If history is any guide, expect a positive setup for Apple shares should the company raise expectations for the September quarter when it reports earnings Aug. 3, Morgan Stanley said.
"History would show that June quarter earnings is a positive stock catalyst for Apple, and Sept quarter guidance matters most for Apple's stock," he added.
Apple has beaten June earnings estimates every time in the last decade by 9% on average, and Morgan Stanley expects the company to do it again.
"With our September quarter revenue and EPS 4-9% above current Consensus, and a shade above buyside expectations, we expect earnings to be a positive catalyst for Apple shares next week," Woodring said.
Apple shares have rallied nearly 49% since the start of 2023.
Persons:
Morgan Stanley, Erik Woodring, Woodring, — CNBC's Michael Bloom
Organizations:
Apple, Management
Locations:
Apple's