New York CNN —X CEO Linda Yaccarino, leader of the platform formerly known as Twitter, said the company is keeping an eye on new competitor Threads, despite the sharply slowing growth of the rival app from Meta.
Musk, who is now the company’s chief technology officer, has also been preparing for a cage fight with Meta CEO Mark Zuckerberg.
Yaccarino joined the company after months of turmoil caused by Musk’s takeover, including mass layoffs, controversial policy decisions and various legal battles.
Yaccarino, a former marketing executive with NBCUniversal, was brought on to Twitter in part to help revive its advertising business.
And she said on Thursday that the company is “close to breakeven.”“Coca Cola, Visa, State Farm is a huge partner, they’re coming back — the last bunch of weeks, continued revenue growth,” Yaccarino said.
Persons:
Linda Yaccarino, it’s, ” Yaccarino, they’ll, ”, Yaccarino, we’re, Staving, Elon Musk, WeChat, Mark Zuckerberg, “, Musk, they’re
Organizations:
New, New York CNN, Twitter, Meta, CNBC, Fidelity, Visa
Locations:
New York, breakeven, Coca Cola