Looking back over a longer period, the report said as many as 43% of adults purchased a toy for themselves in the past year, with the top reasons being for personal fun, socialization and for collecting.
Trading cards, Squishmallows (which are a rage across age groups), Lego sets and sports toys were among the most sought-after toy products in the period, the report said.
As adults play with toys more and more, the trend bodes well to counter the decline in overall toy sales.
Circana said toy industry dollar sales declined by 1% through April, versus the same period a year ago but are still up 38% compared to 2019.
“Tailwinds, like the growing adult toy market and spending power of higher income households and grandparents, drive positive trends,” Juli Lennett, vice president and toy industry advisor at Circana, said in the report.
Persons:
Circana, “, Juli Lennett, Barbie, Aaron Lavinsky, ”, James Zahn, ” Zahn
Organizations:
New, New York CNN —, Consumers, Star Tribune, Getty, CNN, Marvel, Hasbro, Star
Locations:
New York, ‘