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☆ Presenting the star of this year's TV upfronts: Retailers
▼ + stars: | 2024-05-01 | by ( Lara O'Reilly | Lucia Moses | ) www.businessinsider.com time to read: +5 min

Usually, at the US TV upfronts — the annual event where the networks showcase their best upcoming programming in the hopes of securing big advertising commitments — the celebrities are the stars of the show. With more money being spent, advertisers are paying closer attention to what data they can use to inform their TV ad buys and prove that TV is powering their sales. It found that taking advantage of a media company's unique upfront data offerings, including retail data, was a top reason for advertisers to buy linear TV or connected TV in the upfronts, cited by 37%. US retail media CTV ad spend will increase by 86.6% this year to reach $4.19 billion, according to Emarketer. And Walmart's recent deal to acquire the TV manufacturer Vizio reflects the growing trend of retail media's convergence with TV advertising.

Persons: Eric Haggstrom, Dave Morgan, Andrea Montano, there's, NBCU, Mark Marshall, Marshall Organizations: Hollywood, Business, Amazon, TV, CTV, Kroger, Walmart, Netflix Locations: New York

☆ Move over New York Times, now LinkedIn is adding brain-busting games
▼ + stars: | 2024-05-01 | by ( Jordan Valinsky | ) edition.cnn.com time to read: +4 min

New York CNN —Watch out “Connections,” LinkedIn says it’s adding a variety of games aimed at making actual connections. The Microsoft-owned platform, best known for professional networking and sharing news, is taking a page from the New York Times and adding three, free “thinking-oriented” games as a way to tap into the explosive popularity of brain-busting puzzles people are adding to their daily routine. People share articles less to push advice on people and more because “they’re trying to build meaningful relationships,” Daniel Roth, editor in chief of LinkedIn, told CNN. “We’ve seen that with the recent explosion of short games that help you.”What are the games? Ultimately, Times’ games have become a major revenue driver for the newspaper.

Persons: “ they’re, ” Daniel Roth, ”, “ We’ve, Minda Smiley, “, Roth, Laura Lorenzetti, Smiley Organizations: New, New York CNN —, LinkedIn, Microsoft, New York Times, CNN, “, Times, New York World Locations: New York, Queens, ”

☆ Amazon's Prime orders are getting delivered faster and faster
▼ + stars: | 2024-04-30 | by ( Jordan Hart | ) www.businessinsider.com time to read: +2 min

Amazon said it delivered to its Prime members faster than ever in the first quarter of 2024. Its drivers delivered over 2 billion items "the same or next day" in Q1, the company reported. AdvertisementIf it seems like that Amazon Prime package you ordered showed up on your doorstep sooner than expected, it's probably not just your imagination. Major cities outside of the US, like London, Tokyo, and Toronto, saw three out of four of their items delivered in the same window. Prime members are now being offered free delivery on grocery orders over $35 from stores like Whole Foods, Amazon Fresh, and more.

Persons: —, it's, Blake Droesch, Droesch Organizations: Service, Amazon, Business, titans Locations: London, Tokyo, Toronto

☆ A couple accidentally shipped their cat in an Amazon return package. It arrived safely 6 days later, hundreds of miles away.
▼ + stars: | 2024-04-26 | by ( Joshua Zitser | ) www.businessinsider.com time to read: +3 min

A Utah couple accidentally shipped their cat, Galena, in an Amazon return package. AdvertisementA Utah couple accidentally shipped their pet cat in an Amazon return package, trapping it in the box without food or water for six days. Advertisement"The anxiety and stress of not knowing what happened to her was excruciating," Clark told the local news outlet. "I didn't believe her at first and thought it was a prank," Clark told KSL-TV. AdvertisementAccording to the news outlet, the vet told Clark the cat was found inside an Amazon return package, alongside five pairs of steel-toed work boots.

Persons: —, Carrie Clark, Clark, Galena, Clark didn't Organizations: Service, KSL, Amazon, American Veterinary Medical Association Locations: Utah, Galena, California

☆ Who could buy TikTok?
▼ + stars: | 2024-04-25 | by ( Brian Fung | ) edition.cnn.com time to read: +6 min

Still, the company is under such close scrutiny that it would be a poor candidate to buy TikTok, experts say. If you were to tell me it’s Verizon, or AT&T, maybe it’s not as big of a problem.”Jasmine Enberg, principal analyst at Emarketer, highlighted a paradox: Only the largest, most dominant tech giants may have the resources to buy TikTok. Microsoft had been one of the handful of contenders to buy TikTok in 2020 when President Donald Trump first pushed for a sale. A former Trump Cabinet official enters the frayIn a move that caught many by surprise, former Trump Treasury Secretary Steven Mnuchin announced last month that he is putting together a team of investors to buy TikTok. As with Mnuchin, O’Leary has said a potential acquisition of TikTok may have to exclude TikTok’s algorithm.

Persons: Joe Biden, There’s, ”, Gene Kimmelman, Jasmine Enberg, ” Enberg, TikTok’s, Donald Trump, TikTok, Steven Mnuchin, Mnuchin, ” Oregon Democratic Sen, Ron Wyden, Trump, who’ve, Kevin O’Leary, O’Leary Organizations: CNN, Facebook, Google, Meta, Federal Trade Commission, FTC, Department, YouTube, Microsoft, Intel, Cisco, Verizon, Emarketer, Activision Blizzard, Walmart, Oracle, Project Texas, Texas, Trump Cabinet, Trump Treasury, Trump, ” Oregon Democratic, Washington Post, O’Leary Ventures Locations: United States, TikTok, ” Oregon

☆ Google is once again dictating the future of the online ad industry and all its rivals can do is brace for impact
▼ + stars: | 2024-04-24 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +7 min

When Google sneezes, the entire online advertising industry catches a cold. Google's announcement Tuesday that it would again delay its planned timeline for killing off third-party tracking cookies had long been anticipated by the digital advertising industry. Google has a 28% share of the online ad market, according to market research firm Emarketer (a sister company to BI). Regulators could step in to resolve the cookie chaosSome industry experts are hoping regulators will step in to untangle the mess. Amid the four years of confusion, chaos, and harumphing, there has been one consistent theme: When it comes to the future of online advertising, Google calls the shots.

Persons: Ciaran O'Kane, WireCorp, hasn't, Sundar Pichai, Stephen Lam, Mathieu Roche, James Rosewell, Google's, haven't, Pierre Devoize, Devoize Organizations: Google, Business, Gmail, Antitrust, US Department of Justice, European Commission, UK's, Markets Authority, CMA, Industry, IAB Tech, EU Google, Chrome, Movement Locations: FirstPartyCapital

☆ Meta's AI plans are costing way more than they thought
▼ + stars: | 2024-04-24 | by ( Ana Altchek | ) www.businessinsider.com time to read: +2 min

The report said costs are expected to increase as the company invests "aggressively" in AI. Meta also cited higher infrastructure and legal costs as the factors behind the increase. AdvertisementMeta's first-quarter earnings report reveals the company's AI plans are costing more than anticipated. It's also coming from product development and legal costs. AdvertisementReality Labs is a division of Meta that focuses on human-computer products through virtual reality headsets and augmented reality glasses.

Persons: Meta, —, Meta's, It's, Max Willens, it's, Willens Organizations: Service, Meta, Reality Labs, Business, Companies

☆ The US dollar is strengthening. Here’s what’s driving the rally and what it means for Americans
▼ + stars: | 2024-04-21 | by ( Bryan Mena | ) edition.cnn.com time to read: +7 min

What does the dollar rally mean internationally? The US Commerce Department releases March figures on new orders for durable goods. The US Commerce Department releases its first estimate of first-quarter gross domestic product. The US Labor Department reports the number of new applications for unemployment benefits in the week ended April 20. The US Commerce Department releases March figures on household spending, income and the Fed’s preferred inflation gauge.

Persons: it’s, Michelle Bowman, Bell, Claudio Irigoyen, It’s, Samantha Delouya, ”, eMarketer, Ross Benes, Wall, Read, Lockheed Martin, Raymond James, Northrop Organizations: Washington CNN, Federal Reserve, Bank of America, Netflix, Verizon, Truist, Albertsons, The Chicago Fed, Visa, Tesla, Pepsico, Novartis, UPS, Lockheed, Banco Santander, Spotify, General Motors, Halliburton, Global, US Commerce Department, Meta, IBM, Boeing, Chipotle, Hilton, Ford, Hasbro, Whirlpool, Wyndham, Microsoft, Mobile, Caterpillar, Comcast, Intel, P Global, Honeywell, Gilead, Northrop Grumman, Valero, Capital, Nasdaq, Southwest Airlines, American Airlines, Citizens Financial, US Labor Department, National Association of Realtors, Bank of Japan, Exxon Mobil, Chevron, HCA Healthcare, Colgate, Palmolive, Phillips, Charter Communications, University of Michigan Locations: Europe, Japan, China, Roku

☆ Netflix is the dominant streaming service. So why is it changing its model?
▼ + stars: | 2024-04-18 | by ( Samantha Delouya | ) edition.cnn.com time to read: +5 min

CNN —Netflix, the dominant player in streaming, is expected to announce its first-quarter results on Thursday after enjoying months as a Wall Street darling. But much of the company’s past growth and success, analysts say, has come from its old, well-established business model. In recent months, Netflix has made moves to expand and even radically reinvent that business. Last year, Netflix made a particularly risky bet by pushing users who share passwords to create their own accounts — but that paid off. Netflix’s reinventionFor Netflix, last month’s Oscars were a disappointment: Though the streaming service led its rivals in nominations, it took home just one award, for best live-action short film.

Persons: Peacock, ”, Ross Benes, ” Alicia Reese, “, Greg Peters, ” Reese, Reese, Robert Falconer, Amy Reinhard, “ I’m, Peters, We’ve Organizations: CNN, Netflix, Disney, Max, Warner Bros, City, Wedbush Securities, WWE, USA, Rockstar Locations: Hulu, eMarketer, United States

☆ Netflix gained 9.3 million subscribers this year as it adjusts streaming strategy
▼ + stars: | 2024-04-18 | by ( Samantha Delouya | ) edition.cnn.com time to read: +6 min

CNN —Netflix, the dominant player in streaming, says it grew sales, profits and added more than 9 million subscribers as it revealed first-quarter results on Thursday. In total, Netflix now has 269.6 million subscribers, a record high. In recent months, Netflix has made moves to expand and even radically reinvent its business in an effort to juice profit. In January, Netflix announced it had acquired the exclusive rights to "WWE Raw" live, currently seen on Comcast's USA cable network. In January, Netflix’s president of advertising, Amy Reinhard, shared that Netflix’s ad-tier had more than 23 million users.

Persons: ”, eMarketer, Ross Benes, Wall, Peacock, ” Alicia Reese, “, Greg Peters, ” Reese, Reese, Robert Falconer, Amy Reinhard, Peters, We’ve Organizations: CNN, Netflix, Disney, Max, Warner Bros, City, Wedbush Securities, WWE, USA, Rockstar Locations: Hulu, United States

Within days, millions of TikTok videos using music from Universal artists went mute, and since then guessing which side would blink first has become a media-business parlor game. Backing this up, one study found that TikTok users reported experiencing higher levels of flow than Instagram users. Corey Basch, who analyzed 100 popular TikTok videos with the hashtag mentalhealth for a 2022 study, emerged concerned about the looping effect of the algorithm. Cerave Sales increased by more than 60 percent in 2020 after skin care became a lockdown pastime and TikTok users discovered the drugstore mainstay. Cat Crack Catnip It briefly sold out in 2021 after TikTok users posted videos of their cats going crazy for it.

Persons: randos, TikTok, you’ve, Sydney Sweeney, Glen Powell, ”, “ Wonka, Barbie, “ Oppenheimer, —, goofing, cavorting, Sue Fleishman, Z’s Walter Cronkite, Spehar, Donald J, Trump, he’s, Caitlin Clark’s, Joe Biden, Justin Bieber, Abbie Richards, Richards, Britney Spears, Taylor Swift, Olivia Rodrigo, Lil Nas X, Fleetwood Mac, Rodrigo, Billie Eilish, Drake, Swift, ByteDance, can’t, Mark Warner, hasn’t, Al, ear on, Li Organizations: Fleetwood Mac, Facebook, Sony, Universal, Warner Bros, White, Pew Research Center, YouTube, The New York Times, Kansas City Chiefs, Media, Colgate, Universal Music Group, ByteDance, Intelligence Committee, e Locations: United States, Beijing, Biden’s, TikTok, Singapore, View, Calif, China, American

☆ LinkedIn betting it can take on TikTok and Instagram in influencer marketing
▼ + stars: | 2024-04-12 | by ( Jordan Novet | ) www.cnbc.com time to read: +2 min

Influencer marketing has become big business on TikTok and Instagram, where popular creators can make good money by helping brands promote their stuff. Its product, called Thought Leader ads, launched in a limited capacity last year. LinkedIn introduced Thought Leader ads last year but with limited use. By opening up Thought Leader ads, LinkedIn is letting anyone boost a post as long as the author grants permission. Social media marketer Brendan Gahan is so bullish on the format that he's focusing much of his efforts on helping companies use Thought Leader ads.

Persons: eMarketer, Max Willens, Dan Shapero, Ryan Roslansky, Brendan Gahan, Gahan Organizations: LinkedIn, Microsoft, eMarketer, Facebook, Mastercard, Social, Twitter Locations: TikTok, Singapore

☆ 3 takeaways from new data on how much money creators are making in 2024, including why affiliate marketing is having a 'glow up'
▼ + stars: | 2024-04-11 | by ( Shriya Bhattacharya | ) www.businessinsider.com time to read: +5 min

Creators' earnings are still on the rise, but the ways in which they make money are changing. New data from market-research firm eMarketer, Business Insider's sister company, forecasts that creator revenue from social media will rise by 16.5% year over year to $13.7 billion in 2024. While brand partnerships remain the primary income source for creators, affiliate marketing is getting a "glow up" this year thanks to platforms like TikTok and YouTube, according to research-analyst Jasmine Enberg. A creator usually has several income streams, from brand partnerships to affiliate marketing to launching courses. Affiliate marketing is also popular on Instagram and YouTube, with the latter doubling down recently with its own affiliate-marketing program .

Persons: Jasmine Enberg, it's, Enberg, Janesha Moore, Moore Organizations: YouTube, Business, US

☆ Snap's courting of political advertisers is set to bring it a much-needed 2024 revenue boost
▼ + stars: | 2024-04-04 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +5 min

Analysts at the World Advertising Research Center forecast Snap's ad revenue will grow by 13.7% to $5.2 billion this year, up from a 0.1% increase in 2023. The biggest year-over-year growth is set to come from political and advocacy advertisers in the US, ahead of the November presidential election, WARC said. Beyond the political ad boost, Snap's expected return to double-digit revenue growth will be driven by the platform leaning on artificial intelligence for ad optimization, an improved content experience, and user growth, according to WARC. To be sure, with US political ad spend forecast to exceed $12 billion in 2024, according to Emarketer, Snap will be a drop in the ocean for most political advertisers. Traditional media still takes the lion's share of political ad dollars.

Persons: WARC, Snap's, Biden, Alexandria Ocasio, Alex Brownsell, Brownsell, That's, Liz Bennett, Bennett, Danielle Butterfield, Butterfield, TikTok doesn't, It's, Seat's Bennett, Jason Poinsette, Evan Spiegel Organizations: Advertising Research, Business, Republican National Committee, Google, ESPN, Meta, USA Locations: Alexandria, Texas, Los Angeles

☆ Maybe you hate TikTok shopping posts. Most people don't care.
▼ + stars: | 2024-04-04 | by ( Peter Kafka | ) www.businessinsider.com time to read: +3 min

Related storiesBut TikTok says it doesn't care what Katie or anyone else has to say — it's going to keep pushing shopping posts. AdvertisementMarni Levine, who runs TikTok's US shopping operations, says she's "not considering" pulling back on shopping posts. On the other hand: Maybe most TikTok users are totally fine with shopping stuff. It's not that users aren't noticing the shopping posts — 62.5% noticed an uptick in the posts over the last six months. And as far as the other shopping posts I'm not interested in, which is basically all of them?

Persons: —, Katie Notopoulos, TikTok, Katie, Marni Levine, I've, John, Hank Green Organizations: Service, Business Locations: TikTok

☆ Big changes could be coming to the way we pay for things
▼ + stars: | 2024-03-27 | by ( Dan Defrancesco | ) www.businessinsider.com time to read: +7 min

In today's big story, we're examining how a change in credit cards' behind-the-scenes fees impacts you… and your points . Under the settlement, merchants could charge customers more for using different cards despite being part of the same Visa or Mastercard network. AdvertisementTim Boyle/Getty Images; Jenny Chang-Rodriguez/BIThe agreement could ultimately reshape how consumers pay for things. AdvertisementPerhaps that's why one analyst told Business Insider's Alex Bitter he doesn't expect major retailers to pass swipe fees along to customers. But maybe, not unlike the fees the agreement targets, what seems small could eventually add up to something big.

Persons: —, Jenny Chang, Rodriguez, Insider's Grace Eliza Goodwin, Tim Boyle, David Morris, Alex Bitter, LUDOVIC MARIN, BlackRock's Larry Fink, Jeremy Grantham, Ian Shepherdson, That'll, We've, Meta, Mark Zuckerberg, Facebook execs, Francis Key Scott, Hunter Biden, Dan DeFrancesco, Hallam Bullock, Jordan Parker Erb, George Glover Organizations: Service, Nickelodeon, Business, Mastercard, Visa, Getty, Fed, Amazon, BI Locations: Europe, LUDOVIC, Baltimore, Port, New York, London

☆ Credit-card points might be entering a new era
▼ + stars: | 2024-03-26 | by ( Dan Defrancesco | Alex Bitter | ) www.businessinsider.com time to read: +4 min

Visa and Mastercard settled a dispute with US retailers over credit-card swipe fees. AdvertisementOne of the great American pastimes — using your credit card to accumulate points — could be about to change. On Tuesday, Visa and Mastercard settled with US retailers over a longstanding dispute tied to credit-card swipe fees. But the points game can be one of fine margins, and a change to interchange fees could have ripple effects for rewards programs. Don't be surprised if it starts taking a lot longer to rack up the points required for your next getaway.

Persons: Banks, —, they'd, David Morris, Morris, David Silverman Organizations: Visa, Mastercard, Service, JPMorgan Chase, Bank of America, Bloomberg, Chase, National Retail Federation, Retail Industry, Association, Credit, Fitch Locations: bodega, It's, eMarketer

☆ X is fishing for more creators. Some won't bite.
▼ + stars: | 2024-03-25 | by ( Lloyd Lee | ) www.businessinsider.com time to read: +5 min

X has been trying to lure more creators to host on the platform through its ad-revenue program. But one survey showed that only 5% of creators want to use X as their main platform, per WSJ. AdvertisementMany large advertisers have pulled out of the X platform since Musk's takeover due to concerns about brand safety, lax content moderation, and even Musk's own posts. But as Musk acknowledged last year, the exodus could be an issue for content creators hoping to see a substantial payout from their posts. An official account for X's creator program also touted some of the platform's achievements since Musk's takeover.

Persons: —, Elon, Musk, X, Jasmine Enberg, Chris Reilly, Joe Benarroch, Benarroch, Samir Chaudry Organizations: Service, Street Journal, Intelligence, The

☆ How Instagram got its mojo back
▼ + stars: | 2024-03-19 | by ( Katie Notopoulos | ) www.businessinsider.com time to read: +8 min

AdvertisementSensor Tower shows that Instagram downloads were up 20% in 2023 compared to 2022, in contrast to TikTok's 4% year-over-year growth. Instagram beat TikTok not only in growth, but sheer volume of app downloads in 2023: Instagram had 767 million while TikTok had 733 million. One reason is Threads, the newly launched Twitter competitor, which requires an Instagram account and may have prompted some people who were curious about Threads to re-download Instagram. AdvertisementTikTok is getting oldAt the same time, TikTok, once the main existential crisis for Instagram (well, probably still is), is faltering. In 2014, that same age group (which we are trying not to refer to as middle-aged) accounted for only about 20% of Instagram users.

Persons: Instagram, TikTok, —, I've, aren't, Kim Kardashian, Kylie Jenner, Adam Mosseri, Instagram hasn't, Ryan Broderick, Pew, You'd, let's, ByteDance, I'm Organizations: Service, The New York Times, Meta, The, Schools, Boston Globe Locations: Europe, Valencia, Massachusetts

☆ Target is taking a chunk of its ad business in-house to compete with Amazon and Walmart
▼ + stars: | 2024-03-15 | by ( Lauren Johnson | ) www.businessinsider.com time to read: +4 min

Read previewTarget quietly rolled out a new way for advertisers to buy ads as it tries to win bigger budgets from brands. They added that Roundel Media Studio is intended to be a one-stop shop for advertisers buying search ads. Amazon runs its own ad business in-house, and retailers like Walmart, Kroger, and Albertsons have also recently taken parts of their ad businesses in-house. "Roundel Media Studio brings together many of Roundel's solutions and tools, starting with our sponsored product ads, Target Product Ads by Roundel," the landing page says. AdvertisementTinuiti's Marsten said Target needs to roll out other self-service tools to better compete with Amazon and Walmart.

Persons: —, Briana Finelli, Elizabeth Marsten, Wavemaker's Finelli, Criteo, it's, Tinuiti's Marsten Organizations: Service, Media, Business, Target, Procter, Gamble, Unilever, Walmart, Kroger, Albertsons, Amazon Locations: Criteo, Wavemaker, Tinuiti

☆ Big American Tech Profits From Chinese Ad Spending Spree
▼ + stars: | 2024-03-06 | by ( Daisuke Wakabayashi | Mike Isaac | ) www.nytimes.com time to read: +1 min

Temu, the international arm of the Chinese e-commerce giant Pinduoduo, is flooding Google with ads for absurdly inexpensive goods. With an initial public offering looming, the fast-fashion merchant Shein is inundating Instagram with ads for clothes and accessories at rock-bottom prices. Developers of China’s video streaming and gaming apps are dumping marketing dollars into Facebook, X and YouTube to entice potential users. In the last year, Temu has placed about 1.4 million ads globally across Google services, and at least 26,000 different versions of ads on Meta, according to Meta’s Ad Library. “You can’t escape their ads across Facebook, Instagram and Google Search.”

Persons: Shein, Temu, ”, Canaves Organizations: Facebook, YouTube, Google, Meta, Ad Locations: China, United States, eMarketer

Here is a list of attempts by regulators to split up big companies:Standard Oil (1911)- Regulators alleged John Rockefeller's Standard Oil held the monopoly in the oil business by using aggressive pricing to eliminate competition. Standard Oil was broken up into 34 companies. Aluminum Company of America (Alcoa) (1945)- The Justice Department charged Alcoa (AA.N) with illegally monopolizing the aluminum market and demanded the company be dissolved. Paramount Pictures (1948) - The U.S. Supreme Court ruled in a landmark antitrust case, also known as "Paramount case" or the "Hollywood antitrust case," that film studios could not legally own their own theaters, hitting the vertical integration of companies. AT&T (1984) - In 1974, the U.S. government filed an antitrust lawsuit against AT&T (T.N) because it had a monopoly on telephone lines.

Persons: Andrew Kelly, Big, John Rockefeller's, District Judge, Jaspreet Singh, Zaheer Kachwala, Sriraj Kalluvila, Josie Kao Organizations: Federal Trade Commission, Washington , D.C, REUTERS, Amazon.com, Standard Oil, Big Tech, Google, Facebook, Standard, Oil, ExxonMobil, Chevron, Aluminum Company of America, Alcoa, Justice Department, Reynolds, Paramount Pictures, U.S, Supreme, Paramount, IBM, AT, Microsoft, District, Meta, FTC, Thomson Locations: Washington ,, U.S, Bengaluru

☆ The Apple-Disney deal that could actually happen
▼ + stars: | 2023-09-21 | by ( Lucia Moses | ) www.businessinsider.com time to read: +5 min

And Apple has long been seen by some analysts as the most obvious acquirer of all or part of Disney. Iger said he considers the studio, streaming, and parks businesses (where the company recently set plans to invest $60 billion over the next decade) to have the most value. It would be hard to imagine operating the parks or streaming businesses without owning the popular franchises that fuel them. Ives envisions a deal where Apple pays for exclusive access to ESPN content and game broadcasts, with an acquisition following down the road. I believe it's a matter of not if, but when Apple buys ESPN."

Persons: Bob Iger, Steve Jobs, Tim Cook, Biden, that's, Gregg Abella, Iger, David Rogers, Apple, it's, Dan Ives, Cook, Ives Organizations: Disney, ABC, FX, Geographic, ESPN, Apple, Pixar, Jobs, Apple's, Investment Partners, Management, Star, Marvel, Columbia University, Verizon, MLS, Messi, Insider, Wedbush Securities, Google

☆ Brands focus on stories in refining China livestreaming to boost profits
▼ + stars: | 2023-06-28 | by ( Casey Hall | Thomson Reuters | Casey Has Reported On China'S Consumer Culture Her Base In Shanghai For More Than A Decade | ) www.reuters.com time to read: +6 min

[1/5] Livestreaming sessions by Chinese livestreamers Li Jiaqi and Viya, whose real name is Huang Wei, (L) are seen on Alibaba's e-commerce app Taobao displayed on mobile phones in this illustration picture taken December 14, 2021. Stellar growth boosted by the COVID-19 pandemic saw the industry employ more than 1.23 million livestream hosts by 2020, says researcher iResearch, along with numerous accompanying livestream-related training academies and agencies. While Tmall and Li Jiaqi remain powerful, brands moving away from that strategy are cutting reliance on massive discounts and even his famous exhortation, "Oh my god! Liu once thought her brand's price point of about 2,000 yuan ($277) for its dresses made it incompatible with bargain-heavy livestreaming. The dominance of pureplay sales platforms such as Alibaba's Tmall and Taobao, along with JD.com (9618.HK), is increasingly challenged by entertainment and information-led platforms such as Douyin and Xiaohongshu.

Persons: Li Jiaqi, Huang Wei, Florence Lo, Apple's, William Lau, Clyde, iResearch, Jacob Cooke, Li, Liu, Hugo Boss, superhost Viya, Lexie Moris, Betty, Casey Hall, Miyoung Kim, Clarence Fernandez Organizations: REUTERS, Apple Watch, HK, Tmall, Thomson Locations: SHANGHAI, China, Beijing, Asia, Pacific, Douyin

☆ Gannett sues Google, alleging it has an online ad monopoly
▼ + stars: | 2023-06-20 | by ( Catherine Thorbecke | ) edition.cnn.com time to read: +3 min

CNN —Gannett, the largest newspaper publisher in the United States, is suing Google, alleging the tech giant holds a monopoly over the digital ad market. Gannett argues in court documents that Google and its parent company, Alphabet, controls how publishers buy and sell ads online. “The result is dramatically less revenue for publishers and Google’s ad-tech rivals, while Google enjoys exorbitant monopoly profits,” the lawsuit states. Google controls about a quarter of the US digital advertising market, with Meta, Amazon and TikTok combining for another third, according to eMarketer. That means publishers often rely at least in part on Google’s advertising technology to support their operations: Gannett says Google controls 90% of the ad market for publishers.

Persons: CNN —, Gannett, Michael Reed, ” Reed, ” Dan Taylor, ”, ” Taylor Organizations: CNN, CNN — Gannett, Google, USA, Meta, Gannett, ” “, European Union, Justice Department Locations: United States, New York

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