The logo of Amazon is seen at the company logistics center in Lauwin-Planque, northern France, November 15, 2022.
REUTERS/Pascal Rossignol/File PhotoAug 10 (Reuters) - Amazon.com (AMZN.O) is shelving several private clothing brands, a source familiar with the matter said on Thursday, as the e-commerce giant tries to cut costs and address antitrust scrutiny.
The move was first reported by the Wall Street Journal, which said the company has decided to eliminate 27 of its 30 in house-label clothing brands, leaving it with just Amazon Essentials, Amazon Collection and Amazon Aware.
"If there are products that aren't resonating with customers we deprecate those items and look for other opportunities to better meet their needs," Matt Taddy, vice president of Amazon Private Brands, said in an email to Reuters.
Other critics have said Amazon abused its gatekeeper power by refusing to allow big rivals to advertise against its products on the Amazon platform and used below-cost prices on goods and services to keep customers, including on Prime.
Persons:
Pascal, Matt Taddy, Trump, Zaheer Kachwala, Shweta Agarwal, Arun Koyyur
Organizations:
REUTERS, Wall Street, Amazon Private Brands, Reuters, The, U.S . Federal Trade Commission, FTC, Thomson
Locations:
Lauwin, France, Bengaluru