Robbin Mele Gaudieri, who, as Robbin Bain, embodied traditional women’s roles as the winner of a beauty contest designed to promote beer in 1959 and later as the “Today Girl,” handling fashion and beauty segments, on the popular NBC-TV morning show, died on Oct. 21 in Southampton, N.Y., on Long Island.
In 1959, she was elected Miss Rheingold, representing what was then the most popular beer in the New York region and was also sold in Pennsylvania and throughout New England.
She defeated five other finalists in an election that the brewer said attracted 24 million votes.
As Miss Rheingold, she received $50,000 (about $530,000 in today’s dollars) and spent a year making appearances in the United States and Europe.
An ad that ran early in her reign said, “You’ll soon be seeing Robbin Bain almost everywhere you look, such an attractive reminder of the popular beer she represents — Rheingold Extra Dry!”
Persons:
Robbin Mele Gaudieri, Robbin Bain, Lara McLanahan, Miss Rheingold, “ You’ll, —
Organizations:
NBC, Miss
Locations:
Southampton, N.Y, Long, New York, Pennsylvania, New England, United States, Europe