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☆ Why the N.F.L. Put a $7 Billion Antitrust Case in the Hands of an Unpredictable Jury
▼ + stars: | 2024-06-25 | by ( Ken Belson | ) www.nytimes.com time to read: +1 min

and other leagues moved more of their games onto cable and satellite broadcasters and subscription streaming services. The strategy has paid off: Ninety-three of the 100 most-watched programs on television last year were N.F.L. dismissed offers to create cheaper services that would have let fans buy games based on teams. They are seeking damages of $7 billion, which could be tripled under antitrust statutes. That could take a significant bite out the league’s annual media rights, which are now worth more than $10 billion a year.

Organizations: Major League Baseball, Nielsen, Sunday, DirecTV, CBS, Fox Locations: Los Angeles

☆ How YouTube became a TV powerhouse and how much ad revenue it makes
▼ + stars: | 2024-06-24 | by ( Lucia Moses | ) www.businessinsider.com time to read: +10 min

The Google-owned video platform dominated streaming TV viewing for all of 2023, ahead of Netflix, by one widely cited measurement. It also only includes free YouTube, not YouTube TV, YouTube's pay TV service. With those platforms included, YouTube takes second place in monthly TV viewing, behind linear giant Disney, with an 11.5% share. In 2023, YouTube reached a deal to make NFL's Sunday Ticket games an add-on for YouTube TV subscribers. YouTube TV is a $72.99 a month bundle of TV channels.

Persons: —, It's, Here's, Nielsen, isn't, it's, influencers, Gen, Zers, alums Organizations: Service, YouTube, Google, Netflix, Disney, Warner Bros, Paramount, NFL, Business, Showtime, Starz, Procter, Procter & Gamble, Nielsen, Hollywood, Madison Ave, Read, Shorts, Warner Bros ., Deloitte, Alpha Locations: Procter &, Netflix's

☆ Responsibility Over Freedom: How Netflix’s Culture Has Changed
▼ + stars: | 2024-06-24 | by ( Nicole Sperling | ) www.nytimes.com time to read: +1 min

Netflix has long been a company known for its secrets: no Nielsen ratings, little feedback on why shows are canceled, no box office numbers for the rare movies that are actually released in theaters. Yet for a place defined by its opaque approach to the outside world, the streaming giant has long been aggressively transparent internally. Three more culture memos have followed over the years. Before being released, they are pored over and analyzed for months by top executives. At the same time, any employee can pop into the Google Doc where the memo is being assembled to leave a thought or a comment.

Persons: Reed Hastings, ” Organizations: Netflix

☆ FDA OKs first menthol e-cigarettes, citing potential to help adult smokers
▼ + stars: | 2024-06-21 | by ( ) www.cnbc.com time to read: +3 min

The Food and Drug Administration on Friday authorized the first menthol-flavored electronic cigarettes for adult smokers, acknowledging that vaping flavors can reduce the harms of traditional tobacco smoking. The FDA said it authorized four menthol e-cigarettes from Njoy, the vaping brand recently acquired by tobacco giant Altria , which also sells Marlboro cigarettes. "This decision could mean we'll never be able to close the Pandora's box of the youth vaping epidemic," said Meredith Berkman, co-founder of Parents Against Vaping E-cigarettes. Njoy is one of only three companies that previously received FDA's OK for vaping products. Altria's data showed Njoy e-cigarettes helped smokers reduce their exposure to the harmful chemicals in traditional cigarettes, the FDA said.

Persons: Meredith Berkman, Vaping, —, vaping, Vuse, Matthew Farrelly Organizations: Drug Administration, FDA, Marlboro, Parents, Nielsen, Reynolds American, FDA's Center for Tobacco Products Locations: U.S

☆ Caitlin Clark and Angel Reese rematch poised to be most expensive WNBA game ever
▼ + stars: | 2024-06-20 | by ( Jordan Valinsky | ) edition.cnn.com time to read: +2 min

New York CNN —This weekend’s rematch between basketball rivals Caitlin Clark and Angel Reese is breaking more records before it even begins. Ticket prices for Clark’s Indiana Fever and Reese’s Chicago Sky are the most expensive for a WNBA game ever, according to TickPick, with the average hovering at around $253 — 187% higher than the Sky’s average purchase price of $88. Currently, the cheapest seat just to see the game is around $250 with the most expensive ticket on sale going for more than $9,000. Last Sunday’s game between Fever and Sky was the most-watched WNBA game on any network in 23 years, according to CBS, averaging 2.25 million viewers and peaking at nearly 3 million. Clark is no stranger to boosting ratings: The NCAA women’s basketball tournament title game between the South Carolina Gamecocks and her Iowa Hawkeyes drew nearly 19 million viewers, shattering records to become the most-watched women’s college basketball game ever measured by Nielsen.

Persons: Caitlin Clark, Angel Reese, Clark, Reese Organizations: New, New York CNN, Indiana, Chicago Sky, WNBA, CBS, Fever, Sky, Chicago Bulls, CNN, NCAA, South Carolina Gamecocks, Iowa Hawkeyes, Nielsen Locations: New York

☆ How the ‘song of the summer’ became a cultural phenomenon
▼ + stars: | 2024-06-20 | by ( Harmeet Kaur | ) edition.cnn.com time to read: +12 min

And in an age where social media and streaming platforms have fragmented the cultural landscape, does the song of the summer even exist anymore? “It’s not like people were walking around in 1925 and saying, ‘You think that’s the summer song this year? New York Magazine’s 1995 Summer Fun issue devoted an article to examining the summer song as a unifying force — per the magazine, a summer song should be 1) released in the summer, 2) uncomplicated and 3) unforgettable. MTV’s Video Music Awards introduced a song of summer category in 2013, with One Direction’s “Best Song Ever” nabbing the inaugural award. Even as the song of the summer has become increasingly debatable, the idea that a single song could encapsulate a given summer continues to have a hold over our culture.

Persons: David Hajdu, “, ”, Hajdu, Phil Edwards, George Gershwin's, George Gershwin’s, Harry James ’, “ It’s, that’s, ’ ” Hajdu, Young, ’, ” Hajdu, Michael Ochs, Martha, Lovin, Sly, Stone, Robert Thompson, Ann Powers, Ricky Martin's, Frank Micelotta, ” Thompson, Thompson, gatekeepers, Vulture, Rolling Stone, It’s, Jason Lipshutz, Morgan, SZA, Armando L, Sanchez, Morgan Wallen’s “, Lipshutz, Miley Cyrus, Kylie Minogue, — Organizations: CNN, Day, Labor, Vox, Washington Post, Billboard, Beach Boys, Michael Ochs Archives, Vandellas, . Radio, Bleier Center for Television, Culture, Syracuse University . New, Bills, Backstreet Boys, Nielsen, American, Rolling, Social, Chicago Tribune, Tribune, Service Locations: America, Washington, Syracuse University . New York, “

☆ The cost of sports content is soaring — and it could mean big cuts in Hollywood budgets
▼ + stars: | 2024-06-18 | by ( Lucia Moses | ) www.businessinsider.com time to read: +9 min

Read previewSports has increasingly become the star of the show for big TV companies, and its ascent is sending a shiver down Hollywood's spine. AdvertisementSports media rights have never been more expensive, but media companies keep paying up. The number of TV shows across the industry has been declining since the 2022 end of the Peak TV era. Media companies have been aggressively pursuing other secondary sports to maintain their value to distributors and advertisers, as Warner Bros. AdvertisementRelationships with the top people in sports will likely be a bigger factor in leadership at media companies moving forward.

Persons: —, Doug Shapiro, Shapiro, Seth Meyers, Spencer Wang, David Levy, — it's, Levy, it's, Jonathan Miller, WBD, Michael Kassan, Mark Lazarus, Media Group's, John Kosner, Ed Desser, Sports doesn't, David Zaslav, Alex Iosilevich Organizations: Service, NBA, Business, Turner Broadcasting, Apple, Google, Street Journal, NBC, ESPN, Amazon, Warner Bros, NFL, Comcast, Netflix, Nielsen, Turner Networks, Horizon, Entertainment, Marvel, Star, Integrated Media Co, Hollywood, Media, Warner Bros . Discovery, Sports, Cannes Lions, Turner, TNT, TBS, Premier League, WWE

☆ Hollywood is facing a dire threat: sports
▼ + stars: | 2024-06-18 | by ( Lucia Moses | ) www.businessinsider.com time to read: +9 min

AdvertisementSports media rights have never been more expensive, but media companies keep paying up. The number of TV shows across the industry has been declining since the 2022 end of the Peak TV era. Media companies have been aggressively pursuing other secondary sports to maintain their value to distributors and advertisers, as Warner Bros. All this has dire implications for entertainment budgets, which media companies have already been trimming after overspending to build streaming businesses. AdvertisementRelationships with the top people in sports will likely be a bigger factor in leadership at media companies moving forward.

☆ Disney is mailing checks after a $9.5 million class action settlement. Here's how to know if you are owed any money.
▼ + stars: | 2024-06-16 | by ( Lauren Edmonds | ) www.businessinsider.com time to read: +1 min

Disney agreed to a $9.5 million settlement with guests who purchased a Dream Key pass in 2021. A lawsuit claimed Disney misled guests into believing the annual pass had no block-out dates. download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . AdvertisementDisneyland guests who paid nearly $1,400 for a Dream Key annual pass can soon expect a check from Disney. Payments from the $9.5 million settlement were sent to eligible class action lawsuit members through the mail and digitally on June 14.

Persons: Disney, —, Jenale Nielsen Organizations: Disney, Service, Walt Disney Parks and Resorts, Business Locations: California

☆ Moana: Disney casts 17-year-old Australian Catherine Laga‘aia to star in live-action version
▼ + stars: | 2024-06-13 | by ( Lianne Kolirin | ) edition.cnn.com time to read: +3 min

CNN —An Australian teenager of Samoan heritage has been announced as the star of the upcoming live-action version of the hit Disney movie “Moana.”Seventeen-year-old Catherine Laga‘aia has been cast as the eponymous heroine of the movie, which begins filming this summer. She is no stranger to showbiz, however, as her father is Jay Laga‘aia, a New Zealand-born actor who starred in two of the “Star Wars” movies. He is also one of the movie’s producers, alongside, among others, “Hamilton” creator Lin-Manuel Miranda, who wrote much of the original movie’s soundtrack. Auli’i Cravalho starred as Moana in the original film, along with Rachel House, Nicole Scherzinger and Temuera Morrison. Disney has successfully reimagined several of its animated classics as live-action movies, beginning with “Beauty and the Beast” in 2017, followed by “Aladdin” and “The Lion King” in 2019 and “The Little Mermaid” last year.

Persons: Catherine Laga‘aia, ”, Alice Hart, Sigourney Weaver, Jay Laga‘aia, Dwayne Johnson, “ Hamilton, Lin, Manuel Miranda, Laga‘aia, “, Moana, Tuai, I’m, Katie, Lin Manuel Miranda, John Tui, Frankie Adams, Rena Owen, Gramma Tala, Thomas Kail, “ Hamilton ”, Johnson, Auli’i Cravalho, Rachel House, Nicole Scherzinger, Temuera Morrison, “ Aladdin ”, King ” Organizations: CNN, Pacific Islanders, Disney, Samoa, Broadway, Nielsen Locations: Motunui, New Zealand, Maui, Sydney, Fa‘aala, Savai‘i, ‘ Upolu, Samoa, Australia, Moana, Zealand

☆ Where’s inflation really heading? Traders and economists are using this real-time inflation gauge to get ahead of the curve
▼ + stars: | 2024-06-12 | by ( Elisabeth Buchwald | ) edition.cnn.com time to read: +5 min

The inflation rate the government arrives at also impacts how much you receive in Social Security benefits and likely is a factor in determining your pay. The government also has a much longer history of producing inflation reports with extremely thorough standards. Like PCE and CPI, Truflation assigns relative importance values to categories to mirror how an average consumer’s income is allocated. That’s why small increases in the cost of housing can end up having big impacts on the overall inflation rate. How Truflation data is being usedWall Street traders were the first group drawn to Truflation, Rust said.

Persons: Truflation, Hilton, Stefan Rust, Rust, “, ” Danielle DiMartino Booth, Richard Fisher, Booth Organizations: New, New York CNN, Index, Federal, Social Security, PCE, CPI, Amazon, Walmart, Nielsen, Bureau of Labor Statistics, Labor Department, CNN, Dallas Fed, QI Research Locations: New York, Zillow

☆ Liberals Find a TV Prescription for Election Jitters: Monday Nights
▼ + stars: | 2024-06-03 | by ( Michael M. Grynbaum | John Koblin | ) www.nytimes.com time to read: +1 min

Liberal TV viewers have a new mantra: T.G.I.M.! Monday nights have suddenly broken out in the Nielsen ratings — and in national relevance — thanks to a rare confluence: two TV superstars of the political left who have limited their regularly scheduled broadcasts to that one evening. In a frazzled media age, their once-a-week programs have become something close to appointment viewing. Ms. Maddow’s Monday program is far and away the highest-rated hour of MSNBC’s entire week. Mr. Stewart’s “Daily Show” significantly outdraws the other weeknight editions of the show, and has proved to be a rare breakout hit for Comedy Central.

Persons: Jon Stewart, Rachel Maddow, Maddow’s, Stewart’s Organizations: Liberal, Nielsen, Comedy Central

☆ Fox News and MSNBC Notch Rating Wins After Trump’s Verdict
▼ + stars: | 2024-05-31 | by ( Michael M. Grynbaum | More About Michael M. Grynbaum | ) www.nytimes.com time to read: +1 min

Many Americans learned the news of the verdict from online sites, email alerts and text messages from family and friends. How the conviction of Mr. Trump might influence voters’ opinions is one of the first moments of genuine uncertainty in this year’s campaign narrative. Next month also brings a major television moment: the race’s first face-to-face matchup in prime time between Mr. Trump and President Biden, in a CNN debate in Atlanta on June 27. With the exception of Thursday evening, Fox News dominates its cable news competitors in the Nielsen ratings. The channel said on Friday that it had secured an interview with Mr. Trump to air on Sunday’s edition of “Fox & Friends Weekend.” The taped interview will be conducted by the show’s co-hosts, Will Cain, Rachel Campos-Duffy and Pete Hegseth.

Persons: Mr, Trump, Biden, “, Will Cain, Rachel Campos, Duffy, Pete Hegseth Organizations: CNN, Fox News, Nielsen, “ Fox, Friends Locations: Atlanta

☆ WBD's streaming chief JB Perrette reveals the plan to get Max growing
▼ + stars: | 2024-05-21 | by ( Lucia Moses | ) www.businessinsider.com time to read: +5 min

Discovery's Max was supposed to become a Netflix killer when it rolled out a year ago. It combined HBO Max's prestige originals with Discovery+'s reality TV fare to capture viewers as they migrate away from WBD's bedrock traditional TV business. Related storiesGiven its low penetration, it's possible that Max can add tens of millions of subscribers, he said. WBD execs hope the crackdown will encourage people to subscribe to the three-in-one bundle of Max, Disney+, and its sister app, Hulu. While the overlap between Netflix and Disney+ is high, about half of Disney+ subscribers don't subscribe to Max, and vice versa, so each has a chance to significantly increase its audience.

Persons: —, Discovery's Max, WBD, Max, hasn't, JB Perrette, Perrette, We're Organizations: Service, Warner, Netflix, HBO, Disney, Hulu, Business, Nielsen, Vodafone, Amazon, Paris Olympics, Cartoon Network Locations: WBD, Orange

☆ Biden trolls Trump as the two agree to debate in June
▼ + stars: | 2024-05-15 | by ( Brent D. Griffiths | ) www.businessinsider.com time to read: +3 min

Read previewPresident Joe Biden and former President Donald Trump agreed on Wednesday to an unprecedented June presidential debate. It will easily be the earliest televised, major presidential debate in history. In comparison, 16 networks aired live coverage of the first 2020 presidential debate. AdvertisementEarlier in the day, Biden's campaign proposed two presidential debates outside the traditional nonpartisan organization that has scheduled such contests for decades. Biden's reelection team started selling a "Free on Wednesdays" shirt to tout their debate proposal before Trump accepted the June proposal.

Persons: —, Joe Biden, Donald Trump, Trump, there's, Biden's, Juan Merchan, Biden, doesn't, Let's Organizations: Service, Atlanta, Business, Nielsen, CNN Locations: Manhattan

☆ How Tubi grabs Gen Z viewers by tapping into its fan base, multicultural programming, and more
▼ + stars: | 2024-05-15 | by ( Lucia Moses | ) www.businessinsider.com time to read: +8 min

TubiHow Tubi found a Gen-Z audienceTubi, which was acquired by Fox in 2020 for $440 million, didn't deliberately aim at Gen Z when it started in 2014. Because Gen Z spends so much time on social media, they're used to entertainment being free. "Gen Z is orienting themselves around shared interests, subculture interests. The plan is to turn fans into promotors, recognizing that Gen Z is heavily influenced by their friends' recommendations; the initiative is in beta. My thesis is not that people are going to cancel their Netflix subscriptions and go running to Tubi," Parlapiano said.

Persons: Tubi, Peacock, Max, Gen, Nicole Parlapiano, It's, it's, Rupert Murdoch, Fox, There's, didn't, they're, Parlapiano, we've, Carter, Anne Hathaway, Bijou Phillips, Joseph Gordon, Levitt, Chris Baker, Issa Rae's, Bridgerton's, Nicola Coughlan Organizations: Service, Fox, Nielsen, Disney, Hollywood, Business, YouTube, Netflix, FAST, ColorCreative, promotors Locations: Tinder, Tubi

☆ Caitlin Clark’s debut draws largest WNBA audience in two decades, beating NHL playoffs head-to-head
▼ + stars: | 2024-05-15 | by ( Hadas Gold | ) edition.cnn.com time to read: +1 min

Viewership peaked at 2.3 million viewers, ESPN said. The NHL game drew an average of 2 million viewers, the network said. Last month, the NCAA women’s basketball National Championship matchup between Clark’s Iowa Hawkeyes and the South Carolina Gamecocks drew 18.9 million viewers, smashing television ratings records. The game was not only the most watched women’s college basketball game in history, but it also surpassed the viewership of any basketball game, including both men’s and professional, since 2019, according to Nielsen. 1 overall pick, drew an average of 2.4 million viewers, shattering viewership records and far surpassing the previous all-time high of 601,000 viewers in 2004.

Persons: Caitlin Clark, NHL men’s Staley, Clark Organizations: CNN, WNBA, Indiana Fever, Connecticut Sun, ESPN2, ESPN, Sun, Angeles Sparks, Houston Comets, Sports Illustrated, Disney, NHL, Boston Bruins, Florida Panthers, NCAA, Clark’s Iowa Hawkeyes, South Carolina Gamecocks, Nielsen, New York Liberty Locations: Indianapolis

☆ An AI agent may soon be at your beck and call, but it might cost you a bit of your privacy
▼ + stars: | 2024-05-15 | by ( Dan Defrancesco | ) www.businessinsider.com time to read: +6 min

In today's big story, we're looking at Google's big event that's pitching all the ways AI agents can make our lives easier . Google I/O, the tech giant's biggest developer conference, was heavy on the rise of so-called AI agents , writes Business Insider's Hugh Langley, who was there in person. AdvertisementGoogle's faithful, old search engine got a noticeable facelift with the help of AI , writes BI's Geoff Weiss. Steven Puetzer/Getty, Tyler Le/BIThe stakes for Google are high, as nailing AI agents opens up a massive business opportunity. For AI agents to be so intuitive, they'll need access to seemingly every aspect of our lives.

Persons: —, Tyler Le, you've, OpenAI's ChatGPT, Hugh Langley, Sundar Pichai, Geoff Weiss, Hugh, Alistair Barr, Gregory Wayne, Steven Puetzer, hasn't, Alistair, Demis Hassabis, Minchillo, Keith Gill, Naz Vahid, Andy Sieg's, Noah Berger, Jia Feng, Tingting Ji, Jenny Chang, Rodriguez, BI's Peter Kafka, Dan DeFrancesco, Jordan Parker Erb, Hallam Bullock, George Glover Organizations: Service, Business, Google, Astra, GameStop, AMC Entertainment, JPMorgan, Citi, Amazon Web Services, Walmart, UPS, Nielsen, Cisco Systems, Warner Bros, Discovery Locations: New York, Dublin, London

☆ Why the Big TV companies aren't 100% completely screwed. Yet.
▼ + stars: | 2024-05-14 | by ( Peter Kafka | ) www.businessinsider.com time to read: +3 min

Big TV used to have a monopoly on our attention — and our wallets. This mirrors the pitch big TV companies are making this week in New York to advertisers. AdvertisementThe Big TV guys are screwed, right? AdvertisementAnd here to make that argument is Nielsen, which has a new way of tracking attention among media companies — including digital upstarts. And in this version, the TV guys are still sticking around.

Persons: aren't, —, They're, Nielsen, It's, it's Organizations: Service, NFL, Business, Netflix, Disney, ABC, ESPN, Hulu, Paramount, CBS, NBC Universal, YouTube, Nielsen Locations: New York

☆ Nielsen CEO Karthik Rao on viewing trends
▼ + stars: | 2024-05-14 | by ( ) www.cnbc.com time to read: 1 min

Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailNielsen CEO Karthik Rao on viewing trendsNielsen CEO Karthik Rao joins 'Squawk Box' to discuss the latest viewing trends, the competition among streaming, broadcast and cables, and more.

Persons: Nielsen, Karthik Rao

☆ How Fox's Tubi captured Gen Z's attention and became the fastest-growing streaming service
▼ + stars: | 2024-05-13 | by ( Lucia Moses | ) www.businessinsider.com time to read: +8 min

Here's what will likely be topics of discussion during Upfronts week, whether it's on stage, in the audience or in private. That dependsMedia companies just finished reporting quarterly earnings, which showed traditional TV is still lagging behind streaming and digital when it comes to ad revenue. Streaming advertising was up 22% across media companies, and now makes up 18% of total advertising. Tech companies including Snap , Roku , Google and Microsoft each saw digital advertising revenue make a comeback this past quarter. Streaming advertising revenue jumped 70%, but the overall number is much lower — just $175 million.

Persons: Kevin Mazur, David Zaslav, Tim Nollen, Mike Kemp, Bob Iger, YouTube's, Tom Hiddleston, Loki, Peacock, Hugh Johnston, Hulu —, NBCUniversal, LeBron James, Jevone Moore Organizations: Getty, Getty Images Media, Hollywood, Warner Bros, Discovery, Media, Upfronts, Macquarie, Tech, Google, Microsoft, Netflix, Disney, Amazon Prime, Amazon, National Football, YouTube, Nielsen, Comcast, Radio City Music Hall, ESPN, Madison, Warner Bros . Discovery, Max, Fox, Sports, NBA, Los Angeles Lakers, Los Angeles Clippers, Crypto.com Arena Locations: Waterloo, London, United Kingdom, U.S, New York City, Hulu, Los Angeles

☆ John Leguizamo says Disney gave the 'Encanto' cast surprise bonuses because it was such a big hit
▼ + stars: | 2024-05-08 | by ( Palmer Haasch | ) www.businessinsider.com time to read: +3 min

John Leguizamo said that "Encanto" was such a huge success that he received a bonus from Disney. AdvertisementDisney was apparently so pleased with the performance of its 2021 hit animated film "Encanto" that it gave members of the cast bonuses — at least, according to star John Leguizamo. For Leguizamo, one of those was Bruno, the reclusive uncle from "Encanto," a Disney animated film about a Colombian family with magical powers. "It was amazing," Leguizamo told BI. But past the numbers, Leguizamo told Business Insider that "Encanto" was so remarkable because of the specificity of its story.

Persons: John Leguizamo, Leguizamo, Bruno, —, that's, Lin, Manuel Miranda, secluding, didn't Organizations: Disney, Service, Walt Disney, Nielsen, Sigma Locations: Colombian

☆ YouTube is ready to capitalize on its status as No. 1 streamer
▼ + stars: | 2024-05-08 | by ( Lucia Moses | ) www.businessinsider.com time to read: +5 min

Ad industry watchers are waking up to the fact that TV's big star is Google's YouTube. YouTube is ready to capitalize as it heads into TV's big upfront selling season. Industry observers widely believe YouTube is taking in far less ad revenue than it should be, based on its share of view time. Why YouTube is big on live sportsYouTube also affirmed its commitment to the industry's most sought-after content, live sports. YouTube still faces legacy ad buying structures where some agencies still buy old-fashioned TV and social video separately.

Persons: Nielsen, Neal Mohan, Mary Ellen Coe, Sean Downey, Zach King, Haley Kalil, Billie Eilish, Brian Albert, Brandcast, Donald De La Haye, Deestroying, Albert, Kate Alessi, Tricia McCormack, Brian Wieser Organizations: YouTube, Netflix, Hulu, Industry, Business, US, Google, NBA, Disney, Systems Locations: New York

☆ F1's fanbase is shifting — and the 'Netflix effect' is only part of that
▼ + stars: | 2024-04-30 | by ( Chris Hawes | ) www.cnbc.com time to read: +6 min

Carlos Sainz of Ferrari during second practice ahead of the Formula 1 Las Vegas Grand Prix at Las Vegas Strip Circuit in Las Vegas, United States on November 17, 2023. Proponents of the "Netflix effect" often point to a poll taken in 2022 which found 28% of American adults considered themselves to be F1 fans, with more than half crediting "Drive to Survive." If this were true it would mean there were an incredible 72 million F1 fans in the U.S. alone. This argument runs out of road slightly however, when you consider that only 2 million Americans tuned in to watch the 2023 Miami Grand Prix. Today, F1 fans are estimated to be around 40% female, up from just 8% in 2017, as well as significantly more culturally diverse.

Persons: Carlos Sainz, Ferrari, Jakub Porzycki, Nielsen, it's, Toni Cowan, Brown, Cowan, Zak Brown, McLaren, It's, Buzz Radar, TJ Adeshola, Aston Martin, McLaren Unboxed, Lando Norris, Oscar Piastri, Thaier Organizations: Las Vegas, Nurphoto, Netflix, ESPN, IndyCar, NASCAR, Prix, Miami Grand Prix, CNBC, North, Anp, Getty, YouTube, Liberty Media, Aston, Aston Martin Racing, Buzz, Formula, sudani Locations: Las Vegas, United States, U.S, North America, North American, Nevada, Aston Martin, Australia, Bahrain

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