Traditional TV networks got what they wanted out of it, too.
Google's YouTube TV bundle includes broadcast stations like CBS, Fox and NBC.
Sports, and particularly the NFL, have long been considered the glue holding the traditional TV bundle together.
YouTube TV had more than 5.3 million subscribers as of the third quarter, putting it above its competitors like Disney's Hulu Live TV+, Fubo TV and Dish's Sling, according to data from MoffettNathanson.
"This is a win for YouTube TV as it serves a larger goal for them getting more subscribers.