Shoppers headed into Black Friday weekend searching for deals and being choosier about their spending, retailers said, even as data suggested that consumer spending was still strong.
Early data on online spending released today showed consumers were being drawn to discounts.
Shoppers spent $6.1 billion on Thanksgiving, according to Adobe Analytics, around a 9 percent increase over last year.
The spending patterns are separating retailers into winners and losers.
Walmart is emerging as one of the winners, reporting that its U.S. sales had increased 5 percent in its most recent quarter.
Organizations:
Adobe Analytics, Walmart