The system offers advertisers three risk levels they can select for their ad placements, with the most conservative option excluding placements above or below posts with sensitive content like weapons depictions, sexual innuendo and political debates.
Meta also will provide a report via advertising measurement firm Zefr showing Facebook advertisers the precise content that appeared near their ads and how it was categorized.
Marketers have long advocated for greater control over where their ads appear online, complaining that big social media companies do too little to prevent ads from showing alongside hate speech, fake news and other offensive content.
Under a deal brokered several months later, the company, now called Meta, agreed to develop tools to "better manage advertising adjacency," among other concessions.
However, she cautioned that the pricing dynamic could change, given the auction-based nature of Meta's ads system and the reduction in inventory associated with any restrictions.