DIRS.INFO The most relevant business & tech news

☆ Opinion: Apple can still get back to its golden age
▼ + stars: | 2024-06-07 | by ( Opinion Jeff Yang | ) edition.cnn.com time to read: +10 min

Jeff Yang CNNNaturally, Apple has locked down the details of the revelations it plans on releasing on Monday tighter than Fort Knox. Apple CEO Tim Cook introduces Apple Vision Pro, a mixed reality headset, at Apple Park in Cupertino, CA, on June 5, 2023. What’s the songs-in-your-pocket equivalent for Vision Pro? But so far, if Apple is looking to reclaim its real-world relevance, Vision Pro isn’t it — yet. Let’s hope that at this WWDC, the company defiantly ignores last year’s laughter and continues to look, and think, different.

Persons: Jeff Yang, Bruce ”, “, CNN —, Jeff Yang CNN, OpenAI, Tim Cook, Steve Jobs, Brooks Kraft, Jobs, Cook, Ive Organizations: CNN, Conference, Apple, Huawei, International Trade Commission, Justice Department, Vision, Apple Vision, Apple Inc, Apple Watch, MacBook Air, Twitter, Facebook, mojo Locations: Asian America, America, Knox, China, Cupertino , CA, manila, WWDC

☆ British tech entrepreneur Mike Lynch acquitted in fraud trial over Hewlett-Packard deal
▼ + stars: | 2024-06-07 | by ( ) edition.cnn.com time to read: +3 min

Representatives for Lynch and US prosecutors said Lynch was acquitted on all 15 charges — one count of conspiracy and 14 counts of wire fraud. Former Autonomy finance executive Stephen Chamberlain, who faced the same charges at trial alongside Lynch, was also acquitted on all counts, the Lynch representative said. On the stand, the entrepreneur said he had been focused on tech issues, and entrusted money matters and the accounting decisions at issue to Sushovan Hussain, Autonomy’s then-chief financial officer. Hussain was separately convicted in 2018 at a trial in the same court on charges related to the deal with HP. HP largely won a civil lawsuit against Lynch and Hussain in London in 2022, though damages have not yet been decided.

Persons: Mike Lynch, Lynch, Stephen Chamberlain, Chamberlain schemed, “, ” Lynch, Steve Jobs, Bill Gates, ” Abraham Simmons, ”, Leo Apotheker, Prosecutors, Chamberlain, Sushovan Hussain, Autonomy’s, Hussain Organizations: Hewlett, Packard, Autonomy, HP, United States, Cambridge University Locations: San Francisco, ” Cambridge, British, London

☆ British tech pioneer Mike Lynch acquitted at U.S. fraud trial
▼ + stars: | 2024-06-06 | by ( ) www.cnbc.com time to read: +3 min

Mike Lynch, former chief executive officer of Autonomy, arrives at federal court in San Francisco, California, US, on Monday, March 18, 2024. Representatives for Lynch and U.S. prosecutors said Lynch was acquitted on all 15 charges — one count of conspiracy, and 14 counts of wire fraud, each connected to specific transactions or communications. Former Autonomy finance executive Stephen Chamberlain, who faced the same charges at trial alongside Lynch, was also acquitted on all counts, the Lynch representative said. The trial where prosecutors said Lynch and Chamberlain schemed to inflate Autonomy's revenue was the latest chapter in a legal saga stemming from the failed deal. Lynch was one of the UK's leading tech entrepreneurs, drawing comparisons to Apple cofounder Steve Jobs and Microsoft cofounder Bill Gates.

Persons: Mike Lynch, Lynch, Stephen Chamberlain, Chamberlain schemed, Leo Apotheker, Prosecutors, Chamberlain, Sushovan Hussain, Autonomy's, Hussain, Steve Jobs, Bill Gates Organizations: Autonomy, Hewlett, Packard, Former Autonomy, HP, Cambridge University, Cambridge Locations: San Francisco , California, San Francisco, U.S, British, London

☆ Tim Cook is about to reveal Apple's plan to dominate the internet for another decade
▼ + stars: | 2024-06-05 | by ( Hasan Chowdhury | ) www.businessinsider.com time to read: +4 min

Read previewWhen Steve Jobs launched the first iPhone in 2007, it was a landmark moment in Apple's history that involved the CEO of another Silicon Valley company: Google. Now, Apple is preparing to unveil its plans to dominate the internet again — with the help of another Silicon Valley company. Apple's plan to dominate the internet, againOn Monday, when CEO Tim Cook kicks off Apple's Worldwide Developer Conference (WWDC), he's expected to reveal a new vision of artificial intelligence by announcing a partnership with OpenAI. Time will tell if the deal is as powerful as Apple's search engine agreement with Google. AdvertisementOne thing is certain: Apple's about to pitch the world on its plans to dominate the internet in the AI age.

Persons: —, Steve Jobs, Eric Schmidt, Google's, Apple, it's, Tim Cook, he's, Bloomberg's Mark Gurman, Dan Ives, OpenAI, Sam Altman Organizations: Service, Google, Apple, Business, Apple's, Conference, OpenAI, Rivals, Microsoft Locations: Bloomberg's

☆ Jerry Seinfeld is unfazed that 'Unfrosted' got terrible reviews: 'It doesn't matter what you think of me'
▼ + stars: | 2024-05-30 | by ( Eammon Jacobs | ) www.businessinsider.com time to read: +3 min

download the appSign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. Read previewJerry Seinfeld doesn't care that "Unfrosted," his directorial debut, got terrible reviews. I think it's funny that you hated it because you wanted to laugh and you didn't laugh." "Unfrosted" follows a handful of successful recent movies about the creation of popular products, including "Steve Jobs," "The Social Network," and "Tetris." Even though it failed to make waves, Netflix didn't lose as much money on "Unfrosted" as it could have.

Persons: —, Jerry Seinfeld, Bob Cabana, Melissa McCarthy, Hugh Grant, James Marsden, Bari Weiss, Seinfeld, he's, Steve Jobs, Mattel, Netflix didn't, would've, Glen Powell, Tom Cruise Organizations: Service, Rotten, Business, Social Network, Netflix Locations: California

☆ Apple to open first store in Malaysia as Asia expansion continues
▼ + stars: | 2024-05-29 | by ( Arjun Kharpal | ) www.cnbc.com time to read: 1 min

The new iPhone 15 Pro is displayed during an Apple event at the Steve Jobs Theater at Apple Park in Cupertino, California, on Sept. 12, 2023. Apple plans to open its first store in Malaysia next month, the company said Wednesday, underscoring a bigger push into the Asia region beyond China. The store will be located at The Exchange TRX mall in the Malaysian capital of Kuala Lumpur. It will open on June 22 at 10 a.m. local time, Apple said.

Persons: Steve Jobs, Apple Organizations: Steve, Apple Locations: Cupertino , California, Malaysia, Asia, China, Malaysian, Kuala Lumpur

☆ The double-level airplane seat is back. This time, there’s a first-class version
▼ + stars: | 2024-05-28 | by ( Francesca Street | ) edition.cnn.com time to read: +12 min

He’s spent his twenties – all five years of them so far – perfecting his vision for economy class dual-level seating. At 6 feet 2 inches (1.88 meters), Núñez Vicente was used to cramped airplane journeys in which he struggled for legroom and struggled to sleep. He imagines the Chaise Longue seats in the middle of each cabin, flanked by regular seating on either side. Testing out the conceptHere's the lower level of the business-class/first-class version of the dual-level seat concept. Here's Núñez Vicente demonstrating what it's like to lie flat in the lower level seat.

Persons: Germany CNN —, Alejandro Núñez Vicente, He’s, he’s, Núñez Vicente, ”, “, Francesca, Steve Jobs, Núñez Vicente won’t, Clara Service Soto, – they’re, Recaro, Safran, Longue, Tapis –, Nunez Vicente, Service Soto, It’s, Francesca Street, you’re, Here's Núñez Vicente, you’d, There’s, Clara, CNN “, ” Núñez Vicente, Vicente, he’ll Organizations: CNN, Germany CNN, CNN Travel, Aircraft, CNN Travel exclusives, Service, legroom, Singapore Airlines ’, AIX, Clara Service Locations: Hamburg, Germany, ”, –, Emirates

☆ How to run an efficient meeting, according to tech billionaires who took them very seriously
▼ + stars: | 2024-05-28 | by ( Ella Hopkins | ) www.businessinsider.com time to read: +4 min

"I like a crisp document and a messy meeting," Bezos said in a conversation with podcaster Lex Fridman in December. Microsoft had just bought the company Williams worked at. Gates "was always curious, always wanted to understand, always drilling for more detail," Williams wrote for BI in 2023. AdvertisementAfter Jobs died in 2011, Segall wrote a book about Apple's work culture, "Insanely Simple." "He stopped cold," Segall wrote.

Persons: —, Mark Cuban, Jeff Bezos, Cooper Neill, Bezos, Lex Fridman, Bill Gates, Sean Gallup, Chris Williams, Gates, Williams, he'd, Steve Jobs, Justin Sullivan, Ken Segall, Jobs, Segall, Lorrie, Eric Schmidt, Antoine Antoniol, Schmidt, Jonathan Rosenberg, Rosenberg Organizations: Service, Business, Getty, Microsoft, Intel, BI, Getty Former, Google

☆ Steve Jobs' former intern on why college grads should pay $50,000 to work with the best people
▼ + stars: | 2024-05-21 | by ( Sawdah Bhaimiya | ) www.cnbc.com time to read: +1 min

Steve Jobs' former intern has some sage advice for college graduates: stop focusing on working for big companies and instead find the best people to work for. Chet Kapoor, chairman and CEO of generative AI company DataStax, has had an illustrious career in Silicon Valley. The Kolkata-born tech leader started out working at Steve Jobs' software company NeXT in 1986 and went on to become CEO of API management company Apigee which was acquired by Google in a $625 million deal in 2016. Kapoor said his experience observing Jobs played a role in shaping his leadership style. "I can attribute a large portion of my success to my first two or three years at NeXT," he added.

Persons: Steve Jobs, Chet Kapoor, Kapoor, Jobs Organizations: NeXT, Google, Jobs, CNBC Locations: Silicon Valley, Kolkata

☆ Inside Oracle's Deadly Gamble on Cerner and Electronic Health Records
▼ + stars: | 2024-05-20 | by ( Ashley Stewart | Blake Dodge | ) www.businessinsider.com time to read: +29 min

That was the promise of Cerner, the medical-records company Oracle bought in 2021 for $28.3 billion — Oracle's biggest acquisition. At the time, Cerner managed the electronic health records for a quarter of all American hospitals, including those run by the Pentagon and the Department of Veterans Affairs. Larry EllisonCerner's electronic records, in short, were a deadly disaster for the VA. Never mind the futuristic, AI-driven healthcare system Ellison envisioned. In 2015, it beat out Epic, its main competitor, for a $4.3 billion contract to handle electronic health records for the Defense Department. It had agreed to process tens of millions of crucial medical records, but it couldn't handle the subsequent deluge of data.

Persons: Larry Ellison's, Ellison, Cerner, I'm, Larry Ellison, Neal Patterson, Cerner's, Patterson, Ellison's, they're, David Shulkin, Margaret Albaugh, Cerner couldn't, Charlie Bourg, —, Larry, Marc Benioff, Ellison protégé, Mike Wilson, David Agus, oncologist, Agus, he'd, Steve Jobs, Sensei, We've, Georges De Keerle, Cerner —, hadn't, Mike Sicilia, Sicilia, Oracle, Anthony Jones Jr, Jones, Donald Remy, didn't, Seema Verma, Neil Evans, Sara Vaezy, Ed Meagher, haven't, Charlie Monroe —, it's, Charlie Bourg —, Bourg, Charlie Monroe, Monroe, Cathy McMorris Rodgers, grandkids, We're, there's Organizations: Oracle's, Oracle, Pentagon, Department of Veterans Affairs, Cerner, RAND Corporation, RAND, Big Tech, GE, Siemens, Cerner Corporation, Defense Department, Department of Defense, Business, Spokane, Ellison Institute of Technology, Microsoft, Agency, Health, Amazon, Veterans ' Affairs, Oracle Health, Navy, Columbus VA, BI, Life Sciences, Intermountain Health, UPMC, DOD, Seabees Locations: Las Vegas, antiaging, Silicon Valley, Spokane , Washington, Cerner, VistA, Bourg, Washington, Sicilia, Ohio, Columbus, Providence, Spokane, Monroe, CloudWorld

☆ Steve Jobs' former intern reflects on working for the tech mogul: 'I worked 20 yards away from him every day'
▼ + stars: | 2024-05-17 | by ( Sawdah Bhaimiya | ) www.cnbc.com time to read: +1 min

As a teen, Chet Kapoor dreamed of working for tech mogul Steve Jobs. One day, that dream became a reality when Kapoor was hired as an intern at software company NeXT, founded by Jobs. "I was one step below the person that opened doors but that didn't matter because I worked 20 yards away from him [Jobs] every day." Kapoor made his mark in Silicon Valley as CEO of cloud software company Apigee, which was acquired by Google in a $625 million deal in 2016. However, he credits a lot of his success to his experience working as Jobs' intern in the early days.

Persons: Chet Kapoor, Steve Jobs, Kapoor, Steve, DataStax —, Jobs Organizations: NeXT, Jobs, CNBC, Google, IBM Locations: Silicon Valley

☆ Apple co-founder shares the best strategy his parents used while raising him: I'm 'the same way with my own kids'
▼ + stars: | 2024-05-15 | by ( Ashton Jackson | ) www.cnbc.com time to read: +3 min

Apple co-founder Steve Wozniak, 73, says his parents took the latter approach — and he's happier and more successful because of it. He used the same strategy when raising his own children, he added. "My parents let me follow my heart," he told graduating students at the University of Colorado Boulder last week. "When you really want something, love something and it's your passion, you should have your parents supporting you going in your direction. Now, Wozniak provides his kids the same kind of support his parents gave him, he said.

Persons: Steve Wozniak, Wozniak, Berkeley —, Steve Jobs, Jobs, Margot Machol Bisnow, Bisnow Organizations: University of Colorado Boulder, De, De Anza College, University of California, Berkeley, Apple, CNBC Locations: California, De Anza, Berkeley

☆ Apple desperately needs its Next Big Thing
▼ + stars: | 2024-05-14 | by ( Paris Marx | ) www.businessinsider.com time to read: +10 min

But after a decade of doing that, iPhone sales are slowing, revenue is down, and the company, again, needs to find its next big thing. Apple's own outlook suggests poor iPhone sales will persist, especially as sales in China rapidly decline. The drawbacks of Cook's divestment from product design and development are now becoming clearer. Both the EU and the US cases would also make some people more likely to switch to a cheaper phone, which would threaten iPhone sales even further. The drawbacks of Cook's divestment from product design and development are now becoming clearer.

Persons: Steve Jobs, Jobs, Apple, Tim Cook, Cook, haven't, Steve, Tripp Mickle, Jony Ive, we've, wouldn't, Let's, aren't, Peter Kafka Organizations: Apple, Apple Watch, IBM, Google, EU, Bloomberg, Nasdaq, Business Locations: China, Asia, India, Indonesia

☆ One of Tim Cook's top executives could be Apple CEO in a few years. Here are his most likely replacements, report says.
▼ + stars: | 2024-05-13 | by ( Hannah Getahun | ) www.businessinsider.com time to read: +1 min

CEO Tim Cook will be staying at Apple for at least three more years, Bloomberg reported. download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . Cook, who succeeded Apple founder Steve Jobs, helped Apple cross the $3 trillion market cap mark — and may push the company past $4 trillion by 2025. In October, Cook told singer Dua Lipa on her podcast "At Your Service" that he hoped his successor would "come from within Apple." This story is available exclusively to Business Insider subscribers.

Persons: Tim Cook, Cook, execs Jeff Williams, John Ternus, —, Steve Jobs, Dua Lipa Organizations: Apple, Bloomberg, Service, Business Locations: Apple

Here's how much it costs to own a superyacht — and what that money is going toward. Billionaires like Jeff Bezos, Mark Zuckerberg, and Steve Jobs each spent nine figures on their megayachts. Some superyachts have space for dozens of crewmembers, including a chef, engineer, and masseuse for the guests onboard. If a superyacht has a support yacht — or a support superyacht, in Bezos' case — expect to pay another 10% of that boat's price annually. "If you charter the boat for 50 days a year, it's going to help a lot," Anders Kurtén, the CEO of brokerage firm Fraser Yachts, told BI.

Persons: you'd, Jeff Bezos, Mark Zuckerberg, Steve Jobs, Jeffrey Beneville, Eric Schmidt's, Matthew Fleissig, NFP's Beneville, it's, Anders Kurtén, Beneville Organizations: Palm, NFP, BI, Yachts Locations: South China, Russian, San Diego

☆ The Apple 'crush' ad for the new iPad wasn't bad, actually
▼ + stars: | 2024-05-10 | by ( Katie Notopoulos | ) www.businessinsider.com time to read: +4 min

But seriously folks ... it's just an iPad ad. AdvertisementThere's been a huge backlash to the ad Apple put out this week to promote its updated iPads. In the ad, a hydraulic press squishes a piano, trumpet, books, paint cans — and then reveals the new iPad Pro. A YouTube channel dedicated to hydraulic press crush videos has more than 9 million followers. Let's say OpenAI made an ad crushing up books, newspapers, and magazines and then revealed the ChatGPT logo.

Persons: Apple, it's, —, There's, Steve wouldn't, Paul Graham, Steve Jobs, Let's, It's, OpenAI, they've Organizations: Service, Apple, YouTube

☆ People are tearing into Apple for its latest iPad commercial: 'Steve wouldn't have shipped that ad'
▼ + stars: | 2024-05-09 | by ( Kwan Wei Kevin Tan | ) www.businessinsider.com time to read: +3 min

download the appSign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. The tech giant unveiled its latest iPad models on May 7. The ad certainly made a statement, just probably not in the manner that Apple intended. "Maybe hire Ridley Scott again next time instead," read one X post referencing the award-winning director behind the "1984" ad. Representatives for Apple didn't immediately respond to a request for comment from BI sent outside regular business hours.

Persons: —, Tim Cook's, 6PeGXNoKgG, Tim Cook, Joe B, Transue, Cook, Roger Rabbit, Apple, Ridley Scott, Y, Paul Graham, Graham, would've, Steve Jobs, Steve wouldn't, Jobs, Apple didn't Organizations: Service, Business, Venture, Apple, BI Locations: Cupertino

☆ Bill Gates Is Still Pulling Strings at Microsoft, Overseeing AI Ideas
▼ + stars: | 2024-04-29 | by ( Ashley Stewart | ) www.businessinsider.com time to read: +13 min

In fact, Business Insider has learned, Gates has been quietly orchestrating much of Microsoft's AI revolution from behind the scenes. The company, Nadella promised, would "continue to benefit from Bill's ongoing technical passion and advice to drive our products and services forward." According to two executives, Gates' memo treated as gospel, sparking Microsoft's push to take the lead in the AI arms race. Now, it seemed, OpenAI might offer Microsoft a way to help forge the AI future that Gates had long envisioned. According to two executives, Gates' words were treated as gospel, helping spark Microsoft's push to take the lead in the AI arms race.

Persons: Bill Gates, Satya Nadella, Gates, Siri, They're, Clippy, Copilot, That's, Sam Altman, — Gates, Satya, Nadella, Steve Ballmer, Peter Thiel bashed, Bill, Melinda, Jeffrey Epstein, Nadella's, Rather, OpenAI, Kevin Scott, Scott, Altman, you'll, OpenAI's, Bing —, Bing, Steve, Sam, Kayla Wood, Frank Shaw, Shaw, —, Charles Lamanna, Jaime Teevan, Jeff Teper, Charlie Bell —, He's, Forbes, Mustafa Suleyman, DeepMind, Bill G, Suleyman, aren't, hadn't, there's, Ashley Stewart Organizations: Microsoft, Agents, Business, Google, Wired, Street Journal, Rover, Steve Jobs, OpenAI, Amazon Web Services Locations: Tay, Gates, Clippy, Washington, Redmond , Washington, Seattle

☆ Intel used to dominate the U.S. chip industry. Now it's struggling to stay relevant
▼ + stars: | 2024-04-26 | by ( Kif Leswing | ) www.cnbc.com time to read: +16 min

David Paul Morris | Getty Images News | Getty ImagesThe iPhone could have had an Intel chip inside. It would've made sense to use Intel chips, which ran on the best desktops at the time, including Apple's Macs. Braithwaite, who worked at Intel in the 1980s, said Intel's process engineers were the company's "crown jewels." Intel doesn't have a GPU competitor to Nvidia's AI accelerators, but it has an AI chip called Gaudi 3. For comparison, AMD expects about $2 billion in annual AI chip revenue.

Persons: Pat Gelsinger, Seth Wenig, Gelsinger, Biden, Nicholas Braithwaite, Akshara Bassi, It's, Steve Jobs, David Paul Morris, Apple, Paul Otellini, Walter Isaacson's, Otellini, Isaacson, Jobs, Apple didn't, Apple —, TSMC, Mikako Kitagawa, Joe Biden, Brendan Smialowski, Braithwaite, Gordon Moore, Moore's, Brian Krzanich, 7nm —, TSMC didn't, Jensen Huang, Josh Edelson, OpenAI, Gaudi, Intel's, it's, Bassi, CNBC's Jon Fortt Organizations: Intel, Taiwan Semiconductor Manufacturing Company, Nvidia, Micro Computer, Qualcomm, Broadcom, Texas Instruments, AMD, Apple, Celesta, Meta, Microsoft, Getty, Samsung, Gartner, Asus, AFP, Semiconductor, Engineers, SAP Center, Afp, Companies, Blackwell, Habana Labs, Gaudi, FactSet, U.S Locations: New York, American, U.S, Chandler , Arizona, California, San Jose , California, Taiwan, Columbus , Ohio

☆ To my son, born in the climate crisis: These helpers changed the fate of the titi
▼ + stars: | 2024-04-22 | by ( Bill Weir | ) edition.cnn.com time to read: +10 min

As River Weir has grown, Bill has been collecting stories of hope, resilience and Earth repair to share with him. “I became really frustrated by the lack of transparency,” Charlie told me. And at an expo in 2006, the fate of the titis turned for the better when the Vargas family walked in. But when she needed $1.2 million to buy nearly 1,000 acres of neighboring ranchland, Chris needed to find more helpers. “It may take a day to cut a hectare of forest,” she told me as we hiked past her plantings and into a meticulous greenhouse.

Persons: Bill Weir’s, Mister Rogers, Weir, Bill, Bill Weir, ” Rosamira Guillen, ”, Rosamira Guillen, Julian Quinones, titi, Rosamira, Charlie Knowles, Richard Nixon’s, Charlie, Laurie Marker, “ I’m, “, Akiko Yamazaki, John Lukas – Charlie, WCN, Rosamina, ” Julian Quinones, Jane Goodall, Vargas, Kira, Chris Vargas, ‘, Steve Jobs, ” Chris, Chris, CNN Bill, Olivia Organizations: CNN, Wildlife Conservation Network, expos Locations: . Dear, South America, Colombia, Barranquilla, American, Namibia, Silicon Valley, ranchland

☆ Silicon Valley still has no idea what might kill the smartphone
▼ + stars: | 2024-04-12 | by ( Hasan Chowdhury | ) www.businessinsider.com time to read: +1 min

Humane, a startup founded in 2018, released an AI pin that aims to offer an alternative. NEW LOOK Sign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . AdvertisementSilicon Valley is having a hard time figuring out what a post-smartphone future might look like. This story is available exclusively to Business Insider subscribers.

Persons: —, Steve Jobs Organizations: Service, Counterpoint Research, Business

☆ Forget Recession, New York City Is Entering a Wild New Gilded Age
▼ + stars: | 2024-04-04 | by ( Linette Lopez | ) www.businessinsider.com time to read: +16 min

In a country roiled by recession worries, those at the top of New York City — for better or worse — couldn't give a single gilded shit. For New York City, a brush with death called for a time of decadence. "New York City's restaurants and bars are experiencing an uneven pandemic recovery nearly four years after COVID-19 struck our city," Andrew Rigie, the executive director of the New York City Hospitality Alliance, said. AdvertisementIf a pandemic can't defeat New York City, a little inflation certainly isn't going to do it. And what that looks like is the affluent in New York City eating caviar, and poorer Americans eating cereal.

Persons: Steve Jobs, it's, Jennifer Saesue, Saesue, Fish Cheeks, Z, bistros, James Murphy, us Carbone, Casas — Cruz, Cipriani, Jean, Georges Vongerichten, Bongo, Andrew Rigie, Corey Mintz, we're, WK Kellogg, Gary Pilnick, Gary Pilnick's Organizations: Grand Prospect Hall, New, New York City, Apple, Mastercard, Chefs, Casas, Soho House, Bangkok Supper, Village, IBA, Hospitality Alliance, Nationwide, National Restaurant Association, Nasdaq, The University of Michigan Consumer, UBS, New York Locations: New York City, New York, Rome, Xinjiang, New, Manhattan, Coqodaq, Las Vegas, York, Bangkok, Hell, TouchBistro, Brooklyn, The Bronx

☆ 'Green Bubble Stigma' Shows Apple's Power to Create a Prestige Brand
▼ + stars: | 2024-04-03 | by ( Emily Stewart | ) www.businessinsider.com time to read: +9 min

One thing that is definitely not "cool," it seems, is having a green text bubble. In the filing, it says people without Apple devices often feel a "social stigma, exclusion, and blame for 'breaking' chats where other participants own iPhones." "Brands that have a really well-established image, Apple's cool image, for instance, that they worked on to establish over the years — consumers really see that as a legitimate signal of their own coolness to themselves and other people." Consumers really care about using products and brands to express who they are to themselves and the world around them. And if you've ever watched "Ted Lasso" or anything else on Apple TV+, you've perhaps noticed iPhones and Apple products are ubiquitous.

Persons: Apple, Steve Jobs, you've, Ted Lasso, Louis Vuitton, Joseph Nunes, they're, They're, Joshua Clarkson, Nunes, that's, doesn't, Ordabayeva, Emily Stewart Organizations: Apple, Justice Department, Dartmouth's Tuck School of Business, Brands, Samsung, Google, Motorola, USC Marshall School of Business, University of Cincinnati, Consumers, Business Locations: New Jersey, Cupertino , California, iMessage

☆ Green Bubble Stigma: Apple's Genius Marketing Trick to Make iPhones Cool
▼ + stars: | 2024-04-03 | by ( Emily Stewart | ) www.businessinsider.com time to read: +9 min

Search resuls for: "Steve Jobs"

25 mentions found