The two-day "Prime Early Access Sale" shopping event for Amazon members, which starts Tuesday, is much like the Prime Day summer marketing blitz and will compete with early discounts from rival retailers.
Register now for FREE unlimited access to Reuters.com RegisterWalmart Inc (WMT.N) is holding a "Rollbacks and More" sale event from Oct. 10-13 to counter Amazon's discount days, with deals on everything from Hot Wheels toys to luggage.
U.S. online holiday sales are expected to rise this year at their slowest pace since at least 2015 and grow only 2.5% to $209.7 billion, according to Adobe Analytics.
read moreThe early start to the holiday shopping season, however, does not come as a surprise.
read more"This holiday season, retailers are resorting to blunt force promotions to coax shoppers," Spieckerman said.