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☆ Apple and Meta's cold war over privacy is coming to a head
▼ + stars: | 2023-02-17 | by ( Diamond Naga Siu | ) www.businessinsider.com time to read: +5 min

Do you know any marketing/ad execs who are figuring out how to use generative AI? But experts told my teammate Paayal Zaveri that Meta needs to entirely reinvent its advertising model to escape Apple. Microsoft's new ChatGPT-powered Bing loves to pick fights and sling insults — and people are sharing their wild, wild, wild experiences with the chatbot. Generative AI like ChatGPT can do these side-hustles for you. Freelancers are relying on generative AI to increase their productivity and take on more projects.

☆ Amazon's pledge to become 'Earth's Best Employer' is failing.
▼ + stars: | 2023-02-16 | by ( Diamond Naga Siu | ) www.businessinsider.com time to read: +5 min

I get a lot of satisfaction out of what I do, but I'd love to work for the world's best employer. What would the best employer in the world look like? While we ponder these imponderables, I can tell you that it's probably not Amazon — despite its flashy 2021 pledge to become "Earth's Best Employer." Amazon is fumbling its "Earth's Best Employer" pledge. CEO Andy Jassy even once admitted that the definition of Earth's Best Employer is "subjective."

☆ Salesforce is applying pressure to workers to drive down headcount
▼ + stars: | 2023-02-15 | by ( Diamond Naga Siu | ) www.businessinsider.com time to read: +4 min

Before we drive off into the night, let's jump into today's tech. Salesforce performance pressure is on. Employees told Insider that the cloud company is about to drop new performance metrics for engineers. Plus, multiple investors are believed to be pressuring Salesforce to cut additional costs to become more profitable. Email dsiu@insider.com or tweet @diamondnagasiu) Edited by Dave Smith (tweet @redletterdave) in Toronto and Nathan Rennolds (tweet @ncrennolds) in London.

☆ Tech’s meltdown has also erased the dream job for Gen Z.
▼ + stars: | 2023-02-14 | by ( Diamond Naga Siu | ) www.businessinsider.com time to read: +5 min

While maybe I should dream bigger, keeping expectations low could also be a good thing — people shouldn't dream of labor. And that's a wake up call for many Gen Z workers who once aspired to work in Big Tech. Gen Z says goodbye to dream tech jobs. Several top-ranked engineering schools told my colleague Aki Ito that Big Tech companies have been noticeably absent at career fairs since September. Aki breaks down the crumbling Gen Z dream-job and what that means for the tech industry.

☆ These are the startups to bet your career on, based on 3 key factors
▼ + stars: | 2023-02-10 | by ( Diamond Naga Siu | ) www.businessinsider.com time to read: +3 min

I'm Diamond Naga Siu, and a little more than a year ago, I bet my career on Insider. A few key factors molded my decision: the editor (AKA my boss), my team, the ability to have journalistic impact, and our company's trajectory. Although I made the jump in very different economic circumstances, these are integral factors to consider for anyone's next career steps. They found the 43 startups to bet your career on this year, looking at a variety of factors, including the founding team, the market, and its stature among investors. From left to right: Phaedra Ellis-Lamkins, Nikhil Mathew, Jaleh Rezaei, and Anurupa Ganguly Promise; Mutiny; Prisms; Marianne Ayala/InsiderThese are the startups to bet your career on.

☆ Google is in a weird place right now
▼ + stars: | 2023-02-09 | by ( Diamond Naga Siu | ) www.businessinsider.com time to read: +5 min

Google Bard VS OpenAI ChatGPT displayed on Mobile with Openai and Google logo on screen seen in this photo illustration. Jonathan Raa/NurPhoto/Getty ImagesGoogle is in a weird place right now. After Microsoft announced integration of ChatGPT with Bing, all eyes were on Google to do something. It's currently only open to "trusted testers," and my teammate writes that "trusted" is the key word, since Google doesn't trust you. Yet, in this crucial moment, Google seems to only be able to react with fear, Hasan writes.

☆ Google is facing its first real competition in search
▼ + stars: | 2023-02-08 | by ( Diamond Naga Siu | ) www.businessinsider.com time to read: +5 min

This is the first time search engines are in legitimate competition — with all thanks to ChatGPT for the plot twist. Now, the chatbot is integrated in Bing and gives the search engine its first fighting chance against Google. Microsoft for now has a "first-mover" advantage, meaning its first-ever AI search engine can attract a large share of users. More on the first-ever search engine race here. Tech workers with skills in Web3, AI, and cybersecurity remain in high demand.

☆ Gen Z workers have fueled job title inflation. It was perfectly timed with the Great Resignation.
▼ + stars: | 2023-02-07 | by ( Diamond Naga Siu | ) www.businessinsider.com time to read: +2 min

I'm a Gen Z worker, and to some extent, I understand why millennial bosses find us daunting (here's Insider's guide to dealing with Gen Z workers, btw). That power fuels a lot of Gen Z stereotypes: doing things our own way, valuing work-life balance, and not having job loyalty. Burton/Getty images; Robyn Phelps/InsiderGen Z + Great Resignation = overinflated job titles. Here's what to know:My brilliant colleague Aki Ito breaks down how some job titles have become overinflated, like "senior executive vice president." Title inflation also appeases Gen Z.

☆ TikTok's opposite approach to Instagram is winning the social media race.
▼ + stars: | 2023-02-02 | by ( Diamond Naga Siu | ) www.businessinsider.com time to read: +5 min

This is pretty bleak for tech workers who were living large this time last year. TikTok's algorithm takes an opposite approach with spontaneous discovery, keeping users engaged for longer — and less likely to check Instagram. This creates a Catch-22 for the company, Chris adds. Its original model successfully captured a loyal and engaged audience, but is now an outdated approach for a social media platform. The chicken spot's snaking drive-thru made it a hazard to pedestrians, so a local North Carolina city ordered its demolition.

☆ Microsoft is chill with employees using ChatGPT — just don’t share ‘sensitive data’ with it.
▼ + stars: | 2023-02-01 | by ( Diamond Naga Siu | ) www.businessinsider.com time to read: +5 min

Microsoft warned employees against sharing "sensitive data" with ChatGPT. Leaked internal communications revealed that Microsoft's CTO office told employees that using ChatGPT is fine. "Companies and employees are all scrambling to find out the exact rules around using ChatGPT for work." He added: "The interesting thing here is that Microsoft is a big partner and investor of OpenAI, the maker of ChatGPT. In theory, Microsoft stands to gain when ChatGPT collects more data and improves its technology.

☆ 5 job interview tips from an HR pro who tracked her job search for 69 days on TikTok
▼ + stars: | 2023-01-31 | by ( Jennifer Liu | ) www.cnbc.com time to read: +4 min

When Jordan Gibbs was laid off from Lyft in November, she joined thousands of other tech workers suddenly on the job market. But as a recruiter with eight years of experiencing hiring in tech, Gibbs, 31, had a leg up in terms of getting organized for her impending job search. And after 69 days, 173 job applications, 42 interviews and 2 rejections, she accepted an offer in January and will start a new job with Bloomberg in February. For example, Gibbs received one rejection on day 48, even after she'd been to an interview onsite. But she didn't totally ignore cold-applying to jobs (that's ultimately how she got in touch with Bloomberg), though she knows it's typically less successful, especially so in today's tech market.

☆ The generative AI boom is bringing San Francisco’s tech scene roaring back to life
▼ + stars: | 2023-01-31 | by ( Diamond Naga Siu | ) www.businessinsider.com time to read: +5 min

Techies fled from San Francisco during the pandemic, and its resurgence stalled for a while. It's just south of Japantown, mere blocks from San Francisco City Hall, and north of the Mission District. Someone even said it would be "irresponsible" to not work on generative AI in San Francisco. There aren't any skeptics in the space yet, and the majority of generative AI investments land in the Bay Area. Email dsiu@insider.com or tweet @diamondnagasiu) Edited by Matt Weinberger (tweet @gamoid) in San Francisco and Hallam Bullock (tweet @hallam_bullock) in London.

☆ Pickleball is tech’s hottest new club. Here’s why it’s gaining popularity in Silicon Valley.
▼ + stars: | 2023-01-30 | by ( Diamond Naga Siu | ) www.businessinsider.com time to read: +4 min

I miss my South Brooklyn pickleball community, but hope to find a consistent place to play in San Diego. Maybe that officially makes me a woman in tech, because right now, it's the hottest club in the industry. I used to play tennis competitively, but I have so much more fun with pickleball. So if you work in tech, let's stop meeting over coffee and chat while dinking instead. These low barriers of entry, plus its social nature, make pickleball perfect for networking.

☆ Trump's return to Instagram and Facebook could doom Truth Social
▼ + stars: | 2023-01-27 | by ( Diamond Naga Siu | ) www.businessinsider.com time to read: +5 min

Truth Social only just became available on Androids in October. Trump's return to social media spells doom for Truth Social. After the Capitol insurrection, former president Donald Trump was banned from a slew of social media platforms. Trump is contractually required to post on Truth Social before making the same post on another site for six hours. My colleague Beatrice Nolan breaks down the future of Truth Social and what it means for Trump's supporters.

☆ CEO Satya Nadella prepares Microsoft for an epic bounce-back
▼ + stars: | 2023-01-26 | by ( Diamond Naga Siu | ) www.businessinsider.com time to read: +5 min

Jumpman, jumpman, jumpman, Nadella's up to something (cloud). Microsoft reported earnings on Tuesday, and its cloud growth is slowing down. But CEO Satya Nadella shared his plan for how Microsoft can rebound with the economy. But Microsoft sees this as an opportunity to assist customers with stretching their IT dollars. Email dsiu@insider.com or tweet @diamondnagasiu) Edited by Matt Weinberger (tweet @gamoid) in San Francisco and Hallam Bullock (tweet @hallam_bullock) in London.

☆ New electric cars come with a built-in mystery: Nobody can predict their resale value
▼ + stars: | 2023-01-24 | by ( Alexa St. John | ) www.businessinsider.com time to read: +5 min

But it's hard to say exactly how a used EV depreciates without much historical data. There are many things to consider when evaluating a used EV. Nobody knows how much a used EV is worthThe way that used luxury and non-luxury gas-powered vehicles depreciate might not necessarily apply to used electric cars because of several caveats, according to Edmunds analysts. What data we do have on used EV sale prices may not apply to the cars coming out now. There isn't much used EV data available to know how an EV might depreciate.

☆ Welcome to post-layoff Google — starting with a tense, all-hands meeting
▼ + stars: | 2023-01-24 | by ( Diamond Naga Siu | ) www.businessinsider.com time to read: +5 min

But still, I would say that I work to live instead of living to work. A tense meeting at post-layoff Google. Google hosted an internal all-hands meeting on Monday — the first day back to work after cutting 12,000 people. This career coach helped Amazon and Google employees through layoffs. More than half of Alisa Cohen's clients work at Big Tech companies — some of them were laid off recently.

☆ This is what I want to buy from Twitter's HQ auction
▼ + stars: | 2023-01-18 | by ( Diamond Naga Siu | ) www.businessinsider.com time to read: +5 min

Twitter headquarters is seen in San Francisco, California, United States on October 28, 2022 Tayfun Coskun / Anadolu Agency1. $44 billion for Twitter — going once, going twice, sold. But a 6-ft. @ symbol, office chairs, a pizza oven, and more remain on sale from the Twitter San Francisco headquarters. Corvette, Corvette, hop in an electric jet by jet. Email dsiu@insider.com or tweet @diamondnagasiu) Edited by Matt Weinberger (tweet @gamoid) in San Francisco and Hallam Bullock (tweet @hallam_bullock) in London.

☆ The most-popular big tech default email programs are old and vulnerable
▼ + stars: | 2023-01-15 | by ( Elizabeth Macbride | ) www.cnbc.com time to read: +13 min

All over the world, organizations of all sizes, including small businesses, scrambled to upload patches and to figure out if they'd been infiltrated. Each time big software companies have changed default settings or made blanket changes with cybersecurity in mind, he points out, cybercrime fell measurably. Some of its donors are big technology companies. "Microsoft takes email security very seriously," said Girish Chander, head of Microsoft Defender for Office, in a statement to CNBC. Updating email software default settings.

☆ Welcome to Salesforce's week from hell.
▼ + stars: | 2023-01-09 | by ( Diamond Naga Siu | ) www.businessinsider.com time to read: +5 min

While I learn how to math, my editors Matt Weinberger and Jake Swearingen will update you on tech this week via this newsletter. Before I bounce, let's catch up on the big pains of Big Tech. This type of messiness will likely permeate throughout Big Tech this year. Welcome to Salesforce's week from hell. The day after announcing big layoffs last week, CEO Marc Benioff didn't seem to notice that he was a full 18 minutes late to an all-hands meeting to discuss the cuts.

☆ Tesla ≠ Apple. Elon Musk ≠ Steve Jobs. Cars ≠ iPhones.
▼ + stars: | 2023-01-06 | by ( Diamond Naga Siu | ) www.businessinsider.com time to read: +5 min

I'm Diamond Naga Siu, and today, we're looking at where tech workers are getting hired. Startups and Big Tech have major cultural differences, according to some startup founders. My colleague Rebecca Knight and I found that tech jobs remain abundant — they just aren't necessarily in the tech industry. Elon Musk ≠ Steve Jobs. Many industry experts are quick to compare Tesla to Apple and Musk to Jobs.

☆ Salesforce is a cautionary tale for other tech companies
▼ + stars: | 2023-01-05 | by ( Diamond Naga Siu | ) www.businessinsider.com time to read: +5 min

It's only day five of the month, but there have already been more tech layoffs than there were in all of January 2022. I'm your host Diamond Naga Siu, and I'm here to walk you through the latest tech job cuts. Salesforce CEO Marc Benioff announced yesterday that it's shuttering multiple offices and entering its second round of layoffs within months. These are issues unique to Salesforce, but other tech companies have also been fumbling for a while. And the cloud company's layoffs signal that the tech industry is going to continue downhill this year, as customers cut spending.

☆ It's Not ChatGBT's Time to Shine — yet. Here's Why.
▼ + stars: | 2022-12-21 | by ( Diamond Naga Siu | ) www.businessinsider.com time to read: +5 min

Within weeks of taking over, he dramatically transformed Twitter's company culture and started major projects — seemingly with one foot already out the door. Although a successful future for any technology is not guaranteed, ChatGPT feels like a tipping point for generative AI. Roomba, an automatic vacuum cleaner, took multiple sensitive photos that were shared on social media. After short-video apps like TikTok became the dominant platforms for fans to listen to new songs in 2022, music-industry execs are now setting their sights on social media as the next big money-making opportunity. Here are 15 power players using social media to shape the music industry.

☆ Bosch CEO sees inflation weighing on margins but could ease chip shortage
▼ + stars: | 2022-11-10 | by ( Victoria Waldersee | ) www.reuters.com time to read: +2 min

BERLIN, Nov 10 (Reuters) - German auto supplier Bosch (ROBG.UL) sees a possible easing of the global chip shortage in the second half of 2023 if demand dips under the weight of inflation, CEO Stefan Hartung said on Wednesday. Even then, Bosch would be far below its target margin of 7%, Hartung said. The CEO said it was too soon to know how Europe's gas supply situation would affect the company long-term given the unknowns around which pipelines would come online in time for next winter. "It is good that business is being listened to in this situation," Hartung said. Bosch announced on Wednesday a new partnership with U.S.-based IBM to use quantum computing to establish which materials could replace critical minerals for carbon-neutral powertrains.

☆ How United Airlines expects electric planes to change the way passengers make travel decisions
▼ + stars: | 2022-10-28 | by ( Tim Mullaney | ) www.cnbc.com time to read: +10 min

As electric cars and SUVs move toward 5% of the new-car market in the U.S. and 9% globally, few airlines have made any major push toward electric planes. Sustainability plans being pursued by American Airlines , Delta Air Lines and Southwest Airlines barely mention electric planes. "Go back to the 1990s, there were hundreds of small aircraft serving a lot of communities that have now lost service." "There are literally dozens of companies that wouldn't have worked that are now viable startups that you'll hear about United Airlines and United Ventures investing in in the coming months." Most likely, electric planes will serve small markets, hydrogen-powered planes will serve medium-sized passenger loads, and SAF-powered jet engines will serve major cities.

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