Last year was tepid for M&A in advertising and marketing, but PE buyers remained active.
PE firms are interested in areas like digital transformation, social media, and data-powered creative.
Experts named 13 PE firms likely to make further investments in the advertising and marketing space in 2024.
It was a tepid year for M&A activity in 2023 across most sectors, and advertising and marketing was no exception.
Still, private-equity companies remained active in the space and were responsible for 38% of the deals in the media and marketing sector last year, according to the advisory firm Ciesco.
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Business