Twitter is reportedly planning to require users to pay $20 a month to keep their verification.
CNN is unlikely to pay for everyone, while Puck said doing so for its dozen writers was a no brainer.
One media company, however, would certainly cover the cost of Twitter verification: Puck.
"It's a negligible amount of money for most media companies, even the largest that employ thousands of journalists," Kelly said.
Long considered Twitter power users, journalists make up a large contingent of verified users on the platform, along with celebrities, organizations, and brands.