Read previewCompanies across the board have been hiking prices massively in the last few years, citing relentless supply chain disruptions from the COVID-19 pandemic, geopolitical tensions, and Russia's war in Ukraine.
Speaking to Reuters at the World Economic Forum in Davos, Switzerland, Broden acknowledged "quite significant deflation" upstream in its supply chain.
AdvertisementIkea also has enough inventory to offset price hikes from any supply chain shocks, Brodin told the news agency.
To be sure, Ikea hiked prices in 2022, citing supply chain bottlenecks and higher raw material costs, but the furniture giant started cutting price late last year, citing easing price pressures.
US grocery giant Walmart signaled deflation in November as well — but that was before the Red Sea Houthi attacks dragged into the new year.
Persons:
—, Jesper Brodin, Broden, Brodin, It's
Organizations:
Service, Business, Ingka, Ikea, Reuters, Red, Economic, Energy
Locations:
Ukraine, Davos, Switzerland, London, Russia