Tech heavyweights like Meta, Amazon, and Microsoft flopped this past week, while Apple reported mixed results.
Experts explain the obstacles in front of Big Tech, and what the takeaways from earnings are.
Apple proved to be the lone strong point among Big Tech stocks.
Weakness in digital advertisingAs the broader economy slows down thanks to the Federal Reserve's interest rate hikes, tech companies have faced a softening in advertising revenue.
Big Tech spendingMeta, Alphabet, Microsoft and Amazon reported deceleration in key business lines, but all four insisted they will continue to invest despite the slowdown, Gil Luria, technology strategist at D.A.