Christie's is launching a new department to capitalize on the booming market for collectible sneakers, streetwear and sports history.
The auction house on Monday announced its Department X, giving Air Jordans and Supreme skate decks their own category, alongside Impressionist & Modern Art and Old Masters.
"When looking at the auction world and the way collectors are evolving and the new collectors coming into the marketplace, we felt this is a strong a robust marketplace," said Caitlin Donovan, Christie's head of Handbags, Streetwear and Sneakers, who will head Department X.
Department X will sell rare collectibles across music, fashion, art and sports history, but sneakers and streetwear will be among its biggest categories.
In June, Christie's held a "Six Rings − Legacy of the GOAT" sale dedicated to basketball legend Michael Jordan's career, with sales nearing $1.5 million.