San Franciscans don’t like outsiders bashing their city, but they’re also cleareyed about its biggest problems: homelessness, rampant drug use and leaders who can’t seem to fix those issues.
So how does San Francisco turn its lackluster image around?
Some wealthy locals say the way forward is a brand refresh, and they are throwing their support behind a new $4 million ad campaign that will promote San Francisco as a hub of innovation and creativity.
The slogan?
“It All Starts Here.”It’s meant to remind San Franciscans — and everyone else — that the city of cable cars, Levi’s jeans, the Summer of Love, Gap Inc., Uber, Harvey Milk and the Golden State Warriors still has an exciting future ahead of it.
Persons:
they’re, ”, Harvey Milk
Organizations:
Franciscans, San Francisco, Inc, Golden State Warriors
Locations:
San Francisco, San