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☆ The cost of sports content is soaring — and it could mean big cuts in Hollywood budgets
▼ + stars: | 2024-06-18 | by ( Lucia Moses | ) www.businessinsider.com time to read: +9 min

Read previewSports has increasingly become the star of the show for big TV companies, and its ascent is sending a shiver down Hollywood's spine. AdvertisementSports media rights have never been more expensive, but media companies keep paying up. The number of TV shows across the industry has been declining since the 2022 end of the Peak TV era. Media companies have been aggressively pursuing other secondary sports to maintain their value to distributors and advertisers, as Warner Bros. AdvertisementRelationships with the top people in sports will likely be a bigger factor in leadership at media companies moving forward.

Persons: —, Doug Shapiro, Shapiro, Seth Meyers, Spencer Wang, David Levy, — it's, Levy, it's, Jonathan Miller, WBD, Michael Kassan, Mark Lazarus, Media Group's, John Kosner, Ed Desser, Sports doesn't, David Zaslav, Alex Iosilevich Organizations: Service, NBA, Business, Turner Broadcasting, Apple, Google, Street Journal, NBC, ESPN, Amazon, Warner Bros, NFL, Comcast, Netflix, Nielsen, Turner Networks, Horizon, Entertainment, Marvel, Star, Integrated Media Co, Hollywood, Media, Warner Bros . Discovery, Sports, Cannes Lions, Turner, TNT, TBS, Premier League, WWE

☆ Insider Today: Travel agents are back
▼ + stars: | 2024-06-16 | by ( Joi-Marie Mckenzie | ) www.businessinsider.com time to read: +5 min

This week's dispatchRob McElhenney is Business Insider's June 2024 digital cover star. Edmon de Haro for BITravel agents are backFollowing the pandemic-era lockdowns, people are hungry for travel. The interest in having someone else plan a vacation is returning travel agents to their '90s glory. How travel agents came roaring back. Art Wager/Getty ImagesEveryone's moving to TexasMovers from all corners of the US are flocking to Celina, Texas, a small town about 41 miles north of Dallas.

Persons: —, Rob McElhenney, Sheryl Nields, Rob McElhenney's, Rob McElhenney breezed, would've, McElhenny, Samantha Rollins, Lucia Moses, Ryan Reynolds, McElhenney, Rob it's, de Haro, Zers, Z, Wager, Chelsea Jia Feng, Uma Naidoo, Naidoo, Liam Daniel, we're, Dev Patel's Organizations: Service, Business, Wrexham AFC, Wrexham, BI, Texas Movers, Getty, Cunard, Food, Harvard, Vivid Locations: Bali, Philadelphia, Culver City, Los Angeles, English, Wales, Wrexham, Houston , Texas, Texas, Celina , Texas, Dallas, Celina

☆ YouTube has become the ultimate 'must-have' service for consumers and kicked Netflix out of the top 5
▼ + stars: | 2024-06-14 | by ( Lucia Moses | ) www.businessinsider.com time to read: +1 min

Hub Entertainment Research found that 75% of people rated YouTube Premium as a must-have. The new data comes from Hub Entertainment Research, a 10-year-old market research firm that asked people what their must-haves are in entertainment services and platforms. Four of the top five are YouTube services, with 75% rating YouTube Premium a must-have. It's joined in the top five by free YouTube, YouTube TV, and YouTube Music. This story is available exclusively to Business Insider subscribers.

Persons: —, It's Organizations: Entertainment Research, Netflix, Spotify, Service, YouTube, Hub Entertainment Research, Business

☆ Apple is stepping up its Vision Pro pitch to Hollywood after soft sales and mixed response to the headset
▼ + stars: | 2024-06-11 | by ( Lucia Moses | ) www.businessinsider.com time to read: +4 min

Read previewApple is stepping up its efforts to get Hollywood to make content for the Vision Pro as it prepares to roll out the mixed-reality headset internationally to boost sales. Director Jon Favreau brought the dinosaurs on his Apple TV+ show "Prehistoric Planet" to life through a spinoff for Vision Pro. Apple is talking up Vision Pro to talent agencies, filmmakers, and producers to fill the pipeline. Apple TV+ produces some, but not all, of the immersive content that's available on Vision Pro. AdvertisementLike the rest of Apple TV+'s shows and movies, Apple doesn't want controversial content for the Vision Pro lest it undermine sales of its consumer electronics overall.

Persons: —, creatives, James Cameron raved, Jon Favreau, stampeded, Alicia Keys, Chris Parnell, David Manpearl, there's, Parnell, Peter Kafka Organizations: Service, Hollywood, Vision, Business, Apple, Vision Pro, Disney, Netflix, YouTube

☆ Starbucks is teaming up with an Oscar-winning producer to make Hollywood-style movies and series
▼ + stars: | 2024-06-10 | by ( Lucia Moses | ) www.businessinsider.com time to read: +3 min

Read previewAdd Starbucks to the growing list of brands trying to crack Hollywood. The coffee company announced on Monday the creation of Starbucks Studios to create original entertainment. Related storiesIt's working with Sugar23 — the production company headed by Michael Sugar, best known for the Oscar-winning "Spotlight" — to develop projects. Starbucks' forays into original entertainment go back to 2016, when it released "Upstanders," a series of 10 written, video, and podcast stories about people creating positive change. "Starbucks is being very bold with this but really very smart … You can't reach 30 million people on NBC anymore."

Persons: —, Christy Cain, Sugar23, Michael Sugar, Sugar, Trevor Noah's, Max, Ron Howard, Brian Grazer's, Reese Witherspoon's Organizations: Service, Starbucks Studios, Business, InBev, Procter & Gamble, Time Studios, Productions, Amazon's, Tribeca, NBC, Brands, Netflix, Apple Locations: Rwanda

☆ Starbucks is teaming up with an Oscar-winning producer to make movies and series
▼ + stars: | 2024-06-10 | by ( Lucia Moses | ) www.businessinsider.com time to read: +3 min

☆ Apple TV+ is making a big brand partnerships hire as it warms up to advertising
▼ + stars: | 2024-06-05 | by ( Lucia Moses | ) www.businessinsider.com time to read: +3 min

Read previewApple has made a big brand-partnerships hire who will work across its Apple TV+ entertainment business, a sign that it's serious about becoming a bigger advertising company. Lewinsky's role at Apple is expected to resemble that of Mahta Eghbali, who led copromotions for Apple TV+ films, TV, and sports and who left the company in 2023. Industry sources who work in branded entertainment said Apple TV+ has been stepping up efforts to use brands to promote its entertainment. Apple TV+ doesn't have an ad tier, but it's made a handful of hires from the TV business that have fueled speculation that it plans to introduce one, despite its long-held stance on customer privacy. Apple TV+ also recently hired a marketing vet, Tony Trujillo, to run marketing partnerships.

Persons: —, Mike Lewinsky, Eghbali, Lewinsky, Monica Lewinsky, Barbie, merch, Ted Lasso, It's, Lauren Anderson, Magno Herran, it's, Ricky Strauss, Chris Van Amburg, JP Richards, Tony Trujillo Organizations: Service, Apple, Endeavor, InBev, DP, Marriott International, Visa, Business, Creative Artists Agency, Entertainment Media Ventures, Nike, Tandem, Amazon MGM, Netflix, Lacoste Locations: 160over90

☆ Netflix has a key advantage over Amazon in courting advertisers
▼ + stars: | 2024-06-03 | by ( Lucia Moses | ) www.businessinsider.com time to read: +4 min

Read previewScale has been a big part of Amazon's pitch for ads in Prime Video. Amazon doesn't regularly release viewership data, and one commonly heard suspicion is that Prime Video hasn't had any huge, original hits of late. It measures Netflix, Prime Video, Max, and Disney+ in 20 countries across the US, Canada, Europe, Latin America, and Asia. Here are some other other findings from Digital i:Netflix and Prime Video have similar viewer demographics, with Prime skewing slightly older. Licensed content makes up about half of viewing across Netflix, Prime Video, and Disney+, with the rest coming from originals.

Persons: —, hasn't, Max skews Organizations: Service, Amazon, Business, Netflix, Disney Locations: Canada, Europe, Latin America, Asia

☆ Hearst has big plans for its puzzles and games as it chases The New York Times' Wordle success
▼ + stars: | 2024-06-03 | by ( Lucia Moses | ) www.businessinsider.com time to read: +4 min

Read previewHearst is doubling down on puzzles as it tries to replicate The New York Times' success with Wordle and other games. Six months ago, Hearst acquired the games platform Puzzmo, a collection of daily puzzles started by game designer Zach Gage and engineer Orta Therox. Pile-Up Poker will be Puzzmo's eighth game, and Andrew Daines, Hearst Newspapers' VP of games and general manager of Puzzmo, said Hearst is just getting started. HearstPuzzmo is taking direct aim at the Times, saying in a manifesto that "newspaper game players deserve better." Right now, all Puzzmo subscribers get the same games, but up next, Hearst plans to start creating bespoke games for partner publishers.

Persons: —, Hearst, , Zach Gage, Orta Therox, Vox, Andrew Daines, Puzzmo, Hearst Puzzmo, Lisa Hanawalt, Daines, Elle Organizations: Service, New York Times, San Francisco Chronicle, Houston Chronicle, Business, Hearst Newspapers, Times, Poker, Hearst Locations: There's, Texas

☆ Amazon is hunting for more brand collaborations with a slew of new exec appointments. Read the full memo.
▼ + stars: | 2024-05-29 | by ( Lucia Moses | ) www.businessinsider.com time to read: +7 min

Read previewFresh off bringing ads to Prime Video, Amazon is looking for more ways to get brands involved in its original TV shows and films. The company also made several other appointments to develop projects that are funded by or focused on brands and work on integrating ads into Prime Video entertainment. AdvertisementHer future role at Freevee had been the subject of internal speculation after Amazon added advertising to Prime Video. With this in mind, I am pleased to share that Lauren Anderson's remit is expanding to support those efforts for Amazon MGM Studios. Finally, Lauren will continue her oversight of Amazon MGM Studios 1P FAST Programming delivered to Prime Video and Freevee.

Persons: —, execs, Lauren Anderson, Anderson, Freevee, James Marsden, hasn't, Vernon Sanders, Lauren Anderson's, Lauren, Christel Miller, Jenny Falkoff, Alysia Russo, Benoit Landry, Benoit's, Justin Holt, Justin, Claudine Atout, Traci Blackwell, Kara Smith, Vernon Organizations: Service, Amazon MGM, Business, Prime, Amazon MGM Studios, Brands, Hulu, Marriott, MGM Studios, Studios, Amazon, Film, Ad, MGM, FAST

☆ Netflix's most-watched series and movies slumped in viewership in its latest engagement report
▼ + stars: | 2024-05-23 | by ( Lucia Moses | ) www.businessinsider.com time to read: +1 min

K drama "King the Land" topped Netflix's new engagement report with 630 million hours watched. "The Night Agent: Season 1" led the first report in 2023 with 812 million hours viewed. Netflix's engagement reports show a slight decrease in total view time as it aims at advertisers. The K drama "King the Land" was the most viewed title in the streamer's new engagement report, with more than 630 million hours watched in the second half of 2023. That figure is notably smaller than "The Night Agent: Season 1," which topped Netflix's first engagement report covering the first half of 2023 with more than 812 million hours watched.

Persons: —, Ginny Organizations: Service, Netflix, Business Locations: Georgia

☆ WBD's streaming chief JB Perrette reveals the plan to get Max growing
▼ + stars: | 2024-05-21 | by ( Lucia Moses | ) www.businessinsider.com time to read: +5 min

Discovery's Max was supposed to become a Netflix killer when it rolled out a year ago. It combined HBO Max's prestige originals with Discovery+'s reality TV fare to capture viewers as they migrate away from WBD's bedrock traditional TV business. Related storiesGiven its low penetration, it's possible that Max can add tens of millions of subscribers, he said. WBD execs hope the crackdown will encourage people to subscribe to the three-in-one bundle of Max, Disney+, and its sister app, Hulu. While the overlap between Netflix and Disney+ is high, about half of Disney+ subscribers don't subscribe to Max, and vice versa, so each has a chance to significantly increase its audience.

Persons: —, Discovery's Max, WBD, Max, hasn't, JB Perrette, Perrette, We're Organizations: Service, Warner, Netflix, HBO, Disney, Hulu, Business, Nielsen, Vodafone, Amazon, Paris Olympics, Cartoon Network Locations: WBD, Orange

☆ How Tubi grabs Gen Z viewers by tapping into its fan base, multicultural programming, and more
▼ + stars: | 2024-05-15 | by ( Lucia Moses | ) www.businessinsider.com time to read: +8 min

TubiHow Tubi found a Gen-Z audienceTubi, which was acquired by Fox in 2020 for $440 million, didn't deliberately aim at Gen Z when it started in 2014. Because Gen Z spends so much time on social media, they're used to entertainment being free. "Gen Z is orienting themselves around shared interests, subculture interests. The plan is to turn fans into promotors, recognizing that Gen Z is heavily influenced by their friends' recommendations; the initiative is in beta. My thesis is not that people are going to cancel their Netflix subscriptions and go running to Tubi," Parlapiano said.

Persons: Tubi, Peacock, Max, Gen, Nicole Parlapiano, It's, it's, Rupert Murdoch, Fox, There's, didn't, they're, Parlapiano, we've, Carter, Anne Hathaway, Bijou Phillips, Joseph Gordon, Levitt, Chris Baker, Issa Rae's, Bridgerton's, Nicola Coughlan Organizations: Service, Fox, Nielsen, Disney, Hollywood, Business, YouTube, Netflix, FAST, ColorCreative, promotors Locations: Tinder, Tubi

☆ Why Netflix's new NFL deal has some sports fans crying foul
▼ + stars: | 2024-05-15 | by ( Lucia Moses | ) www.businessinsider.com time to read: +1 min

Netflix secured a three-season deal with the NFL to air two games on Christmas. The deal boosts the streamer's ad business, appealing to advertisers seeking live sports audiences. NFL games will now be spread across seven platforms, potentially raising costs for fans. AdvertisementScore one for Netflix, which just announced a three-season deal with the NFL and will show two of the league's games on Christmas this year. This story is available exclusively to Business Insider subscribers.

Persons: — Organizations: Netflix, NFL, Service, Business

☆ How Fox's Tubi captured Gen Z's attention and became the fastest-growing streaming service
▼ + stars: | 2024-05-13 | by ( Lucia Moses | ) www.businessinsider.com time to read: +8 min

☆ YouTube is ready to capitalize on its status as No. 1 streamer
▼ + stars: | 2024-05-08 | by ( Lucia Moses | ) www.businessinsider.com time to read: +5 min

Ad industry watchers are waking up to the fact that TV's big star is Google's YouTube. YouTube is ready to capitalize as it heads into TV's big upfront selling season. Industry observers widely believe YouTube is taking in far less ad revenue than it should be, based on its share of view time. Why YouTube is big on live sportsYouTube also affirmed its commitment to the industry's most sought-after content, live sports. YouTube still faces legacy ad buying structures where some agencies still buy old-fashioned TV and social video separately.

Persons: Nielsen, Neal Mohan, Mary Ellen Coe, Sean Downey, Zach King, Haley Kalil, Billie Eilish, Brian Albert, Brandcast, Donald De La Haye, Deestroying, Albert, Kate Alessi, Tricia McCormack, Brian Wieser Organizations: YouTube, Netflix, Hulu, Industry, Business, US, Google, NBA, Disney, Systems Locations: New York

☆ Condé Nast has reached a deal with its union, and some call it bittersweet
▼ + stars: | 2024-05-06 | by ( Lucia Moses | ) www.businessinsider.com time to read: +4 min

Read previewThe labor union representing Condé Nast employees reached a tentative agreement with the company, hours before the union was set to strike ahead of one of fashion's biggest events of the year, the Anna Wintour-cohosted Met Gala. AdvertisementThe win is bittersweet for some union members. Union members who spoke with Business Insider expressed relief and elation over the contract achievement and resulting employment benefits at Condé Nast, historically known for its low starting pay. Related stories"There's just not going to be any more, 'You're going to make 30 grand a year and work your fingers to the bone,'" said one Condé Nast staffer. "I'm definitely thinking about layoffs," a second Condé Nast staffer said.

Persons: —, Condé, Anna Wintour, cohosted, repped Condé, Roger Lynch, There's, Condé Nast, couldn't, Nast, Mark Alan Burger, we're Organizations: Service, Condé Nast, Business, Union, Vogue, GQ, New York, Metropolitan Museum of Art Locations: New York, New York City, Bon, Union

☆ Issa Rae is launching a new company to connect brands with diverse creators, with Pepsi, Chili's, and more already on board
▼ + stars: | 2024-05-06 | by ( Lucia Moses | ) www.businessinsider.com time to read: +3 min

Issa Rae is adding to her business ventures with a new company, Ensemble, to connect brands with diverse creators. The company seeks to attract ad spending by connecting brands with a network of 50 up-and-coming creators, including Leo Gonzalez, Mark Phillips, and Drew Afualo. Ensemble is separate from Rae's media and entertainment company, Hoorae Media, which was formed in 2020 out of Issa Rae Productions. In addition to Rae's TV and film production label, Hoorae encompasses a marketing arm, Fête; a management company, ColorCreative; and an audio division, Raedio. "We want Ensemble to be seen as a general market company," McKay said.

Persons: Issa Rae, Leo Gonzalez, Mark Phillips, Drew Afualo, It's, Issa Rae Productions, Sienna, Rae, Ian Schafer, Matt Berger, Keith Lee, Schafer, Garrett Manet Montrel McKay, McKay, We're, Dallas Turner, Popeyes, influencers, Montrel McKay, Bud Light, we're Organizations: Pepsi, Hoorae Media, Raedio, Sienna Naturals, Business, Ensemble, Hoorae, PQ Media

☆ AB InBev is making another push into Hollywood-style entertainment with a new primary partner
▼ + stars: | 2024-05-03 | by ( Lucia Moses | ) www.businessinsider.com time to read: +1 min

AB InBev is pushing into filmed entertainment again. It's leaning on Superconnector Studios to pitch its brands to Hollywood. AdvertisementAB InBev is renewing its filmed entertainment efforts with a new primary partner after shaking up its studio arm, the company confirmed to Business Insider. The beer giant signed startup Superconnector Studios to pitch TV shows and movies around its biggest brands like Bud Light and Stella Artois. This story is available exclusively to Business Insider subscribers.

Persons: —, Bud Light, Stella Artois, Jae Goodman, John Kaplan Organizations: InBev, Studios, Hollywood, Service, Business

☆ We're entering advertising's new era
▼ + stars: | 2024-05-02 | by ( Dan Defrancesco | ) www.businessinsider.com time to read: +7 min

NEW LOOK Sign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . In today's big story, we're looking at the biggest topic at this year's TV upfronts , and how it's a sign of advertising's new era. What's on deck:Markets: Morgan Stanley's new wealth boss outlines the bank's playbook for hitting $10 trillion in client assets. Andy Kiersz/Business InsiderYou might be wondering what retail data has to do with television advertising.

Persons: —, Morgan, Don Draper's, Burton, Jenny Chang, Rodriguez, Business Insider's Lara O'Reilly, Lucia Moses, Andy Kiersz, Andy Jassy, hasn't, Finn, Morgan Stanley, Michael M, Tyler Le, Jed Finn, Andy Saperstein, there's, Joseph Stiglitz, Jerome Powell, Justin Sullivan, Wells Fargo, Kevin Scott, Satya Nadella, Bill Gates, Pablo Declan, Shari Redstone's, tanked, BI's Peter Kafka, Dan DeFrancesco, Jordan Parker Erb, Hallam Bullock, George Glover Organizations: Business, Service, Tech, Wall, Getty, Google, Amazon, Disney, Kroger, Walmart, Big Tech, US Department of Labor, Apple, Department, Paramount, Trump Media Locations: China, OpenAI, New York, London

☆ Carlyle thinks it's a good time to move on sports teams, but investors should be careful
▼ + stars: | 2024-05-01 | by ( Lucia Moses | ) www.businessinsider.com time to read: +4 min

Carlyle also sees an opportunity to take advantage of sports' greater openness to institutional capital as teams get more expensive. Advertisement"Post-COVID, no content is more important than sports content," Fund said. Successfully running a team isn't as easy as investing in oneCarlyle sees openings for outside investors in teams as their valuations soar. "As teams become more expensive, you're running out of people to buy controlling stakes in teams," Fund said. Key to the Reign deal, for example, was having the Sounders, with its deep market knowledge, as a day-to-day operator.

Persons: —, Carlyle, Ben Fund, Alex Popov, cochair David Rubenstein, We've, We're Organizations: Service, National, Soccer, Seattle, FC, Seattle Sounders, Business, Fund, Baltimore Orioles, NFL, Sounders

☆ Disney just named 2 new top execs to advise on strategy and M&A as it considers its future: Read the memo
▼ + stars: | 2024-05-01 | by ( Lucia Moses | ) www.businessinsider.com time to read: +6 min

Disney has appointed two senior executives to oversee corporate strategy as it considers the future of its linear business and contends with streaming losses. Veteran Disney exec Justin Warbrooke, meanwhile, was named EVP and head of corporate development, overseeing M&A as well as divestitures, among other areas. Mayer was Disney's EVP of corporate strategy and business development before going on to run strategy and the DTC and international businesses. As such, we are evolving the Corporate Strategy function to better align with this vision, which includes two leadership roles — one focused on Corporate Strategy and another focused on Corporate Development — both reporting directly to me. In addition to strategy, Andre has advised clients on the topics of operations, organization, customer journey design, and M&A.

Persons: Disney, Nelson Peltz, It's, Bob Iger, Bain, Andre James, Justin Warbrooke, James, Marvel, Hugh Johnston, Kevin Mayer, Mayer, Iger, Tom Staggs, —, Andre, Justin, Hugh Organizations: ESPN, Business, Veteran Disney, Coopers, Lybrand's, DTC, Century Fox, Disney, Media, Walt Disney Company, Corporate, Strategy, Development, of Media, Entertainment, Bain & Company, Consumer, Marvel, Reliance, Fox, Warner Bros . Discovery, Finance Locations: Hulu, India

☆ Presenting the star of this year's TV upfronts: Retailers
▼ + stars: | 2024-05-01 | by ( Lara O'Reilly | Lucia Moses | ) www.businessinsider.com time to read: +5 min

Usually, at the US TV upfronts — the annual event where the networks showcase their best upcoming programming in the hopes of securing big advertising commitments — the celebrities are the stars of the show. With more money being spent, advertisers are paying closer attention to what data they can use to inform their TV ad buys and prove that TV is powering their sales. It found that taking advantage of a media company's unique upfront data offerings, including retail data, was a top reason for advertisers to buy linear TV or connected TV in the upfronts, cited by 37%. US retail media CTV ad spend will increase by 86.6% this year to reach $4.19 billion, according to Emarketer. And Walmart's recent deal to acquire the TV manufacturer Vizio reflects the growing trend of retail media's convergence with TV advertising.

Persons: Eric Haggstrom, Dave Morgan, Andrea Montano, there's, NBCU, Mark Marshall, Marshall Organizations: Hollywood, Business, Amazon, TV, CTV, Kroger, Walmart, Netflix Locations: New York

☆ Trouble brews at The Wall Street Journal, where EIC Emma Tucker faces falling morale and the union edges toward a strike
▼ + stars: | 2024-04-29 | by ( Lucia Moses | ) www.businessinsider.com time to read: +11 min

Read previewEmma Tucker's arrival at The Wall Street Journal a little over a year ago was met with enthusiasm. This story is available exclusively to Business Insider subscribers. Business Insider talked to a dozen insiders for this story; many of them said they had felt a shift from optimism to angst regarding Tucker and the newsroom generally. A Journal spokesperson said Tucker wasn't available to comment but offered an interview with Taneth Evans, Tucker's associate editor. Evans told Business Insider that the changes were drawn out to give the new leadership time to understand how the newsroom works.

Persons: —, Emma Tucker's, Tucker, She's, effused, Liz Harris, Dow Jones, IAPE, Tucker wasn't, Taneth Evans, Tucker's, Evans, I've, Harris, Emma Tucker, Joy Malone, Rupert Murdoch, Matt Murray, Murray, Elon, Taylor, I'm, OpenAI's Sam Altman, Michael Bloomberg's, Lachlan Murdoch, Adrian Edwards, Axel Springer Organizations: Service, Wall, Business, Dow, Independent Association of Publishers ' Employees, CWA, Associates, Sunday Times, The New York Times, Times, Boeing, News Corp Locations: New York, London, Tesla, Gaza, New York City

☆ Raine details 3 themes driving its sports investing as it hunts for more deals
▼ + stars: | 2024-04-25 | by ( Lucia Moses | ) www.businessinsider.com time to read: +4 min

Raine was an early investor in DraftKings — which helped establish the US sports-betting sector — and has been investing at a rate of about three companies a year. Raine is looking to take stakes in leagues with rights they can monetize in various ways and invest in growing, founder-led companies. Raine says college sports still hold a big opportunity for outside investors, even if the structure of college athletics adds complexity. In 2019, Raine helped the Pac-12 Conference explore raising private equity (which it ultimately decided against doing). Raine also helped the PGA Tour raise $3 billion this year through a for-profit entity.

Persons: Joe Ravitch, Jeff Sine's, It's, Raine, Colin Neville, that's, Garrett Gomes, Raine isn't, Banks, JPMorgan Chase, Neville Organizations: Imagine, Business, Apple, Premiere Lacrosse League, RCX Sports, Private, Florida State, Sixth, JPMorgan, CNBC, PGA Locations: DraftKings, Florida

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