The new RTX 4070 chip, which Nvidia will start shipping on Thursday, will cost $599, putting it near the middle of the company's range of graphics processing units (GPUs), which list for up to $1,600.
The chip that it updates, the RTX 3060, is the fourth most popular gaming chip on the market, according to survey data in March from game distribution platform Steam.
Nvidia's chips help PC video games render images on to high-resolution screens more quickly to make games look more realistic.
The 4070 chips will be the cheapest available that use Nvidia's newest AI technology to do so.
I have to really understand the motion between the two frames," Justin Walker, senior director of Nvidia's GeForce products, said in an interview.