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☆ Inside the turmoil at Cheddar News, where an editorial 'identity crisis' and misfired social media strategy divided the newsroom and drove staffers to the exits
▼ + stars: | 2023-01-09 | by ( Reed Alexander | Elaine Low | ) www.businessinsider.com time to read: +21 min

16 insiders described unrest and discord partly fueled by the site's revamped social media strategy. Malaspina's plan was for Cheddar to look and feel like a social media platform and to position its stars as influencers. Concerns inside Cheddar intensified when Malaspina, a newcomer to journalism, refocused its coverage on social media content. Multiple segments and even an entire show — "Trending" at 7 p.m. — centered on social media trends and TikTok challenges. It's very troubling to think that news professionals would inflate or distort their social media followings.

☆ Disney succession plan is a top priority for returning CEO Bob Iger: 'People would struggle to write down three names' at the company who could step up
▼ + stars: | 2022-12-03 | by ( Lucia Moses | Reed Alexander | ) www.businessinsider.com time to read: +6 min

Former Disney CEO Bob Iger is back in his old job, in a move that shocked the media world. From cost cuts to streaming to a solid future succession plan, here's what they hope the CEO will tackle. Following the stunning November 20 announcement that former Disney CEO Bob Iger would be returning to his old job, the happiest place on earth might actually be Wall Street. "What I like about Bob Iger is Bob Iger has always been direct, he's been honest, he's been willing to make tough choices," Michael Nathanson, a senior research analyst and co-founder of the firm, said in a CNBC interview. Are you a Disney insider with insight to share about Bob Iger's return?

☆ Read the pitch deck for a startup that's aiming to disrupt film production in Hollywood with an app that's 'like fantasy football for film buffs'
▼ + stars: | 2022-11-29 | by ( Reed Alexander | ) www.businessinsider.com time to read: +6 min

Startup production company Legion M is crowdsourcing funds and promising to give movie fans greenlight power. Legion M, founded by Paul Scanlan and Jeff Annison, lets investors buy shares for as little as $40. Legion M now has four films in post-production slated to be released in 2023, the cofounders added. Legion MLegion MLegion MLegion MLegion M'A company with a built-in audience for everything it creates'One slide spells out the potential power of one million fan-investors — as consumers, promoters, and predictors of successful projects. Legion MThe Nicolas Cage film 'Mandy' was an early success for Legion MLegion MLegion MLegion MLegion MLegion M says its annual revenue has surpassed $1 millionLegion MLegion MLegion M

☆ How FTX's implosion put crypto news sites like CoinDesk, The Block, and Decrypt in the spotlight as they work to fend off an ad slump and conspiracy theories about their coverage
▼ + stars: | 2022-11-24 | by ( Reed Alexander | Steven Perlberg | ) www.businessinsider.com time to read: +15 min

Crypto news sites like CoinDesk, The Block, and Decrypt have dominated coverage of the FTX implosion. Now, crypto media staffers are wondering whether more dominoes falling from FTX could further hurt the industry or cripple their ad revenues. "We cover the good, the bad and the ugly," Dan Roberts, the editor-in-chief of Decrypt, told Insider. "In general, I think these things are good for crypto media," he said. Stacy-Marie Ishmael, the managing editor for Bloomberg's crypto team, likened burgeoning crypto coverage to 1990s coverage of the Internet.

☆ CoinDesk's chief content officer breaks down crypto media's advertising challenges and how he's steering the site through by exploring opportunities in NFTs and Web3
▼ + stars: | 2022-11-23 | by ( Reed Alexander | ) www.businessinsider.com time to read: +5 min

The incident has led to stress on other crypto companies, including one owned by CoinDesk's parent company. It's all unfolding as media companies fend off cuts and layoffs and an industry-wide slump in advertising revenue, which has seen big crypto companies like Grayscale, Binance, and Coinbase slash their advertising budgets. In an email to Insider, Casey reiterated that the incident does not impact CoinDesk's business. Are you a crypto or media insider with insight to share? Disclosure: Axel Springer is Insider's parent company.

☆ Bob Iger's return to Disney is fueling concern over future CEO succession plan: 'People would struggle to write down three names inside Disney' who could step up
▼ + stars: | 2022-11-21 | by ( Lucia Moses | Reed Alexander | ) www.businessinsider.com time to read: +6 min

Former Disney CEO Bob Iger is back in his old job, in a move that shocked the media world. From cost cuts to streaming to a solid future succession plan, here's what they hope the CEO will tackle. Following the stunning announcement late Sunday night that former Disney CEO Bob Iger would be returning to his old job, the happiest place on earth might actually be Wall Street. "What I like about Bob Iger is Bob Iger has always been direct, he's been honest, he's been willing to make tough choices," Michael Nathanson, a senior research analyst and co-founder of the firm, said in a CNBC interview on Monday. Are you a Disney insider with insight to share about Bob Iger's return?

☆ The story of Sam Bankman-Fried's FTX implosion put crypto news sites like CoinDesk and The Block on the map. Inside their plan to fend off an ad slump and conspiracy theories — and keep winning.
▼ + stars: | 2022-11-21 | by ( Reed Alexander | Steven Perlberg | ) www.businessinsider.com time to read: +14 min

Now, crypto media staffers are wondering whether more dominoes falling from FTX could further hurt the industry or cripple their ad revenues. Crypto media kicks into overdriveRoberts said Decrypt's traffic doubled during the first week of the FTX saga. "In general, I think these things are good for crypto media," he said. Stacy-Marie Ishmael, the managing editor for Bloomberg's crypto team, likened burgeoning crypto coverage to 1990s coverage of the Internet. "It's now a situation where the crypto media has egg on their face.

☆ Check out the 15-page pitch deck that Legion M, a Hollywood production startup, is using to recruit movie fans as investors for as little as $40
▼ + stars: | 2022-11-15 | by ( Reed Alexander | ) www.businessinsider.com time to read: +6 min

☆ An exec at Kevin Hart's production company reveals 3 strategies that helped her rise from assistant to VP of TV production in just 4 years
▼ + stars: | 2022-11-08 | by ( Reed Alexander | ) www.businessinsider.com time to read: +5 min

Tiffany Brown is vice president of television at Kevin Hart's production company, Hartbeat. Brown, one of Insider's Rising Stars of the entertainment business, rose from assistant to VP in a few years. But staying at the assistant level forever wasn't in the cards for Brown, who in 2018 landed a gig as a junior executive at Hartbeat, comedian Kevin Hart's production company. Learn the basics and don't be above paying your dues"The first thing to focus on is doing the assistant job," Brown said. Foster close relationships with industry peers you like and trust"Some of the most important relationships that I have in this industry," Brown said, are the people she rose up with.

☆ Netflix is entering a new era with ads. Here's how marketers and brands could influence the programming you see on the streamer.
▼ + stars: | 2022-11-03 | by ( Reed Alexander | Lucia Moses | ) www.businessinsider.com time to read: +8 min

Media experts say forays into ad-based streaming will influence content strategy at Netflix and Disney+. Netflix and Disney+ are readying services with ads to expand their appeal and revenue opportunities amid softening subscriber growth. Netflix's move to add advertising — a reversal of its longtime stance against ads — has been the subject of widespread research. Ultimately, experts predicted, it will take at least a year or two for the influence of advertisers to be felt in the streamers' content mix. Do you work for an entertainment company like Netflix or Disney+?

☆ Apple has touted its 'deliberate' hiring amid a tough economy, but insiders say widespread hiring freezes are in place for the year ahead
▼ + stars: | 2022-11-02 | by ( Reed Alexander | Claire Atkinson | ) www.businessinsider.com time to read: +4 min

Apple has frozen hiring for roles across corporate divisions at the tech giant, three sources tell Insider. The company has said it will be "deliberate" with recruiting but has not acknowledged halting hires in some departments. Since the summer, Apple has touted its "deliberate" decisions about investment and hiring, including on its most recent quarterly earnings call last week. But three sources with close knowledge of conversations at the company told Insider it has paused almost all hiring. The second source, who has knowledge of multiple high-level conversations inside Apple, agreed that it's experiencing a hiring freeze.

☆ After months of subscriber losses, Netflix is under pressure to prove its ad-supported tier can stop the bleeding. Here's why Wall Street is skeptical ahead of this week's earnings results.
▼ + stars: | 2022-10-17 | by ( Reed Alexander | ) www.businessinsider.com time to read: +7 min

Netflix will report third-quarter earnings Tuesday, and all eyes are on its new ad-supported tier. Wall Street hopes that the streamer's Basic with Ads plan will boost subscriptions and revenue — but some analysts are skeptical. Complicating matters further, analysts at Wedbush Securities warned that the streamer may report hundreds of thousands of additional subscriber losses this quarter. A recent survey conducted by Samba TV with Harris X found that nearly half of current Netflix subscribers said they'd consider simply trading down their existing membership to the forthcoming cheaper service. While the service still counts more than 220 million overall subscribers, Netflix has blamed the losses on increased competition and account sharing.

☆ Bringing ads to Netflix and Disney+ could shake up the mix of shows and movies at the streaming giants. Here's what it means for Hollywood.
▼ + stars: | 2022-10-11 | by ( Reed Alexander | Lucia Moses | ) www.businessinsider.com time to read: +8 min

Media experts say forays into ad-based streaming will influence content strategies at Netflix and Disney+. Netflix and Disney+ are readying services with ads to expand their appeal and revenue opportunities amid softening subscriber growth. Hollywood should pay close attention to what this may mean for selling shows and movies to the entertainment industry's dominant players. Ultimately, experts predicted, it will take at least a year or two for the influence of advertisers to be felt in the streamers' content mix. Do you work for an entertainment company like Netflix or Disney+?

High-profile hiring freezes in the tech industry raised alarms about the health of the job market. But career counselors at universities nationwide insist grads are still getting hired. For many new college grads, the summer's hazy afterglow of no more studying, exams, or group projects is counterbalanced with the pressure of the all-important job search. Insider interviewed a dozen college career counselors and undergraduate professors to get their takes on how the job market is holding up for recent grads. And amid volatility in the stock market, industry experts have predicted that layoffs are likely for some investment bankers.

☆ Inside the little-known tool that gives JPMorgan Chase the power to collect data about everything its employees do at work
▼ + stars: | 2022-05-27 | by ( Reed Alexander | ) www.businessinsider.com time to read: +22 min

Insider learned about the WADU system through interviews and leaked internal documents that explain what kinds of data it captures. Though the use of Palantir was reportedly for security purposes, JPMorgan employees who spoke to Bloomberg said the situation quickly escalated. When companies are opaque about how they use employee data, the consequences can be detrimental — from harming employee "engagement" to eroding their "mental health," Garr said. Companies that fail to do this run the risk of cultivating the kind of mistrust that JPMorgan employees claim is running rampant through their ranks. "It does not sit well with me, what they're doing," said the US-based staffer with direct knowledge of the WADU system.

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