Kansas City Chiefs will appear in their fourth Super Bowl in five seasons when they take to the field in Las Vegas on February 11 against the San Francisco 49ers. And, like the early era of the Patriots, the Chiefs don’t look like they’re stopping any time soon. To the surprise of many, given Smith’s improvement under Reid, Kansas City selected Patrick Mahomes out of Texas Tech. Mahomes has two MVP awards, two Super Bowl wins and two Super Bowl MVPS, while Brady had three Super Bowl titles, two Super Bowl MVPs and no NFL MVP awards. You don’t have to know a screen pass from a field goal to know something about the Kansas City Chiefs.”What do the Chiefs themselves think?

Persons: Bill Belichick, Tom Brady, Douglas, Andy Reid, Belichick, Brady, Reid, Alex Smith, Travis Kelce, – Reid, Belichick’s, ”, Gregg Rosenthal, ” Rosenthal, Colin E, It’s, Mitchell Trubisky, Patrick Mahomes, Mahomes, Zierlein, Jay Cutler, ” Mahomes, Chelsea Purgahn, Rosenthal, he’d, “, Smith, –, Ed Zurga, he’s, “ I’ve, Tom, They’re, Jamie Squire, Brett Veach, that's, Rich Eisen, ” Eisen, Bob Costas, CNN’s Gayle King, Charles Barkley, ” Costas, “ They’ve, Andy Reid’s, Chiefs – they’ve, Taylor Swift, it’s, I’ll Organizations: CNN, New England Patriots, Patriots, NFL, Kansas City Chiefs, San Francisco 49ers, Kansas, Chiefs, AFC West, CNN Sport, AFC, Tennessee Titans, San, Philadelphia Eagles, Chicago Bears, Bears, North Carolina, Reid , Kansas City, Texas Tech, Chelsea, Tyler Morning Telegraph, Kansas City, Miami Dolphins, Mahomes, NFL Hall of Famer, Super Bowl, Belichick, Brady Patriots, February’s, The Patriots, Games, year’s Chiefs, Ravens, Twitter, Veteran, Dallas Cowboys, Philadelphia Locations: New England, Foxborough , Massachusetts, Las Vegas, Kansas City, Missouri, San Francisco, Philadelphia, Reid ,, Kansas, Washington, Brady

☆ Why America loves the NFL
▼ + stars: | 2024-02-08 | by ( Emily Stewart | ) www.businessinsider.com time to read: +6 min

One, sports fans will go to great lengths (including piracy) to find the content they're looking for. The NFL has done, I think, a really good job of continuing to evolve their product to make it as TV-friendly as it can be. Brian Fuhrer, senior vice president at NielsenThe NFL also benefits from the deference that networks show the league. Broadcast's core audience is typically older, so when NFL games come on in the fall it draws younger viewers back in. But even if things aren't as good for the NFL, they're still going to be pretty good — and a lot better, ratings-wise, than anything else.

Persons: NBCUniversal, Peacock, Taylor Swift, Travis Kelce, reelect Biden, Brian Fuhrer, you've, Singer, They're, Jon Lewis, Patrick Mahomes, Josh Allen, Lamar Jackson, Chiefs —, Lewis, Will Smith's, Ray Rice, Donald Trump, they're, Emily Stewart Organizations: NFL, Kansas City Chiefs, Baltimore Ravens, AFC, Chiefs, Miami Dolphins, Football, Nielsen, NBA, MLB, Sports Media Watch, Buffalo Bills, Detroit Lions, Ravens, Business

LAS VEGAS (AP) — Christian McCaffrey ran away with the AP Offensive Player of the Year award announced at NFL Honors on Thursday night. Myles Garrett beat out T.J. Watt for AP Defensive Player of the Year. First-place votes are worth five points, second-place votes are three and third-place votes are one. Texans defensive end Will Anderson Jr. won the AP Defensive Rookie of the Year award, outgaining both Jalen Carter and Kobie Turner by two first-place votes. Anderson and Stroud are the fourth teammates to win the offensive and defensive rookie awards in the same season.

Persons: — Christian McCaffrey, Francisco’s, Myles Garrett, T.J, Watt, Nacua, Will Anderson Jr, outgaining, Jalen Carter, Kobie Turner, Garrett Wilson, Sauce Gardner, Kevin Stefanski, DeMeco Ryans, Stefanski, Deshaun Watson, Nick Chubb, Jack Conklin, Jim Schwartz, Schwartz, Mike Macdonald, Hill, CeeDee Lamb, Lamar Jackson, McCaffrey, Micah Parsons, DaRon Bland, Maxx Crosby, Garrett, Bland, Stroud, Joe Montana, Tom Brady, Sam LaPorta Organizations: LAS VEGAS, AP, outpacing Dolphins, NFL, Stroud, Houston Texans, Los Angeles Rams, Texans, Anderson, New York Jets, Cleveland Browns, Houston, Browns, Baltimore Ravens, Cowboys, Ravens, NFC, 49ers, Dallas Cowboys, AFC South, Lions, AP NFL Locations: Stroud

In fact, football wasn't even on her radar when Norma Hunt returned from Ireland, where she had spent a year on a Rotary Club scholarship. Norma Hunt was never going to be the passive wife of a sports tycoon, though. Lamar Hunt died in 2006 at the age of 74, and Clark Hunt took over the leadership of the Chiefs franchise. Norma Hunt became an astute businesswoman, every bit as savvy as her husband, the son of an oil magnate. “You know, they both loved the game," Clark Hunt said, ”and my dad obviously had such a huge impact on the game in so many different ways.

Persons: HENDERSON, Clark Hunt, Lamar Hunt, —, Norma Hunt, Clark, I'm, “ It's, ” Hunt, “, Norma Hunt's, Norma, Roger Goodell, Michael Jordan, ”, Andy Reid, Ford, Mark Donovan, ‘ Norma, it's, Donovan, Daniel —, FC Dallas —, ” Clark Hunt, Hunt, Pete Rozelle Organizations: Kansas City Chiefs, Chiefs, Super, Kansas City, Philadelphia Eagles, San Francisco 49ers, Sunday, AFC, NFL, Rotary Club, Dallas Texans, AFL, Chicago Bulls, NBA, Ford, Arrowhead, MLS, FC Dallas, T, FIFA Locations: Nev, Miami, Arizona, Ireland, Innsbruck, Austria, lockstep, North America, Bidwell, California, Sonoma County, Kansas City, ”, Kansas, Arrowhead, Dallas

☆ Super Bowl advertisers brace for the Taylor Swift effect
▼ + stars: | 2024-02-08 | by ( Ryan Joe | ) www.businessinsider.com time to read: +3 min

Read previewSuper Bowl advertisers have decades of datapoints telling them when it’s best to show up during the big game. But the presence of Taylor Swift is adding a strange new dimension to a lot of conventional beliefs about the optimal spot for an ad to appear. AdvertisementLike many other advertisers, Hellmann’s had no idea when they locked in their Super Bowl buys early last year that there’d be a media frenzy around the romance between Taylor Swift and Kansas City Chiefs tight end Travis Kelce. Advertisers are already anticipating that Swift’s presence will drive more engagement for advertisers lucky enough to have booked the right spots, though it’s a bit of a crapshoot as there’s no guarantee when, or even if , Swift will make an appearance. There is also another spike in female viewership that happens during Super Bowl broadcasts.

Persons: —, it’s, Taylor Swift, I’d, ”, Chris Symmes, Kate McKinnon, Hellmann’s, there’d, Travis Kelce, Swift, they're, you’re, Jeff Gagne, “, haven’t, Taylor, Jake Marx Organizations: Service, Havas Media, Business, Unilever North America, Unilever, Super Bowl, Kansas City Chiefs, Chiefs, AFC, ”, Nielsen, Video Advertising, Super, Stagwell Media

☆ A guide to the Super Bowl, in Taylor Swift lyrics
▼ + stars: | 2024-02-08 | by ( Aj Willingham | Leah Asmelash | ) edition.cnn.com time to read: +7 min

Story highlights Some Taylor Swift fans may be watching the Super Bowl for the first time Here's a guide to the Chiefs and the 49ers, using lyrics from Swift songs “You know I love the players and you love the game.”CNN —This year’s Super Bowl viewership can be neatly divided into four segments: Those who like football and Taylor Swift, those who only like football, those who only like Taylor Swift, and those who like neither but are, for whatever reason, watching anyway. For all the Swifties who are choosing to care about the Super Bowl for the first time — and all the football fans who need a crash course in Taylor Swift — here is a look at Sunday’s game as seen through Swift’s lyrics. The two rivals faced each other in Super Bowl LIV in 2020, when the Chiefs dealt the 49ers a devastating loss, 31-20, giving Kansas City its first Super Bowl victory since 1970. Fans and analysts alike have already begun comparing Mahomes to Tom Brady, who has seven Super Bowl rings to his name. As Swift says in her song “Blank Space,” “You know I love the players / and you love the game.”

Persons: Taylor Swift, Swift, there’s, Brock Purdy, Ezra Shaw, Patrick Mahomes, Tom Brady, he’s, ”, we’re, Travis Kelce, let’s, she’s, Patrick Smith, Christian McCaffrey, Trent Williams, Williams, Purdy, There’s, — Organizations: Super Bowl, Chiefs, 49ers, CNN, Kansas City Chiefs, San Francisco 49ers, Super Bowl LIV, Kansas City, San Francisco, Niners, Seattle Seahawks, Getty, NFC, AFC, NFL, Baltimore Ravens Locations: Super, San, Santa Clara , California, Las Vegas, —, Baltimore , Maryland

☆ Taylor Swift wore a Travis Kelce ring from a small Kansas City business. Now its designer is going to the Super Bowl.
▼ + stars: | 2024-02-07 | by ( Amanda Krause | ) www.businessinsider.com time to read: +1 min

While there, she sported a Travis Kelce-inspired ring from a small Kansas City boutique. The shop owner said business is booming so much that she bought tickets to attend the Super Bowl. AdvertisementTaylor Swift just wore a ring you designed. On January 28, Swift attended the AFC Championship game in Baltimore to support her boyfriend, NFL star Travis Kelce. While there, she wore a $14 EB and Co. ring shaped like his jersey and emblazoned with his number, 87.

Persons: Taylor Swift, Travis Kelce, —, Emily Bordner, Swift Organizations: AFC, Kansas City, Service, Super, EB, Business Locations: Kansas, Baltimore

☆ 12 celebrities who are rooting for the Kansas City Chiefs
▼ + stars: | 2024-02-07 | by ( Gabbi Shaw | ) www.businessinsider.com time to read: 1 min

Taylor Swift has been on-hand to support her boyfriend, Travis Kelce, at multiple Chiefs games. Travis Kelce and Taylor Swift celebrate the Chiefs' AFC Championship win. Patrick Smith/Getty ImagesTo date, Swift has attended 12 Chiefs games since her relationship with Kelce became public in September 2023 — though they reportedly started dating in July. If she makes it to the Super Bowl on Sunday — which she can, as helpfully explained by an episode of "The West Wing" — it will be her 13th game (her lucky number, as any Swiftie could tell you). Even though Swift was born a Philadelphia Eagles fan, she has wholeheartedly embraced the Chiefs, even changing the lyrics to her song "Karma" to "Karma is the guy on the Chiefs, coming straight home to me."

Persons: Taylor Swift, Travis Kelce, Patrick Smith, Swift, Kelce, helpfully Organizations: Chiefs, AFC Championship, Super, Philadelphia Eagles

☆ Uber's CEO confirms 'the Taylor Swift effect' is very real
▼ + stars: | 2024-02-07 | by ( Ana Altchek | ) www.businessinsider.com time to read: +3 min

Read previewYes, "the Taylor Swift effect" is real. "Uber definitely ups its game for Taylor when she comes to town," Uber CEO Dara Khosrowshahi said in a Wednesday interview on CNBC's "Squawk Box." AdvertisementUber isn't the only company to make note of the "Taylor Swift effect." Not every company is happy with the Taylor Swift hype, however, Best Buy CEO Corie Barry said in October that consumer spending on Swift's concerts may be lowering her company's profits. "When you're talking about billions of trips, we're almost at 10 billion trips, you know Taylor Swift is a positive but it's not enough to show in the overall trends," he said, discussing Uber's fourth-quarter earnings.

Persons: —, Taylor Swift, Taylor, Uber, Dara Khosrowshahi, Khosrowshahi, Swift, Travis Kelce, Roger Goodell, Corie Barry, Barry Organizations: Service, Uber, Business, Bank of America, Mastercard, Kansas City Chiefs, NFL, CBS, Chiefs, AFC Championship, Ravens, Bills, Swift Locations: Pittsburgh, Philadelphia, we're

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