A new report from analytics firm Rival IQ breaks down social-media engagement in 2022 by industry.
Here are three key takeaways for brands across TikTok, Instagram, Facebook, and Twitter.
Brands are getting higher engagement on TikTok than on Instagram, Facebook, or Twitter, according to a new report by social-media analytics company Rival IQ.
The brands studied had at least 5,000 followers apiece on Instagram, Twitter, and TikTok, and 25,000 to 1 million followers on Facebook.
Sports teams scored the second-highest engagement on Instagram and TikTok, while also having the highest engagement rates across Twitter and Facebook.