When Apple released the Apple Watch in 2015, it was business as usual for a company whose iPhone updates had become cultural touchstones.
But as Apple prepares to sell its next generation of wearable computing, the Vision Pro augmented reality device, it is marching far more quietly into the consumer marketplace.
The company said in a news release this month that sales of the device would begin Friday.
No big product event was scheduled, though Apple has created a catchy commercial about the device and offered individual demonstrations of it to tech reviewers.
And in a departure for the secretive company, the Vision Pro has been tested with more developers than past Apple products were to see what they like and don’t like about it.
Persons:
Apple
Organizations:
Apple, Apple Watch, Vogue