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☆ Video has become the hottest topic in podcasting, as some look to it to supercharge growth and others worry about how it will change the industry
▼ + stars: | 2023-06-27 | by ( Marta Biino | ) www.businessinsider.com time to read: +9 min

And while Schwarzenberger comes from the world of YouTube, it's not just content creators and influencers who have embraced video. "Sometimes they don't differentiate between a podcast on an audio platform, and a podcast on a video platform. Spotify recently started partnering with payment startup Creative Juice to support podcast creators. Hosting company RSS.com launched a tool in June to generate video from audio podcast tracks to repurpose on social media. And several AI tools have launched that automatically chop up long-form video content for short-form social platforms.

Persons: it's, Jordan Schwarzenberger, Schwarzenberger, influencers, Alison Lomax, Louise Kattenhorn, Matt Wells, — chatty, Conal Byrne, Will Ferrell, Nikki Glaser, Ryan Seacrest, Joe Gagliese, Liam Heffernan, RSS.com, Josh Adley, YouTube's, Natalie Amos, Listen's Adley, Keith Jenkins, Jenkins, Kristen Bousquet, Bousquet, Jay Clouse Organizations: YouTube, Ireland, BBC, Cumulus Media, Apple, Spotify, iHeart, Viral, Gleam Locations: London

☆ How to survive hot desking
▼ + stars: | 2023-06-26 | by ( Jeanne Sahadi | ) edition.cnn.com time to read: +6 min

Everyone is doing a version of [hot desking],” said Carlos Martinez, co-managing director and principal at Gensler, a global office design and planning firm. That’s the tradeoff.’”Transparency is keyStill, intellectually accepting that such a tradeoff is worth it doesn’t mean employees will embrace hot desking if it becomes harder to get their jobs done. While she wasn’t consulting with them about hot desking per se, she witnessed its failure in the course of her work there. That’s also why employers embarking on the switch to hot desking may want to customize the options to best suit different employees’ needs. Invite employee feedbackSwitching to hot desking should be viewed as a work in progress by everyone.

Persons: —, ”, Carlos Martinez, Sanjay Rishi, Rishi, I’m, ” Rishi, Jessica Kriegel, ” Kriegel, Martinez, That’s, Kriegel, “, JLL’s Rishi Organizations: New, New York CNN, Dynamics, Culture Partners Locations: New York, Gensler, Americas

☆ To video or not to video? Inside the biggest debate in podcasting and how it could shape the industry's future
▼ + stars: | 2023-06-26 | by ( Marta Biino | ) www.businessinsider.com time to read: +9 min

☆ It's only a matter of time before A.I. chatbots are teaching in primary schools
▼ + stars: | 2023-06-25 | by ( Mikaela Cohen | ) www.cnbc.com time to read: +4 min

AI is already sending waves throughout education, with Microsoft co-founder Bill Gates saying AI chatbots can teach kids to read in 18 months rather than years. Younger generations are surrounded by digital tools, and experts say it's only a matter of time before classrooms are immersed in AI. AI for routine learning, teachers for personalized lessonsAI, and specifically chatbots backed by programmed large language models, can help students, from primary education to certification programs, self-guide through voluminous materials and tailor their education to specific learning styles. With the rise of AI, teachers can transition from being a general practitioner to more of a specialist, where they can focus on helping kids with particular issues and specific concepts, he added. AI can also help teachers leverage existing knowledge and content, so they can repurpose it and dramatically reduce their workload, Guo said.

Persons: Bill Gates, Sarah Guo, Danny King, King, Guo, It's Organizations: Microsoft, Google, Harvard, MIT Locations: McGraw

☆ Chicago's ambitious plan to convert 5 million square feet of empty office space into affordable housing places a big bet on remote work
▼ + stars: | 2023-06-23 | by ( Helaine Krysik | ) www.businessinsider.com time to read: +7 min

To revitalize the area, the city has approved three projects to turn vacant commercial space into affordable housing. While some residents are skeptical, the LaSalle Reimagined Initiative is just one of many creative solutions urban planners are raising to fill the space. Chicago's downtown office space posted a 22.4% vacancy rate in the first quarter of 2023, which poses the question: What does the city do with all that vacant commercial office space? The LaSalle Reimagined Initiative: A new housing developmentThree adaptive reuse proposals were selected for the LaSalle Reimagined Initiative, Chicago's ambitious plan to repurpose a portion of LaSalle Street's 5 million square feet of vacant commercial space into mixed-income housing. Marisa Novara, the commissioner of Chicago's Department of Housing, said that the LaSalle Reimagined Initiative hopes to create nearly 600 affordable-housing units.

Persons: Chicago's, —, Marisa Novara, who's, Amy Masters, Masters, DOH Organizations: LaSalle, Service, Chicago's Department of Housing, Association of Chicago Locations: Chicago's, LaSalle Street's, Chicago, Novara

☆ More than retail or hotels, the film industry is destroying the planet. But sustainable sets like Oscar winner 'The Whale' may offer a new way forward.
▼ + stars: | 2023-06-23 | by ( Parisa Hashempour | ) www.businessinsider.com time to read: +10 min

InsiderThe film industry has a sustainability problem, and it's massive: The average tentpole production — a film with a budget over $70 million — generates 2,840 tonnes of carbon dioxide, the British Film Institute reported. Yawger saw raw materials from industry waste transform into items such as tables, outdoor furniture, bowls, and benches. "It revealed the film industry was the second most polluting behind aerospace," Jennifer Sandoval, the director of service development at Earth Angel, told Insider. "Plastic and trash are very visible in the film industry, and people can understand why we need to change things," Yawger said. These changes might help drive a more climate-conscious narrative or simply enable Earth Angel to swap out a character's plastic water bottle for a reusable one.

Persons: Max, Leonardo DiCaprio's, Tamsin Hollo, Hollo, Quinn Yawger, Yawger, it's, we're, Jennifer Sandoval, Sandoval, NBCUniversal, Bosque Organizations: British Film Institute, Railroad, University of California, Netflix, United Locations: Thailand, Atlanta, Los Angeles, California, Niebla, Mexico, United Nations

☆ Marketing teams are using AI to generate content, boost SEO, and develop branding to help save time and money, study finds
▼ + stars: | 2023-06-21 | by ( Aaron Mok | ) www.businessinsider.com time to read: +4 min

Dozens of companies are using AI tools to enhance their marketing strategies, a Bynder study found. Clients are also using AI to optimize their content, improve spelling and grammar, and paraphrase information, according to the study. As a result, marketing teams have gotten the tech to brainstorm ideas, come up with grabby hooks, and complete research tasks. Marketing teams are even deploying AI by having the tech repurpose content and develop the voice of their companies' brand. High-level executives agree that AI can boost a marketing team's bottom line.

Persons: Bynder, Peggy Dean, Jacqueline DeStefano, Jonathan Adashek, Adashek, Warren Daniels Organizations: Morning, Spotify, Canon, Puma, IBM Locations: Bynder

☆ Review: In ‘This Land Was Made,’ Huey Newton Walks Into a Bar
▼ + stars: | 2023-06-07 | by ( Jesse Green | ) www.nytimes.com time to read: +1 min

In Oakland, Calif., in 1968, Huey P. Newton, the Black Panther leader, was convicted of killing a white police officer. In 1971, after two more trials and nearly two years in prison, he was cleared of all charges. That’s the question at the heart of “This Land Was Made,” the gutsy but murky new play by Tori Sampson at the Vineyard Theater. Most successful is the sitcom element, which could be titled “Trish’s,” an Oakland bar where everybody knows your name. For about 25 minutes, Sampson serves up something warm and piquant at Trish’s: an interplay of zingers, flirtations, spats and politics.

Persons: Huey P, Newton, Tori Sampson, Taylor, ”, Trish, Pugh, Antoinette Crowe, Sampson, Sassy, Matthew Griffin, Gail, Yasha Jackson, Drew, Leland Fowler, Ezra Knight Organizations: Panther, Vineyard, Mr Locations: Oakland, Calif, Libya, New Orleans, Trish’s, Troy

☆ Proposed debt ceiling deal would cut part of $80 billion IRS funding
▼ + stars: | 2023-05-30 | by ( Kate Dore | Cfp | ) www.cnbc.com time to read: +1 min

A tentative deal to raise the debt ceiling limit includes up to $21.4 billion of IRS budget cuts, slashing part of the nearly $80 billion in agency funding enacted last August to boost taxpayer service, technology and enforcement. If unchanged, a separate deal would also repurpose $20 billion of IRS funding for fiscal years 2024 and 2025, according to the White House. Since the original $80 billion in IRS funding was for a 10-year period, White House officials on Sunday said they don't expect the budget cuts to fundamentally change the agency's near-term plans. But the IRS may need to request more funding during the latter years of the original timeline, they said. The $80 billion IRS funding has been a hot-button political issue since its enactment, and repealing the money was a theme throughout the 2022 midterm elections in the fall.

☆ The Venice Architecture Biennale puts Africa center stage
▼ + stars: | 2023-05-30 | by ( Marianna Cerini | ) edition.cnn.com time to read: +11 min

Venice, Italy CNN —Until recently, the Venice Architecture Biennale — arguably the world’s largest architecture exhibition — has drawn crowds for its (mainly Western) star appeal. In a May 20 Facebook post titled “Venice Biennale Blues,” Zaha Hadid Architects’ principal, Patrik Schumacher, wrote that “the ‘Architecture’ Biennale is mislabeled and should stop laying claim to the title of architecture. The German pavilion, which is displaying construction waste produced by 2022’s Venice Art Biennale is a case in point. The German Pavilion at the 18th Architecture Biennale is displaying and repurposing constuction waste from the city's Art Biennale last year. The British Pavilion curators Meneesha Kellay, Joseph Henry, Jayden Ali and Sumitra Upham, with commissioner Sevra Davis, photographed in London.

In an email to staff, its president said the "rise of short-form video" has sparked new challenges. A new round of layoffs at creator startup Jellysmack shows how much short-form video apps like TikTok have disrupted the creator-advertising ecosystem in just a few years. Jellysmack initially grew its business by helping creators repurpose YouTube videos on other ad-supported platforms like Facebook and Snapchat. Last January, it announced it had set aside $500 million to buy rights to older YouTube videos with the goal of making a profit from future ad earnings. It separately runs a creator-finance division called JellyFi, a program to help celebrities become digital content creators, and a division called JellySmash Productions that helps creators make and distribute content speedily.

☆ An OnlyFans creator and single mother of 4 explains how she made $196,000 in less than a year on the platform — and how she uses cooking and Spanish lessons to promote her account
▼ + stars: | 2023-05-16 | by ( Nhari Djan | ) www.businessinsider.com time to read: +5 min

Chloe Sasha started on OnlyFans in July 2022 after quitting her job as a receptionist. Her "Cooking with Chloe" series is one of the ways she attracts people to her OnlyFans accounts, where she directs followers for more explicit content. Chloe started on OnlyFans in 2021, focusing mainly on her free page at first, and began actively posting on her paid account in June 2022. She also tries to post as much as possible on Instagram stories, chronicling her day or linking to new OnlyFans content. Chloe's top platforms outside of OnlyFans are Instagram (233,000 followers), TikTok (159,800 followers), and Twitter (27,400 followers).

☆ Investors would be wise to heed these lessons from the 'retail apocalypse' as office values reset
▼ + stars: | 2023-05-14 | by ( Christina Cheddar Berk | ) www.cnbc.com time to read: +7 min

Still, it is also true that a lot of disruption occurred in between the events that prompted the "apocalypse" chatter and the firmer ground where retail real estate stands today. Recalling how these events played out is helpful in understanding the situation facing U.S. office properties. For office buildings, the pandemic knocked things out of whack. The same idea is being discussed for office buildings, but one-size will not fit all. There may be no surprise that there has been a huge drop-off in the number of loans with office properties as collateral since March.

Instead of pure dance, they substitute odd “scenarios,” which are just incomplete stories, excuses to insert classic Fosse bits and preoccupations. It becomes like a dance version of a jukebox musical, with many of the same problems. VINCENTELLI As with scores, I don’t think choreography necessarily needs to move the story or the characters: I’m all in favor of gratuitous moments. So what if there is no justification for a number or a song, as long as it looks or sounds good? My problem with “New York, New York” was basically the opposite: The dance was strong and effective in advancing characters who were otherwise too peripheral to demand it.

☆ How the Voyager probes keep going decades after launch
▼ + stars: | 2023-05-10 | by ( Ashley Strickland | ) edition.cnn.com time to read: +6 min

Voyager 2’s priceless data is captured and returned to Earth through its five science instruments, while Voyager 1 still has four operational instruments after one failed earlier in the mission. Both Voyager probes rely on radioisotope thermoelectric generators. Over time, the Voyager team has commanded the probes to turn off instrument heaters and other nonessential systems. The Voyager proof test model, seen here in 1976, has a platform showcasing several of the science instruments. “Picture it as an ocean of space with waves and turbulence and activity going on, and the Voyager instruments can measure what’s happening,” Spilker said.

☆ How much an OnlyFans creator with 34,000 subscribers earns per month and how she uses safe-for-work content to grow her income and audience
▼ + stars: | 2023-05-09 | by ( Nhari Djan | ) www.businessinsider.com time to read: +7 min

OnlyFans creators often make non-adult content to promote on mainstream social-media platforms. She shares how much she earns on OnlyFans and her top tips for making safe-for-work content. Adult-content creators who were working before the rise of OnlyFans will tell you promoting safe-for-work content on social media has long been key to building a following. Adult and mainstream content trends mirror each otherLike ASMR, many trends that impact mainstream creators also affect those who create adult content. Michaels is seeing a resurgence of livestreaming among adult creators, now, as platforms like TikTok and YouTube test live shopping with more mainstream creators.

☆ How much an OnlyFans creator with an audience of 34,000 earns per month and how she uses safe-for-work content to grow her income and reach
▼ + stars: | 2023-05-09 | by ( Nhari Djan | ) www.businessinsider.com time to read: +7 min

OnlyFans creators often make non-adult content to promote on mainstream social-media platforms. Her OnlyFans audience is around 34,000 fans and followers across pages, including one free and one VIP. Michaels shared her top advice with Insider on how OnlyFans creators can use safe-for-work content to expand their reach without overextending themselves:1. Adult and mainstream content trends mirror each otherLike ASMR, many trends that impact mainstream creators also affect those who create adult content. Michaels is seeing a resurgence of livestreaming among adult creators, now, as platforms like TikTok and YouTube test live shopping with more mainstream creators.

☆ Amazon's new TikTok competitor, called Inspire, is now available to all US customers. Here's how it works.
▼ + stars: | 2023-05-03 | by ( Amanda Perelli | ) www.businessinsider.com time to read: +3 min

Amazon's new short video feature, called Inspire, is now available to US customers. Amazon's TikTok competitor is now available to all customers in the US, the company confirmed to Insider. The feature, called Inspire, began rolling out to select customers in December. The feature resembles TikTok — an endless feed of short vertical videos created by members of Amazon's influencer program. Aside from limited-time incentives, eligible Amazon influencers can earn money from Inspire through affiliate commissions.

☆ A travel influencer with 680K TikTok followers shares her 4-page media kit and strategies to get free hotel stays
▼ + stars: | 2023-05-03 | by ( Marta Biino | ) www.businessinsider.com time to read: +4 min

The 23-year-old creator joined the platform in 2012, when she was in middle school, and has been determined to become a content creator since then. But while this content was helpful to build an audience, she decided her aim was to build a career based on travel content. She shared some of her top tips to get started as a travel creator and pitch hotels for a free stay. When she decided she'd focus on creating travel content, she archived her old posts and started mindfully curating her feed. Read the 4-page media kit Seaberg uses to pitch hotels and brands for collaboration:

☆ Snap shows have become a coveted way for influencers to make money. Here's how to get one, according to a manager who has landed 4 for his clients.
▼ + stars: | 2023-05-01 | by ( Marta Biino | Shriya Bhattacharya | ) www.businessinsider.com time to read: +4 min

Snapchat creators can pitch shows that appear on the platform's stories feed. Cameron Ajdari, an influencer manager who's landed four shows, shared his tips for a successful pitch. Of all the ways Snapchat creators can monetize their content, shows are becoming increasingly attractive because of the exposure they get on the platform. The content needs to be original, and the creator or licensor needs to have the rights to it. Ajdari shared the best practices that have helped his company pitch shows to Snap successfully.

☆ Adidas sued by shareholders over its failed Ye partnership
▼ + stars: | 2023-05-01 | by ( Jordan Valinsky | ) edition.cnn.com time to read: +2 min

In the lawsuit, filed Friday in a federal court, shareholders allege that Adidas “routinely ignored” his behavior as early as 2018. They claim that senior executives “ignored serious issues” affecting the Yeezy partnership, namely his antisemitic remarks and troubling public comments about slavery. The lawsuit said that Adidas was aware of his behavior and that the company “failed to take meaningful precautionary measures to limit negative financial exposure” if the partnership ended. Adidas (ADDDF) ended its almost decade-long partnership in October 2022 after Ye wore a “White Lives Matter” T-shirt in public. Days later, Ye said “I can say antisemitic s*** and Adidas (ADDDF) cannot drop me” during a podcast taping.

☆ A San Francisco office building was worth $300 million before the pandemic. Now, it could sell for only $60 million — a perfect example of why downtowns are in trouble
▼ + stars: | 2023-04-28 | by ( Britney Nguyen | ) www.businessinsider.com time to read: +3 min

A 22-story office tower in San Francisco that was worth $300 million in 2019 is for sale. The office tower, which sits at 350 California Street, was previously worth around $300 million during its last sale, office brokers told The Journal. The building's expected decline in value reflects the current crisis facing the real-estate industry across the US, and remote work's heavy impact on San Francisco's office buildings, in particular. Over a quarter of San Francisco's office space is empty as well, according to CBRE. Last summer, for example, Salesforce had half of its Salesforce Tower office space listed for lease as a sublet.

☆ National Academies Members Demand Answers About Sacklers’ Donations
▼ + stars: | 2023-04-28 | by ( Christina Jewett | ) www.nytimes.com time to read: +1 min

More than 75 members of the National Academies of Sciences, Engineering and Medicine demanded on Thursday that the organization explain why it has for years failed to return or repurpose millions of dollars donated by the Sackler family, including some who led Purdue Pharma. The company’s drug, OxyContin, helped set in motion a prescription opioid crisis that has claimed hundreds of thousands of lives. The New York Times reported this month that even as the Academies advised the government on opioid policy, the organization accepted $19 million from the Sackler family and appointed influential members to its committees who had financial ties to Purdue Pharma. One report issued by the Academies claimed that 100 million, or 40 percent of Americans, were in chronic pain. The figure, later found to be inflated, was cited by drugmakers to convince doctors to write large numbers of opioid prescriptions.

☆ An influencer manager who's landed 4 Snap shows for his clients shares his top strategies for pitching the platform
▼ + stars: | 2023-04-26 | by ( Marta Biino | Shriya Bhattacharya | ) www.businessinsider.com time to read: +4 min

☆ An artist turned a studio that's 18 feet high into a tiny home and rents it on Airbnb for $112 a night
▼ + stars: | 2023-04-16 | by ( Jyoti Mann | ) www.businessinsider.com time to read: +1 min

Sheree Rasmussen repurposed an artist's studio that her late partner built into a tiny home rental. She wanted to honor his life by letting others enjoy the space while making money on Airbnb. The 70-year-old now earns about $2,200 a month renting out the bright red tower that's 18 feet high. "When Clive passed away I pondered over what to do with it because it is such a unique building," Rasmussen told Insider. Now she rents it out for about C$150 ($112) a night.

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