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☆ Feeling the pinch, groceries become a 'splurge' for millennials and Gen Z
▼ + stars: | 2024-10-12 | by ( Lakshmi Varanasi | ) www.businessinsider.com time to read: +3 min

Younger generations spend more on groceries than other categories, a McKinsey report says. The firm asked over 4,000 people, from baby boomers to Gen Zers, about the categories they intend to splurge on this year. Groceries ranked highest for millennials and Gen Zers, outpacing restaurants, bars, travel, beauty and personal care, apparel, and fitness. It's a notable shift from 2018 when older generations like baby boomers and Gen Xers still spent more on groceries than millennials. It surveyed baby boomers to Gen Zers, not baby boomers to Gen Xers.

Persons: Moodys, —, Splurging, what's, Gen Zers, It's, Gen Xers, Zer, Peter Pham, Pham, Moody's Organizations: McKinsey, Service, McKinsey & Company, millennials, Forbes

☆ Urban Outfitters admits it doesn’t know how to sell to Gen Z. Now it wants to pull off an Abercrombie-like turnaround
▼ + stars: | 2024-10-11 | by ( Ramishah Maruf | ) edition.cnn.com time to read: +6 min

Urban Outfitters, the young adult retailer known for its alternative, vintage-inspired styles, learned this the hard way. Urban Outfitters is now staging a turnaround, with the ambition of finding the success of rivals like Abercrombie & Fitch. But while Urban Outfitters may be trying to pull off a turnaround at the same scale is Abercrombie’s, the action points of both differ. Urban Outfitters, meanwhile, has maintained its youthful appearance without doing enough to market toward the high schoolers and college students of today. Urban Outfitters did not return a request for comment on the marketing strategy behind the lower prices.

Persons: ” Shea Jensen, Jensen, —, ” Simeon Siegel, “, ” Siegel, Brandon Bell, Fitch, Jacqueline Babb, Abercrombie, ” Jensen, Urban, Z, Price Organizations: New, New York CNN, Gen, Urban Outfitters, Abercrombie, Fitch, Urban Outfitters Brand, Free People, BMO Capital Markets, Getty, Urban, Northwestern University, CNN, Netflix Locations: New York, millennials, North America, Barton, Austin , Texas, today’s

☆ Millennial male voters are a prime prize for Harris and Trump. Her campaign's got a plan — get Tim Walz on Twitch.
▼ + stars: | 2024-10-10 | by ( Kwan Wei Kevin Tan | ) www.businessinsider.com time to read: +4 min

On Wednesday, Harris' running mate Tim Walz appeared on a "World of Warcraft" Twitch stream. On Wednesday evening, Walz was featured on a "World of Warcraft" Twitch stream. To be sure, this isn't the first time the Harris campaign has attempted to reach out to this demographic. Besides Twitch, Harris' campaign has run ads on the gaming site IGN and during major sporting events like NFL games. AdvertisementRepresentatives for the Harris campaign didn't immediately respond to a request for comment from Business Insider sent outside regular business hours.

Persons: Harris, Trump, Tim Walz, —, Kamala Harris, Walz, Blizzard, Preheat, livestream, didn't, Alex Cooper's, Stephen Colbert, Howard Stern, Statista, Gen Zers, millennials, Donald Trump, Logan Paul, Theo Von, Adin Ross, Lex Fridman, I'm, Fridman Organizations: Service, Twitch, GOP, Wired, Amazon, IGN, Business Insider, CBS, Fridman Locations: Minnesota, Arizona

☆ For Gen Zers tired of dating, applications for lavender marriages are open
▼ + stars: | 2024-10-10 | by ( Lindsay Dodgson | ) www.businessinsider.com time to read: +9 min

Lavender marriages historically helped conceal sexual orientation, but Gen Zers are redefining it. To share the load, some are opening up applications for "lavender marriages" — something that was once the preserve of the LGBTQ+ community. AdvertisementBut lavender marriages have made a resurgence on social media in recent months among Gen Zers who are tired of being broke, single, and lonely. AdvertisementA modern-day lavender marriageTraditionally, a lavender marriage was just that — a legally binding marriage. They said lavender marriages were "looking more appealing by the day" and that the agreement might be what they "really need."

Persons: Lavender, —, Gen Zers, Robbie Scott, Edward Reese, Reese, Christine DeVore, Zers, Aleksandr Zubkov, Sofie Roos, Roos, Bumble, Cleopatra, millennials, Z, DeVore Organizations: Service, Birch Psychology, of Labor Statistics Locations: Washington

☆ Wealthy millennials and Gen Z are redefining philanthropy
▼ + stars: | 2024-10-10 | by ( Robert Frank | ) www.cnbc.com time to read: +3 min

Wealthy millennials and Gen Zers are redefining the world of charitable giving, seeing themselves more as activists than donors, according to a new study. Older donors give from of a sense of responsibility. Those over the age of 44 were more than twice as likely to give due to "obligation" than younger donors. Those under 43 were more likely to cite self-education and the influence of their social circle as drivers of their philanthropy. The younger wealthy are still building their fortunes and inheriting their wealth, so they're more likely to give their time and help fundraise.

Persons: Robert Frank, millennials, Zers, Gen Xers, Dianne Chipps Bailey, fundraise, Bailey, They're Organizations: Bank of America Private Bank

☆ Teens are feeling pressured and burned out. Here’s how to help
▼ + stars: | 2024-10-10 | by ( Kara Alaimo | ) edition.cnn.com time to read: +7 min

Some 81% of teens ages 13 through 17 feel pressure that leaves them feeling badly about their game plans, achievements, appearances, social lives, friendships and/or how informed they are about issues, the survey found. Social media makes the pressure worse for most teens, but some said social media can also help lessen it. The survey, which was conducted in fall 2023, found that 27% of teens said they were burned out. (The survey of 1,545 teens ages 13 to 17 had a margin of error of plus or minus 3 percentage points.) How adults pressure kids“Adults — parents, teachers, coaches — are clearly contributing to some of the negative pressures teens feel, even if we don’t mean to,” Weinstein said.

Persons: Kara Alaimo, —, ”, Emily Weinstein, ” Weinstein, Jennifer Breheny Wallace, it’s, Wallace, ” Melissa Greenberg, ’ ” Greenberg, ” Wallace, Greenberg, “, ” Greenberg, don’t, It’s Organizations: Fairleigh Dickinson University, Women, Press, Facebook, CNN, Harvard Graduate School, Education’s Center for Digital, Indiana University, Social, Center for Digital, Gallup, Walton Family Foundation, Princeton Psychotherapy Center

You don't need to know exactly how you'll use your retirement savings — instead, focus on timing. I recently spoke with my financial planner, Liz Schieck, about investing and saving for retirement. I asked her what she's hearing from clients, particularly millennials and Gen Z clients, about best practices. Current trends around investing and retirementMany new clients at Schieck's firm first reach out because they want to discuss saving for retirement. Schieck believes that you don't always have to know what you're saving for.

Persons: Liz Schieck, —, Schieck, you've, they're, doesn't Organizations: Service

☆ Less than half of Americans believe they're on track for retirement. Here's how to know and what to do if you're not.
▼ + stars: | 2024-10-09 | by ( Laila Maidan | ) www.businessinsider.com time to read: +4 min

A divide exists about reaching financial goals between confident and uncertain savers. Inflation and market volatility are major obstacles to achieving retirement savings goals. AdvertisementThere's a divide in America between the savers and investors who feel confident they're on track to achieve their financial goals and those who think they're not. Respondents cited inflation as the biggest obstacle to reaching retirement goals, followed by stock-market volatility, expenses, credit card debt, and child education. For example, if you're 35 with an income of $100,000, you should have between $100,000 to $200,000 set aside for retirement.

Persons: —, Rob Williams, Charles Schwab, boomer, Gen, Williams, you've, there's Organizations: Service, Schwab Center, Financial Research Locations: America

☆ Where are Gen Z's tech founders?
▼ + stars: | 2024-10-09 | by ( Amanda Hoover | ) www.businessinsider.com time to read: +10 min

So where are Gen Z's tech founders? Gen Z founders and would-be founders are stepping into a vastly different tech world from that of their predecessors — a world where launching a unicorn is far more difficult, and publicly scrutinized, than it was for the garage-band generation of Jobs and Gates. Gen Z is coming of age in an era when the same Big Tech companies are diffuse and dominant. In other words, millennial founders ran so that Gen Z founders could walk. Perhaps we won't see Gen Z founders standing before a crowd and unveiling their latest shiny products anytime soon.

Persons: Bill Gates, Steve Jobs, Jeff Bezos, Gen X, Sergey Brin, Elon Musk, Travis Kalanick, Peter Thiel, Millennials, I'm, Zuckerberg, Whitney Wolfe Herd, Brian Chesky, Elizabeth Holmes, Sam Bankman, Gen, aren't, Zers, Jerry Neumann, millennials, Uber, Z, There's, Neumann, Kimberly Eddleston, they've, Adam Neumann, Holmes, Alexandra Debow, that's, Alexandr Wang, Wang, They've, Ibrahim Rashid, Rashid didn't, COVID, Rashid, Martin Shkreli, Forbes, Alexis Barreyat, Barreyat, Julian Kage, Kage, they'd, Debow, It's, Eddleston, Emma Chamberlain's Organizations: Boomers, Columbia University, Big Tech, Northeastern University, Facebook, New York University, MIT, Wired, Forbes, University of Chicago, Deloitte, Harvard, Harvard Business Locations: swaggering, Silicon Valley

☆ Here's what's on Gen Z's 'micro-spending' wish list
▼ + stars: | 2024-10-09 | by ( Jordan Hart | ) www.businessinsider.com time to read: +5 min

Gen Z is choosing "micro-spending" over traditional financial milestones, analyst Riani Kenyon said. AdvertisementTwenty-somethings are ditching traditional financial milestones in favor of filling their wish lists with more instant forms of gratification. Gen Z is collecting trinketsSonny Angel dolls have become a hit with American Gen Zers. Related storiesThey're adhering to trendsHailey Bieber, a trendsetter for Gen Z, has many lining up to buy her beauty brand. RhodeAs the TikTok For You Page refreshes, so do the hot new items that Gen Zers must have.

Persons: Riani Kenyon, —, Ellyn Briggs, Meredith Whitney, Gen, Kenyon, Angel, Zers, Edmond So, Z, Sonny Angel, Sonny Angel unboxing, Hailey Bieber, Briggs, Gen Zers, Shawn Owens, Hailey Bieber's, It's, Owens, Stanley, Megan Willett, Owala, Todd Owyoung, Gen Z, That's Organizations: Service, Financial, American Express, China Morning, Getty, Dreams USA, Rhode, Wei, NBC Locations: TikTok, Hailey Bieber's Rhode

☆ Millennials love Reddit. That combination of helpful answers and slightly cringe humor appeals to 30s and 40s.
▼ + stars: | 2024-10-09 | by ( Katie Notopoulos | ) www.businessinsider.com time to read: +3 min

Maybe Reddit is popular because it's text-based, and that's what millennials grew up with. And its helpful advice and slightly cringe humor hit just right for people in their 30s and 40s. Reddit is the social platform most saturated by millennials, according to an Emarketer report on US digital habits by generation. Of logged-in users on Reddit, 43.3% are millennials, compared to 29.6% who are Gen Z. Maybe Reddit is a safe space for millennials to be cringe and free.

Persons: millennials, eMarketer Daily, we're, Gen Z, Millennials Organizations: eMarketer, Insider Inc, Insider Intelligence, Service, BI, YouTube, Facebook, Google Locations: Emarketer

☆ Why the U.S. is covered in strip malls
▼ + stars: | 2024-10-08 | by ( Shawn Baldwin | ) www.cnbc.com time to read: +1 min

More of those consumers are going to strip malls. While some outlets like traditional malls have struggled to retain shoppers, foot traffic to strip malls is booming. Annual visits to strip malls surged 18% last year compared with prior to the pandemic, according to data compiled by analytics company RetailStat. The U.S. has more than 68,000 strip malls from coast to coast, according to the International Council of Shopping Centers. But strip malls face criticism for being eyesores in their communities, adding to environmental problems and contributing to the demise of traditional business districts.

Persons: Jessica Vara, Hunton Andrews Kurth, Macy's Organizations: International Council of Shopping Centers, Retailers Locations: U.S

☆ Millennials and Gen X Are Figuring Out What to Do With Boomers' Stuff
▼ + stars: | 2024-10-07 | by ( Emily Stewart | ) www.businessinsider.com time to read: +15 min

AdvertisementIn short, boomers love stuff, and not just their stuff. They held on to their parents' stuff when they inherited it, and a lot of them are sitting with their kids' stuff in their attics now, too. The market value of the object and the sentimental value don't always go hand in hand. "I often emphasize the idea that the market value of the object and the sentimental value don't always go hand in hand," he said. Remember, it takes a lot of stuff to live a full life — and it's hard to let go of it.

Persons: Dale Sperling's, Sperling, it's, they're, It's, they've, Gen Xers, Gen Zers, Sarah Hersh, Ben Hersh, — you'll, Mary Kay Buysse, They're, Hummel, Mindy Godding, you've, Godding, Elizabeth Hirsh, Wen Stone, Janelle, Ben Miller, they'll, Miller, Stephanie Preston, Buysse, we've, —, Janelle Stone, I've, that's, she's, doesn't, downsizers, Cameron Huddleston, Let's, Emily Stewart Organizations: Facebook, National Association of Senior, Boomers, University of Michigan, eBay, Business Locations: New York City, New Jersey, North Carolina, Dallas, downsizers, New York

☆ What it's like to launch a startup with friends, according to 3 Gen Z cofounders who created a childcare startup together
▼ + stars: | 2024-10-07 | by ( Riddhi Kanetkar | ) www.businessinsider.com time to read: +6 min

"Sasha was basically our mom's third son," Daniel Andrews told Business Insider. Around 60% of Gen Z founders who were surveyed had involved their friends in the business, compared to 42% of millennials and 21% of Gen X and boomers. Advertisement"We're each other's biggest fans, but we're also each other's biggest critics," Daniel Andrews said. "Being a first-time founder, it is incredibly beneficial to work with friends and family who can step up and take on that work. "If you have friends that you find that are like slowing you down, or like trying to distract you, or other things, those might not be the best friends to launch a startup with," Daniel Andrews said.

Persons: Sasha Reiss, Andrews, Zs, —, Daniel, Josh Andrews, Sasha, Daniel Andrews, Reiss, Japan —, Gen, X, we're, We've, I've, it's, we've Organizations: Service, Business Locations: Mexico, Brazil, Korea, Japan

☆ Earnings season kicks off after a blowout jobs report upended investors' hopes of another interest-rate cut
▼ + stars: | 2024-10-07 | by ( Dan Defrancesco | ) www.businessinsider.com time to read: +7 min

Tech: Amazon's Prime Day kicks off tomorrow, and there are some deals on surprising items . Amazon's Prime Day kicks off tomorrow, and there are some deals on . Getty Images; Jenny Chang-RodriguezWe've already got one indication companies are in good shape: Friday's blockbuster jobs report . But another blowout report — 250,000 jobs added and at least 4% wage growth — could lead the Fed to reconsider its easing policy. In addition to the usual Prime Day gadgets, like TVs and Airpods, Amazon is dishing out deals on tents, pocket knives, and chainsaws.

Persons: —, Jenny Chang, Rodriguez, Matthew Fox, we'll, Rodriguez We've, there's, Philipp Carlsson, Chelsea Jia Feng, haven't, Donald Trump's, Tyler Le, John Tomac, that's, boomers, They're, Gen Xers, Gen Zers, Kamala Harris, Dan DeFrancesco, Jordan Parker Erb, Hallam Bullock, Grace Lett, Amanda Yen, Milan Sehmbi Organizations: Business, Service, . Tech, Amazon's, Pfizer, Wall Street, JPMorgan, Wells Fargo, Big Tech, Getty, Fed, Boston Consulting, Trump Media, Microsoft, BI, pharma, CBS, ASEAN Locations: Israel, fintech, Vientiane, Laos, New York, London, Chicago

☆ Issa Rae Reveals Skills That Made Her Profitable, Red Flag in Business
▼ + stars: | 2024-10-06 | by ( Joi-Marie Mckenzie | ) www.businessinsider.com time to read: +9 min

"Insecure"/HBO"I'm a coffee shop girl," the LA native told Business Insider in September during New York Fashion Week. I'm braving myself for the day," Rae continued. "A red flag is just the sensitivity; you can always tell when people aren't being honest with you." Advertisement"The first day will always be spent procrastinating or finding things wrong and reasons I can't start, and I need to allow for that day," Rae added. "So, I recognize the perfect amount of time is three days, and by that third day, I'm off."

Persons: Issa Rae's, Issa Dee, It's, millennials, Rae, Justin Bieber, Chloe, Halle, Issa Rae, Rae friended, Barbie, Max, Gallo, Hannah Diop, I'm, I've, Deniese, that's, Deniese Davis, Davis, Rae's, She's, Talitha Watkins, she's, Z, it's Organizations: LA, Business, New York, YouTube, Facebook, Atlanta Records, WarnerMedia, Sienna Naturals Locations: Inglewood, Los Angeles, The, SoHo, New, Hilltop, California, San Francisco, LA, Miami

☆ America's trade war is coming for Gen Z's favorites
▼ + stars: | 2024-10-06 | by ( Jacob Zinkula | ) www.businessinsider.com time to read: +10 min

Many Gen Zers purchase cheap goods from the Chinese e-commerce companies Shein and Temu. The Biden administration is taking steps to make more Chinese imports subject to import fees. AdvertisementTwo of Gen Z's favorite shopping platforms for cheap goods could get more expensive in the near future. The trade provision, called "de minimis," allows US consumers to avoid paying these import fees on direct-to-consumer shipments of less than $800. However, import fees could vary by product.

Persons: Biden, —, Gen, Chad Schofield, wouldn't, it's, — Schofield, Kaziukėnas, Joe Biden's, Xers, Temu, Schofield, Donald Trump, Kamala Harris, Shein, he'd, Temu It's, they'd Organizations: Service Locations: Shein, China, Canada, Mexico

☆ Insider Today: Consultants hit the exits
▼ + stars: | 2024-10-06 | by ( Matt Turner | ) www.businessinsider.com time to read: +5 min

This post originally appeared in the Insider Today newsletter. download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . This week's dispatchHot jobs reportgradyreese/Getty, Tyler Le/BIThe US economy added way more jobs in September than expected. AdvertisementThe jobs report on Friday showed 254,000 jobs added, way ahead of the 147,000 expected, while unemployment dropped to 4.1%. Here's what it all means:Rates: The strong job numbers likely mean a longer wait for lower rates.

Persons: —, Tyler Le, Kamala Harris, Donald Trump, Joe Biden, Harris, Alyssa Powell, Marc Rowan, Apollo, Rowan, Natalie Ammari, Scooping, Van Cleef, Morgan Stanley Organizations: Business, Service, UC Berkeley, Fed, Dow, Deloitte, Accenture, Reuters, Apollo Management, Apollo, JPMorgan Locations: Zegna, Bridgewater

☆ Rich millennials like Leo from 'LIB' can come off as arrogant when talking about their wealth — but there's a better way to disclose your income on dates
▼ + stars: | 2024-10-05 | by ( Julia Pugachevsky | Palmer Haasch | ) www.businessinsider.com time to read: +7 min

Leo is an art dealer who appears in "Love Is Blind" season seven. AdvertisementWarning: This post contains spoilers for "Love Is Blind" season seven through episode six. He inherited a family art dealing business at a young age after several of his family members died of cancer. Leo has a conversation with some other male cast members on "Love Is Blind" season seven. AdvertisementThe next batch of "Love Is Blind" season seven episodes will be released Wednesday, October 9 on Netflix.

Persons: Leo, —, you'll, doesn't, he's, Hannah, Amanda Clayman, Clayman, I'm, Kristin Papa, it's, Papa, Brittany, isn't Organizations: Service, Art Basel, Business, Netflix Locations: Washington, DC, Brittany

☆ I compared Costco locations in the city and the suburbs. Here were the biggest differences.
▼ + stars: | 2024-10-04 | by ( Gabbi Shaw | ) www.businessinsider.com time to read: +2 min

As a New York City resident, I've been hesitant about becoming a Costco member. I finally joined over the summer and decided to compare city and suburb locations. Go to newsletter preferences Thanks for signing up! AdvertisementI now live in New York City and, after joining Costco, assumed I would order products online. Still, I needed to know: Is a New York City Costco the same as the suburban Costco I've visited in the past?

Persons: I've, —, Zers, Costco's, Gary Millerchip, Insider's Dominick Reuter, Costco I've Organizations: New, Costco, Service, New York City Costco Locations: New York City, Long, , New York, New Orleans, Manhattan, East Harlem, Westbury, Here's

☆ 'Your Rich BFF' finance creator has struck a new deal with Vox Media as the influencer podcasting space heats up
▼ + stars: | 2024-10-03 | by ( Shriya Bhattacharya | ) www.businessinsider.com time to read: +5 min

Finance creator Vivian Tu's podcast has a new home at Vox Media and wellness brand PS. Vox Media and Tu share why the partnership made sense and what helped seal the deal. Now, 30-year-old Tu is partnering with Vox Media and the newly rebranded wellness brand PS, formerly known as PopSugar, to launch a second season of the podcast. Vox Media was one of many suitors vying for the chance to collaborate with Tu, but they won because of an aligned vision and handing over creative control. AdvertisementAccording to Xu, Vox Media and Tu will work very closely together on the podcast's sales, marketing, and distribution, such as posting teasers of new episodes across Your Rich BFF and PS' social media accounts.

Persons: Vivian Tu's, —, Vivian Tu, Morgan, Tu, Ryan Serhant, Cassey Ho, Ankur Jain, I'm, Alix Earle, Jake Shane, It's, Gen Zers, millennials, they're, Vivian, there's, Lillian Xu, Vox, Xu, Rich BFF, you've Organizations: Vox Media, Service, YouTube, Business, Spotify

☆ Dating Apps Helped Me Find Love. Now They've Become a Total Scam.
▼ + stars: | 2024-10-03 | by ( Albert Fox Cahn | ) www.businessinsider.com time to read: +22 min

I spent some time alone after things ended, but by the end of 2012, I was ready to re-embrace online dating. Within a few years, my fellow millennials and I were reportedly spending 10 hours a week on dating apps. "Dating apps are designed to be a miserable experience," Stephanie Rodgers, the founder of the forthcoming dating app Verb, said. Increasingly, it feels like dating apps make things more monotonous and cumbersome to incentivize us to pay for upgrades. And while dating apps' cost in terms of harassment, threats, and violence is paid disproportionately by women, its financial cost is disproportionately paid by men.

Persons: —, I've, I'd, it's, undateable, Phil, begrudgingly, Tinder, Charlotte Fox Weber, Weber, Swiping, Koshiro, Stephanie Rodgers, Rodgers, you'll, we're, curt, It's, I'm Organizations: Congressional, New York Times, Harvard Law, Facebook, Match, The League, Upper East, Grand Central Locations: DC, Washington, Western Europe, East, Asia, Raya, Brooklyn, Americas

☆ Young Chinese are 'retiring' in the countryside as China's unemployment woes grate
▼ + stars: | 2024-10-02 | by ( Lee Ying Shan | In Ying-Shan-Lee | ) www.cnbc.com time to read: +6 min

Vcg | Visual China Group | Getty ImagesFed up with China's employment situation, young people on the mainland are retreating to the countryside. China's youth unemployment rate in August hit a new record of 18.8%, the highest since the new system of record-keeping began in December. Young Chinese transplanting rice seedlings in a field. Vcg | Visual China Group | Getty ImagesBut China's young "retirees" have pushed back against criticism that they are too picky or have given up. Such accusations, while unfair, are understandable in Chinese societal culture and context, said Hang Seng Bank China's Wang.

Persons: Gen, Wenzi Dada, Chung Chi, Chung Chi Nien, That's, Chung, Dan Wang, Wang, Keyu Jin, Wenzi, Gen Z Organizations: Visual China, Getty, CNBC, Hong Kong Polytechnic University, Hang Seng Bank, London School of Economics, Hang Seng Locations: Chongqing, China, Guizhou, Wenzi, Yunnan, Sichuan —, Shanghai, Hang Seng Bank China

☆ A prominent finance creator has struck a new deal with Vox Media as influencer podcasting heats up
▼ + stars: | 2024-10-02 | by ( Shriya Bhattacharya | ) www.businessinsider.com time to read: +5 min

☆ Wendy’s is celebrating SpongeBob’s birthday with a Krabby Patty meal
▼ + stars: | 2024-10-02 | by ( Jordan Valinsky | ) edition.cnn.com time to read: +2 min

New York CNN —Krusty Krab, the fictional fast-food restaurant in “SpongeBob SquarePants,” will never be real, but at least the second-best thing is — a Krabby Patty. Wendy’s is releasing a special meal, in honor of the 25th anniversary of the “SpongeBob SquarePants” animated TV series, which includes a “Krabby Patty Kollab” cheeseburger and a “Pineapple Under the Sea” Frosty flavoring at its US and Canadian restaurants for a limited time beginning October 8. The Krabby Patty is the same as a regular cheeseburger but with an additional slice of cheese and a “top-secret” Krabby Kollab sauce, the chain announced Wendnesday. McDonald’s often releases celebrity meals, which features food already on its menu but with a special name, finding financial success with them. As a result, companies have released value meals and special promotions to ramp up sales.

Persons: Krusty Krab, SpongeBob, ”, Patty, Wendy’s, Patty Kollab ”, Burger King, MGM’s “ Organizations: New, New York CNN Locations: New York

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