Joel Embiid knew as early as his rookie season in the National Basketball Association that he eventually wanted to enter the media industry.
Seven years later, he is now at the pinnacle of the sport — the league’s reigning most valuable player, Embiid set a Philadelphia 76ers record last week by scoring 70 points in a game — and is ready to take on that new challenge.
Embiid, 29, who moved from Cameroon to the United States as a teenager, has created a production studio, Miniature Géant, that he hopes will amplify the culture of his home continent.
The studio intends to profile athletes and entertainment figures of African descent, with an initial goal of selling content to streaming services.
“We’re dabbling in a lot of different spaces, but the common denominator is Africa and the joys and the quest of African people and the African diaspora,” said Sarah Kazadi-Ndoye, who is the studio’s lead creative executive and was born in the Democratic Republic of Congo.
Persons:
Joel Embiid, Embiid, ”, Sarah Kazadi
Organizations:
National Basketball Association, Philadelphia 76ers, Democratic
Locations:
Cameroon, United States, Africa, Democratic Republic of Congo