The run in Meta Platforms (META) shares has not reached the finish line yet, CNBC's Jim Cramer said Friday, as he reacted to fresh Wall Street research on the social-media giant.
Analysts at Citigroup on Friday doubled down on Meta as their top pick among internet stocks, highlighting the company's annual virtual reality conference next week as a positive catalyst for shares.
In its note to clients, Citigroup also said it believes the Instagram and Facebook parent is taking a larger piece of the online advertising pie, due to strength in Reels, its short-form video feature designed to rival TikTok.
"I think this is very, very important," Cramer said on "Squawk on the Street."
"I understand that [CEO Mark Zuckerberg] is making incredible progress in this, and the improving online advertising situation could take Meta up big."
Persons:
CNBC's Jim Cramer, TikTok, Cramer, Mark Zuckerberg
Organizations:
Citigroup
Locations:
Meta