DIRS.INFO The most relevant business & tech news

☆ 5 Gen Zers share their revamped American dream: Fewer white picket fences, more flexibility
▼ + stars: | 2023-05-21 | by ( Alexandra York | ) www.businessinsider.com time to read: +2 min

courtesy of AlvarezAge: 24Location: Elmwood Park, New JerseyOccupation: Corporate strategic partnerships managerDo you believe in the American dream? The American dream, in the way my parents and their generation saw it, does not exist, in my opinion. But they just didn't have the resources — the social mobility — to become wealthy owners of a house with a white picket fence. So, if you ask me what the "American dream" is today, it's more about creating my dream: What is "Jorge's dream?" Of course, I'm excited about the income, but I'm actually more excited about the possibilities outside of the job.

☆ An influencer with 58,000 followers across TikTok and Instagram shares the pitch proposal template she's used to land deals with brands like Fishbowl and Aavrani
▼ + stars: | 2023-05-17 | by ( Shriya Bhattacharya | ) www.businessinsider.com time to read: +6 min

Maesha Shonar created a pitch proposal instead of a standard media kit to land brand deals. She created her own pitch proposal instead, inspired by her work experience at consulting firm Ernst and Young. Here's the exact three-page pitch proposal template Shonar created and has used to land paid partnerships:Page 1 of Shonar's pitch proposal. Maesha ShonarPage 2 of Shonar's pitch proposal. Maesha ShonarPage 3 of Shonar's pitch proposal.

☆ Tableau's chief product officer says he's relied on 3 strategies to help his company thrive through more than a decade of economic ups and downs
▼ + stars: | 2023-05-16 | by ( Meira Gebel | ) www.businessinsider.com time to read: +5 min

Francois Ajenstat, Tableau's chief product officer, has been with the company for over 12 years. When faced with economic uncertainties, Ajenstat leans on the organization's value propositions. "Change management is hard for people, so you always have to connect people to the why," he told Insider. Ajenstat told Insider how fellow tech leaders can stay out of the red, while meeting their goals. Times of economic uncertainty provide leaders with the opportunity to evaluate operations, Ajenstat told Insider.

☆ A micro influencer created a pitch proposal instead of a media kit to land brand deals. Here's the template that got her paid partnerships with Fishbowl, Aavrani, and more.
▼ + stars: | 2023-05-16 | by ( Shriya Bhattacharya | ) www.businessinsider.com time to read: +6 min

☆ How 2 dancers built TikTok side hustles and how much money they make
▼ + stars: | 2023-05-16 | by ( Shriya Bhattacharya | ) www.businessinsider.com time to read: +4 min

Dance trends helped TikTok gain traction when the app first exploded in early 2020. TikTok has also helped several trained dancers earn income through brand deals and land jobs. TikTok has revolutionized the dance industry, helping professionals like Mahale earn more money and changing the fabric of choreography itself. From January to March, she made $1,500 in paid brand deals, according to documentation viewed by Insider. TikTok has also helped Mahale get more opportunities as a professional dancer.

☆ How much 2 professional dancers who create content for TikTok on the side have earned from brand deals — and how the app has opened doors for them into TV and film
▼ + stars: | 2023-05-10 | by ( Shriya Bhattacharya | ) www.businessinsider.com time to read: +4 min

Dance trends helped TikTok gain traction when the app first exploded in early 2020. TikTok has also helped several trained dancers earn income through brand deals and land jobs. From January to March, she made $1,500 in paid brand deals, according to documentation viewed by Insider. TikTok has also helped Mahale get more opportunities as a professional dancer. Tay Marquise, who has 606,800 followers on TikTok, said he's also landed multiple brand deals and part-time opportunities because of his dance videos on the app.

☆ Snapchat just launched 'Creator Collab,' a new marketplace for top influencers to work with brands. Here's how it works.
▼ + stars: | 2023-05-03 | by ( Shriya Bhattacharya | ) www.businessinsider.com time to read: +2 min

Snapchat has introduced Collab Studio to help top influencers on the platform connect with brands. Snap is offering a new way for influencers to connect with brands to create sponsored content. Snapchat has become a creator favorite lately — its parent company Snap boasts of over 750 million monthly users on the app, most of whom open it almost 40 times a day. Snap's new Collab Studio offers brands the ability to work with four initial partners — Whalar, Beeline by Brat TV, Influential, and Studio71 — to produce video content. With thousands of creators on the platform, Collab Studio also helps companies identify the best talent for their campaigns, execute contracts, and track deliverables.

WASHINGTON, April 29 (Reuters) - At a summit on Monday, U.S. President Joe Biden and Philippines counterpart Ferdinand Marcos Jr are expected to reach agreements on greater business engagement, as well as "military enhancements" amid shared concerns about China, a senior Biden administration official told Reuters. Marcos is due in the United States on Sunday for a four-day visit that Philippines official say is aimed at reaffirming the special relationship between the Philippines and the United States, which are long-time allies. The senior U.S. administration official said it was impossible to underestimate its strategic importance of the Philippines, although the relationship was more than just about security. "We will roll out some deliverables during the next week that will highlight business engagement but also some military enhancements as well," he said on Saturday. The official said that as part of moves to boost commercial ties, U.S. Commerce Secretary Gina Raimondo would a lead a presidential business delegation to the Philippines.

☆ Creators say Instagram is the most lucrative platform for brand deals thanks to reels. Here are 4 other takeaways from a new report on influencer pay rates.
▼ + stars: | 2023-04-20 | by ( Nhari Djan | ) www.businessinsider.com time to read: +6 min

Instagram is the most lucrative platform for sponsored posts, creators said in a new study. According to a report released in March from social-media-management platform Later, more creators are getting paid for sponsored posts on Instagram than for content on other platforms — and they're earning higher rates. Here were five key takeaways from the report, including a break down of creator rates on Instagram:Instagram was the most popular monetization platform among creators. In-feed Instagram posts and reels were the two most common content formats creators in the survey had been paid for, followed by TikTok posts. Here's a break down of the median rates for creators on Instagram, based on the report's analysis of 29,000 posts:

☆ World leaders are lining up to meet Xi Jinping. Should the US be worried?
▼ + stars: | 2023-04-14 | by ( Simone Mccarthy | ) edition.cnn.com time to read: +9 min

Hong Kong CNN —Xi Jinping has had a busy couple of weeks. “(Chinese leaders) believe it’s time now for China to make its strategic plans,” said Li Mingjiang, an associate professor of international relations at Singapore’s Nanyang Technological University. Beijing has watched uneasily as the war in Ukraine has driven the US and its European allies closer. When French President Emmanuel Macron arrived in Beijing last week, Xi drew comparisons between China and France: both “major countries with a tradition of independence,” Xi said, and “firm advocates for a multi-polar world” – or a world without a dominant superpower. But how Beijing navigates these initiatives, observers say, comes down to a bottom line that’s integrally related to Xi’s global ambitions and world view.

☆ EU urges firm results, green alliance from US trade talks
▼ + stars: | 2023-04-12 | by ( ) www.reuters.com time to read: +2 min

BRUSSELS, April 12 (Reuters) - The United States and the European Union need to produce clear results next month from their forum on trade and technology and forge closer ties on green products and technology, European Trade Commissioner Valdis Dombrovskis said on Wednesday. "We should also be aiming to move forward on digital and sustainable trade," Dombrovskis said. The transatlantic partners should, he said, help set common standards for green goods and technologies, ensure fair competition and build resilient supply chains. Dombrovskis said the two should work to align the domestic supports of the IRA and the EU Green Deal, so "turbo-charging" the green transition. In my view, we should be aiming for nothing less than a green transatlantic marketplace," Dombrovskis said.

☆ How much a part-time TikToker who posts career advice for his 74K followers earns per month — and how he navigates the industry
▼ + stars: | 2023-04-07 | by ( Shriya Bhattacharya | ) www.businessinsider.com time to read: +4 min

The 27-year-old makes TikTok videos giving career advice to Gen Z and millennial professionals. Now, he has 72,600 followers on TikTok, and has landed brand deals with companies like Google, L'Oréal, Adobe, Kiehl's, and Hollister. He was paid $300 to create three TikTok videos for $100 apiece. "All these brand deals come to me, I don't do any outreach," he said. Here's how much Rocker has made from brand deals in the past six months, which Insider verified with documentation:

☆ Commerce officials heading to China to lay groundwork for possible Raimondo trip later this year, sources say
▼ + stars: | 2023-04-07 | by ( Kayla Tausche | ) www.cnbc.com time to read: +3 min

Gina Raimondo, US secretary of commerce, speaks during an interview in Washington, DC, US, on Thursday, March 2, 2023. Senior officials from the Department of Commerce will be traveling to Beijing and Shanghai next week as part of an effort to lay groundwork for a potential trip by Secretary Gina Raimondo later this year, according to people familiar with the planning. Elizabeth Economy, a senior advisor to the secretary on China issues, and Scott Tatlock, the deputy assistant secretary for China and Mongolia, will assess whether such a meeting between Raimondo and her Chinese counterparts would produce results to justify the visit. A visit by Secretary of State Antony Blinken, set for early February, was postponed indefinitely as tensions escalated during a Chinese surveillance balloon's cross-country trip. Since then, Commerce has taken an ad hoc approach to sensitive trade issues.

☆ Why Instagram's 'Creator Marketplace' has left many influencers twiddling their thumbs instead of scoring brand deals
▼ + stars: | 2023-04-03 | by ( Sydney Bradley | Marta Biino | ) www.businessinsider.com time to read: +9 min

"I was so excited when the creator marketplace was rolled out," content creator Melanie Demi told Insider. "Over the last couple of months, I feel like the creator marketplace has died down a little bit," Demi said. "Even on the TikTok creator marketplace, it's the same," said Joseph Arujo, who has access to the feature on both platforms. On TikTok's marketplace, creators can add their starting rates for brand deals or negotiate terms. TikTok's creator marketplace, for example, brought on "alpha partners" in 2021 such as Influential, Whalar, and Captiv8.

☆ Teacher transitions from the classroom to a major accounting firm — and reminds others 'you haven't just taught'
▼ + stars: | 2023-03-25 | by ( Britney Nguyen | ) www.businessinsider.com time to read: +5 min

Michael Sanders taught US history at two different charter schools around the start of the pandemic. He talked to Insider about how he transitioned out of teaching to working at a Big Four firm. In 2019, he started teaching tenth grade US history at a charter school in Barnstable, Mass., which he enjoyed. The next school year, he moved to a larger charter school network in Austin, Texas, and taught AP US history to eleventh-graders. He still talks to some of his former students and teacher colleagues too.

☆ A TikToker with 135K followers who posts about mental health has secured deals with brands like BetterHelp and Dove. Read his 2-page media kit.
▼ + stars: | 2023-03-22 | by ( Shriya Bhattacharya | ) www.businessinsider.com time to read: +5 min

Jorge Alvarez started posting on TikTok in April 2021 because he wanted more Latinx representation. He shares the 2-page media kit he uses to partner with brands like BetterHelp, Dove, and Taco Bell. Jorge Alvarez started posting mental-health content on TikTok in April 2021 because he didn't think there was enough Latinx representation on the social-media platform. Here is what a recent version of his media kit looks like. Page 1 of Jorge Alvarez's media kit.

☆ 4 small business owners say a low-cost advertising strategy called 'comarketing' has helped them save time and money, and build more authentic campaigns
▼ + stars: | 2023-03-21 | by ( Erica Sweeney | ) www.businessinsider.com time to read: +8 min

This might include cobranded content marketing campaigns, collaborative social media posts, event or content sponsorships, or affiliate marketing. Comarketing offers many benefits to small businessesComarketing can help small businesses save money, stretch their marketing budgets, build a stronger brand identity, and grow customer awareness. Connect with like-minded small businessesAlignment is crucial when choosing other small businesses to partner with, Smith said. When working with other businesses on social media marketing, Boone said everyone agrees on a timeframe. She and Merrell do this by sharing similar topics across their brands' social media channels, but slightly tweaking the messaging to appeal to each audience.

☆ How we took our user-generated-content marketing agency from a side hustle to a business that regularly books 5 figures in monthly revenue
▼ + stars: | 2023-03-17 | by ( Alexandra York | ) www.businessinsider.com time to read: +5 min

Lauren Mabra and Lauren Ferry, both 25, are the cofounders of a social marketing agency. The business makes user-generated-content-style videos and books five figures in monthly revenue. The two friends discovered user-generated content, or UGC, a marketing tactic where brands hire unaffiliated creators to film and produce social-media content. Mabra said the business specializes in UGC-style videos that feel organic but are still created for marketing purposes. The two have hired more than 40 creators to make content and regularly book five figures in monthly revenue, documents viewed by Insider show.

☆ Amazon pledged to be Earth's Best Employer. Employees say it's just a 'marketing gimmick' as executives perpetuate the same toxic work culture.
▼ + stars: | 2023-02-16 | by ( Eugene Kim | ) www.businessinsider.com time to read: +10 min

The company even added the slogan "Strive to be Earth's Best Employer" to its set of 16 leadership principles it religiously follows. But 18 months into the launch, employees say the Earth's Best Employer project is off to a bad start. He added that the Earth's Best Employer initiative should focus on creating a meritocracy and long-term goals for the company. For many Amazon employees, the lack of transparency during last month's layoffs seemed to contradict the company's best employer credo. As the economy worsens, some employees believe Amazon's Earth's Best Employer initiative was all just a "marketing gimmick."

☆ Guilt about leaving your job is natural. Here are 6 ways to set boundaries in your last weeks.
▼ + stars: | 2023-01-13 | by ( Melody Wilding | ) www.businessinsider.com time to read: +8 min

Many people struggle with irrational feelings of guilt when leaving one job for another. Maintaining solid boundaries in your final days at work is important as you make your exit. When you move on to a new job, it's natural to worry about letting your team down. Here are six ways to set and keep boundaries in the last weeks of a job. And the position you're leaving could be an incredible opportunity for whoever replaces you.

With a shaky economy, some brands have reduced or cut sponsored content deals with creators. "That was definitely a bummer," Williams told Insider. "I think people are wanting to try things before they go all in with larger investments," Samuel told Insider. Taking on speaking engagementsThree creators told Insider that speaking engagements, in-person and virtual, have been a growing income stream for them. "You need to understand where you're spending money," Reed Duchscher, CEO of management company Night, previously told Insider.

☆ How Instagram nano influencers make money with under 10,000 followers
▼ + stars: | 2022-12-27 | by ( Sydney Bradley | ) www.businessinsider.com time to read: +3 min

"Nano" influencers are generally defined as having fewer than 10,000 followers on Instagram. Here's how several creators earn money as nano influencers on Instagram and other platforms. Baiden, a skincare influencer who had 4,000 Instagram followers and 8,000 TikTok followers when Insider interviewed her in May, earns money as a full-time content creator. We spoke with half a dozen nano influencers about how they make money. Here's a comprehensive list of Insider's coverage of how nano influencers are building businesses:How much money 7 nano influencers charge for brand deals on Instagram:Examples of real media kits and DMs that 6 nano influencers use to pitch brands:

☆ How to set and achieve your career goals for the new year
▼ + stars: | 2022-12-21 | by ( Sarah Jackson | ) www.businessinsider.com time to read: +5 min

It's a great time to set professional goals for the year ahead. Here are some expert tips to help you set career goals, including must-haves for a solid goal as well as common mistakes to avoid. "It's important to set goals because if you don't, it's like trying to get somewhere without putting directions into a GPS," says career coach Chelsea Stokes. As you consider your career goals for 2023, here are some expert tips to help you set and achieve them:Take stock of where you areTry to set personal and professional goals at the same time, as they often influence one another. Zero in"A lot of people set goals because they think they should, or they're comparing themselves to somebody else, but they're not actually thinking about their intention behind those goals," Stokes said.

☆ Trendy fashion retailer Revolve owes its success to creators, but some say its influencer-marketing strategy needs an overhaul
▼ + stars: | 2022-12-15 | by ( Amanda Perelli | ) www.businessinsider.com time to read: +9 min

But some industry insiders say the company's influencer strategy feels out of touch. Trendy online retailer Revolve owes its success to influencers. Revolve, which launched in 2003, has a strategy centered around building awareness through sponsoring events and experiences such as Revolve Festival, Revolve Around The World, Revolve Gallery, as well as short-term retail experiences and influencer trips. But some influencer industry insiders said they feel the brand's influencer strategy has not matured as the market has. In May, Marketing Brew's Phoebe Bain wrote that sending an influencer products with no strings attached was a successful influencer marketing strategy for some DTC brands.

☆ I've made $974,000 in revenue in the last year as a freelance copywriter and only work 5 hours a day. Here's how I taught myself the skills needed to win clients.
▼ + stars: | 2022-12-01 | by ( Robin Madell | ) www.businessinsider.com time to read: +11 min

In the past 12 months I've made $974,000 in top-line revenue — collected before expenses and taxes — from my copywriting business, and I have clients in more than 30 countries. I was crushed, but my copywriting business had started to take off. I'd work on my side gig on my lunch break and after I'd get home at 4 p.m. until about 9 or 10 p.m. On Saturdays and Sundays I'd log anywhere from four to eight hours of extra work. When I started copywriting full time, I tried everything to get clientsA lot of people recommended cold-emailing. I wound up giving the same slideshow presentation 24 times in two weeks to entrepreneurs who wanted to learn about email copywriting.

Search resuls for: "deliverables"

25 mentions found