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☆ A Guide to the Super Bowl
▼ + stars: | 2024-02-11 | by ( The Morning Team | ) www.nytimes.com time to read: 1 min

Nothing brings together more Americans — not awards shows, not television series finales, not even presidential debates — than the Super Bowl. Will this year’s game, between the Kansas City Chiefs and the San Francisco 49ers, be the most watched ever? By one measure — the total number of people watching — it seems likely to be. Last year’s game set the record, with 115 million viewers in the U.S., and it did not have Taylor Swift. In the rest of today’s newsletter, we’ll tell you what you need to know about this year’s Super Bowl; the teams, the strange bets, the halftime show and more.

Persons: —, Taylor Swift, Travis Kelce Organizations: Super, Kansas City Chiefs, San Francisco 49ers, Chiefs Locations: U.S

LAS VEGAS (AP) — The San Francisco 49ers opened up their bag of tricks late to score the first touchdown in Super Bowl 58. Receiver Jauan Jennings threw a 21-yard touchdown pass to Christian McCaffrey to give San Francisco a 10-0 lead over the Kansas City Chiefs late in the first half Sunday. Photos You Should See View All 21 ImagesThe score was just the sixth TD pass thrown by a non-quarterback in Super Bowl history with it happening three times in the past seven seasons. Trey Burton had the famous “Philly Special” pass to Nick Foles at the end of the first half in Super Bowl 52 for Philadelphia against New England. The other non-quarterbacks with a TD pass in the Super Bowl are Antwaan Randle El for Pittsburgh against Seattle in Super Bowl 40, Lawrence McCutcheon for the Rams against Pittsburgh in Super Bowl 14 and Robert Newhouse for Dallas against Denver in Super Bowl 12.

Persons: Jauan Jennings, Christian McCaffrey, Kyle Shanahan shies, Brock Purdy, Jennings, McCaffrey, Joe Mixon, Tee Higgins, Trey Burton, Nick Foles, Antwaan Randle, Lawrence McCutcheon, Robert Newhouse, Jennings hadn't, Joshua Dobbs, Marcus Allen, Terrell Davis, Leonard Fournette, John Riggins, ___ Organizations: LAS VEGAS, San Francisco 49ers, Super, Kansas City Chiefs, San Francisco, Kansas City, Cincinnati, Los Angeles Rams, Philadelphia, New England, Pittsburgh, Seattle, Rams, Dallas, Denver, NFL, Tennessee, Texas Locations: San Francisco, Kansas, Super

☆ NFL legends who surprisingly never won a Super Bowl
▼ + stars: | 2024-02-11 | by ( Max Kalnitz | Mykenna Maniece | ) www.businessinsider.com time to read: +1 min

Countless star NFL players have cemented their greatness by winning the Super Bowl. Many great players, however, fell short of winning the sport's greatest achievement. AdvertisementWinning the Super Bowl is what every professional football player strives to accomplish. On Sunday, February 11, the Kansas City Chiefs and San Francisco 49ers will go head-to-head at Super Bowl LVIII at Allegiant Stadium in Las Vegas. With the game quickly approaching, we put together a (subjective) list of the greatest NFL players who never won a Super Bowl ... but should have.

Persons: Jim Kelly, — Organizations: Buffalo Bills, Service, football's, Kansas City Chiefs, San Francisco 49ers, NFL Locations: Allegiant, Las Vegas

☆ Taylor Swift arrives at Super Bowl LVIII
▼ + stars: | 2024-02-11 | by ( Alli Rosenbloom | ) edition.cnn.com time to read: +2 min

The singer showed up on Sunday to support her boyfriend, Kansas City Chiefs tight end and two-time Super Bowl champ Travis Kelce as he plays in the big game. Since September, in between breaks from tour, Swift has shown up to many of Kelce’s football games. The Super Bowl is Swift’s 13th game that she’s attended since then, which feels fitting given 13 is her self-proclaimed lucky number. This is the Chiefs’ fourth Super Bowl appearance in five years. The returning champs are playing the San Francisco 49ers, who they defeated in the 2020 Super Bowl.

Persons: Taylor Swift, Travis Kelce, Swift, Blake Lively, Ice Spice, Andrea, Scott Swift, Kelce, she’s, Usher Organizations: CNN, Allegiant, Super, Kansas City Chiefs, Chiefs, San Francisco 49ers Locations: Tokyo, Las Vegas, Japan

☆ What to know about the Chiefs-49ers Super Bowl matchup
▼ + stars: | 2024-02-11 | by ( Hannah Brewitt | ) edition.cnn.com time to read: +7 min

CNN —Super Bowl LVIII is finally upon us and only two teams remain in the fight for the NFL’s biggest prize. Their next challenge is to defeat the Chiefs and win the franchise’s first Super Bowl title in nearly 30 years. Sunday’s matchup will be the second time in just four years that these two teams will meet in a Super Bowl. When the rivals squared off in Super Bowl LIV back in 2020, Kansas City came back from a 10-point deficit in the fourth quarter to earn its first Super Bowl title since 1970. He’s won two Super Bowl titles, two Super Bowl MVP awards, and two league MVP awards - all before his 30th birthday.

Persons: Lombardi, Taylor Swift, Patrick Mahomes ’, Patrick Mahomes, David Eulitt, Super Bowl LIV, ’, Andy Reid’s, Mahomes, He’s, Brock Purdy, Mark J, Terrill, Purdy, Tom Brady, Joe Montanta, Brady, Will Mahomes, Swift, Travis Kelce, songstress, Jamie Squire, ” Kelce, “, ”, Travis Kelce’s, Donna, she’ll, Donna Kelce Organizations: CNN, Kansas City Chiefs, San Francisco 49ers, CBS, CBS Sports, Paramount, Nickelodeon, Patrick Mahomes ’ Chiefs, NFL, Chiefs, Super Bowl, Miami Dolphins, Buffalo Bills, Baltimore Ravens, 49ers, Green Bay Packers, Detroit Lions, Kansas City, Niners, Super, NFC, ‘ Chiefs, Embassy of Locations: Vegas, Sin, Super, Kansas, San Francisco, Montana, ‘, Embassy, Embassy of Japan, United States, Tokyo, Las Vegas, Allegiant

☆ Once an Escape, Sports Talk Embraces Politics
▼ + stars: | 2024-02-10 | by ( Ken Bensinger | Kellen Browning | ) www.nytimes.com time to read: +1 min

Just before flying to Las Vegas this week for the Super Bowl, Clay Travis announced his prediction for the game on his popular sports podcast, “OutKick.” The San Francisco 49ers would defeat the Kansas City Chiefs. Other topics on that episode: the future of college football and whether President Biden is “actually capable” of serving in the White House. The Super Bowl may be the one event that can bring Americans of all stripes together, but the chatter about it — and of sports in general — is increasingly fracturing along partisan lines. A growing number of sports pundits and personalities are eagerly blending sports and politics, taking advantage, like other media, of a thriving market in partisanship. Sports talk listeners skew male, just like Republican voters.)

Persons: Clay Travis, “, Biden, “ That’s, Mr, Travis, — Organizations: Super, San Francisco 49ers, Kansas City Chiefs, Sports, Republican Locations: Las Vegas

HENDERSON, Nev. (AP) — Nick Bosa has been making a high-profile impact for the San Francisco 49ers on Sundays ever since entering the league as the No. "Nick’s gotten really good at it. I’m not as nervous anymore.’"He is really good at it. Nick doesn’t waste words because he doesn’t use many of them.”The speeches aren't long, lasting just a few minutes. “But once I get it down what I’m thinking what I’m going to say, I’ll be fine.”___

Persons: HENDERSON, Nick Bosa, Bosa, ”, John Lynch, Kyle Shanahan, Bosa's, Shanahan, hasn't, ” Shanahan, Nick’s, I’ve, I’m, Nick doesn’t, he's, “ It’s, “, ” Lynch, Tony Dungy, Kyle, doesn’t, ” Bosa, Charvarius Ward Organizations: San Francisco 49ers, Niners, of Fame Locations: Nev, Tampa Bay

☆ The Super Bowl's 15 highest-paid players and coaches
▼ + stars: | 2024-02-10 | by ( Cork Gaines | ) www.businessinsider.com time to read: +1 min

The Kansas City Chiefs and San Francisco 49ers are set to compete in Super Bowl LVIII. Both teams invested heavily in their rosters, with the Chiefs' Patrick Mahomes being the highest-paid player. AdvertisementThe Kansas City Chiefs and San Francisco 49ers will face off Sunday in Super Bowl LVIII in Las Vegas. However, even before that, both teams handed out enormous contracts to their top players and head coaches, aiming to build rosters that could contend for a Super Bowl. While the Chiefs have the most expensive player in the big game, with quarterback Patrick Mahomes making $45 million annually, the 49ers have the next three highest-paid players.

Persons: Patrick Mahomes, — Organizations: Kansas City Chiefs, San Francisco 49ers, Chiefs, 49ers, Service, Business Locations: Las Vegas

HENDERSON, Nev. (AP) — The Super Bowl represents a natural ending point to the season, one for which every team in the NFL strives. “Listen,” Reid acknowledged this week, “every team is going to be a little bit different. The two biggest decisions staring at the Chiefs involve what to do with Chris Jones and L'Jarius Sneed. Jones, the All-Pro defensive tackle, has been a part of each of their Super Bowl runs, and the Chiefs would love to keep him around the next few years. The Chiefs probably would have the cash available for Jones if they didn't also want to sign Sneed to a long-term deal.

Persons: HENDERSON, ”, Andy Reid, Travis Kelce, Patrick Mahomes, ” Reid, “, Chris Jones, L'Jarius Sneed, Jones, Sneed, ’, Brett Veach, Chris, Donovan Smith, Willie Gay Jr, Derrick Nnadi, Tershawn Wharton, Tommy Townsend, ” Veach, Nick Bolton, Creed Humphrey, Trey Smith, Justin Reid, Charles Omenihu, ” Mahomes, Reid, Clark Hunt, hasn't, ” Hunt, haven’t, ” Kelce, Taylor Swift, I've, I'm Organizations: NFL, Kansas City Chiefs, San Francisco 49ers, Chiefs, Super Bowl, Hollywood Locations: Nev, Las Vegas

Now, if a league or network isn't doing something to appeal to younger fans, they are behind the times. Nickelodeon will air its fifth NFL game on Sunday when the Kansas City Chiefs face the San Francisco 49ers for the Vince Lombardi Trophy. Networks and leagues also continue to experiment with social media and creating more viral highlights to keep younger fans interested. “There’s just so many more tools now at our disposal to address the complex consumption habits of young fans. The pie has many more pieces to it for young fans,” Lehanski said.

Persons: Vince Lombardi, Sean McManus, “, ” McManus, they've, SpongeBob SquarePants, Patrick Star, Travis Kelce, it's, ”, Hans Schroeder, “ I’ve, Nate Burleson, Marvel, Dave Lehanski, Goofy, SpongeBob, Bruce Beck, Julie Sobieski, ESPN's, “ There’s, ” Lehanski, ___ Organizations: CBS, NFL, Nickelodeon, Kansas City Chiefs, San Francisco 49ers, CBS Sports, Media, Disney, ESPN, Atlanta Falcons, Jacksonville Jaguars, Nielsen, NHL, Big City Greens, NBA, Business Development, Innovation, Walt Disney Company, MLB Little, Williamsport, . Networks Locations: London, Williamsport , Pennsylvania

☆ Superb Owl weekend has arrived! Enjoy the fruits of your typo.
▼ + stars: | 2024-02-10 | by ( Katie Balevic | ) www.businessinsider.com time to read: +1 min

It's Superb Owl weekend! As fans search for Super Bowl news, many will mistakingly type Superb Owl. To make the mistake worth their while, here are some owls that are, indeed, superb. download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . So to make your typo worth it, we've collected some images from what is likely to be this weekend's most popular typo: Superb Owl.

Persons: —, hasn't, we've Organizations: Super Bowl, Service, San Francisco 49ers, Kansas City Chiefs

LAS VEGAS (AP) — The Kansas City Chiefs placed All-Pro left guard Joe Thuney on injured reserve and activated running back Jerick McKinnon on Saturday, finalizing the roster that they will take into the Super Bowl against the San Francisco 49ers. The Chiefs ruled Thuney out for Sunday's game earlier in the week because of an injury to his pectoral muscle that he sustained in their divisional win in Buffalo. Veteran backup Nick Allegretti will get his second start in a Super Bowl in his place. McKinnon is especially useful in the passing game, where he had 25 catches and four touchdowns in 12 games this season. The Chiefs designated defensive tackle Mike Pennel to be their lone practice squad elevation for the Super Bowl.

Persons: Joe Thuney, Jerick McKinnon, Thuney, Nick Allegretti, McKinnon, Mike Pennel, Alex Barrett, T.Y Organizations: LAS VEGAS, The Kansas City Chiefs, Super, San Francisco 49ers, Chiefs, Eagles, 49ers, McGill Locations: The, Buffalo

☆ What it’s really like to go to the Super Bowl
▼ + stars: | 2024-02-10 | by ( Harmeet Kaur | Scottie Andrew | ) edition.cnn.com time to read: +14 min

The person who attended the Super Bowl nine timesMike Quackenbush has been to the Super Bowl nine times — but he didn’t personally pay for tickets because, technically, he was there on business. It’s a great event and I was super lucky to go all those years.”The first-time Super Bowl attendee who went during the pandemicChelsea Bear was all smiles at the 2021 Super Bowl. Lennox McLendon/AP Most rushing yards in a Super Bowl: Washington quarterback Doug Williams won the Super Bowl MVP award in 1988, but rookie running back Timmy Smith set a Super Bowl record that year with 204 rushing yards against Denver. Ezra Shaw/Getty Images Longest pass in a Super Bowl: Carolina wide receiver Muhsin Muhammad caught an 85-yard touchdown pass from Jake Delhomme during Super Bowl XXXVIII in 2004. Paul Sancya/AP First score in Super Bowl history: In the first quarter of what we know now as Super Bowl I, Green Bay Packers wide receiver Max McGee scored a touchdown on a 37-yard pass from Bart Starr.

Persons: who’ve, who’d, —, he’d, Mike Quackenbush, didn’t, Quackenbush, Washington Redskins —, ”, he’ll, Peyton Manning’s, it’s, It’s, Bear, Chelsea Bear, Chelsea Bear’s, Chloe, ” Bear, couldn’t, Tom Brady —, I’ll, San, Judy Abad, “, Steve Young, Tom DiPace, Tom Brady, Brady, John David Mercer, Jerry Rice, Lennox McLendon, Doug Williams, Timmy Smith, Bob Galbraith, Rod Martin, Jeff Roberson, Bill Belichick, Belichick, Al Bello, Baltimore's Jacoby Jones, Ezra Shaw, Muhsin Muhammad, Jake Delhomme, Brian Bahr, Willie Parker, Paul Spinelli, Pittsburgh's James Harrison, Kurt Warner, Leon Lett, Lett, Buffalo's Don Beebe, Rick Stewart, Manny Ramirez, Peyton Manning, Denver's Knowshon Moreno, Paul Sancya, Max McGee, Bart Starr, McGee, Neil Leifer, Scott Norwood, Phil Sandlin, Abad, ” Abad, Mike Ryan, Chris Jeter, Ryan, Patrick Mahomes wasn’t, “ I’d Organizations: CNN, Super, Kansas City Chiefs, San Francisco 49ers, NFL, Super Bowl, NFL Players Association, Bowls, Washington Redskins, Buffalo Bills, Chelsea, Chiefs, Tampa Bay Buccaneers, South Florida, Bucs, New England Patriots, Philadelphia, Patriots, Atlanta, USA, Cincinnati, Famer, Washington, Denver, Oakland, Raiders, Philadelphia Eagles, New, New York Giants, Ravens, San Francisco, Getty, Pittsburgh, Dallas Cowboys, Rose, Green Bay Packers, San, 49ers, Buffalo, Bills, Kansas City, Bowl, I’m Locations: Tampa, San Francisco, Diego, Francisco, New England, Carolina, Denver, Seattle, Kansas, Miami

☆ DraftKings and FanDuel are set to be the big Super Bowl winners amid record betting activity fueled by Taylor Swift
▼ + stars: | 2024-02-10 | by ( Filip De Mott | ) www.businessinsider.com time to read: +3 min

Read previewSports betting companies are set to score big at this weekend's Super Bowl, with DraftKings and FanDuel leading the rush, Bank of America said in a Friday note. Sunday's game will see the Kansas City Chiefs play against the San Francisco 49ers, paving the way for blowout betting activity. DraftKings and FanDuel stand to benefit the most from this weekend of big betting, BofA equity strategists led by Shaun Kelley wrote. AdvertisementSports betting industry players are also positioned to benefit from the expected attendance of Taylor Swift, whose presence may kick betting activity into a higher gear, BofA wrote. Some examples of these proposition bets — wagers not tied to the game's outcome — include DraftKings' "how you get the girl," where Kelce scores a touchdown in each half.

Persons: —, FanDuel, Shaun Kelley, Kelley, Taylor Swift, BofA, Travis Kelce's, Swift, FanDuel isn't, Goldman Sachs, it's, Research Ben Andrews, Jim Chanos Organizations: Service, Bank of America, Kansas City Chiefs, San Francisco 49ers, Business, 49ers, Chiefs, NYSE, Leisure, Research

☆ Patrick Mahomes will fly the Chiefs to Las Vegas if the team wins Super Bowl 58
▼ + stars: | 2024-02-10 | by ( Nicolas Vega | ) www.cnbc.com time to read: +1 min

Move over Disney World, there's a new celebration destination for one of this year's Super Bowl hopefuls. Indeed, Chiefs quarterback and reigning Super Bowl MVP Patrick Mahomes made clear that he expects his team to be focused on the game instead of the temptations of Sin City. If the Chiefs come out on top and help Mahomes earn his third ring, the 28-year-old said he'll make sure the team gets to experience Vegas properly. It's an expensive proposition — the Chiefs' full Super Bowl roster is 53 players — but Mahomes can afford it. Last Christmas, he gifted each member of the Chiefs offensive line electric golf carts customized with their name and number.

Persons: Patrick Mahomes, James Palmer, Mahomes, he'll, It's Organizations: Disney, Kansas City Chiefs, San Francisco 49ers, Chiefs, Super, NFL Locations: Las Vegas, Sin City, Vegas

Super Bowl Sunday in Las Vegas will feature the Kansas City Chiefs against the San Francisco 49ers. The two teams from the Midwest and West Coast will face off in the Super Bowl for the second time in five seasons. Sunday’s game is a rematch of Super Bowl LIV in 2020, when the Chiefs beat the 49ers. But football isn’t the first thing that comes to mind for all schools set to be represented in the Super Bowl. When it comes to schools in the two states represented in the Super Bowl, California wins out.

Persons: Taylor Swift, Travis Kelce, –, Kansas City –, Stanford – Organizations: Kansas City Chiefs, San Francisco 49ers, Midwest, Super Bowl, Bowl LIV, Chiefs, 49ers, San, Kansas City, University of Oklahoma, University of Georgia, Football Playoff, University of Florida, University of Michigan, Wolverines, Super, ., Best National Universities, Stanford, U.S, Harvard, University of Pennsylvania, Duke, Golden State, – UCLA, USC, University of Missouri, Missouri University of Science, Technology, . News, State, Missouri Locations: Las Vegas, Missouri, California, West, Kansas, San Francisco, U.S

☆ Pro Sports in Las Vegas Aren’t Cheered by Everyone
▼ + stars: | 2024-02-09 | by ( Ken Belson | Jenny Vrentas | ) www.nytimes.com time to read: +1 min

The history of Las Vegas has been marked by a relentless churn of hotels, casinos, theaters and restaurants. The Golden Knights of the National Hockey League were the first to start play here in 2017. The Aces of the Women’s National Basketball Association started in 2018, and the National Football League’s Raiders arrived from Oakland in 2020. Last year, Major League Baseball’s Athletics were given the go-ahead to make the same Oakland-to-Las Vegas move, and the National Basketball Association is expected to add a team in the coming years. Las Vegas’s transformation into a pro sports town reflects not just the leagues’ interest in the city and their general embrace of sports betting, but also the power of the region’s primary economic driver, tourism.

Organizations: Golden Knights, National Hockey League, Aces, National Basketball Association, National Football League’s Raiders, Major League Baseball’s Athletics, Allegiant, Raiders, Kansas City Chiefs, San Francisco 49ers Locations: Vegas, Oakland, United States

☆ NFL jersey sales: See whose jerseys were the most popular this season
▼ + stars: | 2024-02-09 | by ( Alex Matthews | Alex Leeds Matthews | ) edition.cnn.com time to read: +3 min

Three of the stars playing in this weekend’s Super Bowl — San Francisco 49ers running back Christian McCaffrey, quarterback Brock Purdy and Kansas City Chiefs QB Patrick Mahomes — have dominated jersey sales throughout the NFL season. Mahomes’ jersey sales had a strong start this season, following his 2022 NFL and Super Bowl MVP awards. But while punching a ticket to the Super Bowl helps sell jerseys, it’s not the only thing that drove jersey sales. But over the course of the entire season, Travis Kelce’s brother Jason and his Philadelphia Eagles teammate Jalen Hurts’ jerseys consistently ranked higher in jersey sales. Following that first appearance, he ranked in the top 10 jersey sales another six times in the latter half of the season.

Persons: Christian McCaffrey, Brock Purdy, Patrick Mahomes —, McCaffrey, Mahomes, it’s, Travis Kelce’s, Taylor Swift, Seth Schlechter, Jason, Jalen, Jason Kelce’s, CJ Stroud’s, Micah Parsons, Parsons, CeeDee Lamb Organizations: San Francisco 49ers, Kansas City Chiefs, NFL, 49ers, Chiefs, Super, Super Bowl, CNN, Philadelphia Eagles, Houston Texans, Cincinnati Bengals, Dallas Cowboys, Cowboys, Green Bay Packers, Sunday’s Super Bowl

THE HAGUE (AP) — Dutch music producer DJ Tiësto has withdrawn from performing at Sunday's Super Bowl due to an undisclosed family matter. “It was a tough decision to miss the game, but family always comes first,” the 55-year-old wrote on X. The Grammy-winning musician was selected as the first ever in-game DJ, slotted to warm up the crowd before kickoff and throughout the game. He previously performed at the 2004 Summer Olympics in Athens and at the Las Vegas Grand Prix. American DJ Ryan Raddon, better known as Kaskade, will replace Tiësto during Sunday’s game.

Persons: DJ Tiësto, Verwest, Singer Usher, Reba McEntire, Tiësto, Annika Backes, ”, Ryan Raddon, Travis Kelce, Taylor Swift, Swift Organizations: HAGUE, San Francisco 49ers, Kansas City Chiefs, Las Vegas, Prix, Chicago, Embassy, Washington , D.C Locations: Las Vegas, New York, Athens, America, Kansas, Tokyo, Washington ,, Nevada

☆ Taylor Swift's gameday outfits are a touchdown for fashion brands
▼ + stars: | 2024-02-09 | by ( Amanda Krause | ) www.businessinsider.com time to read: +10 min

She attended 12 Kansas City Chiefs games during the regular season to support her boyfriend, NFL star Travis Kelce, and her fashion choices stole the show each time. Taylor Swift attending an NFL game between the Kansas City Chiefs and the Miami Dolphins. Taylor Swift attends a Kansas City Chiefs game on December 10, 2023. Taylor Swift attends a game between the Kansas City Chiefs and the New England Patriots on December 17, 2023. "There are tons of people who have no idea who we are, and Taylor Swift is the biggest star in the world.

Persons: Taylor Swift, Swift, Travis Kelce, Swifties couldn't, they've, Taylor, Ed Zurga, Chris Harrington, Jamie Squire, Harrington, we've, Emily Bordner, Bordner, Donna Kelce, Patrick Smith, —, Emily Bordner Westside, Kathryn Cacho, Danielle Parhizkaran, it's, Kathryn, Misha Wilson, Kelce, Simone Kendle, Erimish, Wilson, Erin Andrews, Daniella Fiala, Samantha Colby, We've, Fiala, Sportico, Kristin Juszczyk, Kyle Juszczyk, Brittany Mahomes, Simone Biles, It's, haven't Organizations: Kansas City Chiefs, Chiefs, Super, NFL, Miami Dolphins, Westside Storey, Kansas City, EB, AFC, Baltimore Ravens, Emily Bordner Westside Storey, New England Patriots, Boston Globe, Getty, Los Angeles Chargers, AFC Championship, San Francisco 49ers, Arrowhead Locations: Kansas City , Missouri, —, Kansas, Missouri, Westside

☆ The big business of the Super Bowl, from competing advertisers to the ultrawealthy networking
▼ + stars: | 2024-02-09 | by ( Dan Defrancesco | ) www.businessinsider.com time to read: +6 min

In today's big story, we're looking at the big business of the Super Bowl, from advertisers to the ultraweal thy . Developing and filming a Super Bowl ad typically runs 50% to 60% more than a regular one. AdvertisementFor some first-time Super Bowl advertisers, the commercial is a jumping-off point for a bigger campaign, writes BI’s Lauren Johnson. The Super Bowl is also a calendar staple for the ultrawealthy, writes BI’s Madeline Berg. A record 68 million Americans are projected to bet $23.1 billion on the Super Bowl, according to the American Gaming Association.

Persons: —, Taylor Swift, Travis Kelce, Patrick Smith, Emily Stewart, that’s, Ryan Joe, Lara O’Reilly, Ryan, BI’s Lauren Johnson, RYU, BI’s Madeline Berg, Elon Musk, Rupert Murdoch —, VistaJet, BI’s Taylor Rains, Grace Kay, it’s, BI’s Juliana Kaplan, Cork Gaines, Usher, David Rosenberg, Quants, Getty, David Butow Here’s, Tesla, Sissie Hsiao, Bard, Gemini, Uber, Dara Khosrowshahi, Lucas Jackson, Dan DeFrancesco, Hallam Bullock, Jordan Parker Erb, George Glover Organizations: Business, Service, ign, Super, Elon, Private, American Gaming Association, San Francisco 49ers, Kansas City Chiefs, Renaissance Technologies, Man, AHL, UBS, Google, Reuters, Merchants, Conference, PepsiCo Locations: Sun Valley, YOLO, New York, London

☆ Taylor Swift Gives Kansas City Its Own Love Story
▼ + stars: | 2024-02-09 | by ( Julie Bosman | ) www.nytimes.com time to read: +1 min

Prayer candles adorned with the faces of Travis Kelce and Taylor Swift gaze out from shop windows. Kansas City, Mo., has lost its mind, and happily so. Swift, who since last summer has been dating Mr. Kelce, the Chiefs’ star tight end, and occupying a regular place at football games, restaurants in Kansas City and Mr. Kelce’s $6 million mansion in the suburbs. Most important in the minds of Kansas City residents is a Super Bowl victory over the San Francisco 49ers. Could Kansas City, a place that is often left out of the national conversation, see its fortunes and economy buoyed because of Ms.

Persons: Travis Kelce, Taylor Swift, Swift, Kelce, Kelce’s Organizations: Kansas, Chiefs, Super, San Francisco 49ers Locations: Kansas City, Mo, Kansas

☆ The Super Bowl is still definitely happening at 6:30 ET — and we're still writing these stories?
▼ + stars: | 2024-02-09 | by ( Peter Kafka | ) www.businessinsider.com time to read: +4 min

The Super Bowl starts at 6:30 p.m. Eastern on Sunday when the Kansas City Chiefs play the San Francisco 49ers. CBS will broadcast the event, which will be played at Allegiant Stadium in Las Vegas, Nevada. Doesn’t matter: Publishers around the world are putting up versions of this story, anyway — with the same keyword-laden text. AdvertisementAs I’m typing this, NBC is currently Google’s top-ranked search result for “What time is the Super Bowl," followed by CBS , which — again — is actually broadcasting the event. And yes: One reason that publishers do these things is because “What time is the Super Bowl?” is a query many people have.

Persons: Taylor Swift, They’ve, —, There’s, I’m, St . Paul, we’re Organizations: Super, Kansas City Chiefs, San Francisco 49ers, CBS, Allegiant, Publishers, Business, NBC, Kentucky’s, Hearst, New York Times, Google, St ., St . Paul Pioneer Press Locations: Las Vegas , Nevada, Louisville

☆ Watch what you say about Taylor Swift around your kids. Why it’s important
▼ + stars: | 2024-02-09 | by ( Analysis Dr. Katie Hurley | ) edition.cnn.com time to read: +5 min

Rapper Eminem stands on the field before the January 14 game between the Detroit Lions and Los Angeles Rams. Kevin Mazur/TAS23/Getty Images for TAS Rights ManagementOwn your narrativeDespite near-constant media scrutiny and rumors, Swift continues to own her narrative. This is a great lesson for young girls and women of all ages who can feel judged and criticized by others. There’s not a single reason to take that away from the many young fans who look up to her. She is the author of five books, including “No More Mean Girls: The Secret to Raising Strong, Confident, and Compassionate Girls.”

Persons: CNN —, Eminem, Taylor Swift, Travis Kelce’s, Kevin Sabitus, Kelce, I’ve, tween, Swift’s, shouldn’t, Swift, David Eulitt, It’s, Lana Del Rey, Valerie Macon, Kevin Mazur, doesn’t, Katie Hurley, Strong, ” Organizations: CNN, San Francisco 49ers, NFC, Detroit Lions, Kansas City Chiefs, Chiefs, Los Angeles Rams, Super, Denver Broncos, Getty, Mutual, Teen, MetLife, Management, Compassionate Locations: AFP, East Rutherford , New Jersey

☆ Whatever Happens at the Super Bowl, She’s Already Won
▼ + stars: | 2024-02-09 | by ( Vanessa Friedman | ) www.nytimes.com time to read: +1 min

Whichever team takes home the Vince Lombardi Trophy in Super Bowl LVIII, the San Francisco 49ers or the Kansas City Chiefs, there is already one indubitable winner. Not Taylor Swift, whose interest in football has attracted almost as many conspiracy theorists as fans, or even the N.F.L. itself, which is trying to figure out how to hang onto its sudden influx of Taylor-related female fans, but rather another player’s significant other: Kristin Juszczyk. On Sunday, as her husband takes the field, Ms. Juszczyk, 29, will be in the stands, modeling one of her creations to an estimated 200 million viewers. And Ms. Juszczyk didn’t even have to buy a $7 million 30-second ad spot to get it.

Persons: Vince Lombardi, Taylor Swift, Taylor, Kristin Juszczyk, Juszczyk, Kyle Juszczyk, Juszczyk’s, Olivia Culpo, Christian McCaffrey, Brittany Mahomes, Patrick Mahomes, Swift Organizations: San Francisco 49ers, Kansas City Chiefs, 49ers, Footwear, Vogue Locations: catwalks

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