Warren Buffett's Berkshire Hathaway has owned Borsheims, an Omaha jeweler, since 1989.
Warren Buffett's Berkshire Hathaway acquired Borsheims, a single jewelry store in the investor's hometown of Omaha, in 1989.
"What works with diapers works with diamonds," Buffett once quipped, comparing Borsheims' high-volume, low-cost model to Walmart's.
Insider spoke to Borsheims CEO Karen Goracke on the store floor during Berkshire's annual-meeting weekend in April 2022.
"That's the greatest thing about jewelry," Goracke said.