U.S. singer-songwriter Taylor Swift performs during her The Eras Tour concert at SoFi Stadium in Inglewood, California, on Aug. 7, 2023.
Taylor Swift has sold out stadiums worldwide and now she's packing cinemas, with her sights set on a $100 million opening weekend for her The Eras Tour concert film — and that's on the conservative side.
Box office analysts predict Swift's film could generate as much as $150 million during its debut this weekend, a figure that would make it the highest opening of a concert film ever, and also one of the highest openings of 2023.
The film is expected to draw those who were unable to attend, as well as spark repeat viewings.
"Given the unique nature of virtually every aspect of the marketing and theatrical release strategy of the Taylor Swift Eras Tour film, speculation is running rampant as to how massive the opening weekend will be," said Paul Dergarabedian, senior media analyst a Comscore.
Persons:
Taylor Swift, Taylor, Shawn Robbins, Paul Dergarabedian, Swift
Organizations:
Instagram
Locations:
Inglewood , California, U.S, Canada