Target on Wednesday said its sales declined in the second quarter, which a period in which the retailer faced boycotts and right-wing backlash over its Pride Month collection.
Target said its comparable sales fell 5.4 percent in the second quarter, which ended July 29, versus the same period last year.
E-commerce sales fell 10.5 percent.
Despite the sales decline, the company reported higher profit margins than analysts expected, as it offered fewer discounts and reduced its inventory costs.
In May, Target faced criticism and calls for boycotts for its displays and products tied to Pride Month, the annual celebration for the L.G.B.T.Q.
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Target
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Pride