Dec 16 (Reuters) - British retailer Frasers Group (FRAS.L) said on Friday it has bought shares in premium fashion brands of JD Sports (JD.L) for about 47.5 million pounds ($57.7 million), as the Mike Ashley-owned company continues its drive into a more premium market.
Frasers, formerly called Sports Direct, also acquired and transferred shares of more than 10 of the premium fashion brands, including Pretty Green, Cricket and Topgrade Sportswear, which the sports retailer held.
JD Sports, in a separate statement, said it has divested 15 of its UK-based businesses to Frasers.
JD Sports said these divestments will allow the company to focus on the international and digital expansion of the core premium sports fashion platforms.
Frasers, which is on an acquisition spree, recently boosted its maximum exposure to German fashion house Hugo Boss (BOSSn.DE) and snapped up a more than 5% stake in struggling British online fashion retailer ASOS (ASOS.L).